TrustRadius
https://media.trustradius.com/product-logos/0o/ED/B44SZIS8EMTA.PNGAct-On - Fantastic peopleAct-On is being used to fully identify and attribute the successes marketing is delivering to sales and the wider business. It was first rolled out to marketing, then sales and now to the wider business and we are able to understand prospects and customer activities then send personalised messaging to them. We are able to score and prioritise leads and to know what is successful and where to apportion budget.,I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective. Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports. If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.,As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform. Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports. Out-of-box data out integrations with BI solutions such Tableau and MS Power BI. A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.,10,Increased efficiency of marketing program build Improved analytics and insight More visibility of prospect and customer interactions,Marketo, Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua), Microsoft Dynamics Marketing, Salesfusion, HubSpot and Salesforce Marketing Cloud Email,Power BI For Office 365, Google Analytics, Progress Sitefinity,10,000 to 25,000,B2B,5,1,Tracking of prospect to customer Speed to implement Marketing Programs Platform ease of use,Ability to pull data out and visualise in PowerBI next to Dynamics, Google Analytics and other data sources,Trigger emails based on field changes within other systems,10,Yes,Price Product Features Product Usability Analyst Reports,Not much, it was a long process and done with a lot of detail meaning the best company won.,Implemented in-house,Yes,Change management was minimal,Email template creation took a long time to ensure the responsive issues CRM integration (due to legacy Microsoft/internal issues),9,Email and Landing Page Creation Data Studio Reporting,Social Publishing Form Creation,Yes,10A great product and a great company to work with.We use it across the whole organization, from the technical teams who collaborate with marketing to build content all the way to sales. We use Act-On both as customers and as partners, selling and deploying it to other organizations. This means we need deep knowledge of the product and how to present it in various business situations. Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. For small marketing teams to look big, it's an indispensable tool.,Constant evolution of the product. Fantastic landing page and email builder. Great handling of email sending, bounce and traffic. Great website website analysis tools. As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.,A more coherent interface. Data studio needs to be a bit more mature. A more contact oriented, less list oriented approach could be useful.,10,We now know how digital campaigns perform. Marketing is much more agile going to market and promoting specific messages. We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.,Pardot,SugarCRM,Less than 10,000,B2B,5,3,Lead nurturing Website tracking Social Publishing,As a multi company marketing automation tool.,As a full blown CMS for microsites, fully driven by landing pages.,10,Yes,Price Product Features Existing Relationship with the Vendor Positive Sales Experience with the Vendor,I don't think I would, actually.,Implemented in-house,No,Change management was minimal,Migration of marketing assets from Pardot was manual.,10,9,Yes,A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.,Landing page editor Email editor Website Prospector Drip/Automated program editor,None strikes me.,Yes, but I don't use it,8Act-On Software = Great Results!Our business lacked the technology and expertise to nurture interest among clients, prospects, and leads. With the addition of Act-On software, we're able to integrate marketing automation with our CRM and provide the sales organization with marketing qualified leads that are ready to buy. The ability to lead score and provide timelines of interactions with clients, prospects, and leads has enabled the sales team to become more relevant with each customer touch and produce a level of value that puts our business on the level of a resource versus just another vendor.,Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales. Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data. Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team. CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing. Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.,Our experience with Act-On Software has been nothing but positive.,10,Better qualified leads fed into sales Increased volume of leads Significantly higher open rates and clicks We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.,HubSpot,Eloqua,Marketo Marketing Automation,Pardot Marketing Automation,25,000 to 100,000,20,1,Nurturing Lead Scoring Automated Campaigns CRM Integration,Automated Campaigns 1:1 Conversations between Account Executives and Clients Webinars,Social Media,10,Yes,Price Product Features Product Usability,We would have interviewed Act-On Software first and ignored the rest!,Implemented in-house,No,Change management was a minor issue with the implementation,None,10,10,No,Every time I reach out to them I have an exceptional experience! They're that good.,Contacts Campaigns Settings,WYSIWYG Editor can sometimes take a few uses to figure out nuances.,Yes,10,10Bridging the GAP between Sales & MarketingCurrently using Act-On for several clients marketing campaigns. By leveraging Act-On we were able to connect our clients CRM (Dynamics CRM) to Act-On and bridge the gap between sales and marketing by making sure the hot leads were front and center,Connection to Dynamics CRM (not all email automation tools connect) Customer Service is amazing - we have been treated the same way from them wanting our business to now being a customer Building Emails, Landing Pages and Forms has been very easy even without a designer or developer,Marketing List should be able to be sorted by the client, we should be able to move most used lists up to the top Additional Webinar connections,10,Sales and Marketing teams are working together (Priceless!) One programs ROI has increased from a 17 to 1 to a 25 to 1 because of the lead scoring and following up first with them and in addition to Instant Alerts that reps can respond to right away,Marketo,ExactTarget Interactive Marketing Hub,10,5,1,email deployments lead scoring database management,Landing Pages and being able to track hot leads Registrations forms and accrediting them a lead score Using external lists and being able to apply lead score,Unknown at the