Act-On Reviews

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369 Ratings
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Score 7.5 out of 100

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Reviews (1-25 of 32)

Elizabeth Lepisto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Read Elizabeth Lepisto's full review
Amanda Hurley | TrustRadius Reviewer
February 23, 2016

Act-On-It!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

7
There are some parts of the program that are easy, and there are a lot of parts that aren't easy to use. I find myself calling Act-On Customer Support whenever I build an automated program to ensure I set it up correctly. The menu categories are all over the place and could use better organization. List syncing and segmenting can be a pain.
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Maggie Kenney | TrustRadius Reviewer
June 19, 2015

Act-on Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Read Maggie Kenney's full review
Teresa Whelan | TrustRadius Reviewer
June 16, 2015

Act-On is a Winner!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
Improved functionality give this product more depth and easy-to-use menus lead the way! And Support is always available to handle any questions. The reporting has developed into a much better representation of campaign results and trackability. Even automated programs are easily configured, edited and reported. All in all, I find it very easy to use.
Read Teresa Whelan's full review
Charles Harte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
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Carrie Scheetz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
It is really easy to use and navigate on your own without much knowledge or help. They've also made recent improvements to their email composer that allows you more control over the placement of text blocks without having to do complete workarounds to get a desired effect (like putting 2 column text blocks in). It's now very drag and drop which is really easy.
Read Carrie Scheetz's full review

Feature Scorecard Summary

WYSIWYG email editor (108)
7.4
Dynamic content (88)
7.0
Ability to test dynamic content (88)
7.1
Landing pages (104)
7.5
A/B testing (91)
7.2
Mobile optimization (99)
8.0
Email deliverability (108)
8.0
List management (107)
8.3
Triggered drip sequences (84)
8.3
Lead nurturing (100)
8.2
Lead scoring and grading (100)
8.1
Data quality management (99)
7.1
Automated sales alerts and tasks (91)
7.7
Calendaring (8)
6.8
Event/webinar marketing (72)
8.3
Social sharing and campaigns (66)
6.7
Social profile integration (60)
6.2
Dashboards (105)
7.0
Standard reports (108)
7.3
Custom reports (80)
6.3
API (63)
7.0
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.1
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.3
Integration with SugarCRM (26)
8.7

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew