Yes - MyEmma - the iteration we had was not able to execute all of the functions we needed. I know the platform has added some additional functionality since we have discontinued service, but at the time it definitely was not anywhere near as feature rich as Silverpop. It was, however, more user friendly due to it's simplicity.
About Acoustic Campaign (formerly IBM Watson Campaign Automation)
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.
Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.
The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.