Score 8.4 out of 10
Act-On Software


What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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Recent Reviews

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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
  • List management (111)
  • Standard reports (112)
  • Email deliverability reporting (220)

Reviewer Pros & Cons

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Video Reviews

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per month (starts at 2,500 active contacts)



per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Scaling Marketing Strategies | Act-On Customer Testimonial
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.5Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.9Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.6Avg 7.4
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataScreenshot of Quickstart Page - Start your marketing automation journeyScreenshot of Landing Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Hear from Act-On customer, Jess Hayes, who works in Demand Generation at HRS, a hotel booking website with 300,000+ hotels in 190+ countries. See how the Act-On platform empowers the HRS team to be efficient and effective, from overall marketing strategies to content and desig...
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Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Pardot are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).

Act-On Customer Size Distribution

Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%
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(1-25 of 218)
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Score 7 out of 10
Vetted Review
Verified User
  • It has saved us a lot of time and money by automating a lot of our email efforts. No more sending manual welcome emails.
  • Email is one of the cheapest platforms for ROI and Act-On is priced very competitively.
  • We use it for website forms so it has saved us money by not having to have another form software.
Score 8 out of 10
Vetted Review
Verified User
  • My business is about making repeated multiple contacts over time in hopes of building a relationship so specific ROI is difficult to gauge.
  • I am able to track and identify now potential leads whereas without Act-On I would be oblivious to this information and potential.
  • For my business (a one-man shop) the investment is significant.
Score 6 out of 10
Vetted Review
Verified User
  • Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
  • Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
  • Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
Nate Casimiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
  • Better prospecting and qualified lead generation on the company website.
  • Automation has saved my team time and allowed them to increase productivity during work hours.
Score 10 out of 10
Vetted Review
Verified User
  • Act-On has a positive impact because our business is constantly changing so having the ability to create a survey and get feedback is critical for us to make the right business decisions.
  • Act-On allows us to create positive agent engagement with our agents because we use Act-On to deliver our agent rewards program.
  • Act-On is powerful because we can also use it for sending invites and registrations for our live video chats. Act-On interfaces with WebEx so this can be achieved automatically.
Kyle Moloo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Act-On was minimal spend, so it was easier to understand not having all of the ease of use in features that we wanted.
  • We have developers in house, so we were able to get everything done we needed to. We promoted our solutions to our contacts successfully.
  • We were able to create visually appealing emails and landing pages that were on-brand and conversion-focused like we wanted to.
Danielle Armour | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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