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Acquisio

Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

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Recent Reviews

TrustRadius Insights

Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for …
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Best Reports Ever!

9 out of 10
March 28, 2017
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC …
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Great tool!

9 out of 10
July 19, 2016
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple …
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Use it!

8 out of 10
April 12, 2016
Acquisio is perfect for agencies or if you need to manage multiple accounts. Reporting in easily and fast.
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Pricing

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What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Acquisio PPC Management Client Demo & Howto

YouTube
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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software, Skai, and WordStream Advisor are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(26)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for clients. Users rely on Acquisio to streamline their campaign setup, management, and optimization processes, saving them time and increasing efficiency. With Acquisio, users can integrate Google, Bing, and Facebook into one central location, allowing for proper budget pacing and management. Previously, users had to manually track spends on different platforms, but Acquisio solves this problem by automating tracking, reporting, budget management, and bid optimization. This automation not only saves time but also provides users with valuable insights for campaign performance review and feedback to stakeholders. The versatility of Acquisio as a reporting tool makes it a preferred choice for many users across the digital advertising department. Although some previous users raised concerns about social integration, bid management, reporting, and ease of use, overall, Acquisio has proven effective in helping professionals scale their businesses and achieve their desired outcomes in managing paid advertising campaigns across multiple publishers.

Advanced and Capable Software: Users have praised Acquisio's Bid & Budget Management Software for its advanced capabilities in pulling accurate data from sources like Google, Bing, and Facebook. Several reviewers have mentioned that the software's ability to gather data from multiple platforms has been a valuable feature.

Exceptional Customer Service: Many users have commended Acquisio for their exceptional customer service. Reviewers have noted that the company demonstrates a strong commitment to customer relationships, with everyone from client service representatives to developers and even the CEO providing top-notch support. The quick and effective customer support has been highlighted as a major strength of Acquisio.

Robust Reporting Capabilities: Acquisio's solid reporting capabilities have received positive feedback from users. Multiple reviewers have praised the platform for its ability to generate detailed reports quickly, saving hours of work every week. The reporting suite is highly regarded for its speed, ease of use, appealing visuals, and flexibility in creating data-driven reports tailored to clients' needs.

Lack of Editing Tools: Some users have found the editing tool in Acquisio to be lacking, which has led them to prefer using other ad editors for bulk changes. They feel that the current tool is not as robust or efficient as they would like it to be.

Limited Account Administration Features: A number of reviewers have mentioned that certain areas of account administration lack key features such as search, filter, and sort capabilities. This makes it difficult for users to locate and manage their desired accounts effectively.

Inability to Manage Facebook Ads: Users have expressed frustration over the inability to directly manage Facebook ads through Acquisio. While they can view data related to these ads within the platform, they are unable to perform any management actions like making edits or adjustments.

Users have made several recommendations for Acquisio based on their experiences. The most common recommendations mentioned by users include:

  1. Use Acquisio strategically for marketing goals.
  2. Try Acquisio for automation and streamlining the onboarding process.
  3. Consider Acquisio for scaling teams and managing SEM campaigns.

It is worth noting that users also mention various other recommendations such as trying the platform before integration, improving range analytics and reaching a wider audience, and utilizing free trials to evaluate if Acquisio meets their needs. Additionally, users highlight the benefits of saving money, comparing Acquisio to competitors, and seeking assistance from sales representatives during the evaluation process.

Attribute Ratings

Reviews

(1-2 of 2)
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Tom Bonanno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
  • Pulling accurate data from the proper sources (Google, Bing, Facebook)
  • Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
  • Solid reporting capabilities
  • Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
It is outstanding and an affordable service, specifically for a small agency to use.
  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
1
1
  • Bid management
  • Budget pacing
No
  • Price
  • Product Usability
It was probably price. Marin's product seemed a bit less glichy, a bit more streamlined, but was significantly more than my agency could afford.
I wouldn't. Believe I handled it well testing out a few different options.
  • Vendor implemented
  • None
They handled it well.
All the folks there are knowledgeable, courteous and diligent. They're timely in their feedback
Yes
Yes or workarounds were suggested.
They provide exceptional support all the time. From explaining their BBM platform, to reviewing campaign performance, to giving optimization suggestions, it's been a real pleasure to work with the team there.
  • Easy ability to edit mass keyword bids across multiple channels
  • Applying negative keywords to multiple channels
  • Their Version 1 to Version 2 migration took quite a bit of getting used to
  • Ad copy editing is difficult
It's solid but definitely a bit gliche and I feel could be easier to navigate
Score 4 out of 10
Vetted Review
Verified User
Incentivized
I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.
  • Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
  • Customer service and response has typically been very quick when we have an issue.
  • It is fairly easy to customize the look of reports to fit our brand.
  • We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
  • We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
  • We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
  • Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
Because we mainly use Acquisio for reporting and do not use it for automated management of campaigns, I will only speak to the reporting aspect of the platform. I think the platform would work best with tech savvy clients, and recent changes to the reporting, and the ease of automation in sharing is great. I would have some trepidation in allowing clients to log in and view automated reports, simply because of the sync issues - clients could be looking at incorrect data without the manual sync. The reporting tools are versatile and customizable for large and small clients alike. We prefer to export PDF reports rather than share the reports online.
  • Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.
We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing campaigns that require a lot of data and smaller clients that only require a simple one-page PDF report.
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
1
SEM strategy, management and reporting
2
Google and Facebook advertising expertise, analytics expertise
  • Monthly reporting of Google ad campaigns
  • Monthly reporting of Facebook ad campaigns
  • Monthly reporting of LinkedIn ad campaigns
  • We only use Acquisio for monthly reporting
  • automating campaign management
No
  • Product Usability
  • Existing Relationship with the Vendor
Acquisio was in use prior to my joining the company in this role
acquisio was in use prior to my joining the company in this role
  • Implemented in-house
No
Change management was minimal
  • I was not part of the implementation.
  • implementing Acquisio for new accounts is a fairly easy process
I was not part of the initial implementation
No
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
Yes
I would say no. Our recent issues after updating to the latest version of Flash are a prime example. Acquisio's fix was to UNINSTALL FLASH and reinstall an old, less secure version of Flash on our end. No actual fix has been forthcoming after 2 months.
I'll again single out a rep named Jeannie - she was incredible and all support she offered was the best I have personally experienced with any vendor I have ever worked with.
  • Adding graphs to reports
  • Making sure data in the reports is correct
The updates they have recently made have been time consuming to keep up with
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