Return on Investment
- Stronger email open rates
- Access to categories that are not regularly talked about
- Positive percentages consistently
Filter Ratings and Reviews
Showing 214 of 370 Act-On ratings and reviews.
Reviews (1-25 of 214)
Return on Investment
- Increased employee efficiency - with each upgrade and additional set of features that Act-On releases, I get more efficient and learn new ways to reach my customers in a way that works for them.
June 20, 2019
We like ACT but it is for smaller companies
Return on Investment
- Help us track shows
- Help us find customers with certain features
- Ease to export contacts for marketing
September 19, 2019
Very flexible Automation tool - great customer support.
Return on Investment
- Faster lead conversion, increased employee efficiency, better customer service.
July 03, 2019
Easy Automation at a Great Price!
Return on Investment
- It has saved us a lot of time and money by automating a lot of our email efforts. No more sending manual welcome emails.
- Email is one of the cheapest platforms for ROI and Act-On is priced very competitively.
- We use it for website forms so it has saved us money by not having to have another form software.
July 03, 2019
Act-On is User-Friendly for Marketers
Return on Investment
- Streamlined marketing objectives.
- Everything is in one place.
- Flexible environment to create and store my assets.
Return on Investment
- Act-On was minimal spend, so it was easier to understand not having all of the ease of use in features that we wanted.
- We have developers in house, so we were able to get everything done we needed to. We promoted our solutions to our contacts successfully.
- We were able to create visually appealing emails and landing pages that were on-brand and conversion-focused like we wanted to.
Return on Investment
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Return on Investment
- Act-On has helped us find new business. As an agency, we can help clients get started with marketing automation.
- With proper strategic planning, Act-On is a great tool for moving leads through your funnel.
- As a data-driven agency, we have had to look elsewhere for our reporting needs.
Return on Investment
- My business is about making repeated multiple contacts over time in hopes of building a relationship so specific ROI is difficult to gauge.
- I am able to track and identify now potential leads whereas without Act-On I would be oblivious to this information and potential.
- For my business (a one-man shop) the investment is significant.
Return on Investment
- Better prospecting and qualified lead generation on the company website.
- Automation has saved my team time and allowed them to increase productivity during work hours.
Return on Investment
- Higher open rates of email.
- Greater clarity of lead activity to the sales team.
- Smoother running of internal projects.
Return on Investment
- Improves marketing productivity by consolidating and simplifying outbound communication tasks.
- Supports the sales team effort by keeping our products and name in front of interested parties.
- Builds our brand through the use of templated messaging.
Return on Investment
- All positive. Again, that initial startup cost (from a FREE to cheap MAP....) is a tough one for some but it was always fought through.
Return on Investment
- Helps with engaging our current customers on a more automated schedule.
- Helps with messaging and talking to new leads about product features.
- I am not sure if we are over-paying for this, compared to what other tools do, but it's working and profitable for us.
Return on Investment
- Act-On has a positive impact because our business is constantly changing so having the ability to create a survey and get feedback is critical for us to make the right business decisions.
- Act-On allows us to create positive agent engagement with our agents because we use Act-On to deliver our agent rewards program.
- Act-On is powerful because we can also use it for sending invites and registrations for our live video chats. Act-On interfaces with WebEx so this can be achieved automatically.
December 22, 2018
Great for special use-cases!
Return on Investment
- Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
- Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
- Negative: Quite expensive compared to other similar solutions
March 01, 2019
Integrated Marketing Platform at its best
Return on Investment
- If targeted properly in what you want to achieve, it helps to meet the business objectives.
- Saves money and increases the efficiency by automating marketing workflows.
- The integrated platform helps to maintain everything under one roof.
December 22, 2018
Marketing Automation For Advanced Users and Needs
Return on Investment
- Through email campaigns deployed through Act-On, our customers have successfully held meetings with senior-level decision-makers at Fortune 100 companies.
December 20, 2018
Act-On has endless features and one of the easiest interfaces!
Return on Investment
- Our investment in Act-On has paid off through lead generation. By gaining insight on our web visitors and their activity, we were able to turn those visitors into customers with content published through Act-On.
- Act-On has also saved us a lot of time and funds by enabling us to build out emails with limited knowledge of HTML. The platform turns images and plain text into HTML automatically.
May 14, 2019
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Return on Investment
- Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
- Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
- Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
May 15, 2019
All in one marketing automation tool.
Return on Investment
- marketing campaign has become more traceable
- leads scoring has helped us to get more positive leads and which in turn would turn into business.
Return on Investment
- When lead scoring was working, it was great for measuring our MQLs and getting those to our SDRs.
- Helps nurture leads throughout the sales process.
Return on Investment
- It's been a positive lead scoring tool
- Easy to send emails to leads
- Integrates well with various platforms.
Return on Investment
- It's been a good tool for our nurture email campaigns. Good email templates, easy to set up, schedule, and report on.
- We have not seen success with inbound campaigns through Act-On. Their landing page templates are not great.
Act-On Scorecard Summary
Feature Scorecard Summary
About Act-On
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.
Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.
Categories: Marketing Automation
Act-On Screenshots
Act-On Integrations
GoToMeeting, NetSuite, Pipeliner CRM, Salesforce.com, Sugar Sell (SugarCRM), Cisco Webex Meetings, BrightInfo, DialogTech, GoToWebinar, PowerDialer for Salesforce, from XANT (formerly InsideSales.com), Oktopost, ON24, SnapApp, Evergage, Vidyard, Litmus, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Go To Meeting / WebEx
Act-On Competitors
HubSpot, Net-Results, Pardot, eTrigue DemandCenter, SALESmanago, Makesbridge, Marketo, Sugar Market (Salesfusion), Right On Interactive, 7Sheep, Salesforce (Pardot)
Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Required
| Edition | Pricing Details | Terms |
|---|---|---|
| Professional | $900 | per month (starts at 2,500 active contacts) |
| Enterprise | $2,000 | per month ( starts at 2,500 active contacts) |
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
Act-On Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 29% | |
| Mid-Size Companies (51-500 employees) | 67% | |
| Enterprises (> 500 employees) | 4% |
Act-On Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar |
Act-On Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android |
| Supported Countries: | Available Internationally |
| Supported Languages: | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |