Acquisio

Acquisio

Score 8.0 out of 10
Acquisio

Overview

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization...

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Recent Reviews

Best Reports Ever!

9 out of 10
March 28, 2017
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC …
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Great tool!

9 out of 10
July 19, 2016
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple …
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Use it!

8 out of 10
April 12, 2016
Acquisio is perfect for agencies or if you need to manage multiple accounts. Reporting in easily and fast.
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Reviewer Pros & Cons

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Pricing

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What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Acquisio Features

  • Supported: Scalable Campaign Management
  • Supported: Elegant Reporting
  • Supported: Unparalleled Optimization

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

Acquisio Integrations

Acquisio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software, Skai, and WordStream Advisor are common alternatives for Acquisio.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Acquisio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-16 of 16)
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Salini Khunt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Acquisio offers industry-leading AI-powered technology that helps advertisers, organizations, and regional SEM resellers to grow business PPC offerings on marketing platforms such as Google, Facebook, and Bing. It has been a positive component in the administration of the social networking sites since we installed it. We have been able to reach a larger audience, track audience behavior with our articles, and efficiently market a wide range of material. It is very easy to use and configure. The interface of Acquisio is straightforward to understand.
David Meindl | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Acquisio is used by our digital marketing department. Before we began using Acquisio, we were unable to scale our digital marketing business. We needed to significantly decrease the time spent setting up, managing and optimizing campaigns. We needed a platform that would automate tracking, reporting, budget management, and bid optimization. We needed a platform that would allow us to manage both AdWords and Bing Ads, and preferably sync the two. Acquisio does all this for us and much more.
March 28, 2017

Best Reports Ever!

Score 9 out of 10
Vetted Review
Verified User
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC campaigns and for providing feedback to all the stakeholders. It is one of the most versatile reporting tools we have used.
July 19, 2016

Great tool!

Emmanuelle Ruscio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Acquisio to manage our customer's account. We use it on a daily basis to optimize their paid advertising campaign across multiple publishers like Google Adwords, Facebook and Bing Ads. We also use is for the reporting purposes and automation. Since we are an SEM agency, Acquisio is used by everyone in our organization.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, display, and social media ads for all clients. The Digital Strategy team uses Acquisio to directly manage paid search ads and report on most digital campaigns.
Melissa Mackey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like the Bid and Budget Management (BBM) feature, which manages budgets and optimizes for cost per click and cost per acquisition. BBM saves us a lot of time and makes us more efficient.
Tom Bonanno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
Score 4 out of 10
Vetted Review
Verified User
I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.
July 11, 2014

Acquisio review

Amanda West-Bookwalter | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
We use Acquisio for almost all of our clients' accounts. We use it mainly for reporting, but we also use it to manage accounts. We use the AdWords editor for AdWords most of the time, but if we need to aggregate data from AdWords & Analytics, for example, we'll use Acquisio. We also prefer to manage BingAds through Acquisio as often as possible.
Barry Bartoszek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used Acquisio to help track budgets and generate reports for all clients running digital advertising campaigns (PPC, Display, Social, Etc). Once campaigns are linked, the dashboard allows you to see the data for your campaigns. This allows you to see total cost and performance using a single pane of glass UI, instead of signing in to several different UIs.
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