TrustRadius Act-On RookieWe signed on with Act-On in early 2016 and are very pleased with our experience so far and we've only just begun! The Act-On team helps walk you through the process and keeps you on track with your implementation goals. Plus their support team is quick to respond with your questions and troubleshooting needs. So much helpful information is at your fingertips with their webinars, on-demand courses and white pages.,Assigned Customer Success Manager is available to you to help reach implementation goals, get set up correctly and give expert advice. On-demand online courses, webinars and white pages at your fingertips - so much helpful information when you need it! The email composer is easy to use and looks professional. Plus they don't advertise themselves on our emails.,10,Open and click rates are higher than our previous email service provider. Our first email sent, which was a discount on a product in honor of Earth Day, helped us reach our sales goal for the month.,Constant Contact,Less than 10,000,B2B,Tour de Force CRM,4,3,Email campaigns Website prospecting Interface with Tour de Force CRM,Search terms as shown on website visitor report for our new websites A/B testing to find out best day and time to send our emails Webinars and white pages to stay informed,Hosting our own webinars Forms SEO audits of our new websites,10,Yes,Product Features Product Usability Product Reputation Analyst Reports,We are happy with how the process went.Act-On - Fantastic peopleAct-On is being used to fully identify and attribute the successes marketing is delivering to sales and the wider business. It was first rolled out to marketing, then sales and now to the wider business and we are able to understand prospects and customer activities then send personalised messaging to them. We are able to score and prioritise leads and to know what is successful and where to apportion budget.,I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective. Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports. If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.,As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform. Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports. Out-of-box data out integrations with BI solutions such Tableau and MS Power BI. A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.,10,Increased efficiency of marketing program build Improved analytics and insight More visibility of prospect and customer interactions,Marketo, Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua), Microsoft Dynamics Marketing, Salesfusion, HubSpot and Salesforce Marketing Cloud Email,Power BI For Office 365, Google Analytics, Progress Sitefinity,10,000 to 25,000,B2B,5,1,Tracking of prospect to customer Speed to implement Marketing Programs Platform ease of use,Ability to pull data out and visualise in PowerBI next to Dynamics, Google Analytics and other data sources,Trigger emails based on field changes within other systems,10,Yes,Price Product Features Product Usability Analyst Reports,Not much, it was a long process and done with a lot of detail meaning the best company won.,Implemented in-house,Yes,Change management was minimal,Email template creation took a long time to ensure the responsive issues CRM integration (due to legacy Microsoft/internal issues),9,Email and Landing Page Creation Data Studio Reporting,Social Publishing Form Creation,Yes,10The most bang for your buck a marketing automation tool has provided meAct-On is the core component of our in house marketing platform. When I joined Anachron, one of my key goals was to professionalize the marketing department - almost starting from scratch. Act-On enables me to monitor, maintain and execute a range of internal, inbound and outbound marketing activities through a single platform. It is the cornerstone of our entire marketing platform and its excellent integration with Salesforce and robust sales user functionality has enabled us to strengthen the relationship between marketing and sales greatly.,Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable. Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard. Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.,Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs. Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here. Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.,9,Average web audience grew 300% within three months, with visitors coming from over 100 countries. Greater integration and cooperation between marketing and sales. Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.,Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua),, Hootsuite Pro,Less than 10,000,B2B,8,1,Lead generation Prospect/Customer behaviour analysis Content Management and Creation effectiveness,The Act-On Anywhere has done more to promote the benefits of Act-On and marketing as a whole to our sales team than any other feature or demonstration I've given. The reason? it instantly shows them the value THEY can receive from the platform and how it can benefit them in their role. When building up a marketing approach, almost from scratch, gaining internal approval is key to reaching your objectives. The data and analysis tools available within Act-On have made it easier for me to demonstrate the effectiveness of marketing, its value to the organization and instigate a number of process improvements based on those findings.,Greater inbound lead generation activities More effective communication with existing customers (loyalty/satisfaction improvements),10,No,Price Product Features Product Usability,I wouldn't. I was quite thorough and Act-On made the most sense for our business.A great product and a great company to work with.We use it across the whole organization, from the technical teams who collaborate with marketing to build content all the way to sales. We use Act-On both as customers and as partners, selling and deploying it to other organizations. This means we need deep knowledge of the product and how to present it in various business situations. Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. For small marketing teams to look big, it's an indispensable tool.,Constant evolution of the product. Fantastic landing page and email builder. Great handling of email sending, bounce and traffic. Great website website analysis tools. As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.,A more coherent interface. Data studio needs to be a bit more mature. A more contact oriented, less list oriented approach could be useful.,10,We now know how digital campaigns perform. Marketing is much more agile going to market and promoting specific messages. We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.,Pardot,SugarCRM,Less than 10,000,B2B,5,3,Lead nurturing Website tracking Social Publishing,As a multi company marketing automation tool.,As a full blown CMS for microsites, fully driven by landing pages.,10,Yes,Price Product Features Existing Relationship with the Vendor Positive Sales Experience with the Vendor,I don't think I would, actually.,Implemented in-house,No,Change management was minimal,Migration of marketing assets from Pardot was manual.,10,9,Yes,A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.,Landing page editor Email editor Website Prospector Drip/Automated program editor,None strikes me.,Yes, but I don't use it,8Fostering better relationships through accessible email marketingIn our small company, I am the sole user of Act-On. I use it almost daily to send emails to multiple groups of prospects and customers across the organization. Act-On allows us to quickly and easily send marketing emails, retention emails, and weekly newsletters. It also allows us to take care of opt-outs easily, so we can stay compliant and keep our deliverability high. Within our account, we are able to manage thousands of contacts and view each contact's profile to see how many emails they have been sent, how many they have opened, and how many they have clicked, which keeps us organized and on task with how we are communicating with our prospects.,Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus. Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily. Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.,More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer! Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.,10,Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually. Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want. ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.,Hubspot, Campaigner and MailChimp,250,000 to 1 million,Both,1,1,Email marketing Prospect list management Forms, signups,Email template creation Managing lists across the company Honoring opt-outs and removing hard bounces, etc.,10Easy to Use and Great Customer ServiceOur marketing department is using Act-On for email marketing (internal and external), lead nurturing campaigns, form development, web behavior tracking, lead scoring, and A/B testing of subject lines, content and form layout. It allows the marketing department to be more efficient by automating many tasks. Act-On is integrated with Salesforce so our sales team uses it to review the behavior of their leads before making contact. They also use the daily website prospector report to monitor website interaction. Lead scoring helps prioritize which leads to contact first, making the best use of their time.,Wonderful customer service. They are quick to respond whether via email or a phone call. They actively seek out answers from various sources (Tech Support, CSM, Engineers), not giving up until the issue has been resolved. The email composer is easy to use. Creating great looking emails without any HTML experience isn't an issue. The recent updates to segmentation are amazing. The flexibility of the custom logic feature makes creating complex segments easy.,So many features to explore it can be overwhelming. Website prospector report isn't customizable on information shown and how often report is sent. No automated alerts when form submissions to Salesforce fail.,10,Lead scoring allows sales to know which leads are most engaged and follow-up with those first. "Set-it and forget it" with automated programs! This is so efficient and allows marketing campaigns to run continuously. A/B testing allows for validation of design changes to improve conversion rates.,Pardot,100,000 to 250,000,B2B,, SurveyMonkey, MS SharePoint,30,1,Segmentation Email Composer Automated Programs,Searching for Contacts Adding Contacts to Opt-Out list Landing Page Editor,Yes, but I don't use it,7Act-On is AWESOMEWe are using Act-On as a marketing team to send out one-off emails, drip campaigns, landing pages, forms, track web behavior, and assign lead scores. Soon, our sales team will be making of use of Act-On to track hot leads as they come in and are assigned. The problem being solved is we needed more leads, more targeted campaigns, and easy follow-up to convert more leads. Act-On makes all of this possible.,Email composer. I know how to code, but the email composer provided is very well developed. Initially, I thought I'd continue coding myself, then upload to Act-On. Nope! The composer is so effective, I use it instead of coding. Drip campaign setup. I was a newbie to automation, so drip campaigns scared me a little bit. Not anymore. It's very easy to set up and understand with the help of our customer success manager. Support. The support from Act-On has been unspeakable! From the sales manager, to the CSM, to the actual support line. They handle your issue and communicate updates in whatever means is best for you (phone, email, etc.).,Social platform. It allows you to easily publish, but not to track metrics. You have to go to the actual platform for that information. Stationery is a little tricky too, but once you understand how it's created, you can use and manage it in no time.,10,Faster and easier lead conversion with the use of progressive profiling and landing pages. Easier follow-up and touch points with triggered emails.,IBM Silverpop Engage, Marketo and Oracle Eloqua,10,000 to 25,000,Both,NetSuite CRM+, Basecamp,15,2,Marketing automation Lead generation Lead nurturing,Web tracking Knowing who does or does not open an email,10Act-On - Marketing Automation for the Small BusinessWe use Act-On for all of our email marketing, tying in our webinars, and for working with Salesforce to help manage leads. It's being used across the entire company, and it helps us keep track of our leads and our customers. It helps us to track all of our leads automatically and integrates lead scoring so we know where we stand.,Allows us to segment lists from Salesforce for particular email campaigns It integrates really well with GoToWebinar so we can use our GoToWebinar registrations and easily email this segment when needed Their support team is incredible,I would like to see a little more ability to custom code CSS under the hood. However, this is not a deal-breaker I would like to see more modern email marketing templates I would like to see agency account cloning (note: hardly any MA companies can do this, and for those that offer it the price is very steep) -- so this is a "wish list" item,7,Keeping track of our leads -- it's infinitely more efficient when combined with SF vs. our old system. But you could do it still w/o SF. ROI is very hard to measure, but because a lot of the benefit of Act-On is in the time it saves us -- which is worth a lot I haven't taken advantage of all that Act-On has to offer, and as I do I think the ROI will keep improving. If I didn't feel it was worth it I would not stay on board as a client.,Marketo,ActiveCampaign,HubSpot,Leadformix,Less than 10,000,B2B,2,0,Lead management Email marketing Marketing automation campaigns Webinar integration with marketing and lead scoring,We tie in all of our marketing to Act-On - whether it's an email campaign or a tradeshow/seminar It's nice to see lead/customer interaction across our marketing as we can wrap it all up in lead scores Segmenting lists is a fantastic way to focus marketing efforts,More agency work,10,No,Price Product Features Product Usability Product Reputation Vendor Reputation Third-party Reviews,I would not change anything. I always re-evaluate the products we use and I would pick Act-On again if I had to right now!,Vendor implemented,Yes,I wanted to get up and running faster and faster, but it just takes time to learn any system,9,10,No,Every single day. There was a complex coding issue I had asked, and the rep was not 100% sure that he had the solution handy. So he let me know, went to his team, and came back with some possible solutions. I didn't mind that he didn't know immediately (it was an uncommon scenario). So instead of making something up or blowing it off, he let me know he needed to do more digging, check-in with me while he was investigating, and came back to me with answers. Bravo!,One has to understand that ALL marketing automation platforms are complex to learn -- it's the nature of the product. I enjoy selecting lists for my emails, and I like the ability to time when the emails will go out I like that my staff can setup an email campaign and leave it for my review (and I get notified when it's ready for my final review). I also like that it's easy to host media so that I don't have to use my own servers,Agency cloning (but nobody has that at this price point) Sometimes customizing emails can be tricky, but overall I'm satisfied. I'd like a bit more granular control. Trying to cancel can be tricky and was very frustrating for me. Read your contract VERY carefully regarding: the advance notice you have to give to cancel and billing terms so that you are not re-billed.,8Simply the bestAct-on provides transparency to who has clicked on your emails, which without Act-On it's a guessing game, "did the prospect receive the email". The only other option we had was to call the prospect and enquire "did you receive our email?" not professional from my perspective. For us it's allowing us to see what our prospects are looking at so we can then target them specifically. The platform is being used by all our staff, mind you we are a small 8 member team.,CSM support is above and beyond. I have never had support liked this with any product. Regular check ins, answers emails promptly and knowledgeable. Customer support is fantastic. Fast, professional and always willing to go the extra mile. List segmentation is great, simple to use. Customer behaviours are now clear with Act-on. The automated program setup is fantastic. Set and forget.,Sorry to say social media is not the best. Room for improvement for sure. I find the site sometimes seems to run slowly. Other CRM's would be nice.,9,We landed a client with 7 days of starting up with Act-on. The ability to know who's engaging, the visitors of your website.,,Xero, Daylite, Google Analytics,Less than 10,000,Both,8,2,Email Marketing Website prospectingAct-On is the RIGHT SOLUTION for 98% of companies out there...We use Act-On for sales and marketing. We run about 15 - 18 different contextually relevant email drip campaigns, we invite people to dinners at Regional shows we attend, and we leverage the tracking / scoring that Act-On provides. And we especially like that we can build a template in Act-On that can also be leveraged by the sales team.,Ease of use Value for the money Customer Success Team is the best in the industry,A few more integrations such as with ON24 would be nice to have (not need to have) A bit more w/social media would be nice, although what they do have is pretty amazing And the ability to tie Act-On emails to ROI would be nice.,10,We get 100% attendance to all dinners when we travel (NYC, Vegas, Atlanta, San Francisco, etc). Act-On has improved our ability to control the messaging that goes out by sales (99% of the time, the messaging is "marketing approved"! We have over 50,000 active emails going out each month,Marketo Marketing Automation,Eloqua,Silverpop Engage,25,000 to 100,000,15,3,Email invites to regional dinners Drip campaigns for contextual based marketing campaigns Sales Reps to email to their prospects using pre-defined/approved templates,To track web site traffic To clean up our data with bounced email data,Bigger databases More with Social Media,9,10Act-on ReviewCurrently only the marketing team is accessing the information provided by Act-On. We send reports to other teams such as sales depending on what information we think would be valuable to them. It is very helpful to see the specific names and organizations of our users and helps the sales team see what our prospects and clients are really interested in. This is also helpful for marketing so we can validate our work and see what's successful and not so successful.,We really like the responsive email designs so our clients can easily see our communication on their mobile devices We like seeing all the activity one specific user has done in the history of their interaction with our website,On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails. The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler. SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page,7,Sales really enjoys seeing names of people who are interested in our products we publish in real time. We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there. Having everything in one platform has saved the marketing team time... and time is money :),HubSpot,10,000 to 25,000,4,2,Support Information availability Technical support,Sending lists of interested clients to sales so they can call them about upsells,ROI calculation,8,No,9,No,All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!,Lists Resposive emails User activity,Menu navigation Information being displayed on the Act-On interface,Yes, but I don't use it,7Getting our ACT together, A SmartThought Review of ACT-ONACT-ON is being used by the entire organization to manage our inbound and outbound marketing efforts. For example, we use it to analyze who is visiting our site, how our CTA's are being used and their effectiveness, SEO audits, web forms, landing pages, email campaigns, list management, social publishing, integration with our CRM (Nimble CRM) and competitor tracking.,Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site. Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups. Dashboard: The main screen for all things going on. It's a good quick read on what's happening on various marketing campaigns and initiatives. Ease of Use: The system is just easy to use. I was concerned about not knowing enough when we embarked on this journey but the system is designed so that most can get up and going fairly quickly due in large part to it's user interface which is very clean.,Templates: If you are coming from some email marketing systems (like Constant Contact, Mail Chimp, SwiftPage) you won't find a very heavy library of visually pleasing starter templates to modify and configure. It's very basic but does get the job done. Partner Program: There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and onboarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.,9,Increased SEO capabilities Better segmentation which has allowed us to improve our focus and opens/click thru Reporting: This tool has made us better at marketing because it provides us key areas to analyze and act on now (pardon the pun) Increased site visits and conversions: We have now begun to be able to pull more people in and know when it's best to react to a buyers journey. For example, with Lead Scoring we can register a hot prospect based on what they are doing on our site and not waste time. For a small team, this is extremely valuable.,,10,000 to 25,000,B2B,2,1,Web Site Traffic and Conversion Tracking Email Marketing Segmentation,We use Nimble CRM and use Cazoomi to integrate with the tool.,Progressive Profiling Get into more campaign automation,8,Yes,Price Product Features Product Usability Product Reputation Vendor Reputation,We work with clients who go through evaluation of software so the actual evaluation process was not an issue. We would not change anything.,Implemented in-house,No,Our own lack of knowledge of what to expect,8,No,8,No,Our support account manager has always been attentive to our needs. She has grabbed very technical developers in to address issues while on the phone. This is something that says a lot about their behind the scenes environment in a positive way.,Inbound Marketing Reports Segmentation of Lists,Templates not very comprehensive,No,8Getting our ACT together with Act-OnAct-On is being used by the marketing department in the US. The US marketing department is using Act-On for email campaigns, monitoring website visitors and creating landing pages. Our global marketing department has plans to roll out this platform on a global scale for select subsidiaries in the next couple of years. Act-On addresses the need for IT involvement in creating landing pages and email campaigns. Our speed to release email campaigns and landing pages has increased significantly. Act-On also allows us to use behavior based marketing automation which we did not have the ability to do with our CRM marketing platform we were using prior to CRM. Act-On compliments our CRM (SUGARCRM) and allows us to keep track of behavioral scores so that our sales team can view the information as well.,User friendly interface is one of the strongest selling point for Act-On. It did not take much time to learn the system. Customer service and support is one of the best I have experienced. From the point of educating during my buying process, through implementation and now even 2 years later they are still supporting me with using other functions of their software that I may not be using to its full potential. Act-On is also priced competitively. That is another strength to Act-On.,Act-On could improve by having an editorial calendar where you could plan all of the marketing activities. Currently I am using Google Calendar for all of my marketing scheduling. It would be nice to integrate this into Act-On where I could schedule and color code email campaigns, social media, direct mail, tradeshows, events, etc.,10,Positive impact - Increased lead conversion. Positive impact - increased efficiency in monitoring marketing effectiveness Positive impact - learning more about our website visitors Positive impact - increased efficiency in email and landing page design,Marketo Marketing Automation,HubSpot,25,000 to 100,000,1,10,Implemented in-houseAct-on- It's all about ease of use, quick access to support & your successWe are using Act-on in several areas:Email DesignEmail BlastsLanding PagesLead NurtureLead ScoringCampaign Creation and ManagementDaily Visitors to our WebsiteThe system is used primarily by Marketing, but the results and an occasional email blast is sent out by the sales team. The software helps prioritize which prospects we should be contacting and in what order. It helps to move leads through the qualification process and supplements sale's efforts. Sales can view all activity completed by marketing within the individual records.,Support - Call the number, they answer the phone. No long holds, instant answers to your questions. Other systems often have your fill out a online form and take over a day to call you back. Imagine you are trying to get something set up and you hit a roadblock. Other systems, wait a day and they will get back to you. Call Act-on, they give you the answer an you are able to move forward. They resolve most questions on the first call. They are even open until 6PM pst. I couldn't find this with any other vendor. This is where they shine in comparison. Ease of Use - Lots of just point and click in creating emails, landing pages and forms. Very easy to use. No HTML required. Lots of great templates to start with. It's just a matter of getting use to where things are. From there, you can quickly start creating emails. I was able to send out an email within a week of launching. Account Managers - You are assigned an account manager who follows up with you. He/she audits how you are using the system and makes sure you are using all of the features. This is not just a sold you the software and you are now on your own. If you don't reach out to them, they will reach out to you. Act-on wants you to be succcessful. Integration with - Set up in minutes. Works great.,Every once in awhile, I find a desired feature that is missing. It's usually very minor and I can find a work around. However, they encourage you to provide feedback and they usually address these in the next release. Professional Services - This was the only disappointment I've encountered in working with them. It was clear it was outsourced in India (Tech support and all other employees are US though) and the quality control was just not there. I needed to go through each of them with a fine tooth comb. Some graphics were clearly missing. Additionally, I had some complaints from staff that the list cleaning service (outsourced) removed from our database, exisiting customers that we knew were current when it was cleaned. I've heard, they have since brought back the professional services in house which should