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Act-On

Act-On

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Recent Reviews

TrustRadius Insights

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
    8.2
    82%
  • List management (111)
    8.1
    81%
  • Standard reports (112)
    8.1
    81%
  • Email deliverability reporting (112)
    8.1
    81%
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Pricing

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Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Act-On Software Demo

YouTube

Act On! Software Demo

YouTube

Act-On Software and Touchtown: Personalization and the Buyer’s Journey

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.8
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 7.6
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Salesforce Marketing Cloud are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Lead nurturing automation and Lead scoring and grading highest, with a score of 8.2.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%
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Comparisons

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Reviews and Ratings

(408)
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Attribute Ratings

Reviews

(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Harold Klaassen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
We are developing an 'add-on service' to Act-On for the Netherlands. In order to make this work, we needed a feature that wasn't available in our package. So we needed technical and commercial support. Within hours a team was assembled to have a webex-call with us and discuss our needs. The follow-up was helpful, fast and creative.
November 24, 2015

Act-On Rocks

Greg Pope | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We had an instance of GoToWebinar registrants not showing up in our automated program. We called support and they looked into it but they needed to do some additional research. They called us back to say that the issue was resolved.
David Wank, DMD | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Every single day. There was a complex coding issue I had asked, and the rep was not 100% sure that he had the solution handy. So he let me know, went to his team, and came back with some possible solutions. I didn't mind that he didn't know immediately (it was an uncommon scenario). So instead of making something up or blowing it off, he let me know he needed to do more digging, check-in with me while he was investigating, and came back to me with answers. Bravo!
Glenn Munlawin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We were blacklisted due to our not cleaning our lists for such a long time, our support manager, Jennifer, did an awesome job referring us to a list cleansing vendor (I didn't know they existed) as well as helping us get our mailers out!
June 19, 2015

Act-on Review

Maggie Kenney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!
Chad Stewart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our support account manager has always been attentive to our needs. She has grabbed very technical developers in to address issues while on the phone. This is something that says a lot about their behind the scenes environment in a positive way.
Score 10 out of 10
Vetted Review
Verified User
In January of this year, I scheduled an Act-On training session for our Sales Team. My Customer Success Manager and my Act-On Sales Rep worked closely with me to coordinate the training session, which by the way, was not "out of scope" for our subscription. With Act-On, it truly feels like a partnership and they are invested in their clients' success.
Carrie Scheetz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We had some issues connecting our CMS (Content Management System) and getting our documents to be "searchable" on our website. It was an issue that Act-On was not familiar with, and wasn't really their fault, but they pulled a team together to help us resolve the issue anyway. They also made sure to follow up and see how things were working after we implemented the change.
Charles Harte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I rate their support outstanding all the time. Whenever I have a question, problem, or complaint, I have instant access to a specific individual who's responsible for keeping me happy. He does, every time. Occasionally I've had some issue requiring more advanced knowledge, and these people communicate with me by name and do so FAST. The Act-On customer service is about as good as it gets.
Prabal Roy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Many times. We needed immidiate support, and many times the technical support manager, when contacted personally intervened to insure our questions were answered quickly.
Score 10 out of 10
Vetted Review
Verified User
One situation in particular sticks out in my mind and it wasn't even necessarily a problem with Act-On, it was a problem with the integration between Act-On and another product we use. Even though it wasn't a direct Act-On problem their support team (Kyle and Mitch) helped us to the best of their knowledge and referred us to people that could help us further.
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