Act-On

Act-On

About TrustRadius Scoring
Score 8.4 out of 100
Act-On Software

Overview

Recent Reviews

Our team loves Act-On!

10 out of 10
April 20, 2021
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable …
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one woman show

9 out of 10
December 13, 2019
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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A great marketing tool

6 out of 10
May 11, 2019
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

WYSIWYG email editor (112)

9.4
94%

List management (111)

8.9
89%

Standard reports (112)

8.7
87%

Email deliverability reporting (220)

8.7
87%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Professional

$900

Cloud
per month (starts at 2,500 active contacts)

Enterprise

$2,000

Cloud
per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing

9.0
90%

Lead Management

9.3
93%

Campaign Management

8.0
80%

Social Media Marketing

9.2
92%

Reporting & Analytics

8.9
89%

Platform & Infrastructure

9.0
90%

Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Activity History - Easily view the online actions and behaviors taken by your buyers and customersList Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On Connectors - Connect Act-On to your sales and martech applicationsQuickstart Page - Start your marketing automation journeyAutomated Program - Create custom buyer journeys with Act-On's Automated ProgramsLanding Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Meet Act-On Software, Your Growth Marketing Automation Solution

Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew

Comparisons

View all alternatives

Frequently Asked Questions

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

What is Act-On's best feature?

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.

Who uses Act-On?

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 193)
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Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On's interface offers more functionality and flexibility. Simple to use requires no coding knowledge to use or navigate. It provides pre-built templates for automated programs that can be customized to meet our specific lead generation requirements. The drag-and-drop, list segmentation, and lead scoring options make the user-friendly interface appealing. It is possible to incorporate integrations. Our company uses this software both as an administrator and as a user. Switching between HTML and visual views is straightforward. With the integration of our CRM with our instance, we can create dynamically populated segments that are used to populate our automation. It is beautiful to download our data into more specific and affluent reporting tailored to our requirements. We could also create a proactive pipeline development program using MS Dynamics. It enables us to learn more about how our customers use our content (or not) to identify high-quality prospects.
Gerald Gorman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Through Act-On, we can keep in touch with potential customers and customers, track their progress, and actively participate. Solve marketing performance issues by helping us create successful email campaigns. Setting up the workflow is very simple, and the logic is very reasonable. Thanks to Act-On, we could solve marketing problems and improve our activities, which is excellent.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have saved a lot of time monitoring and tracking social media accounts for essential clients. The strategy we use with Act-On [Software] is very successful because it has given us a step further to achieve sales and business through advertising. Digital marketing is a discipline that should be paramount in any field; we feel comfortable that we can develop great things in this area.
Karli Brophy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable experiences to help our clients and prospects go through the journey we want them to. From internal marketing newsletters to external automated drip campaigns, Act-On has been essential to our success.
December 13, 2019

