Acoustic Campaign

Acoustic Campaign
Formerly IBM Watson Campaign Automation

About TrustRadius Scoring
Score 8.5 out of 100
Acoustic Campaign

Overview

Recent Reviews

I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

Email deliverability reporting (20)

8.0
80%

A/B testing (10)

7.0
70%

Dashboards (10)

4.2
42%

WYSIWYG email editor (10)

4.0
40%

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Acoustic Campaign, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

5 people want pricing too

Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help…

Features Scorecard

Email & Online Marketing

7.0
70%

Lead Management

7.4
74%

Campaign Management

7.0
70%

Social Media Marketing

6.3
63%

Reporting & Analytics

4.5
45%

Platform & Infrastructure

5.7
57%

Product Details

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign Screenshots

Campaign automationDigital marketingLead managementJourney design

Acoustic Campaign Video

See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.

Acoustic Campaign Integrations

Acoustic Campaign Competitors

Acoustic Campaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

What is Acoustic Campaign's best feature?

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

Who uses Acoustic Campaign?

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees) and the Unknown industry.

Reviews

(1-25 of 40)
Companies can't remove reviews or game the system. Here's why
Score 4 out of 10
Vetted Review
Verified User
Review Source
From my experience, Acoustic is a strong platform if you have a large team and very experienced and ideally tech-savvy members dedicated to email. For a smaller company, we have definitely had challenges with the platform's usability. We tried SMS with Acoustic and quickly migrated away from that, but continue to use them for email. We are happy with the direction Acoustic seems to be heading in since they transitioned away from IBM and the new account rep we got in the transition has made a world of a difference, but it remains to be seen how these new/promised changes and features will work in the application.
Lawrence Ladomery | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
IBM Watson Campaign Automation is a powerful platform but one that hasn't innovated as much as its competitors. It's well suited for those organizations that have already invested in IBM products. All other ones should have a look at other platforms that are more feature rich and have a more usable interface.

Score 6 out of 10
Vetted Review
Verified User
Review Source
Tracking performance of keywords and links in major search engines. IBM Watson Campaign Automation measures search rankings and performance. Improves page-level SEO with tools to diagnose and improve page performance. Integrates well with Google AdWords. It tracks which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Mariano Cento | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Review Source
If you have to run campaigns into B2B and B2C it’s great .... because with others vendors you will need to buy two products. Also the send time optimization is a great feature that other vendors charge a lot for. The bad scenarios would be if there was a need to purchase a complete CX suite integration. Oracle's CX suite is more compete and integrated.
Brandon Mitchell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
IBM WCA is great for anyone who is familiar with CSS/HTML or has the resources to have a CSS/HTML template builder outside of Silverpop. Those without that experience will find this platform to be extremely cumbersome and sometimes difficult to work with. Regardless, the features available in IBM WCA are worth the hassle.
Score 8 out of 10
Vetted Review
Reseller
Review Source
This is a great product and its top feature to me is how easy it is to get up and running with it. You can learn the basics easily via the on demand eLearning and quickly be automating simple email campaigns. So if you're a small team with limited IT resources, you can get up and running with automated campaigns from a simple spreadsheet and some HTML in no time.
Score 8 out of 10
Vetted Review
Verified User
Review Source
This product is great if you have a very detailed marketing program. Its very robust, but covers a lot of specific needs many companies may have. For smaller companies looking to use it for email marketing purposes I would encourage a different platform, as this one can do so many things, it may be an overkill for a smaller company.
Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Silverpop hosts an annual conference every year (Amplify) in Atlanta. It's a 2-day conference (3 if you do the boot camps) where you can network and meet the staff, attend trainings, listen to expert panels, see new features. Really great experience and really got my teams excited to try new things.

They also do annual user-group conferences (in various cities) that allow users to meet other local users and discuss features and do hands-on examples. Not as helpful as the conference, but good nonetheless.
Dimitris Rakopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
In case of marketing automation Silverpop Engage gives the right tools to perform complex automation tasks with ease. The provided interface is so intuitive that it is extremely easy to perform even the most complex automatic processes. The ability to combine email, sms and other systems gives flexibility and helps exploit the tools set provided to the fullest.
Amanda Wheeler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Silverpop Engage is well suited for Salesforce.com. The support on the product was phenomenal when needed. The personal training was lacking unless you wanted to pay for it, but their online courses were helpful and always available. I would refer back to them frequently.
February 25, 2015

Marketing evolution

Kristin Lucido | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
December 04, 2014

Silverpop Review

Carey Marston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Overall, we have been extremely satisfied with Silverpop, the platform, as well as the high level of account support we have. Outages are rare, if any, and we are always notified well in advance if there is a release (usually once or twice a year), that could short term affect the speed of the system. For someone looking at Silverpop during the selection process, some key questions to ask could be how they handle import of data, whether email lists or data from your e-commerce platform as well. What is on their roadmap that will help handle more of the 1:1 messaging and trying to prevent recipients from getting too many emails in 1 day more easily - currently a bit manual to manipulate each individual query. Silverpop is a self-service platform, so someone looking for more full-service should ask about the level of support they might receive and if they offer any full-service features.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Silverpop was a poor fit for our company. We are a small business (database at the time was only 6,000 or so), and sell B2B. Maybe it would be better for companies with truly large databases--they may be able to get a better ROI on a fulltime staff person + the sw license. Also, at the time there was no "out" clause; they really should offer a 60 day trial OR a cancellation clause. At the time, and this may have changed, it was a one year contract, no exceptions, no flexibility.
Ruth Michel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Silverpop is excellent for small to large businesses, but if you are a mom-and-pop shop or just starting, it may be more expensive than you're willing to pay initially. However, it's worth every penny as soon as you have a budget for it. We had deliverability issues before we used Silverpop.
Dave Iles | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
It's very powerful but complex, if you need a system that you can use quickly then this is not it. Consider the ability of your users and how much time for training and learning they would need. Make sure you review the design and creation elements, they are not easy to use.
February 11, 2014

So Long, Silverpop

Jennifer Lewis | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source
Silverpop is possibly an option for companies who are just starting with automation in general or are on a tight budget. For us, we run campaigns globally in multiple languages and we are quickly outgrowing it as our automation needs increase. We need an automation program that can grow and scale with us. Also, its important to have a support team that's responsive and listens to the issues that customers face and makes the necessary improvements. We are looking at other solutions like Pardot and Marketo and they have functionality and usability that far surpasses what we have in Silverpop.