moment,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor Third-party Reviews,I built a need, want and wish list and I would do the same again, but there might be new things on my lists.,Implemented in-house,Yes,Change management was minimal,wanting to try all the new bells and whistle right away,9,No,10,Yes,All the time, we have "special needs" client that have a lot of rules and regulations that make my request sometimes very crazy like and Act-On has always smiled and with a 'Can Do' approach solved it.,email deployment building forms lead scoring,automated programs at first, but now it is second nature,10,9Act-On: The outstanding marketing system for my small business needsI started a company to assist OEM buyers with custom manufacturing sources. Success requires creation of a data base of contacts, and then a robust system to communicate with them as well as organize responses. After a great deal of research I chose Act-On in 2012, and have had zero reasons to think it was not the very best choice. The system is comprehensive, fairly easy to use (even for an old guy like me) and the best thing is infinite access to my success counselor, who's been wonderful. As one-man company heavily involved in marketing (not a skill area), the success counselor has been essential in the company's progress.,Since I have experience with only Act-On, I cannot compare them to other alternatives. However, the price is fair and reasonable. The tools for creating messages are all I ever would need, and easy to use. Segmenting the total data base, add or subtract contacts, and keep track of all the above is pretty easy to do. Tracking the results of a message campaign is also pretty easy to use. A problem with absolutely any aspect of Act-On can be swiftly addressed via the success counselor I'm assigned. This is the 3rd one I've had; all have been outstanding. When they don't know the answer, further Act-On assets are deployed, and I ALWAYS have gotten satisfied with results. This is the #1 reason I chose Act-On, and it was a good decision for me. There are very many features I've not yet used, but are available when I am. Thus, it looks like Act-On will meet my needs for as far as the eye can see.,Manipulating the data base is pretty easy and well designed. But choosing actions to track could be improved--for example, if I wanted to know results in a particular month over several years I don't think I can do that. It is also cumbersome to select individual web pages' visitors for tracking. I think it would be relatively simple to allow some segmentation/organization of a website and then use that organization's results for tracking. Now, only individual web pages can be chosen. I'm not sure if I can alter my data base, which has been grown over several years using different sources. As a result, fields are duplicated and some redundant ones are present. I'm not aware of a method to tell the system to consolidate "these named fields" and put all into "this field". This capability would be helpful.,10,Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily. Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.,,10,,1,What's a use case? I use Act-On to send newsletters to my data base. Act-On is useful in sending RFQ's to several different organizations.,If I wish to send an email to someone, and know if it's opened, Act-On makes that easy. I maintain a data base segment of such people for this very reason.,There are many features of Act-On I've not gotten into yet; mostly these have to do with lead scoring, competitors (I don't have any exact competitors), and automated programs.,No,Price Product Features Product Usability Third-party Reviews,I'm very happy with my decision and am unaware of any missing feature with the Act-On system I'm using.,Implemented in-house,No,Change management was minimal,I needed extensive hand-holding learning email creation, data base segmentation, and simply how to use all the tools needed to create an outbound marketing program.,10,No,10,Yes,I rate their support outstanding all the time. Whenever I have a question, problem, or complaint, I have instant access to a specific individual who's responsible for keeping me happy. He does, every time. Occasionally I've had some issue requiring more advanced knowledge, and these people communicate with me by name and do so FAST. The Act-On customer service is about as good as it gets.,Organizing/reorganizing the entire data base is simple.,Nothing I've tried so far.,10Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic1. For outbound email campaign for generating contacts and turn them into leads. 2. For capturing in bound leads who visited our company website 3. Historical data capture regarding email campaigns sent.,Act-On can monitor traffic to our web pages, when the same contact visits our site more than once, the email address, and possibly additional information is captured for generating in bound leads. Daily auto generated of inbound traffic from various regions of the world provides international geographical interest in our company Generate metrics from Act-On to measure the efficacy of our marketing campaigns. Templates of graphics and email letters creation is very simple.,Can not think of any. It met all the requirements that I had in my job.,10,We did not make any calculations of ROI, however, emails sent generated ample conatcts quickly and continued to generate contacts as time went on. Act-On made it very easy to manage email campaigns and historical information on campaigns are always available at fingertips.,,10,4,2,Email campaign planning and execution Capture of contacts/leads from inbound traffic to company web site Campaign metrics capture and historical reporical reports Opt-out capture and auto implementation for future campaigns Hard bounce-soft bounce information allows to alert need for keetiong email addresses up to date,Capturing inbound leads. In bound leads are much more likely to convert ot customers since they are looking for information regarding a problem they might wish to solve.,Our company has just started use of social media for marketing, but is not yet making use of this feture built into Act-On.,Implemented in-house,Change management was minimal,Intially there were some issues in setting up auto loading of data from our CRM into Act-On. Act-On worked with us, identified the technical issues and helped with completing the implementation.,10,No,10,Many times. We needed immidiate support, and many times the technical support manager, when contacted personally intervened to insure our questions were answered quickly.,Opt-out feature automatically implemented for future email campaigns.,Can not think of any,10Strong product but survey module is weak.Act-On's analytic data is spot on and gives me the ability to take meaningful action when clients and potential clients interact with our content. My biggest headache with software similar to Act-On is how to engage other departments and business units. Act-On's simple and robust connect to other software platforms allows our teams to work in the software programs that work best for them while still representing strong data. For example, I don't want our sales team to have to learn Act-On. Because the system they use every day - Salesforce - is tightly integrated with Act-On, they can see from within Salesforce what path a prospect has taken thorough our website, and what offerings they have been looking at. This allows them to have a much higher-oder conversation with the prospect. Because they have a lot of knowledge about what the customer wants, they can be much more targeted in their messaging and shorten the time to sale. Act-On does email marketing management very well. Not only am I getting analysis from the email, but also the traffic patterns my clients and potential clients are creating once they enter my site. This is powerful when engaging directly with my market - they feel we have tailored our approach just for them.,My biggest issue is that the survey module is not great. In particular, the survey analytics are not detailed enough for us to make business decisions. We survey our customer base quite a bit to understand what is important to them, so this is important. It would be great if the survey analytics were integrated with the excellent Act-On analytics. But they are separate. Because of the survey weaknesses, we use Survey Monkey and Act-On unfortunately does not provide a connector to this product.,10,We ran our Black Friday campaign to our current clients and netted more than $30,000 off the campaign alone, and with each month that passes we net more than $5,000 on a recurring offer related to that campaign. Had it not been for Act-On we would have not had the bandwidth to manage the campaign. With another unbelievably simple campaign launch, we generated a $8,700 sales from a simple email address capture. As time passes, I'm certain we will garner even more powerful RIO.,Marketo,HubSpot,Pardot,Less than 10,000,7,1,Act-On helps us with our marketing automation and content delivery. The primary use case is producing email campaigns and testing our messaging with different market segments, and different landing pages to optimize conversion. Essentially we do content marketing: We make content available and encourage prospects to insert themselves into the sales pipeline. Relevant digital interaction with clients and potential clients.,Optimizing digital properties for marketing and search engines. Deep insight into habits and trends of clients. Launch and maintain quick digital campaigns with very little ongoing facilitation.,Deeper engagement with clients and potential clients Launching multiple, targeted sales funnels More sophistication within market segmentation,10,,Price Product Features Product Usability Positive Sales Experience with the Vendor,If I were to do it over again, I might have spent a little more time on the difference in features among the various softwares. The great thing... I don't have to do it over again. Should there ever be a feature I truly need, the Act-On team is willing to consider adding the feature.,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,Didn't know all the features upfront so wasn't completely sure how to take best advantage of the software. Personal time to actually do the implementation was limited due to other duties.,10,Online training In-person training Self-taught,10,10,Because it's very intuitive and their support is so amazing, I felt comfortable learning some of it on my own.,10,Work with Act-On's customer service reps as much as possible. They will help you grow your campaigns quickly and easily.,No - we have not done any customization to the interface,Some - we have added small pieces of custom code,It was very easy for us to build our specific sales funnels with automation based on clients/potential clients interactions.,No,10,No,I was building an automated sales funnel and wasn't sure about the logic for the campaign. The customer support agents worked very quickly with me to resolve the logic issue and got my campaign launched within a 10-minute phone call.,Email broadcasting Landing pages Search engine/marketing optimization Automated sales funnel campaigns,No feature is so cumbersome that I would deem it as such,9,10,10,9,Salesforce.com Website,I'd like to see a deeper integration with surveying software at some point.,AppExchange or similar marketplace,9,Work with the Act-On reps. They want you to succeed and want you up and running very quickly.,10,10,$500 monthly rate. No tips/advice needed. They are fair and let their service stand for itself.,Let them know some specific needs for which you plan to use the system. The reps will guide you in the right direction.,Yes,More features Better search engine/marketing optimization Watch the competition when they make a move and respond quickly,Awesomeness... and they're delivering it!,No,No
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Act-On Software
364 Ratings
Score 7.4 out of 101
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Act-On Reviews

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Act-On
364 Ratings
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Score 7.4 out of 101

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June 16, 2015

Strong product but survey module is weak.

Score 10 out of 10
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Change Management Lessons

Change management was a big part of the implementation and was well-handled - Involve a member from each team that will be impacted by Act-On. These people will become the ambassadors for implementation.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (107)
7.3
Dynamic content (87)
6.9
Ability to test dynamic content (87)
6.9
Landing pages (103)
7.4
A/B testing (90)
7.2
Mobile optimization (99)
7.9
Email deliverability (107)
7.9
List management (106)
8.1
Triggered drip sequences (84)
8.4
Lead nurturing (100)
8.1
Lead scoring and grading (100)
8.0
Data quality management (98)
7.0
Automated sales alerts and tasks (90)
7.7
Calendaring (8)
6.8
Event/webinar marketing (72)
8.2
Social sharing and campaigns (66)
6.7
Social profile integration (60)
6.3
Dashboards (104)
6.8
Standard reports (107)
7.1
Custom reports (80)
6.2
API (63)
7.1
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.0
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.0
Integration with SugarCRM (26)
8.6

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew