AB Tasty

AB Tasty

About TrustRadius Scoring
Score 7.7 out of 100
AB Tasty

Overview

Recent Reviews

AB Tasty: Easy to use

9 out of 10
June 27, 2020
We use AB Tasty in the Marketing team mainly for AB testing on the website, including the exclusion of certain target groups like …
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Split Testing Review

9 out of 10
January 08, 2020
We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, …
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AB Tasty Review

8 out of 10
December 13, 2019
AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly …
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AB Delicious

8 out of 10
September 25, 2019
We use AB Tasty, along with a suite of other internal tools, to support our testing and optimization efforts across the organization. We …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2018

Popular Features

View all 24 features

Traffic allocation control (16)

8.7
87%

a/b experiment testing (17)

8.5
85%

Test reporting (17)

8.2
82%

Conversion tracking (16)

7.9
79%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.abtasty.com/us/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month

Features Scorecard

Testing and Experimentation

8.1
81%

Audience Segmentation & Targeting

8.6
86%

Results and Analysis

7.8
78%

Product Details

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Reports: Quickly interpret results with a robust reporting interfaceDynamic Widget Library: Nudge visitors into actionAB Tasty Editor: Easy-to-use WYSIWYG editorDashboard: Manage all your campaigns in one placeTargeting Criteria: Target specific user segments

AB Tasty Video

AB Tasty Downloadables

AB Tasty Integrations

AB Tasty Competitors

AB Tasty Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%

AB Tasty Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Comparisons

View all alternatives

Frequently Asked Questions

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

How much does AB Tasty cost?

AB Tasty starts at $40.

What is AB Tasty's best feature?

Reviewers rate Client-side tests highest, with a score of 8.9.

Who uses AB Tasty?

The most common users of AB Tasty are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (74)

Ratings

Reviews

(1-25 of 48)
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Charles-Edouard Draber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • No limits - Unlimited tests
  • The AB Tasty team - always available and always have a solution
  • Code editor (HTML/CSS/JS) for quick fix or test
  • The UI to implement a test
  • Widget to quick adding message ont website
  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
  • Session recording
Sergio Simarro Villalba | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Number of experiments is unlimited.
  • Experiments can overlap or not (I prefer not having overlapping).
  • Widgets feature is great because you can quickly validate best practices.
  • Google Analytics integration is fine but it requires code developing.
  • Sometimes the information received is not accurate and they have to apply manual internal processes in order to fix it.
  • Automatic insights about audience performance (ex. for an experiment running, giving info about public coming from Spain buy less).
Halima Satheya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
  • Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
  • Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
  • Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
  • Fairly easy to use, also people without development background can manage to do tests with the editor.
  • Dealing with dynamic elements is quite complicated and usually requires developers help.
  • We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
Matt Mattson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
  • User interviews. This is currently not something any AB testing platform is doing but I think it'd be a huge value add for the company.
  • Ability to take notes in more areas of the platform. AB Tasty lacks some of the robustness, in terms of project management, that you find in VWO. Ultimately this isn't a pain point, just a nice to have.
December 13, 2019

AB Tasty Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Reports are easy to understand and interpret for both myself and clients
  • Customer support is always very helpful and responsive
  • They got rid of graphs which were an important part of showing clients' performance.
  • Preview links should be able to be shown if you navigate to another page.
September 25, 2019

AB Delicious

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
  • AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
  • AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
  • One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
Jeff Copetas | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
  • Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
  • Consistently updating features and functionality.
  • Does a real nice job with the reporting dashboards.
  • Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
  • Perhaps an improved folder and tagging system for easier organizing.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easy setup - Simple script insertion into site header.
  • Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
  • Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
September 17, 2019

Great platform!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Great customer service
  • Fast response time
  • Easy-to-use platform
  • Cost effective
  • Analytics dashboard could use some work (they did make recent improvements)
  • Ability to see history of changes on a test isn't there
  • Can only do time targeting via custom code
Solène Grand (Dagonet) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Account Managers understand our needs and always listen to our technical or strategic questions.
  • Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
  • AB Tasty's interface is complete, intuitive and innovative.
  • It would be useful to have more examples of winning tests in different industries, it is always inspiring.
  • Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
Craig Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Simple one-tag implementation allows you to get up and running in minimal time.
  • In-page visual editor allows changes to be made to the site without technical expertise.
  • Dedicated account and technical support with impressive turnaround times.
  • Strong segmentation and personalisation options.
  • Huge range of integrations.
  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The account management and consulting support (our AB tasty consultant was really good).
  • The simplicity of the tool (can be easily used by a non-developer person).
  • Features (lot of advanced segmentation possibilities with the tool).
  • New features ; new features available very, very often.
  • Ab tests ideas and best practice : marketing teams don't have time to investigate of what could be better so more ab test best practice would be great
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
  • A/B campaign tests with easy to read indicators.
  • A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • A/B and multi veritable testing.
  • Screen recording and targeting.
  • WYSIWYG editor to create page variations.
  • It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
  • Creating reporting and targeting was probably the most difficult part for me.