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AB Tasty Reviews

73 Ratings
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Score 7.9 out of 100
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Reviews (1-25 of 48)

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June 25, 2020

MagnifiCRO working with AB Tasty has always achieved great results!

Sergio Simarro Villalba | TrustRadius Reviewer
Sergio Simarro Villalba
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Well suited scenarios:
  • Running many experiments at once.
  • Conversion knowledge into the company.

Less appropriate scenarios:
  • Not having a development team (you can't make the best of the tool without implementing extra code).
  • The price depends on traffic so for huge traffic projects, the monthly fee can be a barrier.
  • It would be nice to buy the tool with a traffic limit and use it in as many projects as you like.
Read Sergio Simarro Villalba's full review
June 17, 2020

Great tool, easy to use, 100% recommend

Halima Satheya | TrustRadius Reviewer
Halima Satheya
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you need to inform customers of a change for e.g. delivery delays you can easily do something like this in real-time via AB Tasty, without the need to wait for an overnight propagation, which some CMSs require.
Read Halima Satheya's full review
February 13, 2020

A/B Tasty can help us to create better user experience

Laura Karhu | TrustRadius Reviewer
Laura Karhu
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read Laura Karhu's full review
February 27, 2020

Why we chose AB Tasty

Aymeric Faidherbe | TrustRadius Reviewer
Aymeric Faidherbe
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is well suited for improving your customer's journey on your website, by testing where some content should go according to your visitors' trends. If, however, an update to your website brings to light some problems, there is always the possibility of "hiding" the problems with AB Tasty, or correcting them temporarily while you work on your solution.
Read Aymeric Faidherbe's full review
June 27, 2020

AB Tasty: Easy to use

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

As mentioned, we use it for AB tests on the website displaying different vouchers, specials, etc. During Christmas time we launched a Christmas shop on the website, which we were able to advertise once to each customer and hide the info for returning customers. Also, we can distinguish the customers by using UTM parameters, which makes it easy to exclude certain target groups.
Read this authenticated review
June 26, 2020

No need for gut feeling anymore

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Ideal software to have great and profitable a/b tests. We have done several a/b tests now and already seeing the results. No longer rely on gut feelings but now have proof with data!
Read this authenticated review
January 02, 2020

Easy to work with & reliable.

Matt Mattson | TrustRadius Reviewer
Matt Mattson
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If your company falls in the range of a small startup to a high growth company AB Tasty is the platform for you. They're flexible, well priced, and easy to work with. If your company has an internal tech team you can also work to customize the platform in numerous ways. Not to mention their client-side pricing is great. Will be looking to add that functionality later this year.
Read Matt Mattson's full review
September 21, 2019

AB Tasty - Terrific, Easy Tool with Grade A Customer Support

Jeff Copetas | TrustRadius Reviewer
Jeff Copetas
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.
Read Jeff Copetas's full review
December 06, 2019

The perfect optimization tool

Charles-Edouard Draber | TrustRadius Reviewer
Charles-Edouard Draber
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is perfect for optimizing your site. It allows you to test your intuitions and measure the impact. AB Tasty's team [members] are there to help. It takes time and It is better to have technical skills (HTML/CSS /JS).
Read Charles-Edouard Draber's full review
September 19, 2019

Easy to setup, adopt and use for hands-on marketers. No developer needed!

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is great for small teams in small to mid-size companies or an independent agile team within a larger company who are hands-on, want to be able to set up experiments quickly without involving developers. It's really easy to set up, learn and use, and its reporting is better than most other platforms we looked at. Not sure how easy it would be to have detailed oversight on programs at any given moment. The team would need to have their own CRO strategy and plan, be comfortable with some HTML, and have an understanding of site structure. CSM and technical support are great at supporting an existing strategy and plan, and with the more complicated setups, but will not take the place of a CRO agency.
Read this authenticated review
September 17, 2019

AB Tasty works great for our startup running on a SPA

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
Read this authenticated review
January 07, 2020

Split Testing Review

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think there are plenty of other platforms that do what AB Tasty does, and maybe they even do it better, however for the price it can't be beaten. All the features you get are great. My company switched from a different, much more expensive testing platform and are very happy we did.
Read this authenticated review
December 13, 2019

Great platform with a wide variety of features

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty has been valuable in my organization's A/B testing, personalization, and overall lead generation tactics. The platform has also been useful in our efforts to obtain qualitative information from a select group of users on exit intent- allowing us to use REGEX statements to target a select group of pages. AB Tasty's preview mode and event tracking (within the platform) can be improved upon, but overall, it has been valuable to our organization.
Read this authenticated review
September 25, 2019

AB Delicious

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty, in my experience, seems to be very well suited for client-side, UI-related experiments with simple KPI monitoring. As the experiments grow in complexity as well as the analysis required, we veer towards a server-side approach using our CDN. Quick to set up experiments, quick to get insights - that's the strength.
Read this authenticated review
September 17, 2019

Great platform!

