Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Chatbot

Feature Management

JavaScript Frameworks

WebOps

Development

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Email Spam Filter

Partner Relationship Management

Supply Chain Visibility

Visual Collaboration

Enterprise

Accounting

Expense Management

Payment Hubs

Payment Orchestration

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Center Outsourcing (Europe)

Database-as-a-Service (DBaaS)

Enterprise Architecture Management

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Network Performance Monitoring

Non-Relational Databases

Process Mining

Requirements Management

SOA Governance

Scale-Out Storage

Server Virtualization

Software Distribution

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Email Marketing

Event Management

Marketing Attribution

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Multichannel Retail

Sales Training

Sales

Cloud Computing Security

Security

Assisted Living

Hotel Management

Jail Management

Multiple Listing Service (MLS)

Plagiarism Checker

Population Health Management

Telemedicine

Veterinary

Vertical-Specific

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Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

Content Hub Professional

Content Hub Enterprise

Starter

Acrolinx

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Acrolinx Demo Video

Acrolinx demo for #W4A 2015

Advanced Editing Tools (TECM 5195: Module 7)

Likelihood to Recommend

Content Publishing

Content Reporting & Analytics

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

The Acrolinx platform helps the world’s greatest brands create amazing content at scale. Content that’s on-brand, on-target, and drives results. Built on an advanced linguistic analytics engine, we have the only software platform that can actually “read” your content and guide writers to make it better.  That’s why companies like Adobe, Boeing, Google and Philips use Acrolinx to make content that’s more engaging, enjoyable and impactful.

What is Acrolinx? The Content Governance & Impact Platform

Acrolinx is AI-powered software that improves the quality and impact of enterprise content. The Acrolinx platform is build to govern new and existing content to improve content performance. 

Acrolinx scores your marketing, product, technical, and support documentation against 7 measurable writing goals:
-Tone of Voice
-Terminology
-Inclusivity
-Clarity
-Consistency
-Correctness
-Scannability

Acrolinx provides insights to content strategists on how to improve that content while giving writers actionable guidance on what specifically needs to improve. 

Create more impactful content faster for your enterprise. Learn more on our website. https://bit.ly/3AvTG92.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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