address my concerns.,10,Increased Employee Efficiency....let marketing prioritize and make sales reps know which ones to call first, which ones are interested again. I like the sales reps to spend more time on the "Good leads". Better informed - We have a broad product line, being able to see what pages they visited helps the rep prepare for the call.,Oracle CRM On Demand Marketing,Pardot Marketing Automation,Eloqua,Marketo Marketing Automation,manticore,100,000 to 250,000,50,2,10,Implemented in-houseAct-On Software = Great Results!Our business lacked the technology and expertise to nurture interest among clients, prospects, and leads. With the addition of Act-On software, we're able to integrate marketing automation with our CRM and provide the sales organization with marketing qualified leads that are ready to buy. The ability to lead score and provide timelines of interactions with clients, prospects, and leads has enabled the sales team to become more relevant with each customer touch and produce a level of value that puts our business on the level of a resource versus just another vendor.,Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales. Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data. Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team. CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing. Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.,Our experience with Act-On Software has been nothing but positive.,10,Better qualified leads fed into sales Increased volume of leads Significantly higher open rates and clicks We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.,HubSpot,Eloqua,Marketo Marketing Automation,Pardot Marketing Automation,25,000 to 100,000,20,1,Nurturing Lead Scoring Automated Campaigns CRM Integration,Automated Campaigns 1:1 Conversations between Account Executives and Clients Webinars,Social Media,10,Yes,Price Product Features Product Usability,We would have interviewed Act-On Software first and ignored the rest!,Implemented in-house,No,Change management was a minor issue with the implementation,None,10,10,No,Every time I reach out to them I have an exceptional experience! They're that good.,Contacts Campaigns Settings,WYSIWYG Editor can sometimes take a few uses to figure out nuances.,Yes,10,10Bridging the GAP between Sales & MarketingCurrently using Act-On for several clients marketing campaigns. By leveraging Act-On we were able to connect our clients CRM (Dynamics CRM) to Act-On and bridge the gap between sales and marketing by making sure the hot leads were front and center,Connection to Dynamics CRM (not all email automation tools connect) Customer Service is amazing - we have been treated the same way from them wanting our business to now being a customer Building Emails, Landing Pages and Forms has been very easy even without a designer or developer,Marketing List should be able to be sorted by the client, we should be able to move most used lists up to the top Additional Webinar connections,10,Sales and Marketing teams are working together (Priceless!) One programs ROI has increased from a 17 to 1 to a 25 to 1 because of the lead scoring and following up first with them and in addition to Instant Alerts that reps can respond to right away,Marketo,ExactTarget Interactive Marketing Hub,10,5,1,email deployments lead scoring database management,Landing Pages and being able to track hot leads Registrations forms and accrediting them a lead score Using external lists and being able to apply lead score,Unknown at the moment,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor Third-party Reviews,I built a need, want and wish list and I would do the same again, but there might be new things on my lists.,Implemented in-house,Yes,Change management was minimal,wanting to try all the new bells and whistle right away,9,No,10,Yes,All the time, we have "special needs" client that have a lot of rules and regulations that make my request sometimes very crazy like and Act-On has always smiled and with a 'Can Do' approach solved it.,email deployment building forms lead scoring,automated programs at first, but now it is second nature,10,9We get to know our customers with Act-OnWe use Act-On heavily in the Marketing department to manage external communications and website visitors. The results are used by Marketing and Sales departments to identify people who are actively interested in our products and services.,It is very easy to setup a list of contacts, segment that list and send targeted messages to the segments. Then track the responses and make more segments based on the behavior of the audience. It provides daily insights into who is using our website and how. With lots of options to embed forms that help convert users from anonymous to known visitors. It tracks the behavior of website users even before they provide their name, then links all that history to the known contact.,The ability to make responsive email templates that are customizable to my company brand needs work. It would be nice if the segments of a contact list could be ordered by the user. After all after you've been making lots of segments for lots of campaigns, the list gets pretty long.,9,Better understanding of our customer's interest in our messages. Real-time insight into the activity of customers and prospects. Reduced effort expended to deliver digital marketing,Constant Contact,10,2Act-On Software makes Marketing Automation Accessible.Act-On will be implemented so that both marketing and sales can benefit from its ability to track the effectiveness of campaigns, ROI, customer profiles, and time/effort management. It will be implemented by marketing with advice from sales and marketing will be the primary drivers of this software platform. Right now, there are many manual processes in place but despite valiant efforts to track campaign effectiveness, in reality, there are many knowledge gaps in the processes. Act-On Software's marketing automation platform will allow us to increase the number of campaigns, will enable us to track individual activity, manage our social media presence, deliver better MQLs and SQLs through the lead funnel, and will be the ultimate tool we will use to refine our strategies.,Easy to implement. It's not completely painless (after all, it is a complex system here) but compared to on-boarding times given by other marketing automation competitors, Act-On is remarkably intuitive, and you will be using the system inside 30 days or less. Integration with major players. We use WebEx and Salesforce and Act-On integrates nicely with both of these systems and rather painlessly. Customer Support. Let me put it to you this way: their customer support and attention is so good that we became friends and kept in touch. They are thorough, care about your success, and will get your