Skip to main content



What is 7Sheep?

7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.

Read more
Recent Reviews

TrustRadius Insights

Users have found 7Sheep to be a versatile tool that can be adapted to various use cases and industries. They have successfully used the …
Continue reading
Read all reviews

Popular Features

View all 24 features
  • Email deliverability reporting (21)
  • WYSIWYG email editor (21)
  • List management (21)
  • Standard reports (21)
Return to navigation


View all pricing



Single User

Small Team


Per month, up to 5 Users



Per month, up to 10 users

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation


Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
Return to navigation

Product Details

What is 7Sheep?

7Sheep is a marketing automation platform that is designed for marketing teams of 1 - 10 people. The solution focuses on the following key areas:

  • Quick and Easy Databases
  • Web Form Builders
  • Automation and Nurturing Triggers
  • E-mail and Text Message Campaigns
  • Prospect Interaction Tracking (including website)
  • Integration API
  • Optional Translation Interface for Multi-lingual Campaigns

Marketing Automation Features

Email & Online Marketing Features

  • WYSIWYG Email Editor
  • Automated Email Responses
  • Triggered Email
  • Scheduled Emails
  • Delivery Tracking
  • Drip Email Marketing
  • Forms
  • Dynamic Content
  • Mobile Optimized
  • Delivery Pacing

Lead Management Features

  • Marketing Lead Database
  • Lead Segmentation
  • Lead Nurturing/Multi-touch Campaigns
  • Online Behavior Tracking
  • Data Quality Management
  • Automated Sales Alerts and Tasks
  • CRM Integration (Data Sync)
  • Custom Fields
  • Custom Objects

Reporting & Analytics Features

  • API / Integrations
  • Customization
  • Data Import & Export
  • Internationalization
  • Output Document Generation
  • User Roles and Permissions

Platform & Infrastructure Features

  • API / Integrations
  • Customization
  • Data Import & Export
  • Internationalization
  • User Roles and Permissions

7Sheep Screenshots

Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

7Sheep Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesEU, US

Frequently Asked Questions

7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.

HubSpot Marketing Hub, Act-On Software, and inBoundio are common alternatives for 7Sheep.

Reviewers rate API highest, with a score of 8.5.

The most common users of 7Sheep are from Small Businesses (1-50 employees).

7Sheep Customer Size Distribution

Small Businesses (1-50 employees)85%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)5%
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found 7Sheep to be a versatile tool that can be adapted to various use cases and industries. They have successfully used the software for a range of purposes, including e-mail campaigns, lead capture, managing transactional e-mails, and running drip campaigns. For example, a wine and spirit import company has utilized 7Sheep to manage multiple types of contacts and facilitate communication within their supply chain. Additionally, a chemical industry sales representative has automated communications with clients and tracked campaign metrics using 7Sheep. The software has also been implemented by a consulting company to automate marketing activities, manage contact lists, and track campaign performance.

Furthermore, users have reported using 7Sheep for inbound and outbound marketing purposes. A Microsoft Partner relies on this tool for sending newsletters and storing contact form submissions. Similarly, a startup serving professional photographers uses 7Sheep for marketing automation, lead capture, and running drip campaigns. An NGO utilizes 7Sheep to engage with donors, partners, and the press, as well as for sending campaigns and drip campaigns. Moreover, a project and knowledge manager depends on 7Sheep for contact management, questionnaires, surveys, and event registrations.

Overall, customers have praised 7Sheep for its user-friendly interface and versatility in solving various business needs. It has proven useful in automating repetitive tasks, streamlining workflows, increasing productivity, and centralizing data. The product has also been commended for its ability to gather and analyze data from online forms and surveys. With its wide range of features and adaptability, 7Sheep is recommended to clients looking to improve their data management processes and enhance communication with their stakeholders.

Cost-effective solution: Many users have stated that 7Sheep offers a cost-effective solution for their needs. They appreciate the affordability of the platform and the absence of annual contracts, making it a budget-friendly choice.

User-friendly interface: The user-friendliness of 7Sheep has been praised by many reviewers. They find the platform easy to use, thanks to its intuitive nature and logical design. This ensures that users can quickly navigate through the system without any difficulties.

Helpful support team: Several users have commended the fantastic support provided by 7Sheep's team. They appreciate the helpfulness and supportiveness of the staff, particularly during the initial stages of using the product. The prompt assistance from the support team ensures that users can easily resolve any issues or concerns they may encounter.

Confusing User Interface: Some users have found the user interface of the software to be confusing, requiring extra effort and attention to navigate through. This sentiment was expressed by multiple reviewers who mentioned that the system change was helpful but missed an easy unsubscribe feature.

Lack of Automation: The flexibility of the software sometimes results in users having to make decisions manually that other tools might handle automatically, leading to additional complexity. Several users mentioned this as a drawback and felt that automation features could improve their experience.

Limited Reporting Features: Users expressed the need for more generic reporting features, as they had to create custom reports to obtain the desired overview of their campaigns. This sentiment was shared by multiple reviewers who sought a more streamlined way to analyze their data.

Attribute Ratings


(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
  • Whenever we needed help their support was quick to guide us.
  • Contact form integration on our website was done via an embed code. We use WordPress and just copied the code on the page.
  • Aggregating our different contact lists from several systems was very important for us. We [now] have a comprehensive overview of our contacts and donors in a single online tool.
  • 7Sheep is a European company and also has its servers in Europe. Because of data protection laws this was key for us.
  • We can produce form letters straight out of the tool.
  • A Wordpress plugin is missing. This could make it easier to install the tracking code and to embed forms.
  • A payment module. If we could get donations directly in the tool we would not need to integrate our payment software.
  • The templates for mail merge need to be integrated via the 7Sheep support. Would love to do this on my own.
  • Easier synchronisation features with other applications.
Rick Rasmussen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It's a simple tool without all the bells and whistles. It's intuitive and allows me to use it without crawling through manuals and contacting the help desk.
  • The templates are clean and well done. In many cases, there are suggestions that I've not considered but make me go "duh" as a new piece of data that I should be gathering from customers
  • Very cost effective and no annual contracts.
  • The on boarding could be better done. Products like TurboTax have both data entry and "questionnaire" mode. I would like to see more guidance
  • A list of sample projects (e.g. event planning or email campaign) with all the pieces profiled as suggestions would be helpful
Score 7 out of 10
Vetted Review
Verified User
  • "Printables" in the account. Once set up with a template, badges and lists for our events are generated automatically.
  • Attaching different campaigns to one contact list.
  • I can set up the "Triggers" in the account alone.
  • It's a bit inconvenient to use in parts and I feel it needs too many clicks to navigate around.
  • At the start of each of my new projects I have a lot of new data. Data cleaning, merging, deleting and so on in 7Sheep is more time consuming than doing it in Excel. I complete it offline and then import. This means exporting/importing/checking. I don't know if this set up saves me time.
  • Two-factor authentication - I'd like another option rather than having to use that all the time.
  • I would like a more visual drip campaign builder.
Brian Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
  • I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
  • The tags to personalize mailings are incredibly useful and save a lot of time.
  • I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
Haider Shnawa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • 7Sheep has a price point where I can give access to all my staff.
  • Our newsletter gets delivered in to the inbox without the 'on behalf of' information like with other tools we tried.
  • My team understands the logic of the tool and is happily using it.
  • 7Sheep has a very easy API which we can use for integration into other cloud software we are using.
  • Great support. The support team always helps with hands on if necessary.
  • To preview my newsletter I need to send it to a test group. This could be easier.
  • I would like to see integration in Microsoft Dynamics.
  • I would like to have an optimised view on the mobile phone. Tablet works.
Score 9 out of 10
Vetted Review
Verified User
  • We liked and are happy with their approach of eliminating unnecessary items.
  • We are very happy with linking many campaigns back to a central contact list.
  • Being able to have multiple contact lists and managing different information in each.
  • Better overview of drip campaigns.
  • Easier overview of automation responses.
  • Greater customization of landing pages
  • Being able to see SMS and email campaigns as part of the same sequence.
Score 9 out of 10
Vetted Review
Verified User
  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
Score 8 out of 10
Vetted Review
Verified User
  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
Score 10 out of 10
Vetted Review
Verified User
  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • It would be useful if some standard email templates were available.
  • They could find a way to make the form questions easier/quicker to reorder.
  • I would like to be able to change user roles so that only certain people could see certain contact lists.
Score 9 out of 10
Vetted Review
Verified User
  • With an embedded form we capture leads on our website. These leads get a drip campaign.
  • After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
  • All users and leads get our newsletter and updates.
  • We have installed the 7Sheep tracking code on our website to get additional information about our leads.
  • A/B testing for mailings needs to be done manually.
  • It could be easier to get the tags for personalised emails. Currently you need to copy/paste them into the email instead of using the editor menu.
  • For complete skinning you need to contact support. For embedded forms the design editor is okay.
Score 7 out of 10
Vetted Review
Verified User
  • Training: I set up automated emails to regularly send tips and tricks to my users.
  • Newsletter: Updates of my software are announced via the email campaign feature.
  • Forms: I send out questionnaires to my users and gather feedback via forms.
  • 7Sheep is used as a standalone software and not integrated in our intranet.
  • Setup of automated emails could be more visual to better see when which email is sent.
  • A helper library for API access would be useful.
Martin Dr. Leute | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
  • The help is not integrated in the software but a separate website.
  • Using the software on the mobile phone could be better.
  • I would love to have some Outlook synchronisation.
