Act-On

Act-On

About TrustRadius ScoringScore 8.3 out of 100
Act-On Software

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
    9.2
    92%
  • List management (111)
    8.8
    88%
  • Standard reports (112)
    8.6
    86%
  • Email deliverability reporting (220)
    8.5
    85%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Scaling Marketing Strategies | Act-On Customer Testimonial
02:22
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Features Scorecard

Email & Online Marketing

8.7
87%

Lead Management

9.1
91%

Campaign Management

7.9
79%

Social Media Marketing

9.0
90%

Reporting & Analytics

8.8
88%

Platform & Infrastructure

8.8
88%
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataScreenshot of Quickstart Page - Start your marketing automation journeyScreenshot of Landing Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Hear from Act-On customer, Jess Hayes, who works in Demand Generation at HRS, a hotel booking website with 300,000+ hotels in 190+ countries. See how the Act-On platform empowers the HRS team to be efficient and effective, from overall marketing strategies to content and desig...
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Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Pardot are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.2.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (407)

Ratings

Reviews

(1-25 of 32)
Popular Filters
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September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Christi Moses
Marketing Coordinator
The Magnet Group (Business Supplies and Equipment, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Products Replaced
Yes
We weren't using a product previously. We were using another company that programmed our eblasts for us using whatever product they used.
  • We were not able to send whenever we wanted. Our phone system went down and we wanted to email our customers to let them know of other ways to communicate with us. Our old service responded that they didn't have an opening in their schedule until that evening! With ActOn, we are able to send out eblasts at a moment's notice, if needed.
  • We couldn't get reports on what was sent.
  • If our contact person went on vacation, we were unable to send eblasts. He manually triggered them, somehow.
  • It was a huge hassle for almost 0 benefit.
November 24, 2015

A great product and a great company to work with.

Diogo Cabral | TrustRadius Reviewer
Diogo Cabral
CRM & Marketing Automation Lead
Driven® (Information Technology and Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Reseller
Products Replaced
Yes
Pardot. We were trying to partner with a Marketing Automation fabricant, and as a company, pricing and roadmap wise, as well as integration agnostic wise, it's way ahead.
June 16, 2015

Getting our ACT together, A SmartThought Review of ACT-ON

Chad Stewart | TrustRadius Reviewer
Chad Stewart
Founder, Chief Selection Adviser
SmartThoughts LLC. (Computer Software, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Products Replaced
Yes
We were using SwiftPage email marketing. Most organizations are finding that email marketing is a half cycle approach to the marketing equation. They require more than just the reports from emails. They need to integrate it into all aspects of marketing and the website is key. Further, they need to understand what activity and where the buyers are in the journey or relationship with your organization. Therefore, we wanted to move up into something more than what our provider could do.
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