Act-On Reviews

370 Ratings
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Score 7.5 out of 100

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Reviews (1-16 of 16)

Jim Weiskopf | TrustRadius Reviewer
February 25, 2015

Act On Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Evaluation Lessons Learned

Nothing, wish we had some more time to execute some of the features.
Read Jim Weiskopf's full review
Carrie Scheetz | TrustRadius Reviewer
December 09, 2014

Act-On's the System to Grow With!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Evaluation Lessons Learned

I have more experience with Marketing Automation now, so I would have more scenarios and questions to ask to see how the system would work for us. I would look at longer term goals and probably look a little less on price.
Read Carrie Scheetz's full review
Anonymous | TrustRadius Reviewer
June 16, 2015

Strong product but survey module is weak.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Evaluation Lessons Learned

If I were to do it over again, I might have spent a little more time on the difference in features among the various softwares. The great thing... I don't have to do it over again. Should there ever be a feature I truly need, the Act-On team is willing to consider adding the feature.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (108)
7.4
Dynamic content (88)
7.0
Ability to test dynamic content (88)
7.1
Landing pages (104)
7.5
A/B testing (91)
7.2
Mobile optimization (99)
8.0
Email deliverability reporting (108)
8.0
List management (107)
8.4
Triggered drip sequences (84)
8.3
Lead nurturing (100)
8.3
Lead scoring and grading (100)
8.1
Data quality management (99)
7.1
Automated sales alerts and tasks (91)
7.7
Calendaring (8)
6.8
Event/webinar marketing (72)
8.2
Social sharing and campaigns (66)
6.6
Social profile integration (60)
6.1
Dashboards (105)
7.1
Standard reports (108)
7.3
Custom reports (80)
6.3
API (63)
7.0
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.1
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.4
Integration with SugarCRM (26)
8.8

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew