A brilliant CDP compatible with all major data warehousing and data lakes solutions
We were looking for a CDP with refined data models that can connect to our legacy data warehouse and extract the required information for …
Overview
What is ActionIQ?
The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data…
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What is ActionIQ?
The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data fragmentation and gain the…
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Alternatives Pricing
What is Rudderstack?
Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
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- Business Problems Solved
ActionIQ offers a single platform to collect and consolidate millions of customer records from multiple data sources, enabling businesses to create personalized journeys and campaigns for their customers. With ActionIQ, users can orchestrate targeted experiences to specific customer segments across multiple channels, resulting in more relevant and engaging communications.
Users can leverage first-party data across channels, segment audiences based on transactional and site behavior, and automate campaign execution without the need for an analyst. By consolidating customer records into a single master profile, users have a holistic view of their customers’ behavior, allowing them to build their own segments, parse out audiences, and execute personalized campaigns themselves. They can also target dormant users to increase engagement levels and leverage person-match technology to resolve multiple records for customers into a single actionable record. Overall, ActionIQ is helping businesses become more data-driven in their marketing efforts while reducing the amount of repeated work with audience lookups and consolidation of customer records.
Reviews
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Score 9 out of 10
Vetted Review
Verified User
We were looking for a CDP with refined data models that can connect to our legacy data warehouse and extract the required information for creating customer profiles which we could then target for personalized campaigns. ActionIQ has been performing extremely well on all fronts. It is highly composable and has integrations with all major third-party Martech tools.
- Data ingestion, cleansing and unification
- Data activation for paid media campaigns
- Data extraction from data warehouses and data lakes
- Campaign delivery features especially multichannel orchestration
- More hosting options including offsite
- Better user access and identity management controls
- It's composability and the amount of connectors it offers
- It's profile-building capacity
- Its data extraction and data enrichment capabilities from multiple disparate sources
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9.4
95%
9.5
95%
9.5
- Improved our digital media targeting capabilities
- Increased the RoI of our data warehousing solutions
- Increased the efficiency of our marketing campaigns team
In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.