one woman show

Megan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with our customers and allows us to send a message to a large amount of people and allow us to schedule messages in advance to keep us on track. Act-On also tracks our open rate and bounce back so we can be informed on what is working and not. As well as if customers are receiving our content.
September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently it is accessed mainly by our marketing department, but the plan is to integrate it into other systems to provide additional customer information to sales soon. We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Act-On for all of our email efforts. Currently, just the email department is using Act-On. We needed a platform to send one-off emails and automation tracks. Currently, we have over 8 automated nurture tracks. For example, if someone is added to our lead database they will instantly receive a welcome email followed by a demo email. We needed an easy to use solution to set up these automated tracks and chose Act-On based on the intuitive level of service it offers.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use the Act-On Software to create a number of things to support the content we create, such as eBooks, case studies, infographics, etc. We primarily use Act-On to support email nurture campaign creation processes, create forms and landing pages.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our sales and marketing departments use ACT as our main hub for contacts. It is a database that holds all our leads and clients with detailed information and the ability to tag for segmenting and note so other team members know what is going on. It is a simple way to look up and sort contacts.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Act-On as both my email engagement platform and for website analytics. It allows me to both connect with potential clients through email campaigns, social shares, and landing pages and asses visitors interaction with my website at a granular level. I can get activity reports and alerts based on user behaviors and also confirm that clients received electronic deliverables.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Act-On to set up marketing campaigns, marketing automation, and consumer analytics. We use it in specific regions as of now and we are in talks to expand it throughout our organization. Lead scoring is one area where Act-on has really helped us a lot. Also, it has helped us a lot with dashboards and reporting.
Score 6 out of 10
Vetted Review
Verified User
Review Source
My company used Act-On to collect customer/prospect/partner data, view trends based on industries and titles, send marketing email campaigns to different levels of our engagement "funnel", design and send both internal and external newsletter emails, set up resource pages for our website and special events, and use forms to gate resources or facilitate sign-ups for events.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Act-On has been used by our marketing team to help us manage our email marketing, automation, and lead scoring efforts to improve the efficiency of our marketing campaigns. The software allows us to set up campaigns to segment our prospective customers, current customers, and closed-lost deals to help us build, retain, and try to reengage our database.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for sales development. Act-Oon is also used to keep track of leads visiting our site. We can easily assign leads to the respective individual based on the lead activity we see. It's a great marketing tool that adds value to our daily business activities.
Nate Casimiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Act-On is used across two departments in my organization, Internally our Marketing department uses it to unmask anonymous website visitors, score leads and nurture prospects via automated programs. The second department helps onboard clients to the platform and do the same.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Act-On as part of our lead nurturing process, and have our Contact and Lead databases synchronized with our CRM. We also have Prospecting and Media databases that exist in only Act-On, and are not in our CRM. We use Act-On for product introductions, newsletters, media outreach, and landing pages. The results of the campaigns are shared with the sales team and upper management. We also embed forms created in Act-On into our website and use automated emails to forward leads to our sales team.
We have three marketing users, with our Digital Marketing Manager being the primary user. Act-On helps us stay in touch with people who want to hear from us and efficiently manage those who don't. It helps us keep our Lead database clean by allowing us to remove people from our CRM who do not productively interact with us. It also helps us consolidate a variety of outbound marketing activities in one platform.
Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have used Act-On with several clients to help their email marketing efforts. A recent client of ours needed an email marketing solution that would be robust enough to work across different divisions of their company while also giving the ability for people to access and manage different lists... Act-On has been a great solution for them!
Score 10 out of 10
Vetted Review
Verified User
Review Source
Act-On is being utilized by Progressive as our principal marketing software directed to our agents. It is used across our agency distribution marketing department. We use Act-On to create our marketing messages and direct them to our agents. It addresses the business problem of how we get our messages out to agents. Act-On is great because it allows us to quickly segment and get our messages to agents quickly if needed. The segmentation is good because we can import lists with demographic and business data allowing us to segment our messages to the right agents.
Kyle Moloo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Act-On was being used by marketing to support sales. It was purchased and implemented to facilitate email marketing, landing page design/development, and database organization--amongst other things. Marketing campaigns were to be run and reported on out of Act-On so that we could prove ROI for our marketing efforts. It was integrated with our CRM (Netsuite). 3-5 people at the most would be working inside of the platform, to run between 2-3 marketing campaigns per month.
Danielle Armour | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization used Act-On for over two years as a whole. Act-On became our main source of emailing all of our constituents through our newsletter, gaining new donors through campaigns, providing information and so much more. We not only used the email campaign but we also used the landing page feature, the survey feature, the automated series feature and the form feature. Each of these functions were used at least on a bi-weekly basis. Being able to create aesthetically pleasing emails ourselves solved the issue of having to hire a company to outsource our emails. Being able to use the landing page feature solved the same issue and also allowed us to create pages on a quick turn around when we needed information out urgently. Having these landing pages was a saving grace on multiple occasions when the information was needed to be resolved or communicated more clearly. Having the forms options not only saved us from outsourcing but also let us collect data in a clean way through the same email campaign we emailed from. The automated series was one of my favorite aspects of Act-On as it allowed us to plan ahead with campaigns and set them up automatically.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Act-On across the membership portion of our association & across all of our trade shows. We recently integrated Act-On with our new CRM, Sugar. This allows us to integrate even more data sets into our everyday marketing analysis.