Acoustic Campaign

Acoustic Campaign
Formerly IBM Watson Campaign Automation

About TrustRadius ScoringScore 8.7 out of 100
Acoustic Campaign

Overview

Recent Reviews

I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Verified User
Manager

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

Email deliverability reporting (20)

8.0
80%

A/B testing (10)

7.0
70%

Dashboards (10)

4.2
42%

WYSIWYG email editor (10)

4.0
40%

Video Reviews

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Pricing

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Acoustic Campaign

Acoustic Campaign

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What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing

7.0
70%

Lead Management

7.4
74%

Campaign Management

7.0
70%

Social Media Marketing

6.3
63%

Reporting & Analytics

4.5
45%

Platform & Infrastructure

5.7
57%

Product Details

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign Screenshots

Campaign automationDigital marketingLead managementJourney design

Acoustic Campaign Video

See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.

Acoustic Campaign Integrations

Acoustic Campaign Competitors

Acoustic Campaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

What is Acoustic Campaign's best feature?

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

Who uses Acoustic Campaign?

The most common users of Acoustic Campaign are from Enterprises (1,001+ employees) and the Unknown industry.

Reviews and Ratings

 (122)

Ratings

Likelihood to Renew (30)

5.5
55%

Usability (6)

8.0
80%

Availability (4)

10.0
100%

Performance (4)

7.0
70%

Support Rating (10)

5.9
59%

Online Training (2)

9.0
90%

Implementation Rating (8)

7.4
74%

Reviews

(1-4 of 4)
Popular Filters
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June 16, 2015

Constantly Evolving Product with Great Functionality

Michael Hobley | TrustRadius Reviewer
Michael Hobley
Silverpop Administrator & Web Designer
Intertek (10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

8
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
September 24, 2013

Lots of promises, not a lot of delivery

Verified User
Vice-President in Marketing
Computer Software Company, 1001-5000 employees
Score 2 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

7
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.