Acoustic Campaign

Acoustic Campaign
Formerly IBM Watson Campaign Automation

About TrustRadius Scoring
Score 8.5 out of 100
Acoustic Campaign

Overview

Recent Reviews

I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Awards

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Popular Features

View all 26 features

Email deliverability reporting (20)

8.0
80%

A/B testing (10)

7.0
70%

Dashboards (10)

4.2
42%

WYSIWYG email editor (10)

4.0
40%

Video Reviews

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Pricing

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What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing

7.0
70%

Lead Management

7.4
74%

Campaign Management

7.0
70%

Social Media Marketing

6.3
63%

Reporting & Analytics

4.5
45%

Platform & Infrastructure

5.7
57%

Product Details

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign Screenshots

Campaign automationDigital marketingLead managementJourney design

Acoustic Campaign Video

See how IBM Marketing Cloud helps marketers deliver a consistent experience across channels, allow their customers to control the flow of the dialog and provide them with content that is personalized to their interests.

Acoustic Campaign Integrations

Acoustic Campaign Competitors

Acoustic Campaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

What is Acoustic Campaign's best feature?

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

Who uses Acoustic Campaign?

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees) and the Unknown industry.

Reviews

(1-25 of 40)
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Lawrence Ladomery | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Flexibility in using to data: databases (including relational databases), segmentation and powerful querying.
  • Personalization and conditional content for email as well as landing pages.
  • PURLs to extend personalization in direct mail.
  • The interface is clunky and heavy, resulting in a slow UX. This is particularly true with the email builder.
  • Processing of data (eg. returning a list of contacts for a query) is handled via 'Jobs', which means that it's not a dynamic process. Jobs need to start, crunch and end before you get a result.
  • Reporting
Mariano Cento | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Review Source
  • Marketing campaign to customers
  • Sending the policy of insurance to customers to certify receipt
  • The main [area for] improvement would be the user interface..... it’s extremely hard to compare to Eloqua or Responsys
  • Reports !!! Please include Watson Analytics or something !!
Brandon Mitchell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Data integration / segmentation / list management -- the opportunities to segment and test data is second to none within WCA.
  • Reporting -- Silverpop has pretty much everything I need for reporting
  • Comprehensive -- Silverpop has virtually every tool I need for email marketing.
  • Template Builder -- Can be very buggy with certain chrome extensions (i.e. Grammarly), can be slow to refresh when making changes, no auto-save features, requires HTML knowledge.
  • Clunky UI/UX -- Overall, little time-saving features (Such as recognizing when you're in a folder and wanting to save a copy in that same folder or creating queries for people who don't open emails) seem to be overlooked.
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • Very easy to learn with extensive on-demand, self-paced e-Learning, a knowledge base to query other users' learnings and responsive 24/7 support via a portal.
  • Intuitive interface; work from left to right to join up data (contacts), email creative, campaign automation, reporting and integrated products.
  • Great automation capability: set up and automate the easy stuff quickly, allowing you to pay more attention to the hard stuff.
  • Easily import and personalise your HTML in the WYSIWYG editor, simple A/B/C/D testing process with automated execution to the winner and capacity for complex personalisation and dynamic emails creation.
  • My clients are crying out for a drag and drop email editor. While the WYSIWYG editor is fine, this would be a huge win for IBM!
  • The inbuilt reporting suite could do with an overhaul and to allow users to build more customised reports. Some elements of the reporting could do with better filtering options as well, or start with a filter rather than loading everything in the first instance.
  • Would be good to be able to make more assets portable between databases and have an 'asset import mapping' process to re-point/configure anything that doesn't match the original source.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The WYSISWYG is very user friendly for new people working with the product.
  • The reporting is very detailed. You have several ways to conduct reporting, and fully scope how your campaign did.
  • It's great for its capabilities to create automated mailings and trigger series.
  • Some of the reporting features could be grouped together. I don't like that i have to do a general report pull and a deliverability pull to see how well the entire campaign did. I would prefer if these reports were grouped together.
  • I also wish that when working in a template and you want to save in the folder you are currently in, it would automatically populate to be where you are currently working not force you to find your folder again.
June 17, 2015

I Love Silverpop!

