Act-On Reviews

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Score 7.5 out of 100

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Reviews (1-25 of 163)

Megan Collins | TrustRadius Reviewer
December 13, 2019

one woman show

Score 9 out of 10
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Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives you a view of what was sent and what is pending. You can schedule certain post for certain days, times and platforms. Everything can go together or separately.
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Christi Moses | TrustRadius Reviewer
September 25, 2019

Act-On review

Score 10 out of 10
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Our previous provider was not able to provide the level of reporting functions and multiple customer segmentations that we enjoy today. Now I set the segmentation queries and never have to run it again because it auto-updates! Wonderful!
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Kyle Moloo | TrustRadius Reviewer
Score 5 out of 10
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Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Danielle Armour | TrustRadius Reviewer
Score 8 out of 10
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Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns without having to place many hours into the details. Our organization is on the smaller side with around 20 people so being able to manage one's time is critical to the success of our organization. Act-On is very easy to teach colleagues and this was one of the reasons it was chosen. Pardot is more complicated on many different levels.
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Dave Moll | TrustRadius Reviewer
Score 7 out of 10
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Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.
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Karissa Gregor | TrustRadius Reviewer
Score 7 out of 10
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We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket system so linking them all together is harder.
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Yosa Addiss | TrustRadius Reviewer
Score 10 out of 10
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Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that the majority of small to medium-sized businesses are using old out-of-a-box software that doesn't integrate. Act-On is the only software for marketing automation that creates a bridge between the two. Our company started with Act-On 2 years ago and we are still "getting a new CRM soon." With Act-On, those two years have contained the sales insights of Act-On and gathering data. Once we do finally get a CRM connected, we will just be able to build on that history, instead of starting over.
Additionally, Act-On charges you for active contacts, rather than the size of your full database. This is another differentiator that will save a company a lot of money.
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Jenny Christensen | TrustRadius Reviewer
Score 8 out of 10
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We used to use a combination of SugarCRM and INBOX25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively easy. Marketo is a very robust platform, but really more suited to larger companies using Salesforce. Act-On seems a better fit for a smaller organization like ours.
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Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
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Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
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I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, and from my current coworkers who have primarily used HubSpot in their careers. I'm still getting into the weeds myself but it does seem more comprehensive, even the internal member tracking/info collecting you can do seems to be more thorough.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does not offer GDPR dynamic forms.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers have to be adaptable to help themselves and others drive success.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Acton does really well in ease of setup, quality of support, and also does a decent job in dashboard creation. These features are something that drove us to opt for Act-on.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is a top tier software that rivals Marketo in some features, yet falls severely short in other areas.
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
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I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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I've used Constant Contact, Mail Chimp, Exact Target. I would say Act-On Software is most similar to Exact Target, but I feel you get a better bang for your buck with Act-On.
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Fedor Paretsky | TrustRadius Reviewer
Score 7 out of 10
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HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
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Christian Banach | TrustRadius Reviewer
Score 6 out of 10
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Act-On has similar features as SharpSpring, but in my opinion, delivers better. While their customer service is not excellent, it is better than my experience with SharpSpring. As for MailChimp, Act-On has more robust features. But, it is also dramatically more challenging to set-up and deploy programs.
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Layne Latham | TrustRadius Reviewer
Score 5 out of 10
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For a sales department, Act-on doesn't have many of the core functions of either ToutApp or Yesware.

Act-on is really a marketing tool that has bolted on a few features so that it can be sold as a tool for both marketing and sales. It was purchased by marketing without much input from sales.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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The UI of Act-On was the main reason we decided to purchase Act-On as opposed to Marketo or ClickDimensions. Even though Marketo seems to be the most robust tool, with the most capabilities, many of these were add-on's or customization's that came with additional costs. Act-On support also seemed to be the best out of the 3 products we reviewed.
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Sam Nedimyer | TrustRadius Reviewer
Score 9 out of 10
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When our contract was running out, we were exploring all options. We looked at Pardot as the other option. Ultimately, we stayed with Act-On for three reasons.

1) The customer support is a slam dunk in Act-On's favor. In fact, I'm willing to bet there's not another marketing automation platform that rivals Act-On's customer support team.
2) Email marketing. For us targeting a niche audience the fact that certain emails would force us our account to get suspended while it was evaluated was a huge deal breaker. We can't afford for our email & account to be suspended.
3) We just share a common mission and culture with Act-On. We make it a point to work only with companies that share common missions. We see Act-On as a business and brand that we'd like to have a long-term relationship with.

When adding all of these factors, it was clear that continuing work with Act-On made sense, in terms of dollars and cent, ROI, mission, and partnership.
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Feature Scorecard Summary

WYSIWYG email editor (108)
7.4
Dynamic content (88)
7.0
Ability to test dynamic content (88)
7.1
Landing pages (104)
7.5
A/B testing (91)
7.2
Mobile optimization (99)
8.0
Email deliverability (108)
8.0
List management (107)
8.3
Triggered drip sequences (84)
8.3
Lead nurturing (100)
8.2
Lead scoring and grading (100)
8.1
Data quality management (99)
7.1
Automated sales alerts and tasks (91)
7.7
Calendaring (8)
6.8
Event/webinar marketing (72)
8.3
Social sharing and campaigns (66)
6.7
Social profile integration (60)
6.2
Dashboards (105)
7.0
Standard reports (108)
7.3
Custom reports (80)
6.3
API (63)
7.0
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.1
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.3
Integration with SugarCRM (26)
8.7

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew