AB Tasty

AB Tasty Reviews

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Ratings and Reviews
(1-8 of 8)

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Score 10 out of 10
Vetted Review
Verified User
Review Source
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms.

AB Tasty Scorecard Summary

Feature Scorecard Summary

Testing and Experimentation (12)
80%
8.0
a/b experiment testing (17)
84%
8.4
Split URL testing (12)
84%
8.4
Multivariate testing (14)
80%
8.0
Multi-page/funnel testing (12)
74%
7.4
Mobile app testing (4)
77%
7.7
Visual / WYSIWYG editor (13)
78%
7.8
Advanced code editor (4)
82%
8.2
Page surveys (2)
73%
7.3
Preview mode (4)
80%
8.0
Experiment scheduler (3)
82%
8.2
Client-side tests (4)
89%
8.9
Mutually exclusive tests (2)
82%
8.2
Audience Segmentation & Targeting (4)
85%
8.5
Standard visitor segmentation (15)
84%
8.4
Behavioral visitor segmentation (13)
84%
8.4
Traffic allocation control (16)
86%
8.6
Website personalization (14)
86%
8.6
Results and Analysis (8)
76%
7.6
Heatmap tool (6)
65%
6.5
Click analytics (13)
79%
7.9
Scroll maps (6)
78%
7.8
Conversion tracking (16)
79%
7.9
Goal tracking (16)
78%
7.8
Test reporting (17)
80%
8.0
Results segmentation (15)
72%
7.2
Experiments results dashboard (4)
77%
7.7

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Reports: Quickly interpret results with a robust reporting interfaceDynamic Widget Library: Nudge visitors into actionAB Tasty Editor: Easy-to-use WYSIWYG editorDashboard: Manage all your campaigns in one placeTargeting Criteria: Target specific user segments

AB Tasty Video

AB Tasty Downloadables

AB Tasty Integrations

AB Tasty Competitors

AB Tasty Pricing

Starting Price: $40

More Pricing Information

AB Tasty Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%

AB Tasty Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Frequently Asked Questions

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

How much does AB Tasty cost?

AB Tasty starts at $40.

What is AB Tasty's best feature?

Reviewers rate Client-side tests highest, with a score of 8.9.

Who uses AB Tasty?

The most common users of AB Tasty are from Mid-size Companies and the Retail industry.