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Acoustic Campaign (formerly IBM Watson Campaign Automation) Reviews

99 Ratings
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Score 7.2 out of 101

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Reviews (1-4 of 4)

Michael Hobley profile photo
June 16, 2015

Constantly Evolving Product with Great Functionality

Michael Hobley
Score 9 out of 10
Vetted Review
Verified User
Review Source

Implementation

8
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Read Michael Hobley's full review
No photo available
September 24, 2013

Lots of promises, not a lot of delivery

Verified User
Score 2 out of 10
Vetted Review
Verified User
Review Source

Implementation

7
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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Acoustic Campaign (formerly IBM Watson Campaign Automation) Scorecard Summary

Likelihood to Recommend (99)
7.2
Likelihood to Renew (30)
5.5
Usability (6)
8.0
Availability (2)
10.0
Performance (2)
7.0
Support (5)
5.9
Online Training (2)
9.0
Implementation (4)
7.4

Feature Scorecard Summary

WYSIWYG email editor (9)
4.5
Dynamic content (7)
8.0
Ability to test dynamic content (8)
7.5
Landing pages (7)
7.5
A/B testing (9)
7.4
Mobile optimization (6)
5.7
Email deliverability (9)
8.0
List management (8)
8.3
Triggered drip sequences (7)
8.3
Lead nurturing (7)
7.5
Lead scoring and grading (6)
7.0
Data quality management (6)
7.4
Automated sales alerts and tasks (4)
7.4
Calendaring (8)
6.6
Event/webinar marketing (4)
7.4
Social sharing and campaigns (4)
6.5
Social profile integration (5)
6.0
Dashboards (9)
6.6
Standard reports (9)
7.3
Custom reports (7)
6.4
API (8)
8.0
Role-based workflow & approvals (4)
5.9
Customizability (5)
5.9
Integration with Salesforce.com (7)
8.3
Integration with Microsoft Dynamics CRM (3)
5.1
Integration with SugarCRM (2)
8.0

About Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
Categories:  Email Marketing,  Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation) Screenshots

Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations

TrenDemon, Evergage, Aurea List Manager (formerly Lyris LM), Aventri (formerly etouches)

Acoustic Campaign (formerly IBM Watson Campaign Automation) Competitors

Acoustic Campaign (formerly IBM Watson Campaign Automation) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No