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AB Tasty

AB Tasty


What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their…

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Recent Reviews

Split Testing Review

9 out of 10
January 08, 2020
We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, …
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AB Tasty Review

8 out of 10
December 13, 2019
AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 25 features
  • a/b experiment testing (20)
  • Conversion tracking (19)
  • Traffic allocation control (19)
  • Test reporting (20)
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View all pricing

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Avg 8.6
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Product Details

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences. The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.

AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

AB Tasty Video

AB Tasty Integrations

AB Tasty Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Frequently Asked Questions

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

Optimizely Web Experimentation, VWO, and Kameleoon are common alternatives for AB Tasty.

Reviewers rate Split URL testing highest, with a score of 10.

The most common users of AB Tasty are from Mid-sized Companies (51-1,000 employees).

AB Tasty Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Attribute Ratings


(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Halima Satheya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.
  • Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
  • Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
  • Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
  • Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
If you need to inform customers of a change for e.g. delivery delays you can easily do something like this in real-time via AB Tasty, without the need to wait for an overnight propagation, which some CMSs require.
Testing and Experimentation (13)
a/b experiment testing
Split URL testing
Multivariate testing
Multi-page/funnel testing
Mobile app testing
Visual / WYSIWYG editor
Advanced code editor
Page surveys
Preview mode
Experiment scheduler
Client-side tests
Server-side tests
Mutually exclusive tests
Audience Segmentation & Targeting (4)
Standard visitor segmentation
Behavioral visitor segmentation
Traffic allocation control
Website personalization
Results and Analysis (7)
Click analytics
Scroll maps
Conversion tracking
Goal tracking
Test reporting
Results segmentation
Experiments results dashboard
Platform Integration Features
  • Being able to improve customer experience online has definitely been a positive of AB Tasty.
  • Improve the UX and user journey on site has definitely helped with AB Tasty which in return helps ROI.
AB Tasty team are amazing, my CSM is great and they help with building tests and setting up experiences that we require there assistance with.
Fairly easy--did require support from other teams, but nothing too complex.
AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas AB Tasty you can do quite a bit with general HTML/CSS knowledge.
Being able to have a dedicated CSM on our account is useful as they are aware of how our sites work. Instead of just having multiple people from the support team handle requests. Paying for the extra support is useful when you need requests to be handled quicker instead of waiting from someone from the support team to pick the ticket up.
Not all bugs are fixed, this is either due to the tool or the way our site works. Bugs with experiences are definitely fixed in an ideal time but other bugs with the tool still haven't been fixed (e.g. changing the image in the variation editor doesn't work, this still hasn't been fixed by AB Tasty).
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
  • Targeting
  • Creating experiences
  • QA experiences
  • Scheduling experiences
Yes, but I don't use it
Works great, never had any issues with it.
Fabrice Moncaut | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team.

We learn everyday by testing things that would take longer to develop on the first hand.
  • Measuring the impact of different layouts on the homepage
  • Developing scenarios of onsite retargeting
  • Optimising funnel and UX
  • The heat mapping must not be on only 25% of the homepage
Testing live special layouts and improving conversion rates.
  • n/a
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
We use a payment solution to retarget special customers on our website; we knew that AB Tasty would be a substitution to replace this solution. We send our work process and we get full results with two major improvements - the solution is included in our general fee and is more flexible and data oriented.
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