Act-On

Act-On

About TrustRadius Scoring
Score 8.3 out of 100
Act-On Software

Overview

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • WYSIWYG email editor (112)
    9.2
    92%
  • List management (111)
    8.8
    88%
  • Standard reports (112)
    8.6
    86%
  • Email deliverability reporting (220)
    8.5
    85%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Act-On, and make your voice heard!

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Pricing

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Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Scaling Marketing Strategies | Act-On Customer Testimonial
02:22
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Features Scorecard

Email & Online Marketing

8.7
87%

Lead Management

9.1
91%

Campaign Management

7.9
79%

Social Media Marketing

9.0
90%

Reporting & Analytics

8.8
88%

Platform & Infrastructure

8.8
88%
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Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Screenshot of List Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataScreenshot of Quickstart Page - Start your marketing automation journeyScreenshot of Landing Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Hear from Act-On customer, Jess Hayes, who works in Demand Generation at HRS, a hotel booking website with 300,000+ hotels in 190+ countries. See how the Act-On platform empowers the HRS team to be efficient and effective, from overall marketing strategies to content and desig...
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Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Frequently Asked Questions

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

HubSpot Marketing Hub, Net-Results, and Pardot are common alternatives for Act-On.

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.2.

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 32)
Companies can't remove reviews or game the system. Here's why
February 23, 2016

Act-On-It!

Amanda Hurley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
There are some parts of the program that are easy, and there are a lot of parts that aren't easy to use. I find myself calling Act-On Customer Support whenever I build an automated program to ensure I set it up correctly. The menu categories are all over the place and could use better organization. List syncing and segmenting can be a pain.
Diogo Cabral | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Elizabeth Lepisto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
David Wank, DMD | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
June 19, 2015

Act-on Review

Maggie Kenney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
June 16, 2015

Act-On is a Winner!

Score 10 out of 10
Vetted Review
Verified User
Improved functionality give this product more depth and easy-to-use menus lead the way! And Support is always available to handle any questions. The reporting has developed into a much better representation of campaign results and trackability. Even automated programs are easily configured, edited and reported. All in all, I find it very easy to use.
Carrie Scheetz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is really easy to use and navigate on your own without much knowledge or help. They've also made recent improvements to their email composer that allows you more control over the placement of text blocks without having to do complete workarounds to get a desired effect (like putting 2 column text blocks in). It's now very drag and drop which is really easy.
Charles Harte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Score 10 out of 10
Vetted Review
Verified User
Act-On has a lot of functionality and we are able to use it for a lot of the things we do in Marketing. Since there are so many features, we are still learning as we go, which I think is a good thing because we are able to keep improving our campaigns.
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