ActionIQ

ActionIQ offers a single platform to collect and consolidate millions of customer records from multiple data sources, enabling businesses to create personalized journeys and campaigns for their customers. With ActionIQ, users can orchestrate targeted experiences to specific customer segments across multiple channels, resulting in more relevant and engaging communications.

Users can leverage first-party data across channels, segment audiences based on transactional and site behavior, and automate campaign execution without the need for an analyst. By consolidating customer records into a single master profile, users have a holistic view of their customers’ behavior, allowing them to build their own segments, parse out audiences, and execute personalized campaigns themselves. They can also target dormant users to increase engagement levels and leverage person-match technology to resolve multiple records for customers into a single actionable record. Overall, ActionIQ is helping businesses become more data-driven in their marketing efforts while reducing the amount of repeated work with audience lookups and consolidation of customer records.