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Acquisio

Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

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Learn from top reviewers

Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people

Rating: 10 out of 10
March 30, 2017
IncentivizedVetted ReviewVerified User
Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrea...
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David Meindl
Professional - Product Management
Systems Designer
Mudd Advertising
Acquisio2 years of experience

Great tool!

Rating: 9 out of 10
July 19, 2016
Vetted ReviewVerified User
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebo...
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Emmanuelle Ruscio
Account Manager - Marketing
Campaign Manager
Planning Média
Acquisio3 years of experience

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
April 27, 2016
IncentivizedVetted ReviewVerified User
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, displa...
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Ben Hopper | Digital Marketing Specialist
Analyst - Marketing
Sr. Digital Marketing Analyst
Archer Malmo
Acquisio2 years of experience

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
Vetted ReviewVerified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like ...
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Melissa Mackey
Supervisor - Marketing
Search Supervisor
gyro
Acquisio2 years of experience

Acquisio for Sexy Reporting and Streamlined Campaigns

Rating: 8 out of 10
October 20, 2015
IncentivizedVetted ReviewVerified User
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current perform...
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Cory Torrella
Project Manager - Marketing
Digital Media Manager
Better Auds
Acquisio2 years of experience
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Pricing

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Acquisio

Acquisio

N/A
Unavailable

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Acquisio PPC Management Client Demo & Howto

YouTube
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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Competitors

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Acquisio Downloadables

Frequently Asked Questions

Marin Software, Skai, and WordStream are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 14)

Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people

Rating: 10 out of 10
Incentivized
March 30, 2017
DM
David Meindl
Systems Designer
Mudd Advertising (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Acquisio
2 years of experience
View profile
Alternatives Considered
  • Kenshoo
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.

Acquisio makes it easy to create reports and bulk manage paid search

Rating: 9 out of 10
Incentivized
April 27, 2016
Alternatives Considered
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

Save Time with Acquisio

Rating: 8 out of 10
March 31, 2016
MM
Melissa Mackey
Search Supervisor
gyro (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Acquisio
2 years of experience
View profile
Alternatives Considered
We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.

Acquisio for Sexy Reporting and Streamlined Campaigns

Rating: 8 out of 10
Incentivized
October 20, 2015
CT
Cory Torrella
Digital Media Manager
Better Auds (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Acquisio
2 years of experience
View profile
Alternatives Considered
Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.
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