TrustRadius proved to be a game changer for usSince we are an inbound marketing agency, we use Act-On across our small organization. We also help our customers implement it. We act as an external marketing department, we provide training and use of best practices. Act-On makes it easy to engage with leads and prospects 1-on-1. We have learned that by using tools like lead scoring, segmentation and drip campaigns, businesses keep growing on a structural basis.,Delivers all (most important) features a marketeer needs Intuitive Great support Friendly pricing Fast paced feature development,We could use more contextual content features to use on landing pages The landing page editor could still be improved Social media management could be better; more like Hootsuite,8,Act-On made it much simpler to engage with my prospects in a relevant way. With Act-On we achieved sales boosts for our clients and ourselves ranging from 15 - 60%. With Act-On and inbound best practices, we learn what works and what doesn't, we are much more effective.,HubSpot and Marketo,Hootsuite Pro, WordPress, Yoast Wordpress SEO Plugins,25,000 to 100,000,Both,9,No,We are developing an 'add-on service' to Act-On for the Netherlands. In order to make this work, we needed a feature that wasn't available in our package. So we needed technical and commercial support. Within hours a team was assembled to have a webex-call with us and discuss our needs. The follow-up was helpful, fast and creative.A great product and a great company to work with.We use it across the whole organization, from the technical teams who collaborate with marketing to build content all the way to sales. We use Act-On both as customers and as partners, selling and deploying it to other organizations. This means we need deep knowledge of the product and how to present it in various business situations. Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. For small marketing teams to look big, it's an indispensable tool.,Constant evolution of the product. Fantastic landing page and email builder. Great handling of email sending, bounce and traffic. Great website website analysis tools. As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.,A more coherent interface. Data studio needs to be a bit more mature. A more contact oriented, less list oriented approach could be useful.,10,We now know how digital campaigns perform. Marketing is much more agile going to market and promoting specific messages. We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.,Pardot,SugarCRM,Less than 10,000,B2B,5,3,Lead nurturing Website tracking Social Publishing,As a multi company marketing automation tool.,As a full blown CMS for microsites, fully driven by landing pages.,10,Yes,Price Product Features Existing Relationship with the Vendor Positive Sales Experience with the Vendor,I don't think I would, actually.,Implemented in-house,No,Change management was minimal,Migration of marketing assets from Pardot was manual.,10,9,Yes,A few times a bug became a non existing feature, and then it became an existing feature. Mostly concerning CRM integration.,Landing page editor Email editor Website Prospector Drip/Automated program editor,None strikes me.,Yes, but I don't use it,8Great for marketing and business development teams!Act-On is really being utilized by two departments within our organization. Our marketing team is using it for email campaigns, posting to social media sites, marketing lists and reporting. I know that they are able to pull better metrics for reports now that we have implemented this too. I am on the business development team, which means that we are using it for different reasons. My team is using it to track who has been to our site to what pages they visited. From there, we are able to create drip campaigns using Act-On, in order to really target our warmer leads. This is something we have never had in place before, so it really has helped us become more efficient when doing cold emails.,It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour. We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go. I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.,There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.,9,As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product. Our marketing team is able to produce nice reports to present at our team meetings every week. The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.,,Microsoft Dynamics CRM, Project Insight,10,000 to 25,000,Both,No,10,YesAct-On helps give us direction with our marketingWe use Act-On to track our strongest leads. The tracking features allow us to see who is visiting our website and when it would be best to reach out to leads based on their activity. We use it for follow up from conferences to reach out to contacts we made. We use the landing pages to easily supplement our website, allowing us to easily create content without having to go through our IT team and create new pages more easily than dealing with HTML and CSS. We also use the SEO features to make sure our website and landing pages are set up ideally.,Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need. They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base. The email creation tool is very easy to use, and I love that it has a responsive design. Adding and uploading contacts is easy. Building forms is simple and easy, and is a great way to supplement our website.,It's very frustrating that the marketing lists are not sortable by column. I know it's coming soon, but having responsive design for the landing pages would be a great improvement. It would be great to see what lists a contact is in, possibly tying it together by email address.,9,Able to easily create emails for marketing with great designs and responsive design. Lead scoring gives us a better picture of who are best leads are. Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.,HubSpot,Less than 10,000,B2B,9,No,Creating emails and landing pages Uploading contact lists A/B Testing,Managing marketing lists,Yes, but I don't use it,9Act-On-It!The Business Development and Marketing teams of MedXM use Act-On for email marketing purposes. We are able to create and implement content announcements, press releases, trade show outreach and so on to support the sales efforts of MedXM. The Business Development team is able to utilize and track their own personal emails through Salesforce with Act-On, making it easier for the team to capture and nurture their leads.,Synchronization with Salesforce is convenient and effective Customer Support is always very helpful The email composer is easy to use,Menus and tabs could be better organized for quicker locating The segmented list option could be more user friendly The automated program generator is not user friendly and can prove quite difficult,8,Increased employee efficiency Better tracking on leads and their interests for improved follow up and conversion More opportunities to digitally get in front of clients and prospects,10,000 to 25,000,B2B,, Uberflip,10,Email Landing Pages Website prospector,Automated Program List Building/Segementing Reports,Yes,7Act-On - Marketing Automation for the Small BusinessWe use Act-On for all of our email marketing, tying in our webinars, and for working with Salesforce to help manage leads. It's being used across the entire company, and it helps us keep track of our leads and our customers. It helps us to track all of our leads automatically and integrates lead scoring so we know where we stand.,Allows us to segment lists from Salesforce for particular email campaigns It integrates really well with GoToWebinar so we can use our GoToWebinar registrations and easily email this segment when needed Their support team is incredible,I would like to see a little more ability to custom code CSS under the hood. However, this is not a deal-breaker I would like to see more modern email marketing templates I would like to see agency account cloning (note: hardly any MA companies can do this, and for those that offer it the price is very steep) -- so this is a "wish list" item,7,Keeping track of our leads -- it's infinitely more efficient when combined with SF vs. our old system. But you could do it still w/o SF. ROI is very hard to measure, but because a lot of the benefit of Act-On is in the time it saves us -- which is worth a lot I haven't taken advantage of all that Act-On has to offer, and as I do I think the ROI will keep improving. If I didn't feel it was worth it I would not stay on board as a client.,Marketo,ActiveCampaign,HubSpot,Leadformix,Less than 10,000,B2B,2,0,Lead management Email marketing Marketing automation campaigns Webinar integration with marketing and lead scoring,We tie in all of our marketing to Act-On - whether it's an email campaign or a tradeshow/seminar It's nice to see lead/customer interaction across our marketing as we can wrap it all up in lead scores Segmenting lists is a fantastic way to focus marketing efforts,More agency work,10,No,Price Product Features Product Usability Product Reputation Vendor Reputation Third-party Reviews,I would not change anything. I always re-evaluate the products we use and I would pick Act-On again if I had to right now!,Vendor implemented,Yes,I wanted to get up and running faster and faster, but it just takes time to learn any system,9,10,No,Every single day. There was a complex coding issue I had asked, and the rep was not 100% sure that he had the solution handy. So he let me know, went to his team, and came back with some possible solutions. I didn't mind that he didn't know immediately (it was an uncommon scenario). So instead of making something up or blowing it off, he let me know he needed to do more digging, check-in with me while he was investigating, and came back to me with answers. Bravo!,One has to understand that ALL marketing automation platforms are complex to learn -- it's the nature of the product. I enjoy selecting lists for my emails, and I like the ability to time when the emails will go out I like that my staff can setup an email campaign and leave it for my review (and I get notified when it's ready for my final review). I also like that it's easy to host media so that I don't have to use my own servers,Agency cloning (but nobody has that at this price point) Sometimes customizing emails can be tricky, but overall I'm satisfied. I'd like a bit more granular control. Trying to cancel can be tricky and was very frustrating for me. Read your contract VERY carefully regarding: the advance notice you have to give to cancel and billing terms so that you are not re-billed.,8All for one in the same toolI use Act-On for several marketing and sales activities, like email marketing, lead nurturing, lead scoring and website prospecting. To know what person is coming to our websites and to know what that person is looking for is a great advantage in order to understand what leads should we prioritize our focus on. If correctly configured we know what is the best time to talk to our leads. The daily digest and alerts, allow us to get the info to improve our conversions into customers. The new landing page also allow us to create content in a very easy and fast way. It's a very intuitive tool with constant improvements.,Simplicity. It's a very intuitive tool and in 1 or 2 weeks it's possible to implement and start working with a marketing automation tool with no difficulty. Support Team. Great support from Act-On, they are always ready to help you to achieve your goals, even if they need to change something on the Act-On software. Landing Pages. The new system allows anyone to create great content and capture new known leads for their sales team. Daily Digest and Alerts. Having the right information at the right time is great. With Act-On we can know if customer X is coming to our website at a specific time.,The view of the lead. The profile should present all the information and not different information depending on which list which is registered. Global Search. It should be easier to find the lead globally.,9,Better content! Understanding if the current content strategy is working. If we have low conversation we need to change our strategy. We can have a lot of content but if it doesn't engage with our target [audience] it us just creating work for us with no results. Optimizing ad word investments! See what ad words are working better not in conversion, but in money. With the integration, we have a view of what terms are creating more opportunities for us. Improve each quarter! Quarterly comparison of the conversions and created opportunities. With the marketing funnels we can control and improve our results in closing deals.,Pardot,Less than 10,000,B2B,SugarCRM,No,9,Yes,When they added a functionality that wasn't thereAct-On, I can't recommend it enough!We use Act-on everyday and couldn't be happier with it. It really has changed how we do marketing. Scott Wallace our CSM is a great help and always goes that one step further.,Email Marketing - easy to use Social Sharing - can link everything Reporting - so easy,Contacts - finding them isn't that easy,10,Saved Time Reporting is a lot easier,HubSpot and Marketo,10,000 to 25,000,B2B,4,No,10,No,I needed to pull my whole list for cleansing and Scott added in the lead score column for me in 20 mins!Act-On RocksAct-On is used by our sales and marketing teams to generate sales interest, capture and nurture leads and to communicate with customers and prospects.,Act-On has an outstanding on-boarding team so set up and launch of the system was very easy