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Acoustic Campaign

Acoustic Campaign
Formerly Silverpop / IBM Watson Campaign Automation


What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

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Recent Reviews

I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (10)
  • A/B testing (10)
  • Dashboards (10)
  • WYSIWYG email editor (10)
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View all pricing

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Acoustic Campaign demo - introduction

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is Acoustic Campaign?

According to the vendor, Acoustic Campaign is a comprehensive platform designed to enhance businesses' understanding of customer behavior on both a personalized and large-scale level. The product provides various tools for insights, planning, and implementation that enable data-driven experiences across multiple channels. By leveraging these features, brands aim to develop enduring connections with customers while driving revenue through tailored and impactful interactions based on individual preferences. Integration capabilities with existing tools and systems offer marketing processes flexibility, efficiency, and optimization. Although no specific industries or professions are explicitly mentioned, it can be assumed that any business desiring enhanced marketing efforts and increased customer base may find value in utilizing this platform.

Deep Insights and Personalization

The product is designed to provide marketers with the necessary tools to deliver personalized experiences across various interaction points, both online and offline, in order to enhance customer retention and establish enduring brand allegiance. The vendor asserts that by utilizing behavioral data, Acoustic Campaign enables marketers to construct meaningful and timely messages, fostering long-term connections with customers. Through its real-time personalization functionalities, the product aims to empower marketers to deliver compelling experiences that promote customer advocacy and drive revenue expansion.

Integration and Efficiency

The product is designed to enhance operational efficiency and streamline business processes through its advanced technology and extensive capabilities. The vendor claims that Acoustic Campaign delivers a user-friendly experience, supported by cutting-edge technology, enabling users to navigate the platform effortlessly. By seamlessly integrating with existing tools and systems, the product aims to simplify workflows, eliminating manual data transfer or redundant procedures. This integration also facilitates smooth collaboration between teams, ensuring a seamless marketing process from initiation until completion. Ultimately, Acoustic Campaign equips businesses with the necessary resources to optimize returns on investment and effectively achieve their marketing objectives.

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design

Acoustic Campaign Video

Acoustic - Free your inner marketer. Learn more:

Acoustic Campaign Integrations

Acoustic Campaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Constant Contact, Oracle Marketing, and Emarsys are common alternatives for Acoustic Campaign.

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees).
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View all alternatives
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Reviews and Ratings


Attribute Ratings


(1-25 of 30)
Companies can't remove reviews or game the system. Here's why
Dimitris Rakopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Creating a marketing solution required a tool that would be used on a long term basis. So, Silverpop was chosen as a long-term solution. The tools and the roadmap ensures that it will be a tool used for a long time. The IBM acquisition indicates that Silverpop is a solution that can be the cornerstone of its marketing strategy.
February 25, 2015

Marketing evolution

Kristin Lucido | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our need for robust functionality, increased efficiency and the personal, technical support of our Account Director meets our current needs. For these reasons, I'm highly likely to recommend that my organization renew its relationship with Silverpop. Throughout our 8+ year engagement, Silverpop has time and again proved it is a partner that will grow with us as our needs evolve and change. This willingness and the constant evolution of the product continually enable us to be on the forefront with customer engagement.
December 04, 2014

Silverpop Review

Carey Marston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We have been extremely satisfied with Silverpop and our entire e-commerce system is tied into the platform. Switching costs would be extremely high and we would need to have an extremely compelling reason that Silverpop isn't fulfilling our needs anymore as the sole reason to switch, which today, I cannot see being the case for that to outweigh the high switching costs and lose the relationship that we have built with the team at Silverpop. I have always had positive interactions with all Silverpop employees and receive extremely timely answers to any questions I may have. Silverpop puts its clients first, and that is not something you find with every vendor.
Score 1 out of 10
Vetted Review
Verified User

We cancelled as quickly as we could (1 year).

My rating is based on 1 year of implementing and using Silverpop. I believe it is likely a better fit for larger companies with marketing teams; if you have a team of 3 or more people, you can likely handle this product's complexity. It felt to me, as a user, to be more like 3 or 4 products that had been glued together, but I could be wrong... Really not intuitive at all. So given the negative ROI, I have to give it a poor rating.

Dave Iles | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Although Silverpop are planning to address the weaknesses in the HTML editing features I think there are simpler and equally cost effective alternatives available to us now. The SalesForce integration will still be a key consideration when it comes to selecting alternatives but ease of use and good reporting capability will now be higher on the list of must haves
Katie Callicutt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I came to work at Lake Trust after the decision to work with Silverpop was made, so I inherited the program. I'd say we'll more than likely give it another go, but more training will need to be completed on my end to use the system to its fullest.
January 14, 2014

Silverpop, 2nd to others

Score 6 out of 10
Vetted Review
Verified User
I prefer ExactTarget because of familiarity and list segmentation tools. I would consider Silverpop again, if I knew the product features I use the most have been improved upon greatly. I do like the social analytics and some of the additional reporting tools, definitely. I would consider it - I'm not currently in charge of email marketing anymore.
November 22, 2013

Silverpop Delivers!

Joshua Klostermeyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
At the risk of sounding redundant, we really enjoy what Silverpop brings to the table. Our last email client didn't have nearly the amount of tools and resources that Silverpop does. These "bells and whistles" serve to really differentiate our message and help drive traffic, directly impacting our bottom line.
Shannon Feldpush | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Score 7 out of 10
Vetted Review
Verified User
Overall Silverpop was very easy to use compared to other email marketing tools I had experience using. The only reason why it isn't getting a perfect 10 is because of the time it took to send out mass breaking news emails -- which in reality, 10-15 minutes -- is not that slow considering the quantity of email addresses in our database. But because of our industry and what my job requirements were, it proved to be a bit of a headache. Regardless, I would still recommend Silverpop to large marketing companies and others who have a design department with or without experience using other email marketing tools. It is a reliable and effective tool.
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