TrustRadius Proves to Be a WinnerAct-On is used by me primarily as an email-marketing tool as well as a form submission tool. It works in conjunction with Salesforce and our existing website. Having used other email marketing tools, I find it easily outclasses much of what I worked with in my past. It is easy to use while still having many additional features that I am still scratching the surface of.,Email creation: The ability to design new or re-use existing templates makes Act-On a great improvement over other tools I have used. Reporting: Act-On provides easy to understand reporting tools. It allows me to delve into the analytics of how my sends perform. Import ease: The ability to import the data that I use for some my sends is highly intuitive.,At times, there are almost too many features to manage. I know there is more that I can do with Act-On, but I have only so much time in the day. I don't have too much time to explore.,10,Better tracking of marketing efforts Better insight into lead conversion.,Concentri,Coremetrics,Axciom,25,000 to 100,000,10,10,9,10,9Bridging the GAP between Sales & MarketingCurrently using Act-On for several clients marketing campaigns. By leveraging Act-On we were able to connect our clients CRM (Dynamics CRM) to Act-On and bridge the gap between sales and marketing by making sure the hot leads were front and center,Connection to Dynamics CRM (not all email automation tools connect) Customer Service is amazing - we have been treated the same way from them wanting our business to now being a customer Building Emails, Landing Pages and Forms has been very easy even without a designer or developer,Marketing List should be able to be sorted by the client, we should be able to move most used lists up to the top Additional Webinar connections,10,Sales and Marketing teams are working together (Priceless!) One programs ROI has increased from a 17 to 1 to a 25 to 1 because of the lead scoring and following up first with them and in addition to Instant Alerts that reps can respond to right away,Marketo,ExactTarget Interactive Marketing Hub,10,5,1,email deployments lead scoring database management,Landing Pages and being able to track hot leads Registrations forms and accrediting them a lead score Using external lists and being able to apply lead score,Unknown at the moment,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor Third-party Reviews,I built a need, want and wish list and I would do the same again, but there might be new things on my lists.,Implemented in-house,Yes,Change management was minimal,wanting to try all the new bells and whistle right away,9,No,10,Yes,All the time, we have "special needs" client that have a lot of rules and regulations that make my request sometimes very crazy like and Act-On has always smiled and with a 'Can Do' approach solved it.,email deployment building forms lead scoring,automated programs at first, but now it is second nature,10,9Act-On - great for one-man-bands like meAutomated programs and emailing are fantastic - can automate the sending of program messages, or pushes and pulls to Salesforce, automatically.,I would say the UI isn't the prettiest I've seen,9,Shortened sales cycle (leads to sales faster), and more measurable results in email campaigns (reporting).,,10,2,1,Email marketing, signups and forms, landing pages, automating complex email programs, great integration with our CRM (Salesforce),,Implemented in-house,10,Online training Self-taught,9,It was pretty easy to learn - there are a few exceptions. Emailing, list management, forms and landing pages are all pretty intuitive and easy to use (with a nice editor). For advanced features like the Automated Programs, it's good to look at the training.,No,10,9,10,9,Not yet.,I didn't really need to - they came in at an excellent price point, and the terms are month to month - which is brilliant. No contract, so they pretty much care about me every month, not just when I'm up for renewal.Good starter marketing automation product.Lead Scoring Tracking Online behavior Integration with Salesforce & GoToMeeting,Social Intelligence,Streamlines hot leads Nurtures cold leads,9,9,15,15,Marketing Sales,No,,Implemented in-house,9,Online training In-person training Self-taught,10,8,I would not recommend trying to jump in without training...though it's an easy product to understand I would still make sure you take the time and set up trainings with your account manager to make sure everything you're doing is being done correctly.,Created new custom fields through different objects within SFDC along with writing a few formulas to follow lead source and adding in views.,No,10,9,10,9, GoToMeeting,None at the moment,,I was able to get an extra thousand contacts as they were running a special. Other than that their pricing is pretty straightforward and there is not a ton of wiggle room, but you can talk about getting a custom package built for your organization.Strong product but survey module is