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Silverpop is more than just an email service provider. They have really lead the way of the marketing automation trend and have continuously focused on a product road map that keeps marketers ahead of the trends.
  • Engage offers the flexibility I need to manage, track, and report on a robust array of marketing programs. From simple email blasts to complex multichannel campaigns, the only limit is my imagination.
  • Their customer service, account management, training and industry advice/best practices has always been a fantastic resource.
  • You can integrate their product with almost any other software especially if you have access to technical resources in house although they do offer many plug and play solutions too.
  • I've been a customer for over 6 years and have very few complaints. And many that I had at one point or another along the way have already been improved. But if I have to pick one, my biggest complaint would be that there are a lot of options for achieving the same task (which is really not a bad thing!). The key to having all those options is knowing all of the finite details like what kind of reporting you will get with one option or another. Sometimes we've learned those lessons the hard way although it's never really caused a problem.
Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Obviously, sending email is its core function and it does it well. It has all the necessary functionality to help maintain sending reputation (throttling, spam threat estimation, etc). The built in functionality that allows you to have "mail-merge" type functionality (through personalization, dynamic content, and adding data from relational tables) really adds a whole new level to email marketing -- it lets you take your marketing to as detailed a level as you can potentially go.
  • Scoring models allow you to quickly and easily automate lead qualification by adding your own rulesets and criteria. Very easy to tweak and add email alerts when people meet specific ranks or scores.
  • The Landing pages (form builder) allows a user to quickly add a form on a webpage that interacts directly with Engage database. You can either use their default form builder (which, honestly, is not real attractive and very difficult to alter the appearance of), or you can import your own forms and map your form fields to fields in the database.
  • The Engage API is very well done, and very well documented. It is constantly evolving and being updated.
  • The community forum and knowledge base are also a very excellent resource for finding answers to questions without having to call support. Of course, it takes action on the user's part to find these answers - but it's a really valuable resource for those willing to take the time to search.
  • I think the Programs functionality of Engage is amazing, and you can really do a lot of awesome stuff with it -- but testing (and sometimes even updating) a program is laborious and sometimes difficult to do. I know they are aware of this and there has been much discussion regarding the topic on the community forum and within Silverpop.
  • The WYSWYG editor used by Silverpop (at the time of this writing is a version of FCK Editor) isn't super great in terms of the HTML it produces. It's not going to maim your email to look terrible, but it will alter your code if you have imported it (ex, changing hexidecimal colors to rgb, adding various font and span tags, etc). Nothing super critical, and if the user is comfortable with HTML - probably won't care (or even be aware it's doing it).
  • CRM Integration. Currently, Silverpop integrates with Salesforce.com (SFDC) and MS Dynamics. Salesforce integration has been available for years, and I cannot personally speak to it. We use MS Dynamics, and it is in its infancy. Current features and functionality are extremely limited. The initial introduction of the integration service was introduced mid-2013. Also, there is additional cost (setup and monthly licensing fee) for CRM integration, and - at least for MS Dynamics, requires a subscription to Scribe Online for usage (another cost, but not through Silverpop).
Dimitris Rakopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Marketing Automation
  • Scoring
  • Integration to CRM systems such as Salesforce.com
  • Email marketing
  • Database management
  • The overall interface looks a bit old fashioned. However, areas of the solution have been revamped on each update with latest technologies.
John Mix, PMP | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Selecting the group that received the email. Though it may not be intuitive to navigate it does allow for some sophisticated segmentation.
  • The integration with Salesforce is very easy to manage.
  • The Query building functionality it very easy.
  • The navigation process is a bit bulky. For example, trying to open a "link" in a new tab or back arrowing, only opens the page you're on. Does not open the object you either want to see or were working on.
  • Organization of Databases and lists can be very confusing.
  • The filing of cloned queries or emails is annoying. It always defaults to the main folder regardless of your filing structure.
Alexis Garberis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Silverpop has a great learning process to start using the product and features, and one of the best Support Services I've ever experienced.
  • Silverpop has an easy to set-up product in order to implement simple campaigns and then you can use more sophisticated features for more complex campaigns.
  • Maybe Silverpop can improve the report feature
February 25, 2015

Marketing evolution

Kristin Lucido | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Customer support
  • As someone very new to the administrative side of email marketing a few years ago, I needed a thorough onboarding to the tool. And that's just what I received. Online training, technical support, webinars, and the personal involvement of our Relationship Manager and Account Director helped me ramp very quickly and achieve proficiency with the tool. SIlverpop has robust and varied offerings that meet the needs of multiple learning styles.
  • Flexibility
  • As a company with marketing teams in multiple countries, a vast product portfolio, customers in many different industries, our business is inherently complex. TI needs a partner that is flexible and can adapt to our sometimes unique needs. One example of this is Silverpop's willingness to help make connections between our database and the tool to ensure accuracy and efficiency.
  • Product Development
  • Silverpop is constantly evolving its offering. In an industry like ours, change is the only constant - so this makes Silverpop a very good fit for TI. Making the jump to marketing automation has been a seamless one, thanks to the capabilities available in Engage. We also greatly value the opportunity to provide input toward future development, as our needs change.
  • Reporting for Programs
  • Tracking results for automated programs is very manual (does not calculate open and click rates) and time consuming. It's also not possible to pull reports for multiple programs at once, as can be done using 'comparison report' for push emails.
December 04, 2014

