AB Tasty Reviews

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Score 8.3 out of 100

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Reviews (1-16 of 16)

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Anonymous | TrustRadius Reviewer
June 27, 2020

AB Tasty: Easy to use

Score 9 out of 10
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Verified User
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Systems Integrated With

  • Website
  • Webshop
Achieving the current integration level was not too hard to setup. We connected the website and the webshop.
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Anonymous | TrustRadius Reviewer
December 13, 2019

AB Tasty Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Systems Integrated With

  • Google Analytics
  • Google Tag Manager
We integrate all our tests with Google Analytics and if applicable, google tag manager to be able to have a second way to track results as well as remove outlying orders.
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Anonymous | TrustRadius Reviewer
September 25, 2019

AB Delicious

Score 8 out of 10
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Verified User
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Systems Integrated With

  • Omniture (Adobe Analytics).
  • Krux (Salesforce DMP).
  • Client-side integrations on multiple web platforms, including one that used Polymer and Web Components.
We experienced little-to-no difficulty in integration outside of the Polymer-based site where executing experiments through the GUI required more technical expertise.
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Anonymous | TrustRadius Reviewer
September 17, 2019

Great platform!

Score 9 out of 10
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Verified User
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Systems Integrated With

  • Google Analytics
Fairly easy to set up. We mostly use the analytics straight out of AB Tasty though.
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Feature Scorecard Summary

a/b experiment testing (17)
8.3
Split URL testing (12)
8.0
Multivariate testing (14)
8.0
Multi-page/funnel testing (12)
7.3
Mobile app testing (4)
7.3
Visual / WYSIWYG editor (13)
7.6
Advanced code editor (4)
8.2
Page surveys (2)
7.3
Preview mode (4)
8.0
Experiment scheduler (3)
8.2
Client-side tests (4)
8.9
Mutually exclusive tests (2)
8.2
Standard visitor segmentation (15)
8.2
Behavioral visitor segmentation (13)
8.3
Traffic allocation control (16)
8.6
Website personalization (14)
8.3
Heatmap tool (6)
5.8
Click analytics (13)
7.6
Scroll maps (6)
7.3
Conversion tracking (16)
7.8
Goal tracking (16)
7.5
Test reporting (17)
7.8
Results segmentation (15)
7.2
Experiments results dashboard (4)
7.7

About AB Tasty

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.


AB Tasty Features

Testing and Experimentation Features

Has featurea/b experiment testing
Has featureSplit URL testing
Has featureMultivariate testing
Has featureMulti-page/funnel testing
Has featureMobile app testing
Has featureVisual / WYSIWYG editor
Has featureAdvanced code editor
Has featurePage surveys
Has featurePreview mode
Has featureTest duration calculator
Has featureExperiment scheduler
Has featureClient-side tests
Has featureServer-side tests
Has featureMutually exclusive tests

Audience Segmentation & Targeting Features

Has featureStandard visitor segmentation
Has featureBehavioral visitor segmentation
Has featureTraffic allocation control
Has featureWebsite personalization

Results and Analysis Features

Has featureHeatmap tool
Has featureClick analytics
Has featureScroll maps
Has featureConversion tracking
Has featureGoal tracking
Has featureTest reporting
Has featureResults segmentation
Has featureExperiments results dashboard

Platform Features Features

Has featureAPI
Has featureWeb analytics integration
Has featureContent Management System Integration
Has featureSearch Engine Optimization/Marketing Integration
Has featureIntegration with CRM or DMP software

AB Tasty Screenshots

AB Tasty Integrations

Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Mapp Intelligence, powered by Webtrekk, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, FullStory, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance

AB Tasty Competitors

AB Tasty Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

AB Tasty Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
70%
Enterprises (> 500 employees)
20%

AB Tasty Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

AB Tasty Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported Languages: English, French, Spanish, German, Dutch, Polish