AB Tasty Reviews

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Score 8.3 out of 100

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Anonymous | TrustRadius Reviewer
June 26, 2020

No need for gut feeling anymore

Score 9 out of 10
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Verified User
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Return on Investment

  • Increase of conversions
  • Lower bounce rate
  • More control on your website
  • Providing informational banners during Covid-19
  • Imporved customer experience
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Matt Mattson | TrustRadius Reviewer
January 02, 2020

Easy to work with & reliable.

Score 10 out of 10
Vetted Review
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Return on Investment

  • This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.
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Anonymous | TrustRadius Reviewer
December 13, 2019

AB Tasty Review

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Increased conversion rates for clients
  • Increased revenue for clients
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Jeff Copetas | TrustRadius Reviewer
September 21, 2019

AB Tasty - Terrific, Easy Tool with Grade A Customer Support

Score 7 out of 10
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Verified User
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Return on Investment

  • We have definitely been able to increase conversion rates at both micro and macro-level using this tool.
  • Difficult to gauge specific ROI with an AB testing tool sometimes, but can assure it's been very valuable and revenue positive for us.
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Anonymous | TrustRadius Reviewer
September 25, 2019

AB Delicious

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Increased digital subscription conversions.
  • Improved customer experience on our websites.
  • Prevented us from implementing features that would have negatively impacted our KPIs.
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Anonymous | TrustRadius Reviewer
September 17, 2019

Great platform!

Score 9 out of 10
Vetted Review
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Return on Investment

  • Increased conversion rates
  • Improved UX on the site
  • Decreased bounce rate
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Craig Lawrence | TrustRadius Reviewer
November 06, 2017

AB Tasty - A complete A/B testing package, with great customer support

Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
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Valentin Viguier | TrustRadius Reviewer
June 20, 2017

AB Tasty, optimize your web performance with a tool designed for marketers.

Score 10 out of 10
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Verified User
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Return on Investment

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Read Valentin Viguier's full review

Feature Scorecard Summary

a/b experiment testing (17)
Split URL testing (12)
Multivariate testing (14)
Multi-page/funnel testing (12)
Mobile app testing (4)
Visual / WYSIWYG editor (13)
Advanced code editor (4)
Page surveys (2)
Preview mode (4)
Experiment scheduler (3)
Client-side tests (4)
Mutually exclusive tests (2)
Standard visitor segmentation (15)
Behavioral visitor segmentation (13)
Traffic allocation control (16)
Website personalization (14)
Heatmap tool (6)
Click analytics (13)
Scroll maps (6)
Conversion tracking (16)
Goal tracking (16)
Test reporting (17)
Results segmentation (15)
Experiments results dashboard (4)

About AB Tasty

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.

AB Tasty Features

Testing and Experimentation Features

Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Has featureMobile app testing
Has featureVisual / WYSIWYG editor
Has featureAdvanced code editor
Has featurePage surveys
Has featurePreview mode
Has featureTest duration calculator
Has featureExperiment scheduler
Has featureClient-side tests
Has featureServer-side tests
Has featureMutually exclusive tests

Audience Segmentation & Targeting Features

Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization

Results and Analysis Features

Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Has featureExperiments results dashboard

Platform Features Features

Has featureAPI
Has featureWeb analytics integration
Has featureContent Management System Integration
Has featureSearch Engine Optimization/Marketing Integration
Has featureIntegration with CRM or DMP software

AB Tasty Screenshots

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Mapp Intelligence, powered by Webtrekk, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, FullStory, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors

AB Tasty Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

AB Tasty Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported Languages: English, French, Spanish, German, Dutch, Polish