Name: ABlyft
Price: 49 USD
Author: ABlyft

Customer Success Management Training

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Augmented Reality Development

Interactive Application Security Testing (IAST)

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Enterprise Legal Management

Workflow

Enterprise

Accounting

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Storage

Converged Infrastructure

Custom Software Development Services

Data Catalog

Data Fabric

Database Load Balancing

Fraud Detection

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Managed Hosting

Master Data Management (MDM)

Mobile Identity

Network Monitoring

Network Performance Monitoring

Software Composition Analysis (SCA)

Software-Defined WAN

Threat Intelligence

Value-Added Resellers (VARs)

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Email Marketing

Gamification

Marketing Analytics

Marketing Automation

Online Proofing

Product Intelligence

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales Coaching

Sales

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security

3D Modeling

Computer-Aided Design (CAD)

ID Card

Loan Servicing

Nonprofit Fundraising

Oil and Gas

Patient Engagement

Vertical-Specific

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ABlyft is an A/B testing platform developed by Conversion Expert GmbH. According to the vendor, this software solution is designed for developers and experienced marketeers in small agencies to enterprise-level companies. ABlyft is widely used across various industries, including developers, marketeers, project managers, data analysts, and e-commerce companies.

## Key Features

**Mutual Exclusion from Experiments**: According to the vendor, ABlyft allows experiments to run in parallel without interference, ensuring accurate results and reliable data analysis.

**Single Page Application Experimentation**: The vendor states that ABlyft supports URL and DOM change triggers for experiments, enabling seamless testing on single page applications.

**Rich Debug Mode**: According to the vendor, ABlyft provides detailed insights into the experimentation process and goal triggers, facilitating effective troubleshooting and optimization.

**Auto Minification**: The vendor claims that ABlyft automatically minifies code for better readability and smaller snippet size, streamlining the implementation process.

**Slim and super fast Snippet**: According to the vendor, ABlyft delivers a lightweight JavaScript snippet for faster loading times, enhancing user experience and minimizing performance impact.

**Helper Functions**: ABlyft offers various useful methods for common tasks like DOM manipulation and URL parsing, according to the vendor, simplifying experiment setup and customization.

**Asset Management**: According to the vendor, ABlyft centralizes asset uploads and management for easy reuse in experiments, improving efficiency and consistency.

**Intelligent Redirect Experiments**: The vendor claims that ABlyft enables testing of existing or new pages with flexible URL handling, allowing for targeted and personalized user experiences.

**Better Overview with many Pages, Audiences and Goals**: According to the vendor, ABlyft provides filtered views for better organization and management of pages, audiences, and goals.

**Targeting**: According to the vendor, ABlyft offers features such as prerequisite rules, environments, centralized pages, audiences, goals, and variable traffic allocation for precise targeting and control.

Fast and Easy to Use: Multiple users have praised ABlyft for being super fast and extremely easy to handle. This convenience has made it a popular choice among reviewers, allowing them to quickly navigate the platform without any difficulties.

Efficient A/B Test Set-up: Several users have appreciated the easy set-up of complex A/B tests in ABlyft, even across multiple websites. This feature has enabled them to efficiently conduct tests without any hassle, saving time and effort in their optimization processes.

Clear and Well-Designed Interface: The clear and well-designed interface of ABlyft has been positively mentioned by many users. They find it easy to navigate and understand the results, contributing to a positive user experience.

Longer setup time: Some users have expressed that setting up a simple A/B test in ABlyft has taken them longer compared to other tools like Google Optimize.

Absence of WYSIWYG editor: The lack of a WYSIWYG editor in ABlyft has been mentioned as a limitation by reviewers, making it more suitable for experts and developers rather than beginners with less technical expertise.

Not beginner-friendly: Several users have advised against recommending ABlyft for beginners with limited technical knowledge, as they feel it may not be easy to use for them.

Users of ABlyft have experienced a significant increase in turnover, surpassing 40%, since starting their collaboration with the platform about 1.5 years ago. This highlights one of the key use cases of ABlyft: improving business performance and driving revenue growth. By leveraging ABlyft's capabilities, users have been able to optimize various measures through A/B testing and make data-driven decisions. This approach has allowed them to identify and eliminate numerous errors, leading to improved usability and overall customer satisfaction.

Another important use case of ABlyft is the ability to conduct A/B tests, which empowers users to fine-tune their strategies and enhance their performance. With ABlyft, users can test different variations of their website or app, such as design elements, content, or user flows, and evaluate their impact on key metrics like conversion rates or engagement. This not only provides valuable insights into what works best for their audience but also instills confidence in making informed decisions based on solid data foundations.

These real-world use cases demonstrate how ABlyft's A/B testing capabilities have helped businesses achieve tangible results and progress. By enabling users to optimize their efforts and iterate based on empirical evidence rather than assumptions, ABlyft empowers them to continuously refine their strategies and enhance their overall performance.

Basic

TESTING

CONVERSION OPTIMIZATION

ENTERPRISE

Subscription

Growth

ABlyft

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

a/b experiment testing

Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

Split URL testing

Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

Multivariate testing

Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

Multi-page/funnel testing

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Cross-browser testing

Preview your experiments across multiple browsers at once.

Mobile app testing

Ability to run tests to optimize mobile applications.

Test significance

Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

Visual / WYSIWYG editor

Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.

Advanced code editor

Allows users to create and edit experiments with HTML, CSS, JS.

Page surveys

Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

Visitor recordings

Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.

Preview mode

Preview your experiment before running it live on your site or app.

Test duration calculator

Automatic calculation of the estimated test duration needed to gain statistically significant results.

Experiment scheduler

Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

Experiment workflow and approval

Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.

Dynamic experiment activation

Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

Client-side tests

Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.

Server-side tests

Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

Mutually exclusive tests

Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Goal tracking

Enables users to set up key website/mobile performance metrics on their landing pages and track them.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Results segmentation

The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).

CSV export

Ability to export test results as a CSV file.

Experiments results dashboard

Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

Platform Integration Features

Platform integrations that may be offered by vendors.

Access to an API to start, stop, or pause campaigns and integrate test result reports into dashboards.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Content Management System Integration

The tool integrates with third party content management systems (CMS).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

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