weak.Act-On's analytic data is spot on and gives me the ability to take meaningful action when clients and potential clients interact with our content. My biggest headache with software similar to Act-On is how to engage other departments and business units. Act-On's simple and robust connect to other software platforms allows our teams to work in the software programs that work best for them while still representing strong data. For example, I don't want our sales team to have to learn Act-On. Because the system they use every day - Salesforce - is tightly integrated with Act-On, they can see from within Salesforce what path a prospect has taken thorough our website, and what offerings they have been looking at. This allows them to have a much higher-oder conversation with the prospect. Because they have a lot of knowledge about what the customer wants, they can be much more targeted in their messaging and shorten the time to sale. Act-On does email marketing management very well. Not only am I getting analysis from the email, but also the traffic patterns my clients and potential clients are creating once they enter my site. This is powerful when engaging directly with my market - they feel we have tailored our approach just for them.,My biggest issue is that the survey module is not great. In particular, the survey analytics are not detailed enough for us to make business decisions. We survey our customer base quite a bit to understand what is important to them, so this is important. It would be great if the survey analytics were integrated with the excellent Act-On analytics. But they are separate. Because of the survey weaknesses, we use Survey Monkey and Act-On unfortunately does not provide a connector to this product.,10,We ran our Black Friday campaign to our current clients and netted more than $30,000 off the campaign alone, and with each month that passes we net more than $5,000 on a recurring offer related to that campaign. Had it not been for Act-On we would have not had the bandwidth to manage the campaign. With another unbelievably simple campaign launch, we generated a $8,700 sales from a simple email address capture. As time passes, I'm certain we will garner even more powerful RIO.,Marketo,HubSpot,Pardot,Less than 10,000,7,1,Act-On helps us with our marketing automation and content delivery. The primary use case is producing email campaigns and testing our messaging with different market segments, and different landing pages to optimize conversion. Essentially we do content marketing: We make content available and encourage prospects to insert themselves into the sales pipeline. Relevant digital interaction with clients and potential clients.,Optimizing digital properties for marketing and search engines. Deep insight into habits and trends of clients. Launch and maintain quick digital campaigns with very little ongoing facilitation.,Deeper engagement with clients and potential clients Launching multiple, targeted sales funnels More sophistication within market segmentation,10,,Price Product Features Product Usability Positive Sales Experience with the Vendor,If I were to do it over again, I might have spent a little more time on the difference in features among the various softwares. The great thing... I don't have to do it over again. Should there ever be a feature I truly need, the Act-On team is willing to consider adding the feature.,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,Didn't know all the features upfront so wasn't completely sure how to take best advantage of the software. Personal time to actually do the implementation was limited due to other duties.,10,Online training In-person training Self-taught,10,10,Because it's very intuitive and their support is so amazing, I felt comfortable learning some of it on my own.,10,Work with Act-On's customer service reps as much as possible. They will help you grow your campaigns quickly and easily.,No - we have not done any customization to the interface,Some - we have added small pieces of custom code,It was very easy for us to build our specific sales funnels with automation based on clients/potential clients interactions.,No,10,No,I was building an automated sales funnel and wasn't sure about the logic for the campaign. The customer support agents worked very quickly with me to resolve the logic issue and got my campaign launched within a 10-minute phone call.,Email broadcasting Landing pages Search engine/marketing optimization Automated sales funnel campaigns,No feature is so cumbersome that I would deem it as such,9,10,10,9, Website,I'd like to see a deeper integration with surveying software at some point.,AppExchange or similar marketplace,9,Work with the Act-On reps. They want you to succeed and want you up and running very quickly.,10,10,$500 monthly rate. No tips/advice needed. They are fair and let their service stand for itself.,Let them know some specific needs for which you plan to use the system. The reps will