March 05, 2019
Score 5 out of 10
Read Lawrence Ladomery's full review
Use Cases and Deployment Scope
IBM Watson Campaign Automation was being used by two clients in two different ways. For one-off campaigns, simple email blasts, and more sophisticated cross-channel campaigns. And, to support the 'buyer journey' taking leads and engaging them to learn more about who they are and what they want, to be able to personalize communications and offers. Using data, both clients were able to offer a better brand experience as well as put the right products in front of their prospects.