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Acoustic Campaign (formerly IBM Watson Campaign Automation) Reviews

102 Ratings
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Score 5.9 out of 100

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January 29, 2014

Silverpop Engage with Salesforce Integration

Joe Sisler | TrustRadius Reviewer
Joe Sisler
Score 8 out of 10
Vetted Review
Verified User
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Exceptional Examples of Acoustic Campaign (formerly IBM Watson Campaign Automation) Support

The Salesforce integration team is amazing and know their product front to back. They've been extremely useful in diagnosing issues and assessing how to better set up our integration.
Read Joe Sisler's full review

Acoustic Campaign (formerly IBM Watson Campaign Automation) Scorecard Summary

Likelihood to Recommend (102)
5.9
Likelihood to Renew (30)
5.5
Usability (6)
8.0
Availability (2)
10.0
Performance (2)
7.0
Support Rating (5)
5.9
Online Training (2)
9.0
Implementation Rating (4)
7.4

Feature Scorecard Summary

Email & Online Marketing
7.0
WYSIWYG email editor (10)
4.1
Dynamic content (7)
8.0
Ability to test dynamic content (8)
7.5
Landing pages (8)
5.6
A/B testing (10)
7.1
Mobile optimization (7)
6.7
Email deliverability reporting (10)
8.0
List management (9)
8.1
Triggered drip sequences (8)
8.1
Lead Management
7.4
Lead nurturing (8)
6.3
Lead scoring and grading (7)
7.8
Data quality management (7)
7.9
Automated sales alerts and tasks (4)
7.5
Campaign Management
7.0
Calendaring (8)
6.6
Event/webinar marketing (4)
7.4
Social Media Marketing
6.3
Social sharing and campaigns (4)
6.5
Social profile integration (5)
6.2
Reporting & Analytics
5.0
Dashboards (10)
4.7
Standard reports (10)
4.9
Custom reports (8)
5.3
Platform & Infrastructure
6.0
API (9)
5.8
Role-based workflow & approvals (4)
6.0
Customizability (5)
5.9
Integration with Salesforce.com (8)
5.2
Integration with Microsoft Dynamics CRM (3)
5.0
Integration with SugarCRM (2)
8.0

What is Acoustic Campaign (formerly IBM Watson Campaign Automation)?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
Categories:  Email Marketing,  Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation) Screenshots

Acoustic Campaign (formerly IBM Watson Campaign Automation) Video

See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations

TrenDemon, Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys), Aurea List Manager (formerly Lyris LM), Aventri (formerly etouches)

Acoustic Campaign (formerly IBM Watson Campaign Automation) Competitors

Acoustic Campaign (formerly IBM Watson Campaign Automation) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No