Stefan Rehm | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • My NPO hosts a lot of free events and some of the registrations are done with 7Sheep. This works very well as it is easy to contact all registered participants for further emails.
  • The 7Sheep form builder is amazing to create surveys without adding another application to my toolbox.
  • Import is sometimes slow.
  • Seeing the segment for a mailing switches to the result list. Would be good to stay in the mailing.
Dieter Weitz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We have embedded a 7Sheep form on our website to capture leads and give them free access to our marketing materials.
  • 7Sheep automatically sends out a timed campaign over time to nurture our leads.
  • The same contact list is used to send our our regularl newsletter.
  • We use Joomla and a plugin would be great.
  • To get a perfect match for the look of our website we had to use custom CSS. Support explained us how to use this.
  • Planning campaings over time can only be done in a list view. A more easy approach would be great.
Angela Hawliczek | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Personal demo and helpful onboarding from the 7Sheep team.
  • Starting out with marketing our product, 7Sheep has become part of our daily processes.
  • Choice to host 100% in Europe which is highly important regarding data protection laws.
  • Initial password for the account is sent by e-mail and then changed when the account has been created. Would be nice to be able to create our own password from the start.
  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • The “save” and “cancel” buttons on the very bottom are an unusual placement that you need to get used to.
Andrea Galizia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Affordability: the only solution we found on the market that gave us what we needed at a price we can afford!
  • Flexibility: 7Sheep seems to offer enough flexibility in the advance features that we can customise it as we need.
  • It's easy enough for our whole team to be able to use.
  • Their team is helpful and supportive.
  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
  • The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!
Score 9 out of 10
Vetted Review
Verified User
  • Sending and tracking email newsletters works very well for me. I get a good overview who opened my email and which links were clicked.
  • I often need to show parts of a form based on user input. Setup of complex forms is straight forward.
  • I started to play around with sending SMS and really like this features. It is more direct than an email.
  • Setup of PDF exports like lists can only be done by contacting support first.
  • I miss a WordPress integration. As there is nothing available I have to do it on my own via the API.
  • For newsletters I would like to have an easier view on the clicks. Currently there is an overview by link and one by email. I would like to see this combined.
Alisa Patterer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • It worked with our existing structure of our contact list. In other tools we had to adapt our fields. This was not necessary with 7Sheep.
  • We can easily use our own design to send out newsletters.
  • I can check which emails were delivered and read and which were bounced.
  • Import was slow. The tool sent me an email when it was ready.
  • I was not 100% sure how to implement unsubscribe in my emails but support helped with that. It would be nice to have an unsubscribe link automatically in the emails.
  • For selecting which information I want to show in my newsletter (eg first name) I had to switch to the field to copy a string. This could be easier.
Tina Peng | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The contact database is robust and the system is flexible enough to work for many use cases
  • They have a great understanding of the needs of SMBs and are able to not only help with implementation but also with best practices
  • The support team is super responsive and great to work with
  • The user documentation is slightly lacking
  • There's a learning curve - the system interface is not the most intuitive
  • Users can't do everything themselves, some setup tasks can only be done by the 7Sheep support team
Jonathan Newman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
  • A wide variety of triggers that are very simple to set up mean that I have a lot of flexibility with the automation. I also use it to keep in communication with my consultants and freelancers and have some processes set up in there (like reminders) which is great.
  • 7Sheep provides support not just for the digital inbound marketer - in fact, we are using it for communications and feedback loops. The form builder means that we can also have quite complex surveys, questionnaires, registration forms etc. Being able to link forms back to the original contact database gives me an easy and 360° view of interaction from my contacts.
  • As a European consultancy firm we cater to clients with more than 1 working language. I'm happy to recommend 7Sheep to clients who need to be able to have multi-lingual campaigns and feedback loops. Everything can be translated to be presented in different languages. Happy that it is stored all in the same place.
  • Repositioning of fields with drag and drop in a form would be fantastic!
  • The translation interface for form fields could be improved.
  • Easier report builder would be nice.
Score 10 out of 10
Vetted Review
  • Simple contact database creation. 7Sheep does not limit you on the structure of your contact database and is very flexible.
  • Online forms. The forms can be easily embedded into landing pages but can also be used standalone. It's easy to define rules to show and hide sections of the form.
  • E-mail campaigns. 7Sheep gives good statistics and has and easy to use drag & drop email builder.
  • Automation with triggers. We use the triggers to build drip campaigns and also to send internal and external emails based on our processes.
  • Tracking. It's great to track interaction of leads and prospects with our website.
  • No out of the box integration with CRM systems. I had to contact support to integrate with our CRM.
  • In general integration with other SaaS services.
  • It would be great to have the plain text of emails automatically generated out of the html version.
  • Import gets constantly improved, but still could be better.
Return to navigation