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Great for testing various experiences or potential new experiences before launching to everyone.
Read this authenticated review
December 13, 2019

AB Tasty Review

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think there are other platforms that do the same as AB Tasty if not offer more but for the price point it can't be beat. A great tool with no complications that's easy to use for myself and my clients. I enjoy using it to create tests and monitoring the results!
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November 06, 2017

AB Tasty - A complete A/B testing package, with great customer support

Craig Lawrence | TrustRadius Reviewer
Craig Lawrence
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is a comprehensive testing tool that will cater to both marketers as well as technical teams. If you are looking for a reliable A/B testing platform to conduct hypothesis testing or serve personalised content, I would highly recommend it.
Read Craig Lawrence's full review
June 20, 2017

AB Tasty, optimize your web performance with a tool designed for marketers.

Valentin Viguier | TrustRadius Reviewer
Valentin Viguier
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.

At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Read Valentin Viguier's full review
August 28, 2017

Best A/B solution: AB Tasty

David Reymond | TrustRadius Reviewer
David Reymond
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

A/B testing on a single page is straightforward (text, images, colors, positions are made very very easy to handle) while testing over full site combining different options is a bit tricky. Visualizing best users' responses in adequation to your plans is hence quite easy using their scenario and indicators very visual and comprehensive.
Read David Reymond's full review
November 21, 2017

AB Tasty, an innovative solution for successful websites

Solène Grand (Dagonet) | TrustRadius Reviewer
Solène Grand (Dagonet)
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB Tasty is a great solution for websites with actions to measure (transactions, leads, subscriptions for instance) and a large volume of visits in order to have relevant figures to analyze. In these cases, implementing winning variations will improve significantly the conversion rate and ROI. Moreover, using a solution like AB Tasty takes time and the company should be well organized to take fully advantage of it.
Read Solène Grand (Dagonet)'s full review
March 30, 2017

Perfect !

Panthéa Nasseri | TrustRadius Reviewer
Panthéa Nasseri
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Read Panthéa Nasseri's full review

AB Tasty Scorecard Summary

Likelihood to Recommend (73)
7.9
Likelihood to Renew (8)
7.7
Support Rating (3)
7.5

Feature Scorecard Summary

a/b experiment testing (17)
8.3
Split URL testing (12)
8.0
Multivariate testing (14)
8.0
Multi-page/funnel testing (12)
7.3
Mobile app testing (4)
7.3
Visual / WYSIWYG editor (13)
7.6
Advanced code editor (4)
8.2
Page surveys (2)
7.3
Preview mode (4)
8.0
Experiment scheduler (3)
8.2
Client-side tests (4)
8.9
Mutually exclusive tests (2)
8.2
Standard visitor segmentation (15)
8.2
Behavioral visitor segmentation (13)
8.3
Traffic allocation control (16)
8.6
Website personalization (14)
8.3
Heatmap tool (6)
5.8
Click analytics (13)
7.6
Scroll maps (6)
7.3
Conversion tracking (16)
7.8
Goal tracking (16)
7.6
Test reporting (17)
7.9
Results segmentation (15)
7.2
Experiments results dashboard (4)
7.7

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


Categories:  Ecommerce Personalization,  Feature Management,  A/B Testing

AB Tasty Features

Testing and Experimentation Features

Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Has featureMobile app testing
Has featureVisual / WYSIWYG editor
Has featureAdvanced code editor
Has featurePage surveys
Has featurePreview mode
Has featureTest duration calculator
Has featureExperiment scheduler
Has featureClient-side tests
Has featureServer-side tests
Has featureMutually exclusive tests

Audience Segmentation & Targeting Features

Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization

Results and Analysis Features

Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Has featureExperiments results dashboard

Platform Features Features

Has featureAPI
Has featureWeb analytics integration
Has featureContent Management System Integration
Has featureSearch Engine Optimization/Marketing Integration
Has featureIntegration with CRM or DMP software

AB Tasty Screenshots

AB Tasty Video

Watch Discover how AB Tasty's digital experience optimization platform can help you increase conversion rates, better understand visitor behavior, and test and improve the user experience.

AB Tasty Downloadables

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Mapp Intelligence, powered by Webtrekk, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Twilio Segment, Slack, FullStory, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors

AB Tasty Pricing

Starting Price: $40

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

AB Tasty Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
70%
Enterprises (> 500 employees)
20%

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported Languages: English, French, Spanish, German, Dutch, Polish