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Act-On Reviews

377 Ratings
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Score 7.2 out of 100
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Reviews (1-4 of 4)

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March 18, 2013

Great, but CRM integration could be better.

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

In-Person Training

9
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read this authenticated review

Act-On Scorecard Summary

Likelihood to Recommend (377)
7.2
Likelihood to Renew (112)
8.9
Usability (32)
9.1
Availability (28)
9.1
Performance (26)
8.2
Support Rating (78)
7.3
In-Person Training (4)
8.7
Online Training (16)
9.3
Implementation Rating (44)
8.6
Product Scalability (1)
9.1

Feature Scorecard Summary

WYSIWYG email editor (108)
7.4
Dynamic content (88)
7.0
Ability to test dynamic content (88)
7.2
Landing pages (104)
7.6
A/B testing (91)
7.3
Mobile optimization (99)
8.2
Email deliverability reporting (216)
8.2
List management (107)
8.6
Triggered drip sequences (84)
8.2
Lead nurturing (100)
8.3
Lead scoring and grading (100)
8.1
Data quality management (99)
7.2
Automated sales alerts and tasks (91)
7.4
Calendaring (8)
6.8
Event/webinar marketing (72)
8.2
Social sharing and campaigns (66)
6.4
Social profile integration (60)
5.8
Dashboards (105)
7.3
Standard reports (108)
7.5
Custom reports (80)
6.3
API (63)
6.9
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.1
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.4
Integration with SugarCRM (26)
8.8

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Categories:  Email Marketing,  Marketing Automation

Act-On Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns
Has featureSocial profile integration

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Downloadables

Act-On Integrations

GoToMeeting, NetSuite ERP, Pipeliner CRM, Salesforce.com, Cisco Webex Meetings, BrightInfo, DialogTech, GoToWebinar, Oktopost, ON24, SnapApp, Vidyard, Litmus, Sugar Sell (SugarCRM), PowerDialer for Salesforce, from XANT (formerly InsideSales.com), Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys), Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Go To Meeting / WebEx

Act-On Competitors

Act-On Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew