Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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How Act-On Differs From Its Competitors
Awards
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Pricing
Professional
$900
Enterprise
$2,000+
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Live Act-On Product Demo
Features
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Act-On?
Act-On Software is a dynamic marketing automation platform designed to empower organizations of all sizes with tools and strategic insights. Act-On delivers solutions that drive lead engagement, campaign optimization, and business growth. Through analytics and automated workflows, it helps marketers refine targeting and personalize communications across multiple channels.
Key Features
- Email & Campaign Management: Create, test, and deploy email campaigns supported by customizable templates and automated triggers.
- Lead Management: Score and segment leads based on behavior and engagement, ensuring timely follow-ups and optimized nurturing.
- Automated Programs: Design and execute sophisticated, multi-step marketing journeys. These programs nurture leads through personalized touchpoints based on behaviors, demographics, and engagement signals, ensuring prospects receive relevant content at the right time.
- Landing Pages & Forms: Design compelling, mobile-ready landing pages and forms without extensive coding knowledge to capture leads.
- Analytics & Reporting: Monitor key metrics in real time, enabling marketers to track ROI, attribute conversions, and pivot strategies.
Benefits
Act-On helps organizations to achieve faster lead conversion, higher email click-through rates, and reduced operational inefficiencies. By centralizing campaign execution and customer data, businesses can allocate resources more strategically and often achieve double-digit improvements in marketing outcomes. Automated processes save valuable time, allowing teams to focus on relationship building and brand development.
Differentiators
Act-On aims to make advanced automation accessible to teams without requiring deep technical expertise. Its integrated approach unifies multiple marketing channels in a single platform, reducing complexity and boosting collaboration. The platform’s agile framework allows businesses to launch targeted campaigns quickly while maintaining complete control over audience segmentation and message delivery.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: Forms
- Supported: Webinars
- Supported: SMS
Act-On Screenshots
Act-On Videos
Act-On Integrations
- Microsoft Dynamics 365
- Zendesk Sell
- Sugar Sell (SugarCRM)
- Webex Meetings
- ON24
- GoTo Webinar
- Litmus from Validity
- Oktopost
- Zapier
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Power BI
- SyncApps by Cazoomi
- SalesForce
- Oracle NetSuite
- Zoom Webinar
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Act-On Downloadables
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 25% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 25% |
Comparisons
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Reviews and Ratings
(417)Reviews
(1-5 of 32)Act-On review
- We were not able to send whenever we wanted. Our phone system went down and we wanted to email our customers to let them know of other ways to communicate with us. Our old service responded that they didn't have an opening in their schedule until that evening! With ActOn, we are able to send out eblasts at a moment's notice, if needed.
- We couldn't get reports on what was sent.
- If our contact person went on vacation, we were unable to send eblasts. He manually triggered them, somehow.
- It was a huge hassle for almost 0 benefit.
Impressed Act-On Rookie
Wanted to be able to have all brands within one account
Did not want our email service advertised at the bottom of our emails