for us. We love the GoToWebinar and Salesforce integration. Act-On's customer success and support is outstanding. All of our prospecting and marcom emails are sent through Act-On and the open/click visibility is great.,The email editor can be a little clunky but they have made some improvements to it recently. We sometimes struggle with email deliverability but I'm not sure that is Act-On's fault.,10,Act-On has allowed us to increase employee efficiency by only putting sales ready prospects in front of our sales team. We've been able to increase the quality of our communications and improve the relevance through better targeting. With Act-On we have much better sales funnel visibility than we used to.,Makesbridge,Zendesk,, WordPress,250,000 to 1 million,B2B,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,I would not change my evaluation and selection process.,No,10,No,We had an instance of GoToWebinar registrants not showing up in our automated program. We called support and they looked into it but they needed to do some additional research. They called us back to say that the issue was resolved.Act-on ReviewCurrently only the marketing team is accessing the information provided by Act-On. We send reports to other teams such as sales depending on what information we think would be valuable to them. It is very helpful to see the specific names and organizations of our users and helps the sales team see what our prospects and clients are really interested in. This is also helpful for marketing so we can validate our work and see what's successful and not so successful.,We really like the responsive email designs so our clients can easily see our communication on their mobile devices We like seeing all the activity one specific user has done in the history of their interaction with our website,On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails. The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler. SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page,7,Sales really enjoys seeing names of people who are interested in our products we publish in real time. We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there. Having everything in one platform has saved the marketing team time... and time is money :),HubSpot,10,000 to 25,000,4,2,Support Information availability Technical support,Sending lists of interested clients to sales so they can call them about upsells,ROI calculation,8,No,9,No,All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!,Lists Resposive emails User activity,Menu navigation Information being displayed on the Act-On interface,Yes, but I don't use it,7Getting our ACT together, A SmartThought Review of ACT-ONACT-ON is being used by the entire organization to manage our inbound and outbound marketing efforts. For example, we use it to analyze who is visiting our site, how our CTA's are being used and their effectiveness, SEO audits, web forms, landing pages, email campaigns, list management, social publishing, integration with our CRM (Nimble CRM) and competitor tracking.,Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site. Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups. Dashboard: The main screen for all things going on. It's a good quick read on what's happening on various marketing campaigns and initiatives. Ease of Use: The system is just easy to use. I was concerned about not knowing enough when we embarked on this journey but the system is designed so that most can get up and going fairly quickly due in large part to it's user interface which is very clean.,Templates: If you are coming from some email marketing systems (like Constant Contact, Mail Chimp, SwiftPage) you won't find a very heavy library of visually pleasing starter templates to modify and configure. It's very basic but does get the job done. Partner Program: There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and onboarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.,9,Increased SEO capabilities Better segmentation which has allowed us to improve our focus and opens/click thru Reporting: This tool has made us better at marketing because it provides us key areas to analyze and act on now (pardon the pun) Increased site visits and conversions: We have now begun to be able to pull more people in and know when it's best to react to a buyers journey. For example, with Lead Scoring we can register a hot prospect based on what they are doing on our site and not waste time. For a small team, this is extremely valuable.,,10,000 to 25,000,B2B,2,1,Web Site Traffic and Conversion Tracking Email Marketing Segmentation,We use Nimble CRM and use Cazoomi to integrate with the tool.,Progressive Profiling Get into more campaign automation,8,Yes,Price Product Features Product Usability Product Reputation Vendor Reputation,We work with clients who go through evaluation of software so the actual evaluation process was not an issue. We would not change anything.,Implemented in-house,No,Our own lack of knowledge of what to expect,8,No,8,No,Our support account manager has always been attentive to our needs. She has grabbed very technical developers in to address issues while on the phone. This is something that says a lot about their behind the scenes environment in a positive way.,Inbound Marketing Reports Segmentation of Lists,Templates not very comprehensive,No,8Act-On Software = Great Results!Our business lacked the technology and expertise to nurture interest among clients, prospects, and leads. With the addition of Act-On software, we're able to integrate marketing automation with our CRM and provide the sales organization with marketing qualified leads that are ready to buy. The ability to lead score and provide timelines of interactions with clients, prospects, and leads has enabled the sales team to become more relevant with each customer touch and produce a level of value that puts our business on the level of a resource versus just another vendor.,Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales. Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data. Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team. CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing. Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.,Our experience with Act-On Software has been nothing but positive.,10,Better qualified leads fed into sales Increased volume of leads Significantly higher open rates and clicks We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.,HubSpot,Eloqua,Marketo Marketing Automation,Pardot Marketing Automation,25,000 to 100,000,20,1,Nurturing Lead Scoring Automated Campaigns CRM Integration,Automated Campaigns 1:1 Conversations between Account Executives and Clients Webinars,Social Media,10,Yes,Price Product Features Product Usability,We would have interviewed Act-On Software first and ignored the rest!,Implemented in-house,No,Change management was a minor issue with the implementation,None,10,10,No,Every time I reach out to them I have an exceptional experience! They're that good.,Contacts Campaigns Settings,WYSIWYG Editor can sometimes take a few uses to figure out nuances.,Yes,10,10Bridging the GAP between Sales & MarketingCurrently using Act-On for several clients marketing campaigns. By leveraging Act-On we were able to connect our clients CRM (Dynamics CRM) to Act-On and bridge the gap between sales and marketing by making sure the hot leads were front and center,Connection to Dynamics CRM (not all email automation tools connect) Customer Service is amazing - we have been treated the same way from them wanting our business to now being a customer Building Emails, Landing Pages and Forms has been very easy even without a designer or developer,Marketing List should be able to be sorted by the client, we should be able to move most used lists up to the top Additional Webinar connections,10,Sales and Marketing teams are working together (Priceless!) One programs ROI has increased from a 17 to 1 to a 25 to 1 because of the lead scoring and following up first with them and in addition to Instant Alerts that reps can respond to right away,Marketo,ExactTarget Interactive Marketing Hub,10,5,1,email deployments lead scoring database management,Landing Pages and being able to track hot leads Registrations forms and accrediting them a lead score Using external lists and being able to apply lead score,Unknown at the moment,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor Third-party Reviews,I built a need, want and wish list and I would do the same again, but there might be new things on my lists.,Implemented in-house,Yes,Change management was minimal,wanting to try all the new bells and whistle right away,9,No,10,Yes,All the time, we have "special needs" client that have a lot of rules and regulations that make my request sometimes very crazy like and Act-On has always smiled and with a 'Can Do' approach solved it.,email deployment building forms lead scoring,automated programs at first, but now it is second nature,10,9Act-On - a great tool with great people!Ease of use Great support staff You don't need to be a hi-level HTML coder to get started Step-by-step campaign set up encourages first time users to create more campaigns Easy webinar set up,It would be great to get updated emails on new releases and the like. I have to rely on the support site or similar or maybe I am missing something? Marketo and Pardot sends out periodic emails on new versions, webinars, etc If I wanted to find a name in the database, the search function did not work at times. It was pretty much hard to look for a person or persons universally in your Act-On list(s),10,Webinars using Act-On have increased MQL to SQL dramatically - Enwisen/Infor ran, at its peak, two webinars in a month alongside a weekly 'educational' series. We found this to be very helpful in engaging existing and new leads. Webinar set up too place in one tab very very little frustrations having to toggle between WebEx. Alerts to our reps have increased engagements whenever a lead comes to our website,10,10,No,10,We were blacklisted due to our not cleaning our lists for such a long time, our support manager, Jennifer, did an awesome job referring us to a list cleansing vendor (I didn't know they existed) as well as helping us get our mailers out!Act-On is the best option for SMBsWe use Act-On for email marketing and website tracking. It has increased visibility into website traffic and provided an easy way to get started with marketing automation.,Lead Scoring - Allows profiles to "build" and scores based on your parameters. Automation programs - Confusing to set up but if you can get it going, it works well. Web Traffic Monitoring - Easy to see who has been on your site.,Landing pages and forms - difficult to customize unless you know how to code. Buggy at times although if you reach out to Act-On they are quick to find a resolution. Emails - I have [noticed] that graphics don't come through unless the receiver clicks "view images",9,Better visibility into what leads are doing (email, forms, website, etc.,),Marketo Marketing Automation,Pardot Marketing Automation,HubSpot,10,000 to 25,000,9,B2B,10,,Marketing Automation Customer follow-up Website tracking,10,Yes,Pretty much every time a I call. Specifically when I had questions about automated programs and my CSM gave me a detailed roadmap that he developed.Act-On: The outstanding marketing system for my small business needsI started a company to assist OEM buyers with custom manufacturing sources. Success requires creation of a data base of contacts, and then a robust system to communicate with them as well as organize responses. After a great deal of research I chose Act-On in 2012, and have had zero reasons to think it was not the very best choice. The system is comprehensive, fairly easy to use (even for an old guy like me) and the best thing is infinite access to my success counselor, who's been wonderful. As one-man company heavily involved in marketing (not a skill area), the success counselor has been essential in the company's progress.,Since I have experience with only Act-On, I cannot compare them to other alternatives. However, the price is fair and reasonable. The tools for creating messages are all I ever would need, and easy to use. Segmenting the total data base, add or subtract contacts, and keep track of all the above is pretty easy to do. Tracking the results of a message campaign is also pretty easy to use. A problem with absolutely any aspect of Act-On can be swiftly addressed via the success counselor I'm assigned. This is the 3rd one I've had; all have been outstanding. When they don't know the answer, further Act-On assets are deployed, and I ALWAYS have gotten satisfied with results. This is the #1 reason I chose Act-On, and it was a good decision for me. There are very many features I've not yet used, but are available when I am. Thus, it looks like Act-On will meet my needs for as far as the eye can see.,Manipulating the data base is pretty easy and well designed. But choosing actions to track could be improved--for example, if I wanted to know results in a particular month over several years I don't think I can do that. It is also cumbersome to select individual web pages' visitors for tracking. I think it would be relatively simple to allow some segmentation/organization of a website and then use that organization's results for tracking. Now, only individual web pages can be chosen. I'm not sure if I can alter my data base, which has been grown over several years using different sources. As a result, fields are duplicated and some redundant ones are present. I'm not aware of a method to tell the system to consolidate "these named fields" and put all into "this field". This capability would be helpful.,10,Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily. Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.,,10,,1,What's a use case? I use Act-On to send newsletters to my data base. Act-On is useful in sending RFQ's to several different organizations.,If I wish to send an email to someone, and know if it's opened, Act-On makes that easy. I maintain a data base segment of such people for this very reason.,There are many features of Act-On I've not gotten into yet; mostly these have to do with lead scoring, competitors (I don't have any exact competitors), and automated programs.,No,Price Product Features Product Usability Third-party Reviews,I'm very happy with my decision and am unaware of any missing feature with the Act-On system I'm using.,Implemented in-house,No,Change management was minimal,I needed extensive hand-holding learning email creation, data base segmentation, and simply how to use all the tools needed to create an outbound marketing program.,10,No,10,Yes,I rate their support outstanding all the time. Whenever I have a question, problem, or complaint, I have instant access to a specific individual who's responsible for keeping me happy. He does, every time. Occasionally I've had some issue requiring more advanced knowledge, and these people communicate with me by name and do so FAST. The Act-On customer service is about as good as it gets.,Organizing/reorganizing the entire data base is simple.,Nothing I've tried so far.,10Act-On's the System to Grow With!Our Act-On account is being used mainly by our Marketing department, but we deploy messages for the whole organization. It addresses the issue we had not being able to determine if our messages were being opened and read by our audience. It allows us to get information out quickly and keep track of who receives that information.,Very easy to use--their user interface makes it easy to navigate around and get to the features you need They LISTEN to their users--they're constantly implementing most-wanted features that their users request, not just what they feel would be best, so they're always making their product better. Nice integration with CRMs--we have, and one of the main reasons we chose Act-On was because it interfaced well with SFDC so our sales team would be able to adapt to using the Act-On metrics and information provided. Email Reports are easy to read and see how each message is performing. Compared to other systems the price was great for all of the features it included.,Reporting capabilities--while they provide great information, it would be helpful for me to share that report or information on a specific message easily with particular people. Currently, I have to take a screen shot to send the email message reporting numbers if someone wants to see how the message is performing. Having an easy share link or email-able graphic report would be awesome. Tiered folders for the Media Library--we have 4 different divisions of our company and each has a very different portfolio of products. It would be helpful to segment each division's collateral into folders (i.e. Window Systems Division folder which drills down and has individual folders for videos, literature, data sheets, etc.) Robust lead scoring--Act-On's lead scoring module is very easy to use--but we'd like to see it get a little more advanced and score on a tier basis (someone may be a qualified lead, but shouldn't be rated as high because they've opened a ton of our messages).,9,It's been tremendous for us as far as having the information available that we need. We are able to show what communications are getting through to our customers and what they particularly like receiving information on. It's given our sales team a whole other tool in their arsenal with respect to the pieces of information they now have access to. They can see which of their customers are visiting what product pages and it allows them to reach out and strengthen those conversations and they didn't have that previously before Act-On. We are able to qualify and convert leads much faster because of Act-On. Instead of throwing leads at our sales team after a trade show, we can pull them in and nurture those leads through marketing, and pass them off once they become more qualified--this saves our sales team time and effort without wasting time chasing a dead lead.,Marketo Marketing Automation,Eloqua,Kentico,9,Email marketing Lead nurturing Lead scoring and grading List segmentation Sales intelligence Integration with CRM system Integration with webinar system,Less than 10,000,8,8,9,9,B2B,,3,Email Marketing--getting information out to our customers about their accounts, events, follow-ups from events or trade shows, new product announcements Information collection--we use forms generated in Act-On to gather information about visitors Integration within our CRM system--allows our sales team to see what visitors are doing on the website so they can time follow-up appropriately.,I have used it for internal purposes to track attendance at our tradeshows for staff and for them to order their uniform attire.,Expand internal usage Follow up on Quality complaints,No,Price Product Features Product Usability Positive Sales Experience with the Vendor,I have more experience with Marketing Automation now, so I would have more scenarios and questions to ask to see how the system would work for us. I would look at longer term goals and probably look a little less on price.,Online training Self-taught,7,It was really easy to learn the features of the system without formal training. The area that we lacked was in Marketing Automation 101 and the basic best practices and processes since we had never used a marketing automation system before.,No,9,Yes,We had some issues connecting our CMS (Content Management System) and getting our documents to be "searchable" on our website. It was an issue that Act-On was not familiar with, and wasn't really their fault, but they pulled a team together to help us resolve the issue anyway. They also made sure to follow up and see how things were working after we implemented the change.,Segmenting Lists Sending Emails reviewing activity within our CRM system Composing forms,HTML building (I don't have a lot of experience with this and find it difficult to build emails using HTML and CSS Styling) Integrating forms within landing pages,Yes,9,10,9,We negotiated a couple of additional marketing users as well as our sales user price since we had such a large number.,We had a good experience with this and Act-On was really easy to work with so I don't see much additional help