AB Tasty Reviews

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65 Ratings
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Score 8.7 out of 100

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Reviews (1-25 of 43)

Laura Karhu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
  • Fairly easy to use, also people without development background can manage to do tests with the editor.
  • Dealing with dynamic elements is quite complicated and usually requires developers help.
  • We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
Read Laura Karhu's full review
Matt Mattson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
  • User interviews. This is currently not something any AB testing platform is doing but I think it'd be a huge value add for the company.
  • Ability to take notes in more areas of the platform. AB Tasty lacks some of the robustness, in terms of project management, that you find in VWO. Ultimately this isn't a pain point, just a nice to have.
Read Matt Mattson's full review
Jeff Copetas | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
  • Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
  • Consistently updating features and functionality.
  • Does a real nice job with the reporting dashboards.
  • Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
  • Perhaps an improved folder and tagging system for easier organizing.
Read Jeff Copetas's full review
Charles-Edouard Draber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • No limits - Unlimited tests
  • The AB Tasty team - always available and always have a solution
  • Code editor (HTML/CSS/JS) for quick fix or test
  • The UI to implement a test
  • Widget to quick adding message ont website
  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
  • Session recording
Read Charles-Edouard Draber's full review
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy setup - Simple script insertion into site header.
  • Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
  • Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 25, 2019

AB Delicious

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
  • AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
  • AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
  • One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 17, 2019

Great platform!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great customer service
  • Fast response time
  • Easy-to-use platform
  • Cost effective
  • Analytics dashboard could use some work (they did make recent improvements)
  • Ability to see history of changes on a test isn't there
  • Can only do time targeting via custom code
Read this authenticated review
Anonymous | TrustRadius Reviewer
December 13, 2019

AB Tasty Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Reports are easy to understand and interpret for both myself and clients
  • Customer support is always very helpful and responsive
  • They got rid of graphs which were an important part of showing clients' performance.
  • Preview links should be able to be shown if you navigate to another page.
Read this authenticated review
Craig Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple one-tag implementation allows you to get up and running in minimal time.
  • In-page visual editor allows changes to be made to the site without technical expertise.
  • Dedicated account and technical support with impressive turnaround times.
  • Strong segmentation and personalisation options.
  • Huge range of integrations.
  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
Read Craig Lawrence's full review
Valentin Viguier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
  • One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
  • Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
Read Valentin Viguier's full review
David Reymond | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
  • A/B campaign tests with easy to read indicators.
  • A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
Read David Reymond's full review
Solène Grand (Dagonet) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Account Managers understand our needs and always listen to our technical or strategic questions.
  • Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
  • AB Tasty's interface is complete, intuitive and innovative.
  • It would be useful to have more examples of winning tests in different industries, it is always inspiring.
  • Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
Read Solène Grand (Dagonet)'s full review
Panthéa Nasseri | TrustRadius Reviewer
March 30, 2017

Perfect !

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
  • We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
  • We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
  • A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.
Read Panthéa Nasseri's full review
Sylvain Marbach | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Increase conversion rate on leadgen pages by more than 22%
  • Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
  • Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%)
  • Session recording and heat maps are new features, and they are still below Hotjar capabilities... but Hotjar makes no difference today for versions of an A/B test... so I hope AB Tasty will further enhance those features to catch up.
  • Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
  • Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).
Read Sylvain Marbach's full review
Javier Gómez de la Mata | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Clear and easy user environment.
  • Quick implementation for new functionality
  • Support
  • Widgets and third party integrations
  • Calendar to plan all my content tests, but I think they are working on it.
  • High level CRO project audit, but we haven't asked about it, maybe they have this service.
Read Javier Gómez de la Mata's full review
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great client support. We have a dedicated optimization consultant that is available for us and help us in the implementation of our tests and personalizations.
  • The solution is very user-friendly. Even though the software users need to have some basic knowledge of HTML, the UX is pleasant to use.
  • AB Tasty has a great variety of plugins. It is useful when doing marketing actions like pop-ins, expand banners etc.
  • There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.
Read Jade St-Laurent, Gestion de projet data's full review

Feature Scorecard Summary

a/b experiment testing (12)
8.2
Split URL testing (7)
7.3
Multivariate testing (9)
7.9
Multi-page/funnel testing (7)
7.1
Mobile app testing (3)
7.0
Visual / WYSIWYG editor (9)
7.3
Standard visitor segmentation (10)
8.0
Behavioral visitor segmentation (8)
8.1
Traffic allocation control (11)
8.5
Website personalization (9)
7.8
Heatmap tool (5)
5.3
Click analytics (10)
7.3
Scroll maps (4)
6.6
Conversion tracking (11)
7.7
Goal tracking (11)
7.2
Test reporting (12)
7.6
Results segmentation (10)
7.0

About AB Tasty

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Nudge Engagement Library

This widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features
Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Does not have featureCross-browser testing
Has featureMobile app testing
Does not have featureTest significance
Has featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization
Results and Analysis Features
Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Does not have featureForm fill analysis
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software

AB Tasty Screenshots

AB Tasty Video

Watch Discover how AB Tasty's digital experience optimization platform can help you increase conversion rates, better understand visitor behavior, and test and improve the user experience.

AB Tasty Downloadables

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Webtrekk Digital Intelligence Suite, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

AB Tasty Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
70%
Enterprises (> 500 employees)
20%

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported Languages: English, French, Spanish, German, Dutch, Polish