Return on Investment
- Increase conversion rates.
- Ability to validate new features before investing in development.
- Spread a conversion culture at the company.
Filter Ratings and Reviews
Showing 46 of 72 AB Tasty ratings and reviews.
Reviews (1-25 of 46)
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June 17, 2020
Great tool, easy to use, 100% recommend
Return on Investment
- Being able to improve customer experience online has definitely been a positive of AB Tasty.
- Improve the UX and user journey on site has definitely helped with AB Tasty which in return helps ROI.
Return on Investment
- Increase of revenue by 11% through AB testing of topics.
June 26, 2020
No need for gut feeling anymore
Return on Investment
- Increase of conversions
- Lower bounce rate
- More control on your website
- Providing informational banners during Covid-19
- Imporved customer experience
February 13, 2020
A/B Tasty can help us to create better user experience
Return on Investment
- New user insights
January 02, 2020
Easy to work with & reliable.
Return on Investment
- This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.
January 22, 2020
I like the tool but I need more assistance
Return on Investment
- No improvement so far although we did some tests.
December 06, 2019
The perfect optimization tool
Return on Investment
- Push quick fixes without an IT team
- Test optimizations are not necessarily positives in terms of ROI
Return on Investment
- Improved customer experience
- Increased conversion rates
- Upstream test of future developments to develop on the site. Limit unnecessary dev.
Return on Investment
- Connection rate
- Customers' experience
Return on Investment
- Increased conversion rate.
- Better customer user-experience.
December 13, 2019
Great platform with a wide variety of features
Return on Investment
- Layout optimizations.
- Qualitative data.
Return on Investment
- Increased conversion rates for clients
- Increased revenue for clients
September 21, 2019
AB Tasty - Terrific, Easy Tool with Grade A Customer Support
Return on Investment
- We have definitely been able to increase conversion rates at both micro and macro-level using this tool.
- Difficult to gauge specific ROI with an AB testing tool sometimes, but can assure it's been very valuable and revenue positive for us.
Return on Investment
- Increased conversion rates on specific pages and modules where we ran experiments and personalizations.
September 17, 2019
AB Tasty works great for our startup running on a SPA
Return on Investment
- Increased basket size
- Increased conversion rate
- Generated end user insight that rippled into other parts of the business
Return on Investment
- Increased digital subscription conversions.
- Improved customer experience on our websites.
- Prevented us from implementing features that would have negatively impacted our KPIs.
Return on Investment
- Increased conversion rates
- Improved UX on the site
- Decreased bounce rate
Return on Investment
- Improvement on conversion rates from minor site improvements through to full page redesigns.
- Test and deploy new content prior to launch to evaluate performance.
- Deploy personalised content to enhance the user journey.
Return on Investment
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Return on Investment
- I used it for research purposes it was a very high positive impact (easy to use, implement)
November 21, 2017
AB Tasty, an innovative solution for successful websites
Return on Investment
- With AB Tasty, our overall conversation rate has improved by 26%.
Return on Investment
- N/A
November 14, 2017
Axure + AB Tasty, the winning duo !
Return on Investment
- It becomes possible to prove the effectiveness of certain strategies.
October 27, 2017
AB Tasty a chance to easly testing live new features
Return on Investment
- n/a
AB Tasty Scorecard Summary
Feature Scorecard Summary
About AB Tasty
AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Personalization Widget Library
This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.
AB Tasty Screenshots
AB Tasty Integrations
Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Mapp Intelligence, powered by Webtrekk, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, FullStory, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance
AB Tasty Competitors
AB Tasty Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
AB Tasty Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 10% | |
| Mid-Size Companies (51-500 employees) | 70% | |
| Enterprises (> 500 employees) | 20% |
AB Tasty Support Options
| Free Version | Paid Version | |
|---|---|---|
| Live Chat | ||
| Forum/Community | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| Phone |
AB Tasty Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android |
| Supported Countries: | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
| Supported Languages: | English, French, Spanish, German, Dutch, Polish |