Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization...
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- Tech Details
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.
The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.
Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
- Supported: Scalable Campaign Management
- Supported: Elegant Reporting
- Supported: Unparalleled Optimization
|Deployment Types||Software as a Service (SaaS), Cloud, or Web-Based|
- Helps to monitoring budget.
- Helps to improve conversion rates.
- Availability of advance targeting option.
- We were able to view all campaigns in one place.
- Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
- Eliminated huge amount of manual work, and saved time.
- From just one of Acquisio's products we see an ROI of 1273%. The more we apply the tools Acquisio offers, the more profitable we become.
- For our clients, Acquisio has helped them reduce their CPC and Cost/Conversion by nearly 50%.
- Acquisio has helped us to improve relationships with our PPC clients.
- The customizable reports have helped our consultants gain better insight into how to help their clients as well.
- The standards we were able to reach using this platform have enabled us to be the top provider in our market.
- Increase efficiency of managing accounts
- Saves time on reporting
- Makes budget management easier
- Increased employee efficiency
- Increased employee efficiency
- Increased client satisfaction/retention due to the quality of the reports
- Greater insight into performance across Google and Bing
- Improving the time of reporting
- Increased reporting efficiency
- Better results for clients via BBM's CPC and CPA optimization
- Manage multiple engines (Google and Bing) in one platform
- Acquisio is definitely the premium solution to saving time and energy if you're already a seasoned [user] and understand what you're doing already in the campaigns.
- Has allowed me to manage more social ads (Facebook, Twitter)
- Has improved CPA and CPC performance for almost all of my accounts year over year
- Increased employee efficiency once rules and reports were created
- Increased client success by being able to make quicker decisions based on automated changes or report information and then having the ability to go straight to the editor to make updates without ever leaving the Acquisio platform.
- Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.
- I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
- Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
- Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
- Acquisio's quick customer service responsiveness let us get our questions answered quickly.
- SEM bid management
- Basic reporting