or tips that would be appropriate for here.Act-On - great for one-man-bands like meAutomated programs and emailing are fantastic - can automate the sending of program messages, or pushes and pulls to Salesforce, automatically.,I would say the UI isn't the prettiest I've seen,9,Shortened sales cycle (leads to sales faster), and more measurable results in email campaigns (reporting).,,10,2,1,Email marketing, signups and forms, landing pages, automating complex email programs, great integration with our CRM (Salesforce),,Implemented in-house,10,Online training Self-taught,9,It was pretty easy to learn - there are a few exceptions. Emailing, list management, forms and landing pages are all pretty intuitive and easy to use (with a nice editor). For advanced features like the Automated Programs, it's good to look at the training.,No,10,9,10,9,Not yet.,I didn't really need to - they came in at an excellent price point, and the terms are month to month - which is brilliant. No contract, so they pretty much care about me every month, not just when I'm up for renewal.Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic1. For outbound email campaign for generating contacts and turn them into leads. 2. For capturing in bound leads who visited our company website 3. Historical data capture regarding email campaigns sent.,Act-On can monitor traffic to our web pages, when the same contact visits our site more than once, the email address, and possibly additional information is captured for generating in bound leads. Daily auto generated of inbound traffic from various regions of the world provides international geographical interest in our company Generate metrics from Act-On to measure the efficacy of our marketing campaigns. Templates of graphics and email letters creation is very simple.,Can not think of any. It met all the requirements that I had in my job.,10,We did not make any calculations of ROI, however, emails sent generated ample conatcts quickly and continued to generate contacts as time went on. Act-On made it very easy to manage email campaigns and historical information on campaigns are always available at fingertips.,,10,4,2,Email campaign planning and execution Capture of contacts/leads from inbound traffic to company web site Campaign metrics capture and historical reporical reports Opt-out capture and auto implementation for future campaigns Hard bounce-soft bounce information allows to alert need for keetiong email addresses up to date,Capturing inbound leads. In bound leads are much more likely to convert ot customers since they are looking for information regarding a problem they might wish to solve.,Our company has just started use of social media for marketing, but is not yet making use of this feture built into Act-On.,Implemented in-house,Change management was minimal,Intially there were some issues in setting up auto loading of data from our CRM into Act-On. Act-On worked with us, identified the technical issues and helped with completing the implementation.,10,No,10,Many times. We needed immidiate support, and many times the technical support manager, when contacted personally intervened to insure our questions were answered quickly.,Opt-out feature automatically implemented for future email campaigns.,Can not think of any,10The best customer service experience I've ever had!The customer service has been outstanding. There are two main contacts that we have for Act-On, Mitch Vanderwall and Kyle Guiao and they have always gone above and beyond to schedule trainings and answer any questions that we have. We do a lot of email marketing campaigns and they are so comprehensive and easy to set up with this Marketing Tool. Act-On has so many features that create the look and feel we want for our campaigns.,I think that Act-On has a lot of functionality. We are thinking of adding some new features that Act-On provides, so far there hasn't been anything we wanted that they couldn't provide.,Everyone in our Marketing Department has had a very positive experience with Act-On. The customer service has been outstanding!,9,10,15,3,To get our product in front of our target audiences. To promote our product at times when incentives are the at their highest. To create emails and lists for marketing campaigns.,To bring in leads from forms submitted on our company website. To create automated marketing campaigns.,Marketing Automation We are looking into "Act-On Inbound",Not Sure,10,One situation in particular sticks out in my mind and it wasn't even necessarily a problem with Act-On, it was a problem with the integration between Act-On and another product we use. Even though it wasn't a direct Act-On problem their support team (Kyle and Mitch) helped us to the best of their knowledge and referred us to people that could help us further.,email campaigns list management,N/A,10Act-On has transformed our sales and marketing.List management is very strong, with ability to segment and create segments of segments, allowing very detailed targeting. Act-on today gives a live, accurate overview of our entire 50,000 customer and lead database and allows us to respond incredibly quickly to any trends The templates for landing pages, forms and emails allow us to send impactful and persuasive communications quickly and at no cost. Automatic reports have greatly increased the quality of information I can give to directors.,The templates lack some flexibility and perhaps impact.,Over the year, I am confident of a 300% ROI.,8,10,Communicating to customers. Communicating to prospects and leads. Automating communication to customers and prospects. Defining customer segments. Monitoring prospect and lead interaction with us. Guiding work of sales team. Creating landing pages and emails. Event booking. Lead nurturing. Inbound marketing. SEO of website and all digital communications. Increasing information sharing between sales team and marketing team. Sharing best practice across sales and marketing function.,,,Implemented in-house,9,Online training Self-taught,10,I would recommend you use a combination of self-training and guided, because the Act-On team have a lot of ideas and neat tricks that you might not discover on your own...the system really does much more than you might realise at first!,No,8Act-On is a great Marketing Automation SolutionAct-On is being used by our sales team as it sits in their SalesForce view and is also used by marketing to monitor activities and lead scoring. It is mainly being used by those two departments. What we do in management is pull reports to monitor activity. It is a great way to see our engagement with our customers.,Segmentation Lead Scoring Integrating with SalesForce,I wish that I could have my programs pause automatically during holidays. I have to manually stop my programs. When creating a segment, I want to have a drop down for all of my sales reps and my fields, instead of manually typing them in.,10,Faster lead conversion - we are getting more replies. Standardization - we took our best messaging and implemented it across the board. Improved all of our sales people. Increased employee efficiency, the call volumes have increased, as no one is concerned with sending emails. We are able to request reviews from customers automatically.,HubSpot and Marketo,25,000 to 100,000,B2B,,,2,Lead Automation Behavioral Targeting Segmenting our website traffic,Allows the sales team to call the right contacts at the time that they are most interested to buy. Automate a lot of the basic processes allowing the sales team to do more with less.,Increased behavioral targeting Webinars More lead capture forms Landing pages,10,No,Price Product Features Product Reputation Prior Experience with the Product Positive Sales Experience with the Vendor,We were very thorough.,No,10,No,For website visitors. Rachel went above and beyond. Helped us set it up, tested it and then logged in on her own to show us mistakes that we had made. She was doing this during nights and weekends. Great job.Good starter marketing automation product.Lead Scoring Tracking Online behavior Integration with Salesforce & GoToMeeting,Social Intelligence,Streamlines hot leads Nurtures cold leads,9,9,15,15,Marketing Sales,No,,Implemented in-house,9,Online training In-person training Self-taught,10,8,I would not recommend trying to jump in without training...though it's an easy product to understand I would still make sure you take the time and set up trainings with your account manager to make sure everything you're doing is being done correctly.,Created new custom fields through different objects within SFDC along with writing a few formulas to follow lead source and adding in views.,No,10,9,10,9, GoToMeeting,None at the moment,,I was able to get an extra thousand contacts as they were running a special. Other than that their pricing is pretty straightforward and there is not a ton of wiggle room, but you can talk about getting a custom package built for your organization.Act-On - easy to use with amazing customer serviceWe're using this software in the UK & Ireland mainly to address 2 problems:1) interacting with our current customers via emails and e-newsletters2) generating leads with landing pages and social media posts,Fantastic customer service & support. Easy to use. Never had any downtime. It's being developed and updated all the time and Act-On communicates this to users regularly via webinars and e-newsletters. They actually do listen to their customers' feedback.,I'd like to be able to post an image to Twitter. Posting to Google+ would be nice. It would help if I could upload images directly from the social publish page, rather than having to save my draft and go to the image library.,9,Lead generation - sending out emails to our customer database regarding other services we provide that they didn't already know about. This generated leads from within our current database. Ease of sending out emails to the database - saves us a lot of time and we have the ability to send out as and when we want to, rather than relying on our head office staff as they have their own priorities.,,Evernote, Canvas,10,000 to 25,000,B2B,10,No,Yes - great training, that went at my speed and fit in with my workload.Great software that continually makes improvements based on user inputOur business is using Act-On primarily in the marketing department. As we are in our first year using the program, we are extending use of Act-On to the Sales Managers as we become more familiar and comfortable with the software. Ideally, it will eventually be used throughout the Marketing and Sales departments. Business problems that it addresses are ease of communication, contact management, and marketing automation. It allows us to easily track communication with clients and report on results.,The most notable thing about Act-On is how they listen to their users. Customer support is very helpful and responsive, and they genuinely do their best to supply a solution to problems, or a work-around if they need to do more extensive research or problem-solving. I have also suggested changes to the structuring of the email code to increase message deliverability, and they responded by changing the message structure, demonstrating that they take user input into consideration when making improvements to their software. The message composer is good and easy to use. They are coming out with a new composer soon, which will hopefully make it even easier and turn-key; however, the current composer is still good, as it allows full access to the code which gives total design control to the user. There are also ways to compose messages that do not involve editing the code at all, making it a good composer for users of all skill levels.,The form builder in Act-On is helpful in identifying leads and customers, but the builder itself is somewhat difficult to use. There is not very much CSS customization available - it would be helpful if you could create a personalized stylesheet to use on all/most forms moving forward so you don't have to update the CSS on every single form. I usually end up downloading the code and applying my own stylesheet outside of Act-On. There are also some smaller things I would suggest concerning the response to the user after they submit a form, such as being able to stay on the same page when confirming their submission, and making confirmation emails easier to create. I know Act-On is working on updating their form creator based on user suggestions, so I'm hopeful it will contain some of these improvements. Although Act-On has functionality to create landing pages, I have not used them because they would not be trackable in Google Analytics with the rest of our company's webpages, making it more difficult to create reports. Also, when exploring the landing page creator, I found that I did not have as much flexibility in creating the page as I needed, from a design and layout perspective. It is much easier to create landing pages on our own company site.,9,As fairly new users, we are just beginning to use the automation services Act-On provides, which will greatly decrease the amount of time spent on consistent campaigns and automated lead nurturing. The sales users are beginning to use Act-On in their day-to-day communication with clients, which allows them to track communication and report on the effectiveness, helping them see what kinds of communication work best to bring conversion.,,25,000 to 100,000,B2B,10,9
Act-On Software
364 Ratings
Score 7.4 out of 101
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Act-On Reviews

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364 Ratings
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Score 7.4 out of 101
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Harold Klaassen profile photo
December 02, 2015

Review: "Act-On proved to be a game changer for us"

Score 8 out of 10
Vetted Review
Review Source


Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators.
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Melodie Pierson profile photo
November 21, 2015

Act-On Review: "Great for marketing and business development teams!"

Score 9 out of 10
Vetted Review
Verified User
Review Source


I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Read Melodie Pierson's full review
Amanda Hurley profile photo
February 23, 2016

User Review: "Act-On-It!"

Score 8 out of 10
Vetted Review
Verified User
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Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Read Amanda Hurley's full review
Maggie Kenney profile photo
June 19, 2015

"Act-on Review"

Score 7 out of 10
Vetted Review
Verified User
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They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Read Maggie Kenney's full review
Glenn Munlawin profile photo
August 06, 2015

Review: "Act-On - a great tool with great people!"

Score 10 out of 10
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Verified User
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The support staff at Act=On are really the smartest folks in the room. As long as I can type up my question in something the world can read (versus my 'inside voice' gibberish) all is good. From why am I not getting a response email after a form is filled out or why is my SFDC connector broken, they got my back!
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Carrie Scheetz profile photo
December 09, 2014

User Review: "Act-On's the System to Grow With!"

Score 9 out of 10
Vetted Review
Verified User
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Sometimes it does take awhile for my customer service rep to get back to me, but when he does he usually has the answer I'm looking for. If he can't answer it, he will put the support ticket in for me and someone usually contacts me within a few hours of putting that request in. They are great at following up to make sure that my problem was solved before closing out the ticket.
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Prabal Roy profile photo
October 06, 2014

Review: "Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic"

Score 10 out of 10
Vetted Review
Verified User
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Act-On has always reponded very quickly to probelms or consultation requests, they are willing to train anew user as the user has questions, They find out whether the probelm was solved or not. Best software product support organization I have come across over 30 years of my work in Software industry.....
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Amber Perry profile photo
December 27, 2013

Act-On Review: "The best customer service experience I've ever had!"

Score 10 out of 10
Vetted Review
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I have worked with Kyle Guioa and Mitch Vanderwall many times whenever I have had questions about anything and they are so good about setting up trainings and answers questions. They always get right back to you via email or phone and the whole customer service experience with them has been nothing but positive.
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Katherine Pomfret profile photo
October 02, 2013

Review: "Act-On has transformed our sales and marketing."

Score 10 out of 10
Vetted Review
Verified User
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We are UK based and support emails are not picked up until end of business day, our time. So although the team are swift, the time difference is sometimes a little frustrating. The online help library is sometimes helpful but sometimes fails to reflect the product as it stands now.
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Vinny Poliseno profile photo
January 02, 2013

Act-On Review: "Good starter marketing automation product."

Score 9 out of 10
Vetted Review
Verified User
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I have a very wonky CMS that is proprietary built and is not integration-friendly...I worked with the support team over the course of a week to get the product and my CMS to work together and properly. They went above and beyond to help me with my unique issue.
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No photo available
June 16, 2015

Act-On Review: "Great software that continually makes improvements based on user input"

Score 9 out of 10
Vetted Review
Verified User
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Act-On Support is very helpful because they always try to understand the issue at hand, and either have a solution immediately, or do their best to provide a temporary solution until they have figured out a more permanent one. Also, the customer success managers are extremely helpful, as they provide one-on-one support and are usually able to provide solutions that meet your overall strategy and business goals as well.
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Feature Scorecard Summary

WYSIWYG email editor (107)
Dynamic content (87)
Ability to test dynamic content (87)
Landing pages (103)
A/B testing (90)
Mobile optimization (99)
Email deliverability (107)
List management (106)
Triggered drip sequences (84)
Lead nurturing (100)
Lead scoring and grading (100)
Data quality management (98)
Automated sales alerts and tasks (90)
Calendaring (8)
Event/webinar marketing (72)
Social sharing and campaigns (66)
Social profile integration (60)
Dashboards (104)
Standard reports (107)
Custom reports (80)
API (63)
Role-based workflow & approvals (67)
Customizability (85)
Integration with (62)
Integration with Microsoft Dynamics CRM (32)
Integration with SugarCRM (26)

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Act-On Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew