TrustRadius SEM managing tool for a small agencyAcquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.,Pulling accurate data from the proper sources (Google, Bing, Facebook) Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks. Solid reporting capabilities Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions,Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.,9,Has allowed me to manage more social ads (Facebook, Twitter) Has improved CPA and CPC performance for almost all of my accounts year over year,Marin Software,WordStream,DoubleClick,8,1,1,Bid management Budget pacing,No,Price Product Usability,I wouldn't. Believe I handled it well testing out a few different options.,Vendor implemented,None,10,10,Yes,They provide exceptional support all the time. From explaining their BBM platform, to reviewing campaign performance, to giving optimization suggestions, it's been a real pleasure to work with the team there.,Easy ability to edit mass keyword bids across multiple channels Applying negative keywords to multiple channels,Their Version 1 to Version 2 migration took quite a bit of getting used to Ad copy editing is difficult,7Best Reports Ever!Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC campaigns and for providing feedback to all the stakeholders. It is one of the most versatile reporting tools we have used.,Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly. Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually. Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.,Some of the screens in the platform take a little while to load and you may need to refresh. More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API. Hopefully they will add support for more fonts soon.,9,Acquisio has helped us to improve relationships with our PPC clients. The customizable reports have helped our consultants gain better insight into how to help their clients as well. The standards we were able to reach using this platform have enabled us to be the top provider in our market.,MatchCraft AdVantage,Both,9,Yes,There was one feature which didn't exist in the platform that we were wondering about. We asked and were told that they had been developing a solution and gave us the opportunity to to use it. They provided email and phone support and how-to guides to get us started and have saved us a lot of time.Quick and Easy Reporting with Acquisio (Most of the Time)I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.,Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate. Customer service and response has typically been very quick when we have an issue. It is fairly easy to customize the look of reports to fit our brand.,We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly. We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months. We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google. Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.,4,Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.,BrightEdge,WordStream,AdWords,GoToMeeting,NetSuite OpenAir PSA,5,1,2,Monthly reporting of Google ad campaigns Monthly reporting of Facebook ad campaigns Monthly reporting of LinkedIn ad campaigns,We only use Acquisio for monthly reporting,automating campaign management,No,Product Usability Existing Relationship with the Vendor,acquisio was in use prior to my joining the company in this role,Implemented in-house,No,Change management was minimal,I was not part of the implementation. implementing Acquisio for new accounts is a fairly easy process,6,No,7,Yes,I'll again single out a rep named Jeannie - she was incredible and all support she offered was the best I have personally experienced with any vendor I have ever worked with.,Adding graphs to reports,Making sure data in the reports is correct,5
25 Ratings
Score 6.6 out of 101
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Acquisio Reviews

25 Ratings
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Score 6.6 out of 101

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March 28, 2017

Best Reports Ever!

Score 9 out of 10
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Bug Resolution

Yes - It doesn't happen very often but the one I can remember was resolved the same day before close of business.
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July 12, 2014

Quick and Easy Reporting with Acquisio (Most of the Time)

Score 4 out of 10
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Bug Resolution

Yes - I would say no. Our recent issues after updating to the latest version of Flash are a prime example. Acquisio's fix was to UNINSTALL FLASH and reinstall an old, less secure version of Flash on our end. No actual fix has been forthcoming after 2 months.
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About Acquisio

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

Has featureScalable Campaign Management
Has featureElegant Reporting
Has featureUnparalleled Optimization

Acquisio Screenshots

Acquisio Integrations

Bing Ads, Yahoo Gemini, Google Ads (formerly AdWords), Yandex, Baidu, Yahoo Japan, YP Search Marketplace

Acquisio Competitors


Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Acquisio Support Options

 Free Version
Live Chat
Social Media
Video Tutorials / Webinar

Acquisio Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No