Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) Reviews

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Ratings and Reviews
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Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
70%
7.0
WYSIWYG email editor (10)
40%
4.0
Dynamic content (7)
80%
8.0
Ability to test dynamic content (8)
75%
7.5
Landing pages (8)
52%
5.2
A/B testing (10)
70%
7.0
Mobile optimization (7)
69%
6.9
Email deliverability reporting (11)
80%
8.0
List management (9)
80%
8.0
Triggered drip sequences (8)
80%
8.0
Lead Management (4)
74%
7.4
Lead nurturing (8)
61%
6.1
Lead scoring and grading (7)
79%
7.9
Data quality management (7)
80%
8.0
Automated sales alerts and tasks (4)
75%
7.5
Campaign Management (2)
70%
7.0
Calendaring (8)
65%
6.5
Event/webinar marketing (4)
74%
7.4
Social Media Marketing (2)
63%
6.3
Social sharing and campaigns (4)
65%
6.5
Social profile integration (5)
62%
6.2
Reporting & Analytics (3)
45%
4.5
Dashboards (10)
42%
4.2
Standard reports (10)
43%
4.3
Custom reports (8)
51%
5.1
Platform & Infrastructure (6)
58%
5.8
API (9)
53%
5.3
Role-based workflow & approvals (4)
60%
6.0
Customizability (5)
59%
5.9
Integration with Salesforce.com (8)
44%
4.4
Integration with Microsoft Dynamics CRM (3)
50%
5.0
Integration with SugarCRM (2)
80%
8.0

What is Acoustic Campaign (formerly IBM Watson Campaign Automation)?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Screenshots

Campaign automationDigital marketingLead managementJourney design

Acoustic Campaign (formerly IBM Watson Campaign Automation) Video

See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations

Acoustic Campaign (formerly IBM Watson Campaign Automation) Competitors

Acoustic Campaign (formerly IBM Watson Campaign Automation) Pricing

Acoustic Campaign (formerly IBM Watson Campaign Automation) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Acoustic Campaign (formerly IBM Watson Campaign Automation)?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

What is Acoustic Campaign (formerly IBM Watson Campaign Automation)'s best feature?

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

Who uses Acoustic Campaign (formerly IBM Watson Campaign Automation)?

The most common users of Acoustic Campaign (formerly IBM Watson Campaign Automation) are from Mid-size Companies and the Unknown industry.