TrustRadius Insights
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for …
Overview
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
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What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
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Acquisio PPC Management Client Demo & Howto
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Product Details
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.
The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.
Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Acquisio Features
- Supported: Scalable Campaign Management
- Supported: Elegant Reporting
- Supported: Unparalleled Optimization
Acquisio Screenshots
Acquisio Integrations
- Microsoft Advertising
- Yahoo Native
- Google Ads
- Yandex
- Baidu
- Yahoo Japan
- YP Search Marketplace
Acquisio Competitors
Acquisio Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Acquisio Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Acquisio are from Small Businesses (1-50 employees).
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(26)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for clients. Users rely on Acquisio to streamline their campaign setup, management, and optimization processes, saving them time and increasing efficiency. With Acquisio, users can integrate Google, Bing, and Facebook into one central location, allowing for proper budget pacing and management. Previously, users had to manually track spends on different platforms, but Acquisio solves this problem by automating tracking, reporting, budget management, and bid optimization. This automation not only saves time but also provides users with valuable insights for campaign performance review and feedback to stakeholders. The versatility of Acquisio as a reporting tool makes it a preferred choice for many users across the digital advertising department. Although some previous users raised concerns about social integration, bid management, reporting, and ease of use, overall, Acquisio has proven effective in helping professionals scale their businesses and achieve their desired outcomes in managing paid advertising campaigns across multiple publishers.
Advanced and Capable Software: Users have praised Acquisio's Bid & Budget Management Software for its advanced capabilities in pulling accurate data from sources like Google, Bing, and Facebook. Several reviewers have mentioned that the software's ability to gather data from multiple platforms has been a valuable feature.
Exceptional Customer Service: Many users have commended Acquisio for their exceptional customer service. Reviewers have noted that the company demonstrates a strong commitment to customer relationships, with everyone from client service representatives to developers and even the CEO providing top-notch support. The quick and effective customer support has been highlighted as a major strength of Acquisio.
Robust Reporting Capabilities: Acquisio's solid reporting capabilities have received positive feedback from users. Multiple reviewers have praised the platform for its ability to generate detailed reports quickly, saving hours of work every week. The reporting suite is highly regarded for its speed, ease of use, appealing visuals, and flexibility in creating data-driven reports tailored to clients' needs.
Lack of Editing Tools: Some users have found the editing tool in Acquisio to be lacking, which has led them to prefer using other ad editors for bulk changes. They feel that the current tool is not as robust or efficient as they would like it to be.
Limited Account Administration Features: A number of reviewers have mentioned that certain areas of account administration lack key features such as search, filter, and sort capabilities. This makes it difficult for users to locate and manage their desired accounts effectively.
Inability to Manage Facebook Ads: Users have expressed frustration over the inability to directly manage Facebook ads through Acquisio. While they can view data related to these ads within the platform, they are unable to perform any management actions like making edits or adjustments.
Users have made several recommendations for Acquisio based on their experiences. The most common recommendations mentioned by users include:
- Use Acquisio strategically for marketing goals.
- Try Acquisio for automation and streamlining the onboarding process.
- Consider Acquisio for scaling teams and managing SEM campaigns.
It is worth noting that users also mention various other recommendations such as trying the platform before integration, improving range analytics and reaching a wider audience, and utilizing free trials to evaluate if Acquisio meets their needs. Additionally, users highlight the benefits of saving money, comparing Acquisio to competitors, and seeking assistance from sales representatives during the evaluation process.
Attribute Ratings
Reviews
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May 25, 2018
Acquisio Review
- We were able to view all campaigns in one place.
- Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
- Eliminated huge amount of manual work, and saved time.
March 30, 2017
Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people
- From just one of Acquisio's products we see an ROI of 1273%. The more we apply the tools Acquisio offers, the more profitable we become.
- For our clients, Acquisio has helped them reduce their CPC and Cost/Conversion by nearly 50%.
March 28, 2017
Best Reports Ever!
Score 9 out of 10
Vetted Review
Verified User
- Acquisio has helped us to improve relationships with our PPC clients.
- The customizable reports have helped our consultants gain better insight into how to help their clients as well.
- The standards we were able to reach using this platform have enabled us to be the top provider in our market.
July 19, 2016
Great tool!
Score 9 out of 10
Vetted Review
Verified User
- Increase efficiency of managing accounts
- Saves time on reporting
- Makes budget management easier
May 12, 2016
A Good Product For Big Agencies
- Increased employee efficiency
- Increased employee efficiency
- Increased client satisfaction/retention due to the quality of the reports
- Greater insight into performance across Google and Bing
April 12, 2016
Use it!
Score 8 out of 10
Vetted Review
Verified User
- Improving the time of reporting
March 31, 2016
Save Time with Acquisio
Score 8 out of 10
Vetted Review
Verified User
- Increased reporting efficiency
- Better results for clients via BBM's CPC and CPA optimization
- Manage multiple engines (Google and Bing) in one platform
October 20, 2015
Acquisio for Sexy Reporting and Streamlined Campaigns
- Acquisio is definitely the premium solution to saving time and energy if you're already a seasoned [user] and understand what you're doing already in the campaigns.
July 24, 2014
Terrific SEM managing tool for a small agency
- Has allowed me to manage more social ads (Facebook, Twitter)
- Has improved CPA and CPC performance for almost all of my accounts year over year
July 18, 2014
Acquisio: A Quality All-Around PPC Platform
- Increased employee efficiency once rules and reports were created
- Increased client success by being able to make quicker decisions based on automated changes or report information and then having the ability to go straight to the editor to make updates without ever leaving the Acquisio platform.
- Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.
July 11, 2014
Acquisio review
- I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
- Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
- Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
- Acquisio's quick customer service responsiveness let us get our questions answered quickly.
July 01, 2014
SEM Capapabilities Fine; Social - NO
- SEM bid management
- Keywords
- Basic reporting