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Score 8.4 out of 100
Act-On Software


Recent Reviews

Our team loves Act-On!

10 out of 10
April 20, 2021
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable …
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one woman show

9 out of 10
December 13, 2019
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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A great marketing tool

6 out of 10
May 11, 2019
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
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TrustRadius Award Top Rated 2020

Popular Features

View all 26 features

WYSIWYG email editor (112)


List management (111)


Standard reports (112)


Email deliverability reporting (220)


Reviewer Pros & Cons

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Video Reviews

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per month (starts at 2,500 active contacts)



per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Activity History - Easily view the online actions and behaviors taken by your buyers and customersList Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On Connectors - Connect Act-On to your sales and martech applicationsQuickstart Page - Start your marketing automation journeyAutomated Program - Create custom buyer journeys with Act-On's Automated ProgramsLanding Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Meet Act-On Software, Your Growth Marketing Automation Solution

Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew


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Frequently Asked Questions

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

What is Act-On's best feature?

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.

Who uses Act-On?

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


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September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Overall I've had wonderful experience with their service. I have only had one experience that I would consider unsatisfactory and may have partially been due to my inexperience with some of the areas that we were having to delve into to fix an issue. The issue took a little longer than normal to resolve, but the tech kept at it until we did get it resolved.
February 23, 2016


Amanda Hurley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Francisco Ryder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
They are very quick to respond and very flexible to solve your problem. If the platform doesn't have what you need and it makes sense, they will add it to the product
Harold Klaassen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators.
Melodie Pierson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
August 17, 2015

Fantastic product!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Most of my experiences have been very positive, tech support responds very quickly and always closes the loop on requests. Customer service support is also very good.
Glenn Munlawin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The support staff at Act=On are really the smartest folks in the room. As long as I can type up my question in something the world can read (versus my 'inside voice' gibberish) all is good. From why am I not getting a response email after a form is filled out or why is my SFDC connector broken, they got my back!
Score 9 out of 10
Vetted Review
Verified User
Review Source
Act-On Support is very helpful because they always try to understand the issue at hand, and either have a solution immediately, or do their best to provide a temporary solution until they have figured out a more permanent one. Also, the customer success managers are extremely helpful, as they provide one-on-one support and are usually able to provide solutions that meet your overall strategy and business goals as well.
Score 10 out of 10
Vetted Review
Verified User
Review Source
The customer service from Act-On is second to none, from our experience; and we've worked with other marketing automation vendors that made you feel like just a number. Our Customer Success Manager is very proactive about reaching out to us by phone and e-mail, even when we haven't had any issues with our account. If I need to make any changes to our account, my requests are usually fulfilled that same day. It's been a pleasure being an Act-On customer and they truly take care of their clients.
Carrie Scheetz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sometimes it does take awhile for my customer service rep to get back to me, but when he does he usually has the answer I'm looking for. If he can't answer it, he will put the support ticket in for me and someone usually contacts me within a few hours of putting that request in. They are great at following up to make sure that my problem was solved before closing out the ticket.