issue solved if it is within the system's capabilities. They are a smaller company and to me, this is a benefit. It means you don't get lost in the shuffle. They are always rolling out new features. They ask for feedback and ideas and their engineers get to it. They have much stronger reporting capabilities now than they did a year ago and have recently added a inbound marketing feature that is nice if you run extensive AdWords campaigns.,WebEx. It's a bit of a sticking point because it's not Act-On's fault but the limitation that WebEx posed on their API. So really, I am mad at WebEx. They change the interface without informing anyone and suddenly my event will not work correctly because of something I did not tick. Campaigns. They have added additional functionality so it is not a current complaint but I had always wished we had a campaign view with various activities rolled in for reporting. Now they do. Social Dashboard. It's pretty good but every time I tried using it, the LinkedIn Company page function did not work. Not sure if it is fixed now.,9,Increased employee efficiency. No longer are so many activities manual. Building landing pages and emails in a day vs outsourcing it and have it in 2-3 days. Control company brand. With templates and a branding section in play, it's harder to be inconsistent in look and feel. Track campaigns and advertising activities. I can't tell you how many AHA moments I had with Act-On just by tracking everything through the system. I learned which vendors yielded better results.,Eloqua,silverpop,Marketo,Lyris ONE,10,3Perfect tool to fit our needsAct-On is being used to execute strategic marketing campaigns companywide. There are three primary departments that regularly use the tool:Marketing: Email deployment, Landing Page creation, Forms, Webinar IntegrationSales: Email templates, Tracking Hot Prospects, Lead Scoring, SegmentationAccount Management: Email templates, Automated Campaigns for onboarding new accountsAct-On has helped us streamline the rollout of marketing campaigns, reach more of our customers on a regular basis and build stronger relationships with our prospects.,Fantastic training and on-boarding process. It is a significant commitment of time up front but you will learn the tool and maximize your ROI. They are always rolling out new features and improvements. Their support line is always available and they always resolve any issues.,The forms are more challenging than they need to be. Once you figure them out they aren't so bad but they can be time consuming. I would like to see a few predesigned templates - that would help speed up the creation and execution. It would be nice to have a more advanced editor tool. The current one is good but I feel there are still some limitations.,9,More inbound leads; More leads self-identifying Employees can segment their territory and run their own mini-campaigns. Integration with GoToWebinar makes it easy to run events from A-Z.,Marketo Marketing Automation,Pardot Marketing Automation,10,1Act-On: Essential Zen to any Stressed-Out, Caffeine-Riddled, Marketer...Our company, although very light-weight, serves a large engaged customer base. Serving as the sole graphic designer/marketer for this company presents a huge challenge to simply get everything done in a day! Act-On streamlines and coordinates our out-bound marketing activities enough that I can generate impressive amounts of leads in our market with less time and resources. I rely on Act-On's dashboards and reporting functionality. On a daily basis I am alerted and can monitor everything from campaign effectiveness to pulling leads from website traffic to keeping a close eye on competitors. The powerful and user-friendly design tools built-in to the platform save me loads of time in creating effective, compliant, and functional messaging. Act-On's intuitive automated marketing campaign system allows me to put together substantial campaigns in minutes....obviously I'm a huge fan.,I rely on Act-On's dashboards and reporting functionality. On a daily basis I am alerted and can monitor everything from campaign effectiveness to pulling leads from website traffic to keeping a close eye on competitors. The powerful and user-friendly design tools built-in to the platform save me loads of time in creating effective, compliant, and functional messaging. Act-On's intuitive automated marketing campaign system allows me to put together substantial campaigns in minutes. But if you're in the marketing business you constantly get pitches from companies like Act-On that promise all the above and more - and yes, I would say most of these companies' platforms work relatively the same - but the Act-On 'feature' I value most is my customer support team - Act-On not only hugely supports their product, but goes to great lengths to develop your expertise to match your individual goals. From every layer of support - online, phone, Act-On University, etc - I have received amazing levels of expert development and patient customer support. To a stressed-out, caffeine-riddled, designer/marketer...this is invaluable.,Act-On is continuously improving their user experience and really seems to listen to feature requests so these are usually taken care of before I get to the level of expertise! But I would say a few data tie-ins here and there to export particular reports...etc. Probably a nuanced usage based on our particular needs.,10,Increased efficiency Better Customer Service Shifted our sales team to be more proactive using the tools in Act-On during live sales engagements as well as lead-scoring, etc. We get a huge amount of leads we never looked for through Act-On's dashboards for website visitors and coordination of marketing assets. Using and coordinating Act-On's forms for sign ups and surveys have saved huge amounts of time. (I could go on!!!),,10,000 to 25,000,1,10,Vendor implemented,10Act-On is a Winner!Act-On has been instrumental in our company's digital email campaign expansion. It's connectors to Salesforce and GoToWebinar as well as the ability to connect through our website makes it one-stop-shopping easy to track campaign activity.,Ease of use - Act-On was super easy to implement and hit the road running. It has only gotten better over time as their engineers and developers continually improve the product. Support - As with any application, there are always exceptions to the rule. Any time we had an issue or question not covered in their resource knowledge base, our CSM would get whatever support resource was required involved to come to a quick and successful resolution. Reports - Tracking statistics of campaigns is at your fingertips, showing bounces, opens, click-throughs and opt-outs. They are developing more customizable reporting which will be awesome!,Hard Bounce Report - have a customizable option for date range. General Reporting - be able to have one place to extract customizable reporting, such as in Salesforce.,10,We are seeing a better customer experience in our campaigns with Act-On's ability to A/B test, segment lists, and continually keep lists clean. Nurture campaigns have provided us with solid leads for sales to develop towards purchase opportunities. Our sales cycle tends to be a bit long due to the nature of our solutions, but these campaigns get the leads ready for a deeper dialog with our sales team which can significantly reduce that cycle time. The ability to send Act-On emails from within a Salesforce record not only reduces the time to develop a crafted message but it then is trackable back through Act-On showing resulting ROI from those emails.,10,000 to 25,000,2,10,Implemented in-house,10Act-On is the best option for SMBsWe use Act-On for email marketing and website tracking. It has increased visibility into website traffic and provided an easy way to get started with marketing automation.,Lead Scoring - Allows profiles to "build" and scores based on your parameters. Automation programs - Confusing to set up but if you can get it going, it works well. Web Traffic Monitoring - Easy to see who has been on your site.,Landing pages and forms - difficult to customize unless you know how to code. Buggy at times although if you reach out to Act-On they are quick to find a resolution. Emails - I have [noticed] that graphics don't come through unless the receiver clicks "view images",9,Better visibility into what leads are doing (email, forms, website, etc.,),Marketo Marketing Automation,Pardot Marketing Automation,HubSpot,10,000 to 25,000,9,B2B,10,,Marketing Automation Customer follow-up Website tracking,10,Yes,Pretty much every time a I call. Specifically when I had questions about automated programs and my CSM gave me a detailed roadmap that he developed.Act-On is a simple to use Marketing Automation PlatformInitially deployed as a replacement for an email only system. Act-On has been implemented to replace this previous platform. It is being used exclusively with our Marketing and outbound teams for email, forms, landing pages. We have also implemented the forms into our internal processes to clean up and standardize these processes and outputs.,The program is fairly easy to implement. From set up and roll out the Customer Success Managers are there to support you and ensure you understand and fully utilize the platform. Act-On support, sales, CSM, and support techs are fantastic. The flow of information regarding updates, new features are fantastic - in addition, any issues I have run into have been immediately addressed and followed up on. Act-On's integration with our social media and CRM are simple and easy. There is more information that I can currently consume (great problem to have),The structure is there to build surveys, however it can be clumsy and reporting like a poll or showing results is not very good at this time. I still need to use other survey tools and would like to have it all in one. The template options are ok, but could use some help.,9,The surprise benefits of implementing Act-On's solution was the ability to deploy internal forms that standardized touch points across various departments.,25,000 to 100,000,Email marketing Lead nurturing Lead scoring and grading Landing pages List segmentation Integration with CRM system Social marketing SEO Surveys,9,B2B,4,1,Initially this served as a replacement for a previous email tool Increase quality of leads entering the pipe Improve flow and process Force the creation of better content that can be segmented and build for consumption,consolidation of forms in various locations into one single source with real-time reporting replaced our survey tool,acquisition media results tracking PPC and SEO,Implemented in-house,8Spot On, Act-On!Our organization uses Act-On Software as a marketing automation program, and my department (marketing) is able to integrate it with the sales department's CRM (Salesforce).,CRM Integration Performance Measurements Personalized Templates Library and List Management Surveys and Sign ups,A sort of spell check for legal issues we know to keep in mind. We can't use certain language as a pharmacy, so it'd be great to put in certain words and have them highlight in red when we use them to make sure we aren't using them in a restricted way.,10,First and foremost, efficiency. We can focus on being effective now that Act-On focuses on being efficient. Second, effectiveness. Act-On has great at-a-glance reports that can help us understand where campaigns succeed or fail. Third, nurturing. With efficiency and effectiveness, we can focus on guiding our leads once we know how to reach them quickly and successfully.,Marketo,Pardot,10,3Small Business Owner seeks Marketing Department for $500/month: Act-On!We use Act-On for a variety of purposes. We provide personalized landing pages for our affiliate partners that link to online sign up sheets for their membership to access. It's like an interactive, individual website for each one. From those landing pages, our partners have an online sign up sheet for their customers, allow them to refer people to our service. These landing pages can be changed often as we have updated information. We use the automated email program for our customer base as a means to educate them passively. There's a 1-2 month wait period for the customer while we process their job, and the auto emails allow us to "touch" the customers on a frequent basis so they know we're still working on them.,We are a small business, and Act-On has allowed us to carry a significant marketing program without us having the technical expertise. The dashboard is very intuitive. You can see all of your landing pages, sign up sheets, automated programs and email templates at a glance. It organizes your information for you so you'll always be able to quickly find what you need. The template builder is very easy to use. We've been through other email marketing programs before and they just weren't flexible enough. Act-On is particularly powerful because it does so much more than just emails.,Act-On is a great product to start using right away. After using Act-On for a couple of years, we finally have some requests like a bigger desktop space to format pages in, and some minor requests in building out the automated programs.,10,Act-On has allowed us to take our business services and communications much farther than we had imagined. Our partners now expect a personalized landing page, our sales team expects our customers to be informed and we wouldn't have done that without Act-On.,,10,1
Act-On Software
364 Ratings
Score 7.4 out of 101
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Act-On Reviews

