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AB Tasty

AB Tasty

Overview

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their…

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Recent Reviews

Split Testing Review

9 out of 10
January 08, 2020
Incentivized
We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, …
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AB Tasty Review

8 out of 10
December 13, 2019
Incentivized
AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Test reporting (21)
    9.3
    93%
  • Traffic allocation control (20)
    9.2
    92%
  • a/b experiment testing (21)
    9.1
    91%
  • Conversion tracking (20)
    9.1
    91%

Reviewer Pros & Cons

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Pricing

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Unavailable

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.abtasty.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8.8
Avg 8.3

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

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Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.5
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Product Details

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences. The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.


AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

AB Tasty Video

AB Tasty Integrations

AB Tasty Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Frequently Asked Questions

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

Optimizely Web Experimentation, VWO, and Kameleoon are common alternatives for AB Tasty.

Reviewers rate Mutually exclusive tests highest, with a score of 10.

The most common users of AB Tasty are from Enterprises (1,001+ employees).

AB Tasty Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(92)

Attribute Ratings

Reviews

(1-25 of 52)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is a top tier tool, this is for advance use. It needs some expertise and people need to have an idea of how to configure the tests. A highlight about AB Tasty is that, unlike other tools, this one is not charging you extra fees for everything. The plans are very complete and provide a lot, may be even more than needed.
Score 10 out of 10
Vetted Review
Verified User
The client-side is really interesting for small organizations or organizations where there are not enough resources. It's really flexible and allows us to launch really quick AB tests without any dev intervention. We do it a lot for business initiatives or to update the website.
Lydie Vittu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty is very easy to test some different wording or design on our website. We can do it fast and see our results very quickly. On the other side, it's just tested very easily and not really secure for the back-end part. For that, we have to use Flagship, which is another platform to add to our scope.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As mentioned, we use it for AB tests on the website displaying different vouchers, specials, etc. During Christmas time we launched a Christmas shop on the website, which we were able to advertise once to each customer and hide the info for returning customers. Also, we can distinguish the customers by using UTM parameters, which makes it easy to exclude certain target groups.
Sergio Simarro Villalba | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well suited scenarios:
  • Running many experiments at once.
  • Conversion knowledge into the company.

Less appropriate scenarios:
  • Not having a development team (you can't make the best of the tool without implementing extra code).
  • The price depends on traffic so for huge traffic projects, the monthly fee can be a barrier.
  • It would be nice to buy the tool with a traffic limit and use it in as many projects as you like.
February 27, 2020

Why we chose AB Tasty

Score 10 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty is well suited for improving your customer's journey on your website, by testing where some content should go according to your visitors' trends. If, however, an update to your website brings to light some problems, there is always the possibility of "hiding" the problems with AB Tasty, or correcting them temporarily while you work on your solution.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
January 08, 2020

Split Testing Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think there are plenty of other platforms that do what AB Tasty does, and maybe they even do it better, however for the price it can't be beaten. All the features you get are great. My company switched from a different, much more expensive testing platform and are very happy we did.
Matt Mattson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If your company falls in the range of a small startup to a high growth company AB Tasty is the platform for you. They're flexible, well priced, and easy to work with. If your company has an internal tech team you can also work to customize the platform in numerous ways. Not to mention their client-side pricing is great. Will be looking to add that functionality later this year.
December 13, 2019

AB Tasty Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think there are other platforms that do the same as AB Tasty if not offer more but for the price point it can't be beat. A great tool with no complications that's easy to use for myself and my clients. I enjoy using it to create tests and monitoring the results!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty has been valuable in my organization's A/B testing, personalization, and overall lead generation tactics. The platform has also been useful in our efforts to obtain qualitative information from a select group of users on exit intent- allowing us to use REGEX statements to target a select group of pages. AB Tasty's preview mode and event tracking (within the platform) can be improved upon, but overall, it has been valuable to our organization.
September 25, 2019

AB Delicious

Score 8 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty, in my experience, seems to be very well suited for client-side, UI-related experiments with simple KPI monitoring. As the experiments grow in complexity as well as the analysis required, we veer towards a server-side approach using our CDN. Quick to set up experiments, quick to get insights - that's the strength.
Jeff Copetas | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty is great for small teams in small to mid-size companies or an independent agile team within a larger company who are hands-on, want to be able to set up experiments quickly without involving developers. It's really easy to set up, learn and use, and its reporting is better than most other platforms we looked at. Not sure how easy it would be to have detailed oversight on programs at any given moment. The team would need to have their own CRO strategy and plan, be comfortable with some HTML, and have an understanding of site structure. CSM and technical support are great at supporting an existing strategy and plan, and with the more complicated setups, but will not take the place of a CRO agency.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
Solène Grand (Dagonet) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
AB Tasty is a great solution for websites with actions to measure (transactions, leads, subscriptions for instance) and a large volume of visits in order to have relevant figures to analyze. In these cases, implementing winning variations will improve significantly the conversion rate and ROI. Moreover, using a solution like AB Tasty takes time and the company should be well organized to take fully advantage of it.
Craig Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AB Tasty is a comprehensive testing tool that will cater to both marketers as well as technical teams. If you are looking for a reliable A/B testing platform to conduct hypothesis testing or serve personalised content, I would highly recommend it.
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