AB Tasty Reviews

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71 Ratings
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Score 8.3 out of 100

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Reviews (1-8 of 8)

Anonymous | TrustRadius Reviewer
August 05, 2014

An easy to handle tool that met our goals on A/B testing

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms.
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Anonymous | TrustRadius Reviewer
June 05, 2014

Best A/B test tool

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
- Ease of use
- Helps to take strategical decisions
- The cost of the tool is compensated by the increase of revenue generated with the tests
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Feature Scorecard Summary

a/b experiment testing (17)
8.3
Split URL testing (12)
8.0
Multivariate testing (14)
8.0
Multi-page/funnel testing (12)
7.3
Mobile app testing (4)
7.3
Visual / WYSIWYG editor (13)
7.6
Advanced code editor (4)
8.2
Page surveys (2)
7.3
Preview mode (4)
8.0
Experiment scheduler (3)
8.2
Client-side tests (4)
8.9
Mutually exclusive tests (2)
8.2
Standard visitor segmentation (15)
8.2
Behavioral visitor segmentation (13)
8.3
Traffic allocation control (16)
8.6
Website personalization (14)
8.3
Heatmap tool (6)
5.8
Click analytics (13)
7.6
Scroll maps (6)
7.3
Conversion tracking (16)
7.8
Goal tracking (16)
7.5
Test reporting (17)
7.8
Results segmentation (15)
7.2
Experiments results dashboard (4)
7.7

About AB Tasty

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features
Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Does not have featureCross-browser testing
Has featureMobile app testing
Does not have featureTest significance
Has featureVisual / WYSIWYG editor
Has featureAdvanced code editor
Has featurePage surveys
Does not have featureVisitor recordings
Has featurePreview mode
Has featureTest duration calculator
Has featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Has featureClient-side tests
Has featureServer-side tests
Has featureMutually exclusive tests
Audience Segmentation & Targeting Features
Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization
Results and Analysis Features
Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Does not have featureForm fill analysis
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Does not have featureCSV export
Has featureExperiments results dashboard
Platform Features Features
Has featureAPI
Has featureWeb analytics integration
Has featureContent Management System Integration
Has featureSearch Engine Optimization/Marketing Integration
Has featureIntegration with CRM or DMP software

AB Tasty Screenshots

AB Tasty Video

Watch Discover how AB Tasty's digital experience optimization platform can help you increase conversion rates, better understand visitor behavior, and test and improve the user experience.

AB Tasty Downloadables

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Webtrekk Digital Intelligence Suite, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, FullStory, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

AB Tasty Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
70%
Enterprises (> 500 employees)
20%

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported Languages: English, French, Spanish, German, Dutch, Polish