Name: ActionIQ
Rating: 9 (1 reviews)
Author: ActionIQ

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Product Lifecycle Management (PLM)

Text Editors

Development

Business Intelligence (BI)

Collaboration

Enhanced 911 (E911)

Meeting Management

PDF Editors

Payment Facilitation

Supply Chain Management

Visitor Management

Enterprise

Accounting

Blockchain Payments

Crypto Asset Management

Hedge Fund

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Cloud Storage

Composable Infrastructure

Custom Software Development Services

Data Masking

Database Performance Monitoring

Email Encryption

Endpoint Security

Firewall

Fraud Detection

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

NoSQL Databases

Software Composition Analysis (SCA)

Storage Management

Value-Added Resellers (VARs)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Marketing Automation

Native Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Cloud Infrastructure Entitlement Management

File Integrity Monitoring

Security

3D Modeling

Membership Management

Real Estate

Simulation

Vertical-Specific

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### Audience Segmentation
Users generally praise ActionIQ for its robust audience segmentation capabilities, highlighting the ease of creating custom audiences and the platform's automation features for audience building. The intuitive user interface and the ability to track audience sizes efficiently are also commended. While some users find it challenging to build complex segments at times, the overall sentiment leans towards ActionIQ being a valuable tool for precise audience targeting and segmentation.

### Campaign Management
Reviewers consistently praise ActionIQ's campaign management capabilities, highlighting the platform's flexibility in defining and managing campaigns. Users appreciate the ease of executing multi-channel campaigns and the consolidation of marketing efforts across various touchpoints. The ability to design trackable campaigns and optimize connections across systems has been a significant win for users. Additionally, the user-friendly interface and self-serve personalization options have been commended for empowering marketers to launch automated tests and campaigns efficiently. While some users express a desire for additional features like granular browse behavior and rewards program integration, overall, ActionIQ's campaign management functionality is viewed positively for its role in enhancing marketing strategies and targeting efforts.

### Customer Journey Mapping
Users generally praise ActionIQ for its robust customer journey mapping capabilities. The platform's ability to orchestrate targeted experiences and personalize journeys has been highlighted as a key strength. While some users have noted minor limitations in automation and journey building, the overall consensus is positive regarding the effectiveness of ActionIQ in creating personalized and impactful customer journeys. The intuitive user interface and the support provided by the ActionIQ team have been particularly appreciated in streamlining the process of mapping and executing customer journeys.

### Data Integration and Ingestion
Users consistently praise ActionIQ's data integration and ingestion capabilities. They highlight the platform's ability to effortlessly consolidate data from various sources, enabling a comprehensive view of customer information. The ease of integrating structured and semi-structured data sources into ActionIQ has been a significant advantage for users, allowing for quick and efficient data ingestion processes. Additionally, the platform's user-friendly interface and responsive support team have contributed to a positive experience for users dealing with data integration and ingestion tasks.

### Marketing Analytics and Insights
Users generally praise ActionIQ's customer insights and analytics capabilities. The platform's user-friendly interface and ability to provide valuable insights on audience behavior have been highlighted as major strengths. While some users have expressed a desire for more advanced reporting features, overall, ActionIQ's marketing analytics and insights functionalities have been well-received. The platform's flexibility and responsiveness to user feedback have also been commended, indicating a positive outlook on its potential for further growth and improvement in the realm of marketing analytics and insights.

### Customer Data Platform (CDP) Features
Users generally appreciate the flexibility and ease of use provided by ActionIQ's customer data platform (CDP) features. While some users have suggested improvements in terms of enhanced SQL capabilities for variable builds, overall, the platform's ability to consolidate customer records and provide actionable insights is well-regarded. The platform's robust role-based security and IP whitelisting features also contribute to a positive user experience.

### Data Engineering and Management
Users generally praise ActionIQ's data engineering and management capabilities, highlighting its ability to streamline data integration from various sources and enhance audience creation with a user-friendly interface. However, some users express a desire for more flexibility in creating complex logic within variables and audiences. While the platform is commended for its ease of use and support team, there are suggestions for improvements such as providing direct access to row-level data and offering ready-made templates for audiences and reporting. Despite these areas for enhancement, users appreciate the platform's potential for customization and its continuous efforts to refine its data engineering features.

ActionIQ offers a single platform to collect and consolidate millions of customer records from multiple data sources, enabling businesses to create personalized journeys and campaigns for their customers. With ActionIQ, users can orchestrate targeted experiences to specific customer segments across multiple channels, resulting in more relevant and engaging communications. 

Users can leverage first-party data across channels, segment audiences based on transactional and site behavior, and automate campaign execution without the need for an analyst. By consolidating customer records into a single master profile, users have a holistic view of their customers’ behavior, allowing them to build their own segments, parse out audiences, and execute personalized campaigns themselves. They can also target dormant users to increase engagement levels and leverage person-match technology to resolve multiple records for customers into a single actionable record. Overall, ActionIQ is helping businesses become more data-driven in their marketing efforts while reducing the amount of repeated work with audience lookups and consolidation of customer records.

The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.

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Professional

Lytics

ActionIQ

Customer Data

Meet the New ActionIQ (AIQ) CX Hub

Likelihood to Recommend

Tag Management

Audience Segmentation & Targeting

Customer Data Management

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

Mobile app tagging

Library of JavaScript extensions

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Account Scoring

Customer Data Governance

Data Connectors

Data Enhancement

Data Ingestion

Data Storage

Data Visibility

Event Data

Identity Resolution

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

This may include scoring for leads, customer accounts, buying intent, and personas.

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data consolidation and warehousing capabilities.

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

The software allows users to manipulate data and map it to known variables in the tag without custom development.

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

The tag management software has helped improve page load speeds.

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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ActionIQ 2023-08-27 06:22:04

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Customer Data Platforms (CDP)

We were looking for a CDP with refined data models that can connect to our legacy data warehouse and extract the required information for creating customer profiles which we could then target for personalized campaigns. ActionIQ has been performing extremely well on all fronts. It is highly composable and has integrations with all major third-party Martech tools.

Data ingestion, cleansing and unification
Data activation for paid media campaigns
Data extraction from data warehouses and data lakes

Campaign delivery features especially multichannel orchestration
More hosting options including offsite
Better user access and identity management controls

It's composability and the amount of connectors it offers
It's profile-building capacity
Its data extraction and data enrichment capabilities from multiple disparate sources

Improved our digital media targeting capabilities
Increased the RoI of our data warehousing solutions
Increased the efficiency of our marketing campaigns team

Tableau Desktop, Jira Service Management, LiveRamp

ActionIQ

Overview

What is ActionIQ?