This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
What is Acoustic Campaign (formerly IBM Watson Campaign Automation)?
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.
Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.
The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
Acoustic Campaign (formerly IBM Watson Campaign Automation) Video
See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.
Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations