Act-On

Act-On

About TrustRadius Scoring
Score 8.4 out of 100
Act-On Software

Overview

Recent Reviews

Our team loves Act-On!

10 out of 10
April 20, 2021
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable …
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one woman show

9 out of 10
December 13, 2019
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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A great marketing tool

6 out of 10
May 11, 2019
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

WYSIWYG email editor (112)

9.4
94%

List management (111)

8.9
89%

Standard reports (112)

8.7
87%

Email deliverability reporting (220)

8.7
87%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing

9.0
90%

Lead Management

9.3
93%

Campaign Management

8.0
80%

Social Media Marketing

9.2
92%

Reporting & Analytics

8.9
89%

Platform & Infrastructure

9.0
90%

Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Activity History - Easily view the online actions and behaviors taken by your buyers and customersList Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On Connectors - Connect Act-On to your sales and martech applicationsQuickstart Page - Start your marketing automation journeyAutomated Program - Create custom buyer journeys with Act-On's Automated ProgramsLanding Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Meet Act-On Software, Your Growth Marketing Automation Solution

Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Comparisons

View all alternatives

Frequently Asked Questions

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

What is Act-On's best feature?

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.

Who uses Act-On?

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 219)
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Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Gerald Gorman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend Act-On to users and companies that want to increase interaction with customers. You can divide them into different categories and focus on the specific goals of each type. It's easy to set up and various campaigns; you can use a custom landing page. When you need help, Act-On's customer service is excellent, fast, and comprehensive.
Karli Brophy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are a small marketing team looking to grow our business and provide excellent customer journeys. Act-On addressed all of our small business needs when we were a company of less than 100 and then grew with us as we merged with other companies and continued to grow quickly. I don't know where Act-On wouldn't be appropriate.
December 13, 2019

one woman show

Megan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Act-On is well suited for companies that have a small marketing department. Everything is easily accessible and easy to use. The scheduling of email content can be a large task but with easy flow templates and the ability to schedule a month in advance it makes a daunting task manageable.
September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We loved that the reporting features are built-in and so easily accessed and understood. We also love that our usage level is based on the number of addresses we email to, not by the number of emails we send. This is a key point when you are segmenting your customers into smaller focused areas of focus. I like that we can schedule an email at any time and can schedule them in advance.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Act-On is great for email sends and automation. It's very intuitive and easy to use. Setting up forms is a breeze and plugging in social aspects is easy as well. It's not well suited as an all-in-one. For example, if you are trying to use it for building landing pages you will be very disappointed.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On is great, especially for those focused on an inbound marketing strategy. I would recommend Act-On to anyone using a CRM, first of all, and who wants to boost brand awareness, build credibility in their industry, have a safe place to store content, and more. Overall, I'm pleased with the user interface and resources provided to me that make it easier to use.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Well suited: helps us see what other team members have made notes. Ability to each have our own layout to mold to our specific needs. Less appropriate: It becomes harder to sort when people enter multiple answers for multiple fields. Can't group by multiple fields at once, which I would like for our team.
Score 8 out of 10
Vetted Review
Verified User
Review Source
For anyone who has a generous audience, this platform really is great for obtaining valuable information about how and when your audience interacts with virtually all aspects of your website. If your audience is small then I am unsure as to whether the cost is worth it. I will say that the information is addictive.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well suited for lead integration and lead intelligence. You can connect multiple CRM systems and it has the ability to show the top priority leads. Well suited when you would need an easy to use marketing automation tool and when you want the deployment to be faster compared to other tools. Not well suited for a smaller organization who is looking for a cost-effective marketing automation tool. If you are looking for a marketing automation tool with great social media integrations.





Score 6 out of 10
Vetted Review
Verified User
Review Source
There are so many ways it could improve with just smoother functionality and UI/UX, mostly in the ways I said it needed improvement that are quite major. But overall I think it has the right ideas and tries to offer a lot of options for marketing tasks and a solid system for working with a marketing funnel.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I like Act-On and I think it's a good program for someone that is starting out in email marketing or has some experience with it. I feel like this is the intermediate solution for email marketing. It's great for setting up simple email marketing/automation campaigns with basic reporting needs. If you want super customizable or really advanced list features, you'll want to look at a different tool.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Act-On is a great marketing tool. I would recommend Act-On to marketing professionals, but not so much sales. I like a lot of the marketing functions, I just wish they were more compatible with a sales outreach workflow.
Nate Casimiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Marketing automation via Act-On is helping our organization reach more targeted audiences during the windows of the customer journey. It has also allowed our organization to be more strategic with our media and communications and better illustrate Marketing's process to Sales.
Yosa Addiss | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
One of the best features of Act-On is that their sales features and marketing automation data is available on a sales dashboard without needing a company to use a connected CRM. This is unique for ABM and MAP software. Our company selected Act-On over Marketo because of this differentiator. We are in the process of converting to a new CRM, but until that is ready we still have access to the activity and lead scores of each salesperson's leads. Act-On is particularly suited to a business that has salespeople with assigned leads or territories.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On is great for outbound email and landing pages, but less useful for social media marketing and event management. It's great for newsletters, product introductions, and promotions. The forms are easy to integrate into a website, and form fills are easy to monitor and report on from Act-On results. It also helps us manage GDPR and opt-outs effectively.
Score 7 out of 10
Vetted Review
Verified User
Review Source
If you have a mid-size to large marketing team who will take the time to figure out how to use all of the features and integrate everything carefully with other tools like Salesforce and Webex, etc. then Act-On could be right for you. It's been a good tool for us for integrated email nurture campaigns, customer retention campaigns, and events. I do not know how strong a tool it is for inbound marketing campaigns -- at least, we haven't had much success here.
Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It's great for big teams that need to manage a large email list. We use the email automation features and they work like a charm. Most competitors already have good campaign solutions (as does Act-On), however, the drip campaign process is much easier with Act-On and you have a dedicated account manager who will help make sure you succeed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
You will find Act-On suitable for many agent communications that are both targeted and broad reaching. It gives you the flexibility to create high-quality emails and surveys that allow for quick engagement from your targeted prospect or customer base. Act-On is good for quizzes right now but my guess is that they will build this functionality down the road.
Kyle Moloo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts.
Danielle Armour | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Act-On Software is well suited for any company that sends out numerous sends with a variety of creative logos. This tool would also be well suited for companies with smaller marketing departments, we don't have the biggest department so this helps pick up some of the slack where we are lacking; landing pages, forms, beacon tracking.