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Acoustic Campaign

Acoustic Campaign
Formerly Silverpop / IBM Watson Campaign Automation

Overview

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

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Recent Reviews

TrustRadius Insights

Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for …
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I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Marketing evolution

10 out of 10
February 25, 2015
Silverpop Engage is used for all of our customer-facing marketing emails and is administered by the Email Marketing team. Marketing …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (10)
    8.0
    80%
  • A/B testing (10)
    7.0
    70%
  • Dashboards (10)
    4.2
    42%
  • WYSIWYG email editor (10)
    4.0
    40%
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Pricing

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N/A
Unavailable

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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18 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Demos

Acoustic Campaign demo - introduction

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

4.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

5.7
Avg 7.6
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Product Details

What is Acoustic Campaign?

According to the vendor, Acoustic Campaign is a comprehensive platform designed to enhance businesses' understanding of customer behavior on both a personalized and large-scale level. The product provides various tools for insights, planning, and implementation that enable data-driven experiences across multiple channels. By leveraging these features, brands aim to develop enduring connections with customers while driving revenue through tailored and impactful interactions based on individual preferences. Integration capabilities with existing tools and systems offer marketing processes flexibility, efficiency, and optimization. Although no specific industries or professions are explicitly mentioned, it can be assumed that any business desiring enhanced marketing efforts and increased customer base may find value in utilizing this platform.

Deep Insights and Personalization

The product is designed to provide marketers with the necessary tools to deliver personalized experiences across various interaction points, both online and offline, in order to enhance customer retention and establish enduring brand allegiance. The vendor asserts that by utilizing behavioral data, Acoustic Campaign enables marketers to construct meaningful and timely messages, fostering long-term connections with customers. Through its real-time personalization functionalities, the product aims to empower marketers to deliver compelling experiences that promote customer advocacy and drive revenue expansion.

Integration and Efficiency

The product is designed to enhance operational efficiency and streamline business processes through its advanced technology and extensive capabilities. The vendor claims that Acoustic Campaign delivers a user-friendly experience, supported by cutting-edge technology, enabling users to navigate the platform effortlessly. By seamlessly integrating with existing tools and systems, the product aims to simplify workflows, eliminating manual data transfer or redundant procedures. This integration also facilitates smooth collaboration between teams, ensuring a seamless marketing process from initiation until completion. Ultimately, Acoustic Campaign equips businesses with the necessary resources to optimize returns on investment and effectively achieve their marketing objectives.

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design

Acoustic Campaign Video

Acoustic - Free your inner marketer. Learn more: https://acoustic.com.

Acoustic Campaign Integrations

Acoustic Campaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Constant Contact, Oracle Marketing, and Emarsys are common alternatives for Acoustic Campaign.

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(125)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for automated lead nurturing and mass mailing. Marketing teams have utilized the platform to administer customer-facing marketing emails, while marketing communications managers have accessed it to track the performance of their individual email campaigns. Large enterprises like Texas Instruments have been able to engage with customers across different locations using Silverpop Engage. Its relevant and responsive marketing automation capabilities have enabled users to engage with customers at the right time based on their actions on the site. The platform has been widely used for emails, landing pages, marketing automation tracks, and lead scoring within global marketing organizations. Sales teams have benefited from its features by being able to rank leads based on their actions and qualify them accordingly. E-commerce departments have relied on Silverpop Engage for powering their entire email programs, including promotional messages, browse behavior, confirmation emails, and more. With its versatility, Silverpop has assisted organizations in communicating quickly and effectively with customers, leading to improved revenue generation. Additionally, the web tracking functionality of Silverpop allows for deeper insights into subscriber interactions with websites, leading to more targeted messaging based on opens, clicks, and interactions.

Toggle between HTML and Design views: Users have appreciated the ability to toggle between HTML and Design views for creating emails. This feature has been mentioned by several reviewers, making it easy to update photos and hyperlinks in emails.

Newly added features for test emails: Reviewers have mentioned that the newly added features for test emails have made it easier to ensure the accuracy of the email before sending it out. This improvement has been well-received by users, who find it valuable in preventing errors and mistakes.

Thorough examination process before sending: Users have commended the thorough examination process of the email before sending it, which helps prevent it from getting stuck in junk mail and ensures proper rendering on different platforms. Several reviewers have highlighted this aspect as a positive attribute of the product.

Outdated Usability: Users have consistently mentioned that Engage's usability is outdated and cumbersome, with confusing user interfaces, cryptic notifications, and old-style drop-down menus. Some users even reported browser lock-ups when editing signup forms.

Limited Email Creation Engine: Several users expressed frustration with Silverpop's email creation engine, which requires manual HTML coding instead of offering advanced Ajax or jQuery based creation engines like other ESPs. This limitation hampers flexibility in layout design and adds complexity for users.

Confusing Reporting Tools: Many users criticized the overall reporting in Silverpop, stating that it is confusing and lacks flexibility. They found it difficult to generate comprehensive reports, as well as extract contact information for opens/clicks. The presence of two different reporting engines, one legacy and one new, further added to the confusion.

Users have provided several recommendations for IBM Watson Campaign Automation. The three most common recommendations are:

Consider the software for organizations: Users recommend considering IBM Watson Campaign Automation for organizations, especially those with a limited marketing budget. They believe that the software has an edge over competitors like Adobe campaign and Salesforce marketing cloud in terms of intuitiveness and quick setup.

Use the software for marketing automation: Users highly recommend using IBM Watson Campaign Automation for marketing automation and automating inbound and outbound campaigns. They find it great for creating and managing end-to-end campaign management.

