AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different
variations of a web design and discover how they compare to the original design.
AB Tasty supports multiple types of testing methods, including:
A/B and split testing (classic testing)
Multivariate testing (combination
Multipage (funnel testing)
Personalization Widget Library
This dynamic widget library allows users to easily add features such as pop-ins, surveys,
chat functions, countdown banners, and more.