We use Act-On for all of our email marketing, tying in our webinars, and for working with Salesforce to help manage leads. It's being used across the entire company, and it helps us keep track of our leads and our customers. It helps us to track all of our leads automatically and integrates lead scoring so we know where we stand.,Allows us to segment lists from Salesforce for particular email campaigns It integrates really well with GoToWebinar so we can use our GoToWebinar registrations and easily email this segment when needed Their support team is incredible,I would like to see a little more ability to custom code CSS under the hood. However, this is not a deal-breaker I would like to see more modern email marketing templates I would like to see agency account cloning (note: hardly any MA companies can do this, and for those that offer it the price is very steep) -- so this is a "wish list" item,7,Keeping track of our leads -- it's infinitely more efficient when combined with SF vs. our old system. But you could do it still w/o SF. ROI is very hard to measure, but because a lot of the benefit of Act-On is in the time it saves us -- which is worth a lot I haven't taken advantage of all that Act-On has to offer, and as I do I think the ROI will keep improving. If I didn't feel it was worth it I would not stay on board as a client.,Marketo,ActiveCampaign,HubSpot,Leadformix,Less than 10,000,B2B,2,0,Lead management Email marketing Marketing automation campaigns Webinar integration with marketing and lead scoring,We tie in all of our marketing to Act-On - whether it's an email campaign or a tradeshow/seminar It's nice to see lead/customer interaction across our marketing as we can wrap it all up in lead scores Segmenting lists is a fantastic way to focus marketing efforts,More agency work,10,No,Price Product Features Product Usability Product Reputation Vendor Reputation Third-party Reviews,I would not change anything. I always re-evaluate the products we use and I would pick Act-On again if I had to right now!,Vendor implemented,Yes,I wanted to get up and running faster and faster, but it just takes time to learn any system,9,10,No,Every single day. There was a complex coding issue I had asked, and the rep was not 100% sure that he had the solution handy. So he let me know, went to his team, and came back with some possible solutions. I didn't mind that he didn't know immediately (it was an uncommon scenario). So instead of making something up or blowing it off, he let me know he needed to do more digging, check-in with me while he was investigating, and came back to me with answers. Bravo!,One has to understand that ALL marketing automation platforms are complex to learn -- it's the nature of the product. I enjoy selecting lists for my emails, and I like the ability to time when the emails will go out I like that my staff can setup an email campaign and leave it for my review (and I get notified when it's ready for my final review). I also like that it's easy to host media so that I don't have to use my own servers,Agency cloning (but nobody has that at this price point) Sometimes customizing emails can be tricky, but overall I'm satisfied. I'd like a bit more granular control. Trying to cancel can be tricky and was very frustrating for me. Read your contract VERY carefully regarding: the advance notice you have to give to cancel and billing terms so that you are not re-billed.,8I use Act-On for several marketing and sales activities, like email marketing, lead nurturing, lead scoring and website prospecting. To know what person is coming to our websites and to know what that person is looking for is a great advantage in order to understand what leads should we prioritize our focus on. If correctly configured we know what is the best time to talk to our leads. The daily digest and alerts, allow us to get the info to improve our conversions into customers. The new landing page also allow us to create content in a very easy and fast way. It's a very intuitive tool with constant improvements.,Simplicity. It's a very intuitive tool and in 1 or 2 weeks it's possible to implement and start working with a marketing automation tool with no difficulty. Support Team. Great support from Act-On, they are always ready to help you to achieve your goals, even if they need to change something on the Act-On software. Landing Pages. The new system allows anyone to create great content and capture new known leads for their sales team. Daily Digest and Alerts. Having the right information at the right time is great. With Act-On we can know if customer X is coming to our website at a specific time.,The view of the lead. The profile should present all the information and not different information depending on which list which is registered. Global Search. It should be easier to find the lead globally.,9,Better content! Understanding if the current content strategy is working. If we have low conversation we need to change our strategy. We can have a lot of content but if it doesn't engage with our target [audience] it us just creating work for us with no results. Optimizing ad word investments! See what ad words are working better not in conversion, but in money. With the integration, we have a view of what terms are creating more opportunities for us. Improve each quarter! Quarterly comparison of the conversions and created opportunities. With the marketing funnels we can control and improve our results in closing deals.,Pardot,Less than 10,000,B2B,SugarCRM,No,9,Yes,When they added a functionality that wasn't thereCurrently only the marketing team is accessing the information provided by Act-On. We send reports to other teams such as sales depending on what information we think would be valuable to them. It is very helpful to see the specific names and organizations of our users and helps the sales team see what our prospects and clients are really interested in. This is also helpful for marketing so we can validate our work and see what's successful and not so successful.,We really like the responsive email designs so our clients can easily see our communication on their mobile devices We like seeing all the activity one specific user has done in the history of their interaction with our website,On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails. The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler. SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page,7,Sales really enjoys seeing names of people who are interested in our products we publish in real time. We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there. Having everything in one platform has saved the marketing team time... and time is money :),HubSpot,10,000 to 25,000,4,2,Support Information availability Technical support,Sending lists of interested clients to sales so they can call them about upsells,ROI calculation,8,No,9,No,All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!,Lists Resposive emails User activity,Menu navigation Information being displayed on the Act-On interface,Yes, but I don't use it,7ACT-ON is being used by the entire organization to manage our inbound and outbound marketing efforts. For example, we use it to analyze who is visiting our site, how our CTA's are being used and their effectiveness, SEO audits, web forms, landing pages, email campaigns, list management, social publishing, integration with our CRM (Nimble CRM) and competitor tracking.,Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site. Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups. Dashboard: The main screen for all things going on. It's a good quick read on what's happening on various marketing campaigns and initiatives. Ease of Use: The system is just easy to use. I was concerned about not knowing enough when we embarked on this journey but the system is designed so that most can get up and going fairly quickly due in large part to it's user interface which is very clean.,Templates: If you are coming from some email marketing systems (like Constant Contact, Mail Chimp, SwiftPage) you won't find a very heavy library of visually pleasing starter templates to modify and configure. It's very basic but does get the job done. Partner Program: There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and onboarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.,9,Increased SEO capabilities Better segmentation which has allowed us to improve our focus and opens/click thru Reporting: This tool has made us better at marketing because it provides us key areas to analyze and act on now (pardon the pun) Increased site visits and conversions: We have now begun to be able to pull more people in and know when it's best to react to a buyers journey. For example, with Lead Scoring we can register a hot prospect based on what they are doing on our site and not waste time. For a small team, this is extremely valuable.,,10,000 to 25,000,B2B,2,1,Web Site Traffic and Conversion Tracking Email Marketing Segmentation,We use Nimble CRM and use Cazoomi to integrate with the tool.,Progressive Profiling Get into more campaign automation,8,Yes,Price Product Features Product Usability Product Reputation Vendor Reputation,We work with clients who go through evaluation of software so the actual evaluation process was not an issue. We would not change anything.,Implemented in-house,No,Our own lack of knowledge of what to expect,8,No,8,No,Our support account manager has always been attentive to our needs. She has grabbed very technical developers in to address issues while on the phone. This is something that says a lot about their behind the scenes environment in a positive way.,Inbound Marketing Reports Segmentation of Lists,Templates not very comprehensive,No,8Our business lacked the technology and expertise to nurture interest among clients, prospects, and leads. With the addition of Act-On software, we're able to integrate marketing automation with our CRM and provide the sales organization with marketing qualified leads that are ready to buy. The ability to lead score and provide timelines of interactions with clients, prospects, and leads has enabled the sales team to become more relevant with each customer touch and produce a level of value that puts our business on the level of a resource versus just another vendor.,Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales. Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data. Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team. CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing. Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.,Our experience with Act-On Software has been nothing but positive.,10,Better qualified leads fed into sales Increased volume of leads Significantly higher open rates and clicks We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.,HubSpot,Eloqua,Marketo Marketing Automation,Pardot Marketing Automation,25,000 to 100,000,20,1,Nurturing Lead Scoring Automated Campaigns CRM Integration,Automated Campaigns 1:1 Conversations between Account Executives and Clients Webinars,Social Media,10,Yes,Price Product Features Product Usability,We would have interviewed Act-On Software first and ignored the rest!,Implemented in-house,No,Change management was a minor issue with the implementation,None,10,10,No,Every time I reach out to them I have an exceptional experience! They're that good.,Contacts Campaigns Settings,WYSIWYG Editor can sometimes take a few uses to figure out nuances.,Yes,10,10I started a company to assist OEM buyers with custom manufacturing sources. Success requires creation of a data base of contacts, and then a robust system to communicate with them as well as organize responses. After a great deal of research I chose Act-On in 2012, and have had zero reasons to think it was not the very best choice. The system is comprehensive, fairly easy to use (even for an old guy like me) and the best thing is infinite access to my success counselor, who's been wonderful. As one-man company heavily involved in marketing (not a skill area), the success counselor has been essential in the company's progress.,Since I have experience with only Act-On, I cannot compare them to other alternatives. However, the price is fair and reasonable. The tools for creating messages are all I ever would need, and easy to use. Segmenting the total data base, add or subtract contacts, and keep track of all the above is pretty easy to do. Tracking the results of a message campaign is also pretty easy to use. A problem with absolutely any aspect of Act-On can be swiftly addressed via the success counselor I'm assigned. This is the 3rd one I've had; all have been outstanding. When they don't know the answer, further Act-On assets are deployed, and I ALWAYS have gotten satisfied with results. This is the #1 reason I chose Act-On, and it was a good decision for me. There are very many features I've not yet used, but are available when I am. Thus, it looks like Act-On will meet my needs for as far as the eye can see.,Manipulating the data base is pretty easy and well designed. But choosing actions to track could be improved--for example, if I wanted to know results in a particular month over several years I don't think I can do that. It is also cumbersome to select individual web pages' visitors for tracking. I think it would be relatively simple to allow some segmentation/organization of a website and then use that organization's results for tracking. Now, only individual web pages can be chosen. I'm not sure if I can alter my data base, which has been grown over several years using different sources. As a result, fields are duplicated and some redundant ones are present. I'm not aware of a method to tell the system to consolidate "these named fields" and put all into "this field". This capability would be helpful.,10,Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily. Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.,,10,,1,What's a use case? I use Act-On to send newsletters to my data base. Act-On is useful in sending RFQ's to several different organizations.,If I wish to send an email to someone, and know if it's opened, Act-On makes that easy. I maintain a data base segment of such people for this very reason.,There are many features of Act-On I've not gotten into yet; mostly these have to do with lead scoring, competitors (I don't have any exact competitors), and automated programs.,No,Price Product Features Product Usability Third-party Reviews,I'm very happy with my decision and am unaware of any missing feature with the Act-On system I'm using.,Implemented in-house,No,Change management was minimal,I needed extensive hand-holding learning email creation, data base segmentation, and simply how to use all the tools needed to create an outbound marketing program.,10,No,10,Yes,I rate their support outstanding all the time. Whenever I have a question, problem, or complaint, I have instant access to a specific individual who's responsible for keeping me happy. He does, every time. Occasionally I've had some issue requiring more advanced knowledge, and these people communicate with me by name and do so FAST. The Act-On customer service is about as good as it gets.,Organizing/reorganizing the entire data base is simple.,Nothing I've tried so far.,10Our Act-On account is being used mainly by our Marketing department, but we deploy messages for the whole organization. It addresses the issue we had not being able to determine if our messages were being opened and read by our audience. It allows us to get information out quickly and keep track of who receives that information.,Very easy to use--their user interface makes it easy to navigate around and get to the features you need They LISTEN to their users--they're constantly implementing most-wanted features that their users request, not just what they feel would be best, so they're always making their product better. Nice integration with CRMs--we have Salesforce.com, and one of the main reasons we chose Act-On was because it interfaced well with SFDC so our sales team would be able to adapt to using the Act-On metrics and information provided. Email Reports are easy to read and see how each message is performing. Compared to other systems the price was great for all of the features it included.,Reporting capabilities--while they provide great information, it would be helpful for me to share that report or information on a specific message easily with particular people. Currently, I have to take a screen shot to send the email message reporting numbers if someone wants to see how the message is performing. Having an easy share link or email-able graphic report would be awesome. Tiered folders for the Media Library--we have 4 different divisions of our company and each has a very different portfolio of products. It would be helpful to segment each division's collateral into folders (i.e. Window Systems Division folder which drills down and has individual folders for videos, literature, data sheets, etc.) Robust lead scoring--Act-On's lead scoring module is very easy to use--but we'd like to see it get a little more advanced and score on a tier basis (someone may be a qualified lead, but shouldn't be rated as high because they've opened a ton of our messages).,9,It's been tremendous for us as far as having the information available that we need. We are able to show what communications are getting through to our customers and what they particularly like receiving information on. It's given our sales team a whole other tool in their arsenal with respect to the pieces of information they now have access to. They can see which of their customers are visiting what product pages and it allows them to reach out and strengthen those conversations and they didn't have that previously before Act-On. We are able to qualify and convert leads much faster because of Act-On. Instead of throwing leads at our sales team after a trade show, we can pull them in and nurture those leads through marketing, and pass them off once they become more qualified--this saves our sales team time and effort without wasting time chasing a dead lead.,Marketo Marketing Automation,Eloqua,Kentico,9,Email marketing Lead nurturing Lead scoring and grading List segmentation Sales intelligence Integration with CRM system Integration with webinar system,Less than 10,000,8,8,9,9,B2B,,3,Email Marketing--getting information out to our customers about their accounts, events, follow-ups from events or trade shows, new product announcements Information collection--we use forms generated in Act-On to gather information about visitors Integration within our CRM system--allows our sales team to see what visitors are doing on the website so they can time follow-up appropriately.,I have used it for internal purposes to track attendance at our tradeshows for staff and for them to order their uniform attire.,Expand internal usage Follow up on Quality complaints,No,Price Product Features Product Usability Positive Sales Experience with the Vendor,I have more experience with Marketing Automation now, so I would have more scenarios and questions to ask to see how the system would work for us. I would look at longer term goals and probably look a little less on price.,Online training Self-taught,7,It was really easy to learn the features of the system without formal training. The area that we lacked was in Marketing Automation 101 and the basic best practices and processes since we had never used a marketing automation system before.,No,9,Yes,We had some issues connecting our CMS (Content Management System) and getting our documents to be "searchable" on our website. It was an issue that Act-On was not familiar with, and wasn't really their fault, but they pulled a team together to help us resolve the issue anyway. They also made sure to follow up and see how things were working after we implemented the change.,Segmenting Lists Sending Emails reviewing activity within our CRM system Composing forms,HTML building (I don't have a lot of experience with this and find it difficult to build emails using HTML and CSS Styling) Integrating forms within landing pages,Yes,9,10,9,We negotiated a couple of additional marketing users as well as our sales user price since we had such a large number.,We had a good experience with this and Act-On was really easy to work with so I don't see much additional help or tips that would be appropriate for here.1. For outbound email campaign for generating contacts and turn them into leads. 2. For capturing in bound leads who visited our company website 3. Historical data capture regarding email campaigns sent.,Act-On can monitor traffic to our web pages, when the same contact visits our site more than once, the email address, and possibly additional information is captured for generating in bound leads. Daily auto generated of inbound traffic from various regions of the world provides international geographical interest in our company Generate metrics from Act-On to measure the efficacy of our marketing campaigns. Templates of graphics and email letters creation is very simple.,Can not think of any. It met all the requirements that I had in my job.,10,We did not make any calculations of ROI, however, emails sent generated ample conatcts quickly and continued to generate contacts as time went on. Act-On made it very easy to manage email campaigns and historical information on campaigns are always available at fingertips.,,10,4,2,Email campaign planning and execution Capture of contacts/leads from inbound traffic to company web site Campaign metrics capture and historical reporical reports Opt-out capture and auto implementation for future campaigns Hard bounce-soft bounce information allows to alert need for keetiong email addresses up to date,Capturing inbound leads. In bound leads are much more likely to convert ot customers since they are looking for information regarding a problem they might wish to solve.,Our company has just started use of social media for marketing, but is not yet making use of this feture built into Act-On.,Implemented in-house,Change management was minimal,Intially there were some issues in setting up auto loading of data from our CRM into Act-On. Act-On worked with us, identified the technical issues and helped with completing the implementation.,10,No,10,Many times. We needed immidiate support, and many times the technical support manager, when contacted personally intervened to insure our questions were answered quickly.,Opt-out feature automatically implemented for future email campaigns.,Can not think of any,10Act-On's analytic data is spot on and gives me the ability to take meaningful action when clients and potential clients interact with our content. My biggest headache with software similar to Act-On is how to engage other departments and business units. Act-On's simple and robust connect to other software platforms allows our teams to work in the software programs that work best for them while still representing strong data. For example, I don't want our sales team to have to learn Act-On. Because the system they use every day - Salesforce - is tightly integrated with Act-On, they can see from within Salesforce what path a prospect has taken thorough our website, and what offerings they have been looking at. This allows them to have a much higher-oder conversation with the prospect. Because they have a lot of knowledge about what the customer wants, they can be much more targeted in their messaging and shorten the time to sale. Act-On does email marketing management very well. Not only am I getting analysis from the email, but also the traffic patterns my clients and potential clients are creating once they enter my site. This is powerful when engaging directly with my market - they feel we have tailored our approach just for them.,My biggest issue is that the survey module is not great. In particular, the survey analytics are not detailed enough for us to make business decisions. We survey our customer base quite a bit to understand what is important to them, so this is important. It would be great if the survey analytics were integrated with the excellent Act-On analytics. But they are separate. Because of the survey weaknesses, we use Survey Monkey and Act-On unfortunately does not provide a connector to this product.,10,We ran our Black Friday campaign to our current clients and netted more than $30,000 off the campaign alone, and with each month that passes we net more than $5,000 on a recurring offer related to that campaign. Had it not been for Act-On we would have not had the bandwidth to manage the campaign. With another unbelievably simple campaign launch, we generated a $8,700 sales from a simple email address capture. As time passes, I'm certain we will garner even more powerful RIO.,Marketo,HubSpot,Pardot,Less than 10,000,7,1,Act-On helps us with our marketing automation and content delivery. The primary use case is producing email campaigns and testing our messaging with different market segments, and different landing pages to optimize conversion. Essentially we do content marketing: We make content available and encourage prospects to insert themselves into the sales pipeline. Relevant digital interaction with clients and potential clients.,Optimizing digital properties for marketing and search engines. Deep insight into habits and trends of clients. Launch and maintain quick digital campaigns with very little ongoing facilitation.,Deeper engagement with clients and potential clients Launching multiple, targeted sales funnels More sophistication within market segmentation,10,,Price Product Features Product Usability Positive Sales Experience with the Vendor,If I were to do it over again, I might have spent a little more time on the difference in features among the various softwares. The great thing... I don't have to do it over again. Should there ever be a feature I truly need, the Act-On team is willing to consider adding the feature.,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,Didn't know all the features upfront so wasn't completely sure how to take best advantage of the software. Personal time to actually do the implementation was limited due to other duties.,10,Online training In-person training Self-taught,10,10,Because it's very intuitive and their support is so amazing, I felt comfortable learning some of it on my own.,10,Work with Act-On's customer service reps as much as possible. They will help you grow your campaigns quickly and easily.,No - we have not done any customization to the interface,Some - we have added small pieces of custom code,It was very easy for us to build our specific sales funnels with automation based on clients/potential clients interactions.,No,10,No,I was building an automated sales funnel and wasn't sure about the logic for the campaign. The customer support agents worked very quickly with me to resolve the logic issue and got my campaign launched within a 10-minute phone call.,Email broadcasting Landing pages Search engine/marketing optimization Automated sales funnel campaigns,No feature is so cumbersome that I would deem it as such,9,10,10,9,Salesforce.com Website,I'd like to see a deeper integration with surveying software at some point.,AppExchange or similar marketplace,9,Work with the Act-On reps. They want you to succeed and want you up and running very quickly.,10,10,$500 monthly rate. No tips/advice needed. They are fair and let their service stand for itself.,Let them know some specific needs for which you plan to use the system. The reps will guide you in the right direction.,Yes,More features Better search engine/marketing optimization Watch the competition when they make a move and respond quickly,Awesomeness... and they're delivering it!,No,NoAct-On is used by our marketing department to create and track all of our digital marketing campaigns and materials including e-mail campaigns, webinars, and white paper downloads. We integrate it with our Salesforce CRM so that our sales team can access all of the information in their daily workflow. Thanks to Act-On, our sales team has greater visibility into their sales leads and I've received compliments from our sales team that they love getting their Act-On alerts. In today's world, I can send a sales rep a marketing lead and tell them how they got to our website, what blog articles they've read, and just give them much more context so that they can have a better conversation with our current and prospective clients.,Third-Party Integrations like Salesforce CRM and Webinar services (WebEx, GoToMeeting) work exceptionally well when compared to other marketing vendors, and there are no additional charges or need to purchase third-party plug-ins from an "app exchange" in order to get this functionality. Customer Service is critical for any company that we work with. And with Act-On, you really do feel like a customer and they treat you like an actual person, not just another client number. Marketing List Management - Act-On's contact list management is superior when compared to other marketing software vendors from my personal experience. They understand that sometimes you may want to delete list of contacts you no longer wish to market to, while other marketing vendors won't let you because they want to keep charging you for the same number of contacts, regardless of whether you send them e-mails or not. Media Library Management - Again, they have a great and easy to use interface for their media library, where we can upload pretty much any type of file like white papers, PDF's, and images to use in our marketing campaigns or even to embed on our website or external landing pages. We tried another vendor's file system, and it was just not very easy to use and renaming files a nightmare--something that just simply works and is never an issue with Act-On.,Better reporting capabilities for revenue attribution specifically with Salesforce CRM. A tool for dynamic Calls-To-Action (CTA's). More flexibility with Landing Pages or an integration with Unbounce landing pages. For the time being, we have to manually embed forms on our Unbounce landing pages, which works, but takes more time than if there were an out-of-the-box integration with the system.,10,Increased employee efficiency Better insight into marketing leads Better revenue attribution,,10,000 to 25,000,3,2,10,10,No,In January of this year, I scheduled an Act-On training session for our Sales Team. My Customer Success Manager and my Act-On Sales Rep worked closely with me to coordinate the training session, which by the way, was not "out of scope" for our subscription. With Act-On, it truly feels like a partnership and they are invested in their clients' success.

Act-On Reviews

Score 7.4 out of 10

Do you work for this company? Manage this listing

In January of this year, I scheduled an Act-On training session for our Sales Team. My Customer Success Manager and my Act-On Sales Rep worked closely with me to coordinate the training session, which by the way, was not "out of scope" for our subscription. With Act-On, it truly feels like a partnership and they are invested in their clients' success.

Read this authenticated review

Email & Online Marketing

WYSIWYG email editor (107)

7.3

Dynamic content (87)

6.9

Ability to test dynamic content (87)

6.9

Landing pages (103)

7.4

A/B testing (90)

7.2

Mobile optimization (99)

7.9

Email deliverability (107)

7.9

List management (106)

8.1

Triggered drip sequences (84)

8.4

Lead Management

Lead nurturing (100)

8.1

Lead scoring and grading (100)

8.0

Data quality management (98)

7.0

Automated sales alerts and tasks (90)

7.7

Campaign Management

Calendaring (8)

6.8

Event/webinar marketing (72)

8.2

Social Media Marketing

Reporting & Analytics

Dashboards (104)

6.8

Standard reports (107)

7.1

Custom reports (80)

6.2

Platform & Infrastructure

API (63)

7.1

Role-based workflow & approvals (67)

7.6

Customizability (85)

7.0

Integration with Salesforce.com (62)

8.3

Integration with Microsoft Dynamics CRM (32)

8.0

Integration with SugarCRM (26)

8.6

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:

Act-On Features

Email & Online Marketing Features

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead Management Features

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Campaign Management Features

Calendaring

Event/webinar marketing

Social Media Marketing Features

Social sharing and campaigns

Social profile integration

Reporting & Analytics Features

Dashboards

Standard reports

Custom reports

Platform & Infrastructure Features

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Additional Features

Email Marketing

Lead Scoring

Website Visitor Tracking

Automated Programs (Trigger & Drip Campaigns)

Social Publishing

Reporting & Analytics

SEO

Forms

Events & Webinars

Show unsupported features

Act-On Screenshots

Act-On Integrations

GoToMeeting, NetSuite, Pipeliner CRM, Salesforce.com, SugarCRM, Webex Meetings, BrightInfo, DialogTech, GoToWebinar, InsideSales.com Predictive PowerDialer, Oktopost, ON24, SnapApp, Evergage, Vidyard, Litmus, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Go To Meeting / WebEx

Act-On Competitors

HubSpot, Net-Results, Pardot, eTrigue DemandCenter, SALESmanago, Makesbridge, Marketo, Salesfusion, Right On Interactive, 7Sheep, Salesforce (Pardot)

Pricing

Free Trial Available?No

Free or Freemium Version Available?No

Premium Consulting/Integration Services Available?Yes

Entry-level set up fee?Required

Edition	Pricing Details	Terms
Professional	$900	per month (starts at 2,500 active contacts)
Enterprise	$2,000	per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers		0%
Small Businesses (1-50 employees)		29%
Mid-Size Companies (51-500 employees)		67%
Enterprises (> 500 employees)		4%

Act-On Support Options

	Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:	SaaS
Operating Systems:	Unspecified
Mobile Application:	Apple iOS, Android
Supported Countries:	Available Internationally
Supported Languages:	English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Reviews (1-20 of 20)

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Exceptional Examples of Act-On Support

Act-On Scorecard Summary

Feature Scorecard Summary

About Act-On

Act-On Features

Additional Features

Act-On Screenshots

Act-On Integrations

Act-On Competitors

Pricing

Act-On Customer Size Distribution

Act-On Support Options

Act-On Technical Details