Act-On

Act-On

About TrustRadius Scoring
Score 8.4 out of 100
Act-On Software

Overview

Recent Reviews

Our team loves Act-On!

10 out of 10
April 20, 2021
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable …
Continue reading

one woman show

9 out of 10
December 13, 2019
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with …
Continue reading

Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
Continue reading

A great marketing tool

6 out of 10
May 11, 2019
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

WYSIWYG email editor (112)

9.4
94%

List management (111)

8.9
89%

Standard reports (112)

8.7
87%

Email deliverability reporting (220)

8.7
87%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Act-On, and make your voice heard!

Pricing

View all pricing

Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing

9.0
90%

Lead Management

9.3
93%

Campaign Management

8.0
80%

Social Media Marketing

9.2
92%

Reporting & Analytics

8.9
89%

Platform & Infrastructure

9.0
90%

Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Activity History - Easily view the online actions and behaviors taken by your buyers and customersList Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On Connectors - Connect Act-On to your sales and martech applicationsQuickstart Page - Start your marketing automation journeyAutomated Program - Create custom buyer journeys with Act-On's Automated ProgramsLanding Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Meet Act-On Software, Your Growth Marketing Automation Solution

Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Comparisons

View all alternatives

Frequently Asked Questions

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

What is Act-On's best feature?

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.

Who uses Act-On?

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 167)
Companies can't remove reviews or game the system. Here's why
Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap with Act-On. Act-On Software was instrumental in resolving my issue.
Gerald Gorman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.
Karli Brophy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We investigated heavily into automation platforms prior to purchasing. Act-On was easily the stand out because:
  1. Interactive reporting. Getting behavioral data and other analytics is critical for us making the educated decisions we need for our business to continue to succeed.
  2. Enhanced and easy-to-use tool. Landing pages, emails, forms, etc. all have extremely easy-to-use interfaces. When creating content, we don't have time to work with a coder (I'm not a coder myself). Act-On's tools empower me and my team to efficiently and effectively create what we need when we need it.
  3. Even for the items that were non-promotional such as a make-shift ticketing service, Act-On's transactional emails were able to be rapidly delivered to customers who complete a specific behavior.

I'm overall thrilled with Act-On and look forward to their product roadmap in our ever-changing marketing world.
December 13, 2019

one woman show

Megan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives you a view of what was sent and what is pending. You can schedule certain post for certain days, times and platforms. Everything can go together or separately.
September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our previous provider was not able to provide the level of reporting functions and multiple customer segmentations that we enjoy today. Now I set the segmentation queries and never have to run it again because it auto-updates! Wonderful!
Score 7 out of 10
Vetted Review
Verified User
Review Source
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does not offer GDPR dynamic forms.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers have to be adaptable to help themselves and others drive success.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket system so linking them all together is harder.
Score 6 out of 10
Vetted Review
Verified User
Review Source
I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, and from my current coworkers who have primarily used HubSpot in their careers. I'm still getting into the weeds myself but it does seem more comprehensive, even the internal member tracking/info collecting you can do seems to be more thorough.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is a top tier software that rivals Marketo in some features, yet falls severely short in other areas.
Yosa Addiss | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that the majority of small to medium-sized businesses are using old out-of-a-box software that doesn't integrate. Act-On is the only software for marketing automation that creates a bridge between the two. Our company started with Act-On 2 years ago and we are still "getting a new CRM soon." With Act-On, those two years have contained the sales insights of Act-On and gathering data. Once we do finally get a CRM connected, we will just be able to build on that history, instead of starting over.
Additionally, Act-On charges you for active contacts, rather than the size of your full database. This is another differentiator that will save a company a lot of money.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used to use a combination of SugarCRM and INBOX25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively easy. Marketo is a very robust platform, but really more suited to larger companies using Salesforce. Act-On seems a better fit for a smaller organization like ours.
Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
Kyle Moloo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Danielle Armour | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns without having to place many hours into the details. Our organization is on the smaller side with around 20 people so being able to manage one's time is critical to the success of our organization. Act-On is very easy to teach colleagues and this was one of the reasons it was chosen. Pardot is more complicated on many different levels.
Dave Moll | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.
Christian Banach | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Act-On has similar features as SharpSpring, but in my opinion, delivers better. While their customer service is not excellent, it is better than my experience with SharpSpring. As for MailChimp, Act-On has more robust features. But, it is also dramatically more challenging to set-up and deploy programs.
Fedor Paretsky | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.