ABsmartly

ABsmartly is an A/B testing and experimentation tool for use across web, email, and apps, both server-side and client-side. The ABSmartly platform is designed for product teams and PLG-driven organisations who want to make data-driven decisions. The ABsmartly platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others.

ABsmartly was founded by experimentation pioneers at booking.com, aiming to build a tool with the power and sophistication of an in-house platform, but with the affordability of a commercial SaaS solution. The ABsmartly tool does not limit features, limit user seats or limit collaboration. Removing limits enables users to scale experimentation, without the hassle and maintenance of using an in-house tool.

Five Key Advantages of ABsmartly:

1) UNLIMITED EVERYTHING: All features for all teams, no tiers or packages. Unlimited experiments, goals and user seats to scale

2) EXPERIMENTATION CULTURE: Expert training and collaboration features to democratise experimentation and increase velocity

3) EASE OF DEPLOYMENT: With an API-first approach and lightweight SDK library, it goes from setup to first experiment in 2 hours

4) FASTER RESULTS: Experiments can stop up to 80% faster with the ABsmartly Group Sequential Testing engine

5) REAL-TIME INSIGHTS: Lowest latency (sub 5 seconds) means data is available in minutes not days for immediate insights and action