The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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Training was very easy to follow, with lots and lots of session options.
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.
Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.
The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.
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Frequently Asked Questions
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
Constant Contact, Oracle CX Marketing (formerly Oracle Marketing Cloud), and Emarsys are common alternatives for Acoustic Campaign (formerly IBM Watson Campaign Automation).
Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.
The most common users of Acoustic Campaign (formerly IBM Watson Campaign Automation) are from Mid-size Companies and the Unknown industry.