Silverpop Review

Carey Marston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
  • Testing - The testing functionality could be a bit more robust. We would love to be able to A/B test automated messages/programs, as well as more easily test one content against another, which is currently a bit manual
  • Frequency caps - while Silverpop does offer frequency caps, we would like to be able to set frequency caps depending on whether it is a promotional message or an account related message. Currently, it sets it at the organizational level, which could potentially prevent somebody from not getting an account related email if the max emails for that day went out, even if promotional. For this reason, we don't use frequency settings.
  • Reporting on automated messages within the same campaign could be rolled up a little better. Using the UI today, to get to any detailed reporting of a particular campaign, you have to go into each individual mailing sent. For this reason, we typically use the API, but that might not be an option for some people due to a little more technicality.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • The ability to examine email and website behavior together was cool, and what we really hoped to leverage
  • Customer support was ok
  • Training was ok
  • Creating email templates was shockingly difficult. Getting them to look good across all major clients was a lot of work.
  • Reporting was surprisingly complicated. And some numbers were suspicious. Then when we double checked, we did find errors (comparing reports to queries).
  • The amount of work required meant that this tool was not automatic at all. After about 6 months, we still needed at least 25+ staff hours a week or more to use Silverpop and analyze results. Really, you need a full time manager on this platform if you want to get a return on your investment.
Ruth Michel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
  • Customer Support
  • Partnerships with data, marketing, social media and other companies that can beef up your marketing in connection to email. (They understand that we don't work in a silo!)
  • Reliability - Glitches are very rare and handled right away. We never worry that our data will be safe or that our emails will be delivered. You can trust the product and company.
  • SilverPop Survey is outdated, but it's not a main focus of the company. It worked for small projects but we had to find a different company when we started surveying on a large scale.
  • It's been difficult to fully sync our data with SilverPop, but I think this is more a lack of time/resources on my company's end that SilverPop's. It definitely takes some effort to take full advantage of the product though. My job is just more manual that it could be at times because of this.
Jim Haviland | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Inexpensive to implement: Our inexperienced team was able to begin utilizing the toolset very quickly and the starting price was very low.
  • Constant improvements: The regular upgrades have addressed many usability challenges
  • Helpful Support: The support team is knowledgeable, repsonsive, and attentive.
  • Training Materials: The basics are easy to learn using their on-line video library
  • Usability for non-technical marketers: While I believe all marketers should strive to be highly technical, the level of user-friendliness, especially around data management is quite low
  • Documentation Deeper Usage: Even after years using similar tools, there are some features I don't understand and that aren't well documented.
  • Error messages: There are some common use cases that fail and present users with an entirely unsatisfactory error message.
Alex Ahmad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Great for creating emails and easy to use WYSIWYG.
  • Very easy to load lists and segment databases or queries.
  • I love the spam check feature, it helped us prevent so many problems.
  • The schedule feature is great, easy to use and goes through every single details to ensure we do not make any mistakes
  • The ability to select multiple lists when sending an email instead of having to create a query to combine both
Dave Iles | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Integration with Salesforce is very good, our sales team can obtain contact engagement insight from Engage without having to move outside of Salesforce
  • Support is very good, always quick to respond and willing to resolve.
  • Contact list management is very good, including the management of unsubscribes.
  • Reporting is complex, just getting access to the detail of who has opened or clicked emails can be challenging
  • The email and landing page template editors are very weak, creating good design within them is difficult. Easier to create HTML in an external tool and import. Defeats the objective of non-programmer email creation
  • Online training is not great. Always best to signup for live webinars which are much better
  • Automation programs are not straightforward to create and test. More online help is required to ensure users can be confident that programs created will act as expected.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • List segmentation based on behavior - It was very easy to pull an "openers" list or "non-opener" list, then re-market accordingly.
  • Also, as previously mentioned, lead scoring with online behavior was easy to set up and post to Salesforce.com.
  • Some of the improvements that they made to setting up the Lead Nurture programs I wanted weren't available until the next product roll-up.
  • If you didn't test your processes thoroughly, strange errors could happen, like a lead never receiving an email, or receiving the initial email but not the second email in the workflow.
Becca Ray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Automation was a big plus for us. Allowing us to set daily record uploads freed up resources and added integrity to our customer service.
  • Throttling the emails allowed us to relieve the load on our website on high traffic days without having to cancel email campaigns.
  • A/B testing gave us invaluable insight into our customer response rates.
  • Programs allowed us to control a sequence of emails to customers based on trigger points such as their profile, purchase behaviour, site behaviour, etc.
  • The reporting functionality falls short of my expectations. The API with our web analytics tool is sufficient so we use it instead of Silverpop.
  • I was disappointed that mobile marketing is a separate module from email marketing. Considering the growing trends, we wish to tie them together on campaigns but will have to pay more for the features.
February 11, 2014

So Long, Silverpop

Jennifer Lewis | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source
  • Scoring Model - it was easy to implement and manage
  • Dynamic content - this worked well once we started using it for emails and landing pages. We used this for localized language versions of programs.
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.