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364 Ratings
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Score 7.4 out of 101

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Tom Grissinger profile photo
June 16, 2015

Act-on- It's all about ease of use, quick access to support & your success

Score 10 out of 10
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Support Headcount Required

2 - HTML is not required, but can help if you want to color outside of the lines occasionally. Having a dedicated person to the program who primarily focuses on the day to day operation is ideal for taking full advantage of the system's operation. I use to manage it myself, but as the company found the product to be more valuable, I needed to dedicate more and more time to the system which lead to the hiring of a another person who manages it full time in addition to a few other responsibilities. This isn't so much about Act-on as it is with any marketing automation system. Ideally, you need someone to focus on it to get the full value of any system. Otherwise, there is always another project that requires your attention and pulls you away from your marketing system.
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Dan Brockway profile photo
March 18, 2015

We get to know our customers with Act-On

Score 9 out of 10
Vetted Review
Verified User
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Support Headcount Required

2 - OUr Senior Marketing Specialist - uses Act-On to create mailings, make forms, and campaigns.
Myself, VP Marketing - uses it for analytics and to help sales people know how to interpret alerts and data from ActOn.
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Teresa Whelan profile photo
June 16, 2015

Act-On is a Winner!

Score 10 out of 10
Vetted Review
Verified User
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Support Headcount Required

2 - I had no experience working with an automated marketing application, and was able to pick up the basics in Act-On within a very short time. All my knowledge has been from on-the-job self training so that means the tools provided by Act-On are simple enough and yet robust enough to get a beginner like myself working on automated programs, email campaigns and designing emails very quickly. Our Marketing Manager who recently joined us is a very trained Marketing person and was able to further my training and get our programs into a more sophisticated place again very quickly. I love 2 things especially about Act-On - their amazing support staff being super responsive, and that they are constantly upgrading their application to meet customer's needs! Love them!
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Mark Jacoby profile photo
April 08, 2015

Act-On is a simple to use Marketing Automation Platform

Score 9 out of 10
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Support Headcount Required

1 - I am the primary for email, forms, landing pages, reporting, survey development and all other functions of automated marketing and I am currently in the process of diving into progressive profiling. I have limited resources for back up, content, and development so I am currently learning HTML as well.
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Feature Scorecard Summary

WYSIWYG email editor (107)
Dynamic content (87)
Ability to test dynamic content (87)
Landing pages (103)
A/B testing (90)
Mobile optimization (99)
Email deliverability (107)
List management (106)
Triggered drip sequences (84)
Lead nurturing (100)
Lead scoring and grading (100)
Data quality management (98)
Automated sales alerts and tasks (90)
Calendaring (8)
Event/webinar marketing (72)
Social sharing and campaigns (66)
Social profile integration (60)
Dashboards (104)
Standard reports (107)
Custom reports (80)
API (63)
Role-based workflow & approvals (67)
Customizability (85)
Integration with (62)
Integration with Microsoft Dynamics CRM (32)
Integration with SugarCRM (26)

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Act-On Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew