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Acoustic Campaign (formerly IBM Watson Campaign Automation) Reviews

99 Ratings
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Score 7.3 out of 100

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Reviews (1-6 of 6)

Michael Hobley profile photo
June 16, 2015

Constantly Evolving Product with Great Functionality

Michael Hobley
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

7
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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Joe Sisler profile photo
January 29, 2014

Silverpop Engage with Salesforce Integration

Joe Sisler
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Read Joe Sisler's full review

Acoustic Campaign (formerly IBM Watson Campaign Automation) Scorecard Summary

Likelihood to Recommend (99)
7.3
Likelihood to Renew (30)
5.5
Usability (6)
8.0
Availability (2)
10.0
Performance (2)
7.0
Support (5)
5.9
Online Training (2)
9.0
Implementation (4)
7.4

Feature Scorecard Summary

WYSIWYG email editor (9)
4.4
Dynamic content (7)
8.0
Ability to test dynamic content (8)
7.5
Landing pages (7)
7.5
A/B testing (9)
7.3
Mobile optimization (6)
5.6
Email deliverability (9)
8.0
List management (8)
8.3
Triggered drip sequences (7)
8.3
Lead nurturing (7)
7.5
Lead scoring and grading (6)
7.0
Data quality management (6)
7.5
Automated sales alerts and tasks (4)
7.5
Calendaring (8)
6.6
Event/webinar marketing (4)
7.5
Social sharing and campaigns (4)
6.5
Social profile integration (5)
6.0
Dashboards (9)
6.6
Standard reports (9)
7.3
Custom reports (7)
6.5
API (8)
8.0
Role-based workflow & approvals (4)
5.9
Customizability (5)
5.9
Integration with Salesforce.com (7)
8.3
Integration with Microsoft Dynamics CRM (3)
5.1
Integration with SugarCRM (2)
8.0

About Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.
Categories:  Email Marketing,  Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation) Screenshots

Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations

TrenDemon, Evergage, Aurea List Manager (formerly Lyris LM), Aventri (formerly etouches)

Acoustic Campaign (formerly IBM Watson Campaign Automation) Competitors

Acoustic Campaign (formerly IBM Watson Campaign Automation) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No