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AB Tasty

AB Tasty

Overview

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their…

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Pricing

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What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.abtasty.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8.4
Avg 8.3

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.1
Avg 8.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.7
Avg 8.6
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Product Details

What is AB Tasty?

AB Tasty is a provider of experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences.

Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
  • A/B and split testing (classic testing)
  • Multivariate testing (combination testing)
  • Multipage (funnel testing)
  • Personalization

Personalization Widget Library
This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.

The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Screenshot of the reporting interface.Screenshot of the dynamic widget library.Screenshot of AB Tasty's WYSIWYG editorScreenshot of the campaign management dashboardScreenshot of targeting criteria, available so users can target specific user segments

AB Tasty Video

AB Tasty Integrations

AB Tasty Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Frequently Asked Questions

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

Optimizely Web Experimentation, VWO, and Kameleoon are common alternatives for AB Tasty.

Reviewers rate Visual / WYSIWYG editor highest, with a score of 10.

The most common users of AB Tasty are from Mid-sized Companies (51-1,000 employees).

AB Tasty Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews From Top Reviewers

(1-5 of 53)

Great tool, easy to use, 100% recommend

Rating: 10 out of 10
May 15, 2025
HS
Vetted Review
Verified User
AB Tasty
4 years of experience
  • Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
  • Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
  • Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
Cons
  • Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.

Best at cost/benefit, advanced tool

Rating: 9 out of 10
May 22, 2025
Vetted Review
Verified User
AB Tasty
1 year of experience
  • segmentations
  • reporting inside the tool
  • capability to integrate ad-ons to the test's variants
  • chat support
Cons
  • integration with GA4 needs to improve
  • QA needs be easier
  • Improve QA on mobile

AB Tasty continues to drive us forward as a business

Rating: 9 out of 10
May 15, 2025
Vetted Review
Verified User
AB Tasty
2 years of experience
  • Personalisation
  • AI analysis
  • Ab testing
Cons
  • Customer success / support team
  • Communicating tool updates

Powerful, Flexible & Really Easy to Use Tool

Rating: 10 out of 10
June 16, 2022
NM
Vetted Review
Verified User
  • Support: the CSMs (big up Eloise) are great, and support us a lot on different topics/aspects, which is not always the case for other solutions.
  • Client-side: It is really easy to use, flexible, and there are no technical issues.
  • The devs: the developers at AB Tasty are really reactive, and provide big support. Some of our AB tests are really complex, but we have never had any issues during the dev phase.
Cons
  • Client-side: some modules/features need a bit of 'renewing'. For example, the WYSIWYG still looks a bit dated.
  • IA: I would like to see if you might be planning to provide personalization based on an algorithm.

The perfect optimization tool

Rating: 9 out of 10
February 24, 2022
  • No limits - Unlimited tests
  • The AB Tasty team - always available and always have a solution
  • Code editor (HTML/CSS/JS) for quick fix or test
  • The UI to implement a test
  • Widget to quick adding message ont website
Cons
  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
  • Session recording
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