Seek help and support from IBM: Users advise seeking help and support from IBM when using IBM Watson Campaign Automation. They recommend hiring an Acoustic Partner consultant for implementation and training to ensure better long-term results. They also suggest reaching out to tech support for assistance before considering switching to another program.

Overall, users recommend considering IBM Watson Campaign Automation for organizations, utilizing it for marketing automation, and seeking help and support from IBM throughout the process.

Attribute Ratings

Reviews

(1-25 of 40)
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Score 4 out of 10
Vetted Review
Verified User
Incentivized
From my experience, Acoustic is a strong platform if you have a large team and very experienced and ideally tech-savvy members dedicated to email. For a smaller company, we have definitely had challenges with the platform's usability. We tried SMS with Acoustic and quickly migrated away from that, but continue to use them for email. We are happy with the direction Acoustic seems to be heading in since they transitioned away from IBM and the new account rep we got in the transition has made a world of a difference, but it remains to be seen how these new/promised changes and features will work in the application.
Lawrence Ladomery | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
IBM Watson Campaign Automation is a powerful platform but one that hasn't innovated as much as its competitors. It's well suited for those organizations that have already invested in IBM products. All other ones should have a look at other platforms that are more feature rich and have a more usable interface.

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Tracking performance of keywords and links in major search engines. IBM Watson Campaign Automation measures search rankings and performance. Improves page-level SEO with tools to diagnose and improve page performance. Integrates well with Google AdWords. It tracks which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Mariano Cento | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
ResellerIncentivized
If you have to run campaigns into B2B and B2C it’s great .... because with others vendors you will need to buy two products. Also the send time optimization is a great feature that other vendors charge a lot for. The bad scenarios would be if there was a need to purchase a complete CX suite integration. Oracle's CX suite is more compete and integrated.
Brandon Mitchell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
IBM WCA is great for anyone who is familiar with CSS/HTML or has the resources to have a CSS/HTML template builder outside of Silverpop. Those without that experience will find this platform to be extremely cumbersome and sometimes difficult to work with. Regardless, the features available in IBM WCA are worth the hassle.
Score 8 out of 10
Vetted Review
ResellerIncentivized
This is a great product and its top feature to me is how easy it is to get up and running with it. You can learn the basics easily via the on demand eLearning and quickly be automating simple email campaigns. So if you're a small team with limited IT resources, you can get up and running with automated campaigns from a simple spreadsheet and some HTML in no time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This product is great if you have a very detailed marketing program. Its very robust, but covers a lot of specific needs many companies may have. For smaller companies looking to use it for email marketing purposes I would encourage a different platform, as this one can do so many things, it may be an overkill for a smaller company.
Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Silverpop hosts an annual conference every year (Amplify) in Atlanta. It's a 2-day conference (3 if you do the boot camps) where you can network and meet the staff, attend trainings, listen to expert panels, see new features. Really great experience and really got my teams excited to try new things.

They also do annual user-group conferences (in various cities) that allow users to meet other local users and discuss features and do hands-on examples. Not as helpful as the conference, but good nonetheless.
Dimitris Rakopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In case of marketing automation Silverpop Engage gives the right tools to perform complex automation tasks with ease. The provided interface is so intuitive that it is extremely easy to perform even the most complex automatic processes. The ability to combine email, sms and other systems gives flexibility and helps exploit the tools set provided to the fullest.
Amanda Wheeler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Silverpop Engage is well suited for Salesforce.com. The support on the product was phenomenal when needed. The personal training was lacking unless you wanted to pay for it, but their online courses were helpful and always available. I would refer back to them frequently.
February 25, 2015

Marketing evolution

Kristin Lucido | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
December 04, 2014

Silverpop Review

Carey Marston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Overall, we have been extremely satisfied with Silverpop, the platform, as well as the high level of account support we have. Outages are rare, if any, and we are always notified well in advance if there is a release (usually once or twice a year), that could short term affect the speed of the system. For someone looking at Silverpop during the selection process, some key questions to ask could be how they handle import of data, whether email lists or data from your e-commerce platform as well. What is on their roadmap that will help handle more of the 1:1 messaging and trying to prevent recipients from getting too many emails in 1 day more easily - currently a bit manual to manipulate each individual query. Silverpop is a self-service platform, so someone looking for more full-service should ask about the level of support they might receive and if they offer any full-service features.
Score 1 out of 10
Vetted Review
Verified User
Silverpop was a poor fit for our company. We are a small business (database at the time was only 6,000 or so), and sell B2B. Maybe it would be better for companies with truly large databases--they may be able to get a better ROI on a fulltime staff person + the sw license. Also, at the time there was no "out" clause; they really should offer a 60 day trial OR a cancellation clause. At the time, and this may have changed, it was a one year contract, no exceptions, no flexibility.
Ruth Michel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Silverpop is excellent for small to large businesses, but if you are a mom-and-pop shop or just starting, it may be more expensive than you're willing to pay initially. However, it's worth every penny as soon as you have a budget for it. We had deliverability issues before we used Silverpop.
Dave Iles | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
It's very powerful but complex, if you need a system that you can use quickly then this is not it. Consider the ability of your users and how much time for training and learning they would need. Make sure you review the design and creation elements, they are not easy to use.
February 11, 2014

So Long, Silverpop

Jennifer Lewis | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Silverpop is possibly an option for companies who are just starting with automation in general or are on a tight budget. For us, we run campaigns globally in multiple languages and we are quickly outgrowing it as our automation needs increase. We need an automation program that can grow and scale with us. Also, its important to have a support team that's responsive and listens to the issues that customers face and makes the necessary improvements. We are looking at other solutions like Pardot and Marketo and they have functionality and usability that far surpasses what we have in Silverpop.
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