TrustRadius
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.https://media.trustradius.com/product-logos/AS/JA/OJEQ630E0ESR.PNGAB Tasty a chance to easly testing live new featuresAB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team. We learn everyday by testing things that would take longer to develop on the first hand.,Measuring the impact of different layouts on the homepage Developing scenarios of onsite retargeting Optimising funnel and UX,The heat mapping must not be on only 25% of the homepage,9,n/a,Emarsys, GetNotify, Hotjar,9,No,We use a payment solution to retarget special customers on our website; we knew that AB Tasty would be a substitution to replace this solution. We send our work process and we get full results with two major improvements - the solution is included in our general fee and is more flexible and data oriented.
Unspecified
AB Tasty
52 Ratings
Score 8.8 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>

AB Tasty Reviews

AB Tasty
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Do you work for this company?

Show Filters 
Hide Filters 
Showing 1 of 52 AB Tasty ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-1 of 1)

Companies can't remove reviews or game the system. Here's why.

Feature Scorecard Summary

a/b experiment testing (5)
8.8
Split URL testing (3)
8.2
Multivariate testing (3)
8.3
Multi-page/funnel testing (2)
7.7
Visual / WYSIWYG editor (5)
8.5
Standard visitor segmentation (3)
8.9
Behavioral visitor segmentation (3)
9.2
Traffic allocation control (4)
9.4
Website personalization (3)
8.6
Heatmap tool (1)
5.5
Click analytics (4)
8.3
Scroll maps (1)
9.1
Conversion tracking (5)
8.1
Goal tracking (5)
8.1
Test reporting (5)
8.3
Results segmentation (3)
7.0

About AB Tasty

AB Tasty is an all-in-one conversion rate optimization platform that aims to help marketers understand how users navigate through their site, implement key website improvements (without any technical background), and test the performance of these optimizations in order to make sound, data-driven decisions.

AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Nudge Engagement Library

This widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features
Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Does not have featureCross-browser testing
Has featureMobile app testing
Does not have featureTest significance
Has featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization
Results and Analysis Features
Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Does not have featureForm fill analysis
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software

AB Tasty Screenshots

AB Tasty Video

AB Tasty serves as your digital lab, equipped with all the tools you need to launch quick experiments that will help you better understand your users and customer journeys. We help you make fast, data-driven decisions that don’t require technical resources.

AB Tasty Downloadables

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Webtrekk Digital Intelligence Suite, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

AB Tasty Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
70%
Enterprises (> 500 employees)
20%

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported Languages: English, French, Spanish, German, Dutch, Polish