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Act-On

Act-On

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Recent Reviews

TrustRadius Insights

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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A great marketing tool

6 out of 10
May 11, 2019
Incentivized
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
    8.1
    81%
  • List management (111)
    8.1
    81%
  • Standard reports (112)
    8.1
    81%
  • Email deliverability reporting (112)
    8.1
    81%
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Pricing

View all pricing

Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Act-On Software Demo

YouTube

Act On! Software Demo

YouTube

Act-On Software and Touchtown: Personalization and the Buyer’s Journey

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.9
Avg 7.6
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Salesforce Marketing Cloud are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Dynamic content and Landing pages highest, with a score of 8.1.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%
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Comparisons

View all alternatives
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Reviews and Ratings

(407)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.

Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.

Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.

Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.

Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.

Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.

Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.

Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.

Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.

In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
  • Act-On's analytic data is spot on and gives me the ability to take meaningful action when clients and potential clients interact with our content. My biggest headache with software similar to Act-On is how to engage other departments and business units. Act-On's simple and robust connect to other software platforms allows our teams to work in the software programs that work best for them while still representing strong data.
  • For example, I don't want our sales team to have to learn Act-On. Because the system they use every day - Salesforce - is tightly integrated with Act-On, they can see from within Salesforce what path a prospect has taken thorough our website, and what offerings they have been looking at. This allows them to have a much higher-oder conversation with the prospect. Because they have a lot of knowledge about what the customer wants, they can be much more targeted in their messaging and shorten the time to sale.
  • Act-On does email marketing management very well. Not only am I getting analysis from the email, but also the traffic patterns my clients and potential clients are creating once they enter my site. This is powerful when engaging directly with my market - they feel we have tailored our approach just for them.
  • My biggest issue is that the survey module is not great. In particular, the survey analytics are not detailed enough for us to make business decisions. We survey our customer base quite a bit to understand what is important to them, so this is important. It would be great if the survey analytics were integrated with the excellent Act-On analytics. But they are separate.
  • Because of the survey weaknesses, we use Survey Monkey and Act-On unfortunately does not provide a connector to this product.
The more you take advantage of the Act-On software the more you will benefit and connect with your target markets.
  • We ran our Black Friday campaign to our current clients and netted more than $30,000 off the campaign alone, and with each month that passes we net more than $5,000 on a recurring offer related to that campaign. Had it not been for Act-On we would have not had the bandwidth to manage the campaign.
  • With another unbelievably simple campaign launch, we generated a $8,700 sales from a simple email address capture. As time passes, I'm certain we will garner even more powerful RIO.
  • Marketo,HubSpot,Pardot
I thoroughly vetted HubSpot and liked what I saw, but had a run in with overly and unnecessarily aggressive sales team and team managers. That ultimately shut the door for good with HubSpot, and had me looking at other options. Thankfully, because I found Act-On - well they found me really - and its easy of use, cost and customer service won me over.
7
marketing coordinators and graphic staff access Act-On directly through the portal, direct sales staff through a SaleForce.com tie-in feature allowing them to take immediate action when clients digitally interact with our organization.
1
Act-On requires so little in-house support that I do it with little to no impact on my schedule.
  • Act-On helps us with our marketing automation and content delivery.
  • The primary use case is producing email campaigns and testing our messaging with different market segments, and different landing pages to optimize conversion. Essentially we do content marketing: We make content available and encourage prospects to insert themselves into the sales pipeline.
  • Relevant digital interaction with clients and potential clients.
  • Optimizing digital properties for marketing and search engines.
  • Deep insight into habits and trends of clients.
  • Launch and maintain quick digital campaigns with very little ongoing facilitation.
  • Deeper engagement with clients and potential clients
  • Launching multiple, targeted sales funnels
  • More sophistication within market segmentation
Act-On's model is month-to-month, which to me means that the service has to stand its ground strong. As long as I'm seeing sizable results, we will gladly renew.
We didn't switch to Act-On from another product.
  • Price
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
There really isn't a 'single most important' factor that helped me make the decision. I looked into several factors and weighed the best options for my organization and me. Act-On made it very easy for me to determine the differences and the importance of these differences. Their honest approach to their software even played a part in the decision.
If I were to do it over again, I might have spent a little more time on the difference in features among the various softwares. The great thing... I don't have to do it over again. Should there ever be a feature I truly need, the Act-On team is willing to consider adding the feature.
  • Implemented in-house
Yes
  1. Website integration
  2. Salesforce.com integration
  3. Update internal processes to take advantage of the market data gathered through Act-On
Change management was a big part of the implementation and was well-handled
Involve a member from each team that will be impacted by Act-On. These people will become the ambassadors for implementation.
  • Didn't know all the features upfront so wasn't completely sure how to take best advantage of the software.
  • Personal time to actually do the implementation was limited due to other duties.
With a little time invested in implementation, we were up and running within an afternoon that included our integration with other software programs.
  • Online training
  • In-person training
  • Self-taught
People who care and take the time to really make sure I understand how to get the most out of the software.
It's very informative and thorough.
Because it's very intuitive and their support is so amazing, I felt comfortable learning some of it on my own.
Act-On's configurability is just right with ability to grow as digital marketing campaigns grow.
Work with Act-On's customer service reps as much as possible. They will help you grow your campaigns quickly and easily.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code
We'd used our templates for landing pages and emails. Very easy to use... very!
It was very easy for us to build our specific sales funnels with automation based on clients/potential clients interactions.
No
No premium pay-scale levels. Everyone gets the premium support.
They are sincere about helping me with my issue or problem; not just spouting the basic answers. Act-On's support tries to uncover the cause of the issue not merely the symptoms.
No
I was building an automated sales funnel and wasn't sure about the logic for the campaign. The customer support agents worked very quickly with me to resolve the logic issue and got my campaign launched within a 10-minute phone call.
  • Email broadcasting
  • Landing pages
  • Search engine/marketing optimization
  • Automated sales funnel campaigns
  • No feature is so cumbersome that I would deem it as such
Very intuitive. If I have trouble with any part of it, support is readily available and sincere in helping me with the issue.
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
I've never had an issue with the availability.
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
  • Salesforce.com
  • Website
The integration helps us use Salesforce.com in a deeper more impactful way. Integration was a cakewalk.
  • I'd like to see a deeper integration with surveying software at some point.
I'm not sure.
  • AppExchange or similar marketplace
Very easy, but needed customer service to walk me through the integration to Salesforce.com.
Work with the Act-On reps. They want you to succeed and want you up and running very quickly.
The sales cycle was a delight. They were more interested in 'does Act-On work with my organization?' than making another sale.
Continued support and contact. They care that their software is working for us, not against us.
$500 monthly rate. No tips/advice needed. They are fair and let their service stand for itself.
Let them know some specific needs for which you plan to use the system. The reps will guide you in the right direction.
Yes
Upgrades are done in the background and are smooth as silk. I have never experienced down time for any upgrade.
  • More features
  • Better search engine/marketing optimization
  • Watch the competition when they make a move and respond quickly
  • Awesomeness... and they're delivering it!
No
No
Score 10 out of 10
Vetted Review
Verified User
  • Solves all the typical automation needs.
  • Integrates seamlessly with Salesforce
  • Lead scoring and website tracking
  • Best-in-class email engine
  • Integration with gotowebinar
  • Social sharing is not as advanced as Hubspot, but it keep getting better. A recent new update, in particular, has improved it quite a bit.
  • Hubspot has something similar to Hootsuite built-into the product platform. This includes things like its own proprietary URL shortening tool. Act-On uses bit.ly, which is adequate but not as good. Although we can publish to social media channels from Act_on, it does not have the more sophisticated management features that you find in Hubspot.
They have a great product and offer great value. The product doesn't have all the bells and whistles that some of the larger automation platforms have, but it's significantly less costly, and they have all the things you really need.
  • Shorter sales cycle
  • More qualified leads to sales
  • Better identification of leads in general
Hubspot.

Hubspot is generally more expensive but barriers to entry are higher, even beyond pricing. Training costs, for example, are much higher.

Also, we use a client version of Act-On called "Instances". This means that we can share the product with customers who do not have to actually buy the product. They essentially use our product and we can manage all accounts centrally from our instance. Hubspot does not have this kind of agency version. If we were using the Hubspot platform, out customers would have to also purchase the product. This introduces too much friction into the relationship.. With Ac-On, we don't need to even discuss software tools. we can immediately start talking about marketing campaigns.

It is a quality product, customer service is top-notch and they continuously improve the product, all for an exceptional value.
5
Marketing and Sales
1
IT
  • Act-On was an all-in-one solution for our digital marketing needs. It became our email marketing tool, gave us the ability to create web forms for lead capture and connected with our CRM system seamlessly to keep sales involved to close the loop.
  • Website visitor tracking and lead scoring.
Constant Contact
  • Implemented in-house
  • Online training
Really straightforward. Walk you through whatever you need, but also have extensive library of tutorials and videos and FAQs. Documentation is very helpful. Training people are great. They will cover topics in as much detail as you want.
Customer support is great. Anytime I have had an escalated issue, tech support has solved it. It depends on issue. Some issues take longer, but typically I can call and speak to someone who can resolve an issue right away.
Incredibly intuitive.
Always up.
Product performs great.
  • Salesforce
  • Gotowebinar
  • Microsoft Dynamics (on-premise)
  • Sugar CRM
I have used the product in a couple of different companies. One was using Salesforce, and integration with the Salesforce platform is seamless. On-premise Microsoft Dynamics was a bit more challenging. We were one of the first clients to use the on MS Dynamics on-premises integration. They had a lot more experience with the SaaS version of MS Dynamics, but not the on-premises version. It wasn't well documented and there were some teething problems. This integration was certainly not completely baked and the integration was much less feature rich than, for example, the Salesforce integration. I've also integrated with Sugar CRM and found it to be a solid integration.
  • Wordpress
There is a Wordpress integration, but I would like to see that expanded. Specifically an RSS feed reader for automating emails for blog updates.
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
There integrations are solid overall. Obviously, the more popular apps (e.g. Salesforce and WebEx) are the better integrations, but the others are catching up. They continue to add new integrations and improve the ones they already have. I'm a big fan of GotoWebinar and that integration is well done and very helpful.
Obviously, understand what apps you need to integrate with and use that as your basis for selecting an automation platform. Prioritize which ones are must haves and which ones are nice to haves. Act-On could use a few new additions, but for the most part they have the major ones covered.
They have a standard month-to-month model
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