AB Tasty

AB Tasty

About TrustRadius Scoring
Score 7.7 out of 100
AB Tasty

Overview

Recent Reviews

AB Tasty: Easy to use

9 out of 10
June 27, 2020
We use AB Tasty in the Marketing team mainly for AB testing on the website, including the exclusion of certain target groups like …
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Split Testing Review

9 out of 10
January 08, 2020
We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, …
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AB Tasty Review

8 out of 10
December 13, 2019
AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly …
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AB Delicious

8 out of 10
September 25, 2019
We use AB Tasty, along with a suite of other internal tools, to support our testing and optimization efforts across the organization. We …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2018

Popular Features

View all 24 features

Traffic allocation control (16)

8.7
87%

a/b experiment testing (17)

8.5
85%

Test reporting (17)

8.2
82%

Conversion tracking (16)

7.9
79%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.abtasty.com/us/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month

Features Scorecard

Testing and Experimentation

8.1
81%

Audience Segmentation & Targeting

8.6
86%

Results and Analysis

7.8
78%

Product Details

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Reports: Quickly interpret results with a robust reporting interfaceDynamic Widget Library: Nudge visitors into actionAB Tasty Editor: Easy-to-use WYSIWYG editorDashboard: Manage all your campaigns in one placeTargeting Criteria: Target specific user segments

AB Tasty Video

AB Tasty Downloadables

AB Tasty Integrations

AB Tasty Competitors

AB Tasty Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%

AB Tasty Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Comparisons

View all alternatives

Frequently Asked Questions

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

How much does AB Tasty cost?

AB Tasty starts at $40.

What is AB Tasty's best feature?

Reviewers rate Client-side tests highest, with a score of 8.9.

Who uses AB Tasty?

The most common users of AB Tasty are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (74)

Ratings

Reviews

(1-25 of 46)
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Matt Mattson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.
September 25, 2019

AB Delicious

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Increased digital subscription conversions.
  • Improved customer experience on our websites.
  • Prevented us from implementing features that would have negatively impacted our KPIs.
Jeff Copetas | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • We have definitely been able to increase conversion rates at both micro and macro-level using this tool.
  • Difficult to gauge specific ROI with an AB testing tool sometimes, but can assure it's been very valuable and revenue positive for us.
Craig Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.