guide you in the right direction.,Yes,More features Better search engine/marketing optimization Watch the competition when they make a move and respond quickly,Awesomeness... and they're delivering it!,No,NoSocial media integration not fleshed out.This system is best for small businesses who need to align their sales & marketing teams. It instantly improved our workflow processes and started driving more qualified leads to our sales team almost immediately.,The social media integration is not completed fleshed out yet. Would love if it was more like Hootsuite, Adobe Social, or Sprout Social. Though you can currently publish and "listen" -- it is very buggy and not very intuitive.,10,The lead score processes and website visitor tracking can be immediately used to show leadership the software's ROI.,,10,5,1,We have integrated our system with Salesforce to help nurture leads and deliver more qualified leads to our sales team.,,Implemented in-house Professional services company,10,Online training Self-taught,10,Yes, but I am usually pretty savvy when it comes to tech/software.,Yes,7,8,10,10,Salesforce,NoAgency version allows us to use with multiple clients.Solves all the typical automation needs. Integrates seamlessly with Salesforce Lead scoring and website tracking Best-in-class email engine Integration with gotowebinar,Social sharing is not as advanced as Hubspot, but it keep getting better. A recent new update, in particular, has improved it quite a bit. Hubspot has something similar to Hootsuite built-into the product platform. This includes things like its own proprietary URL shortening tool. Act-On uses, which is adequate but not as good. Although we can publish to social media channels from Act_on, it does not have the more sophisticated management features that you find in Hubspot.,10,Shorter sales cycle More qualified leads to sales Better identification of leads in general,,10,B2B,5,1,Act-On was an all-in-one solution for our digital marketing needs. It became our email marketing tool, gave us the ability to create web forms for lead capture and connected with our CRM system seamlessly to keep sales involved to close the loop. Website visitor tracking and lead scoring.,,Implemented in-house,9,Online training,10,10,10,10,10,Salesforce Gotowebinar Microsoft Dynamics (on-premise) Sugar CRM,Wordpress,File import/export Single Signon API (e.g. SOAP or REST),7,Obviously, understand what apps you need to integrate with and use that as your basis for selecting an automation platform. Prioritize which ones are must haves and which ones are nice to haves. Act-On could use a few new additions, but for the most part they have the major ones covered.,They have a standard month-to-month modelMarketing Automation That Isn't Overkill for Your DepartmentIt helps us generate leads and help nurture them so we can help better qualify them for sales whether that be through monitoring lead scores or education through email campaigns.,The inability to create real custom forms is a bit troublesome and could be improved.,Ability to capture how many of our leads are turning into sales and putting a dollar value to sources we use.,8,8,3,2,It helps run our marketing campaigns and improve our lead nurturing. It has helped us identify areas in our pipeline that need to be examined to help move leads along.,,,Implemented in-house,6,Online training Self-taught,6,Yes for the most part.,No,9,7,5,7,Yes,,We were able to negotiate a great reasonable price as we were transitioning from Marketo.Would like more form customizability.Act-On is easy to use and offers so many powerful tools beyond just email campaigns. My sales team loves the lead scoring and activity history because they can really evaluate a lead's level of interest before having to pick up the phone. My executive team loves the high-level reporting that shows campaign effectiveness beyond the first email because it includes subsequent activities including web visits, form submissions, webinar attendance and more. I love Act-On because it has greatly reduced my workload in terms of manual intervention with campaigns and data management between platforms.,We have not found anything lacking from Act-On's included features. If I were to create a wish list it would include greater customizability of form layout and styling without having to upload custom HTML stationery. I would also like to see the out-of-the-box reporting be more customizable.,Increased number of leads converted to opportunities and increased closure rate.,10,10,5,1,Act-On enables us to conduct large-scale email marketing campaigns, automated emails, and drip campaigns. The integrated lead scoring and web visitor analytics help us to better evaluate our leads and give our sales team the information they need to reduce time spent chasing cold leads. We no longer have to merge statistics from multiple sources to see the ROI on our campaigns as everything now seamlessly integrates into Salesforce.,,,Vendor implemented Implemented in-house,10,Online training,10,No,10,10,10,10,Salesforce,,Having a free-trial period really helped my executive team to feel confident about the purchase.Great, but CRM integration could be better.Act-On handles a content marketing strategy to perfection. Deploying emails with white papers for prospects to download (among other content types) is simple and not time consuming. It makes a marketing "team" of one be able to handle all the details of a complicated campaign and lead scoring process -- without the complicated interface.,I feel Act-On could integrate better with my CRM. Specifically - it uses a report to generate the basic building blocks for my email campaigns. Other than that, it's performed very well, and the Act-On dev team is always cranking out new, useful tools. I'd also like to see multiple lead scoring models. I have a manual workaround to produce a lifetime lead score.,Almost all of our revenue has started from the marketing campaigns using Act-On,10,10,,1,In addition to sending over one million emails per year, Act-On fuels our sales pipeline by way of a lead score. We also use it for website visibility (inside sales reps are trained to call prospects after getting a visitor alert), and to send individual, targeted emails to high priority suspects. In sum, Act-On does the heavy lifting for all of our marketing and sales activities on the front end of our sales funnel.,,,Vendor implemented,9,Online training In-person training Self-taught,9,8,Yes. I'd say 85-90% of the system is extremely easy to learn. There are some parts that even experienced professionals will want some guidance on, though.,No,10,8,9,7, GoToMeeting,no,,The terms were simple - month to month pricing, and very affordable. No negotiating necessary. Best of all - you get every bit of functionality for the one price. No additional costs for a premium model. No extra fees for stellar customer service.Fantastic product has really made an impact.Act-on has been a revolutionary product for us as it has given us transparency into the top of our funnel. We've been able to fine tune our value propositions and marketing messaging to learn what each segment of our prospect base identifies with and then turn this into actionable leads for our sales team. Through the lead score process we know which of our prospects are responding to our marketing and that allows us to contact them and engage them in further development with the ultimate objective of moving them to a sales ready lead.,The product is fantastic at mass email marketing, webinar integration, social media marketing, CRM integration and providing transparency into your sales and marketing funnel,We've developed our sales and marketing process to the point that virtually 100% of our sales funnel and closed deals start out in Act-On.,10,10,10,1,Act-On gives use visibility into the top of our sales funnel through their lead scoring process. Additionally, it helps us nurture leads and move them to sales qualified leads.,,,Implemented in-house,10,Online training,10,We customized templates for each of our inside and outside reps,No,10,10,10,10, and Go-To-Webinar,No other systems planned,,The month to month agreement makes trying Act-On a no risk decision.Highly recommended for email automation.Email automation. This is so easy to use. We've been using for about a year now and it's very intuitive and easy to set up campaigns. Segmentation requires a little learning bit of a learning curve, but it's not hard. I was walked through how to do it by an Act-On trainer. Visitor tracking. This tells us who visited the website. Not just the person's name, but also the fact that they visited this page and read this content, and are interested in this product, etc. We relay this data to the sales team so they can they follow-up. We also use Google Analytics, which is useful, but does not provide us with this level of granularity. Integration with salesforce is seamless. This works very well indeed.,The HTML editor is a little wonky - we have to mess with it quite a bit as content doesn't always look the way we want it to. IT has a WSYWIG editor which is fine for most things, but if we want to write custom HTML for more complex templates, it doesn't work well. The tool does let you write in HTML, but it doesn't always work very well.,Not sure actual numbers, but it saves me hours of time. If I had to manage email campaigns manually, it would involve building the content in Word and then managing multiple mail merges and importing spreadsheets for sends. This is extremely time consuming and Act-On takes all the drudgery out of this process.,9,9,2,2,The primary need is email campaign automation. Our use case is relatively simple. We host events and then send out email blasts to contact lists which are imported from Salesforce. We build a large number of different email campaigns based on things like geographical location, whether or not they have opened a previous email, whether they have clicked on a specific piece of content etc. Our campaigns are highly segmented and there is some quite complex "if/then" logic behind the campaigns. We have used the product to build landing pages a few times, but with mixed results.,,,Don't know,9,Self-taught,Absolutely, everything is very intuitive. However, it would be great if they offered monthly webinars to help us understand more advanced features. I feel that the product is capable of more than we actually use it for.,No,10,9,10,9,Salesforce,Tracking and analytics spot-on.The tracking and analytics capabilities are spot-on and it is very useful for large marketing lists and for interfacing with Salesforce. (We don't actually use Saleforce however - we use a custom CRM system). Act-On helped a lot in building a simple integration to our custom CRM. Tracking is particularly helpful for our ad-word campaigns. Act-On allows us to capture information even if someone doesn't enter specific data. Analytics provides us better data than we would get from Google.,The product does not emphasize all of the functionality clearly enough at times. we struggle in the beginning in not knowing exactly what the product could do which hampered our initial campaigns. Training is too rushed and does not cover all the details you need to know. You really need to spend a week to 10 days using the system to really understand all the functionality before going live. For example, we struggled with email templates. Their training module on this (forms) was very light. After that, they added a lot more functionality and variation and templates. Although we were not aware of it, one month in, they had added many more templates which I was not aware of and which would have given us some of the template flexibility I needed. Also, we didn't even realize that it was possible to design our own templates by writing HTML directly.,It has helped with warm leads by increasing them by almost 30%. Warm leads are those for which we know not just name and phone number. We also know company location, training library they are interested in, detailed contact info /position. Before implementing Act-On, we would know only very basic data such as the country in which a website visitor is located. Because of analytics, we knew a lot more. SInce we knew so much more about our leads, it was much easier to talk to them and set up demos. I knew what they had been looking at on our website, which products they are interested in, whether they are the likely decision maker, etc.,4,8,3,1,It is used to create and track email campaigns. We also use it to target website and ad visitors and for lead scoring. Prospects are identified either from our CRM system or from purchased lists. Another smaller bucket of prospects are from our ad-word campaigns and website visitor id. For leads identified through web analytics, we generally make a direct call and follow-p with an email. We use Act-On to build landing pages for specific campaigns (which are really just extra pages on our website). Our campaigns are highly segmented. For example, we target specific vertical industries like oil and gas / manufacturing / distribution a d use different email templates and landing pages for each (both Act-On templates and ones we have designed ourselves). We also have different campaigns depending on prospect behavior. Their training module on email templates (forms) was very light. After that, they added a lot more functionality and variation and templates...a month in, they had templates that I wasn't aware of.,,,Implemented in-house,,Online training,7,No,6,6,8,8,Yes.,,We negotiated a month-to-month agreement at a good rate. I would advise buyers to focus more on training and implementation, because I felt we lost some time trying to figure out all the functions of the system when we went live.
Act-On Software
364 Ratings
Score 7.4 out of 101
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Act-On Reviews

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364 Ratings
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Score 7.4 out of 101
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Feature Scorecard Summary

WYSIWYG email editor (107)
Dynamic content (87)
Ability to test dynamic content (87)
Landing pages (103)
A/B testing (90)
Mobile optimization (99)
Email deliverability (107)
List management (106)
Triggered drip sequences (84)
Lead nurturing (100)
Lead scoring and grading (100)
Data quality management (98)
Automated sales alerts and tasks (90)
Calendaring (8)
Event/webinar marketing (72)
Social sharing and campaigns (66)
Social profile integration (60)
Dashboards (104)
Standard reports (107)
Custom reports (80)
API (63)
Role-based workflow & approvals (67)
Customizability (85)
Integration with (62)
Integration with Microsoft Dynamics CRM (32)
Integration with SugarCRM (26)

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Act-On Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew