Score 8.4 out of 10
Act-On Software


What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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Recent Reviews

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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
  • List management (111)
  • Standard reports (112)
  • Email deliverability reporting (220)

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Act-On, and make your voice heard!

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per month (starts at 2,500 active contacts)



per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Scaling Marketing Strategies | Act-On Customer Testimonial
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.6Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.9Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.7Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.6Avg 7.4
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataScreenshot of Quickstart Page - Start your marketing automation journeyScreenshot of Landing Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Hear from Act-On customer, Jess Hayes, who works in Demand Generation at HRS, a hotel booking website with 300,000+ hotels in 190+ countries. See how the Act-On platform empowers the HRS team to be efficient and effective, from overall marketing strategies to content and desig...
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Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Pardot are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).

Act-On Customer Size Distribution

Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%
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(1-25 of 45)
Companies can't remove reviews or game the system. Here's why
Tom Grissinger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
HTML is not required, but can help if you want to color outside of the lines occasionally. Having a dedicated person to the program who primarily focuses on the day to day operation is ideal for taking full advantage of the system's operation. I use to manage it myself, but as the company found the product to be more valuable, I needed to dedicate more and more time to the system which lead to the hiring of a another person who manages it full time in addition to a few other responsibilities. This isn't so much about Act-on as it is with any marketing automation system. Ideally, you need someone to focus on it to get the full value of any system. Otherwise, there is always another project that requires your attention and pulls you away from your marketing system.
June 16, 2015

Act-On is a Winner!

Score 10 out of 10
Vetted Review
Verified User
I had no experience working with an automated marketing application, and was able to pick up the basics in Act-On within a very short time. All my knowledge has been from on-the-job self training so that means the tools provided by Act-On are simple enough and yet robust enough to get a beginner like myself working on automated programs, email campaigns and designing emails very quickly. Our Marketing Manager who recently joined us is a very trained Marketing person and was able to further my training and get our programs into a more sophisticated place again very quickly. I love 2 things especially about Act-On - their amazing support staff being super responsive, and that they are constantly upgrading their application to meet customer's needs! Love them!
Mark Jacoby | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I am the primary for email, forms, landing pages, reporting, survey development and all other functions of automated marketing and I am currently in the process of diving into progressive profiling. I have limited resources for back up, content, and development so I am currently learning HTML as well.
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