"Act-On is an easy-to-use automation tool that can handle many tasks."
Act-On's interface offers more functionality and flexibility. Simple to use requires no coding knowledge to use or navigate. It provides …
Act-On
Act-On Software
Starting at $900 per month (starts at 2,500 active contacts)
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Recent Reviews
Awards
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Top Rated
2020
Popular Features
View all 26 featuresWYSIWYG email editor (112)
9.4
94%
List management (111)
8.9
89%
Standard reports (112)
8.7
87%
Email deliverability reporting (220)
8.7
87%
Reviewer Pros & Cons
View all pros & cons
Sourov K Chowdhury
Database Software Engineer
Best Web Design Ltd. (Information Technology & Services, 11-50 employees)Video Reviews
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Pricing
View all pricingProfessional
$900
Cloud
per month (starts at 2,500 active contacts)
Enterprise
$2,000
Cloud
per month ( starts at 2,500 active contacts)
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
Email & Online Marketing
9.0
90%
Lead Management
9.3
93%
Campaign Management
8.0
80%
Social Media Marketing
9.2
92%
Reporting & Analytics
8.9
89%
Platform & Infrastructure
9.0
90%
Product Details
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Video
Meet Act-On Software, Your Growth Marketing Automation Solution
Act-On Downloadables
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce.com
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp, by Uberflip
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 29% |
| Mid-Size Companies (51-500 employees) | 67% |
| Enterprises (more than 500 employees) | 4% |
Act-On Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Comparisons
View all alternatives
Frequently Asked Questions
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
What are Act-On's top competitors?
What is Act-On's best feature?
Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.
Who uses Act-On?
The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(402)
Reviews
(1-20 of 20)- Popular Filters
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January 29, 2016
Act-On is a great Marketing Automation Solution
For website visitors. Rachel went above and beyond. Helped us set it up, tested it and then logged in on her own to show us mistakes that we had made. She was doing this during nights and weekends. Great job.
December 07, 2015
All for one in the same tool
When they added a functionality that wasn't there
December 02, 2015
Act-On proved to be a game changer for us
We are developing an 'add-on service' to Act-On for the Netherlands. In order to make this work, we needed a feature that wasn't available in our package. So we needed technical and commercial support. Within hours a team was assembled to have a webex-call with us and discuss our needs. The follow-up was helpful, fast and creative.
November 28, 2015
Act-On, I can't recommend it enough!
I needed to pull my whole list for cleansing and Scott added in the lead score column for me in 20 mins!
November 28, 2015
Act-On - easy to use with amazing customer service
Yes - great training, that went at my speed and fit in with my workload.
November 24, 2015
A great product and a great company to work with.
A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.
November 24, 2015
Act-On Rocks
We had an instance of GoToWebinar registrants not showing up in our automated program. We called support and they looked into it but they needed to do some additional research. They called us back to say that the issue was resolved.
September 08, 2015
Act-On - Marketing Automation for the Small Business
Every single day. There was a complex coding issue I had asked, and the rep was not 100% sure that he had the solution handy. So he let me know, went to his team, and came back with some possible solutions. I didn't mind that he didn't know immediately (it was an uncommon scenario). So instead of making something up or blowing it off, he let me know he needed to do more digging, check-in with me while he was investigating, and came back to me with answers. Bravo!
August 06, 2015
Act-On - a great tool with great people!
We were blacklisted due to our not cleaning our lists for such a long time, our support manager, Jennifer, did an awesome job referring us to a list cleansing vendor (I didn't know they existed) as well as helping us get our mailers out!
June 19, 2015
Act-on Review
All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!
Our support account manager has always been attentive to our needs. She has grabbed very technical developers in to address issues while on the phone. This is something that says a lot about their behind the scenes environment in a positive way.
June 16, 2015
Act-On Software = Great Results!
Every time I reach out to them I have an exceptional experience! They're that good.
June 16, 2015
Strong product but survey module is weak.
I was building an automated sales funnel and wasn't sure about the logic for the campaign. The customer support agents worked very quickly with me to resolve the logic issue and got my campaign launched within a 10-minute phone call.
In January of this year, I scheduled an Act-On training session for our Sales Team. My Customer Success Manager and my Act-On Sales Rep worked closely with me to coordinate the training session, which by the way, was not "out of scope" for our subscription. With Act-On, it truly feels like a partnership and they are invested in their clients' success.
April 29, 2015
Bridging the GAP between Sales & Marketing
All the time, we have "special needs" client that have a lot of rules and regulations that make my request sometimes very crazy like and Act-On has always smiled and with a 'Can Do' approach solved it.
April 21, 2015
Act-On is the best option for SMBs
Pretty much every time a I call. Specifically when I had questions about automated programs and my CSM gave me a detailed roadmap that he developed.
December 09, 2014
Act-On's the System to Grow With!
We had some issues connecting our CMS (Content Management System) and getting our documents to be "searchable" on our website. It was an issue that Act-On was not familiar with, and wasn't really their fault, but they pulled a team together to help us resolve the issue anyway. They also made sure to follow up and see how things were working after we implemented the change.
I rate their support outstanding all the time. Whenever I have a question, problem, or complaint, I have instant access to a specific individual who's responsible for keeping me happy. He does, every time. Occasionally I've had some issue requiring more advanced knowledge, and these people communicate with me by name and do so FAST. The Act-On customer service is about as good as it gets.
October 06, 2014
Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic
Many times. We needed immidiate support, and many times the technical support manager, when contacted personally intervened to insure our questions were answered quickly.
December 27, 2013
The best customer service experience I've ever had!
One situation in particular sticks out in my mind and it wasn't even necessarily a problem with Act-On, it was a problem with the integration between Act-On and another product we use. Even though it wasn't a direct Act-On problem their support team (Kyle and Mitch) helped us to the best of their knowledge and referred us to people that could help us further.