TrustRadius - The Perfect Combination of Simplicity Plus PowerActiveCampaign is my favorite email marketing platform. It's simple and fast to set up and is super powerful. It also has great deliverability. So whether you are trying to send out a weekly newsletter to your email list, email much more frequently, or are looking for an email automation tool that allows you to segment and automate very specific actions, ActiveCampaign is a great solution.,Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized. Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging. Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.,Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful. It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.,10,Saves me time, which equals more time for sales conversations and revenue generating activities. Improves deliverability, which increases open rates, click through rates and, most importantly, sales from email. Allows me to build an email list that is the crux of my business.,Mailchimp, AWeber, Constant Contact, Infusionsoft by Keap, Drip from Leadpages, Klaviyo and HubSpot,Less than 10,000,Both,ClickFunnels, Acuity Scheduling, Todoist,1,1,Email marketing for sales to non-customers who are on the list. Email marketing to existing customers to get them to buy the next product. Email marketing to share valuable content and keep my brand in front of my audience/following/tribe.,I use it to send emails and build automations -- exactly what it was designed for. I think they are innovative in that they make it really easy to effectively do these things. But I wouldn't say I'm using the tool in an innovative way.,If/when they step up their text messaging game I will use them for text messaging as well.,10,Yes,Product Features Product Usability Product Reputation Prior Experience with the Product,I wouldn't change my evaluation process. You don't know what you don't know. When I first started out doing online and email marketing, I didn't know what I was looking for in an email marketing solution. It was only after I started doing email marketing regularly that I realized what I was looking for and needed in terms of functionality.,Implemented in-house,No,N/A,10,Self-taught,Yes, the core features of ActiveCampaign are easy to learn and it doesn't take long to get comfortable navigating the platform. There are some advanced features that can get tricky, but honestly, most businesses don't need to use or worry about them. I recommend diving in and getting started creating lists, tags, and automations. Those can easily be learned on your own. And if you run into issues, ActiveCampaign has good support.,10,I recommend first getting comfortable setting up lists, tags, and automations. I begin by creating a "Main List" every contact goes in to. And then I'll either use tags or different lists to segment my leads and customers. Then get comfortable sending broadcasts and designing email templates so that you can stay in touch with your contacts VIA automation and non-automation emails.,No - we have not done any customization to the interface,No - we have not done any custom code,In addition to learning how to set up lists, tags, automations, email templates, and email campaigns, make sure you get comfortable adding the ActiveCampaign tracking code to the pages on your website. This allows you to do some really cool things dynamically based on when people take certain actions, or don't take certain actions.,No,9,No,I've only had a few small issues with ActiveCampaign, and every time I was supported quickly and the support person was very helpful. I don't have a magical story to tell about their support, other then they are knowledgable and do their best to get back to you and solve your problem quickly.,Setting up email lists. Setting up email automations. Sending broadcast or automation emails.,There are some functionalies related to goals that can get confusing. It's possible to build really complex automations, but that's more an issue with a business being complex versus the software being complex.,No,9,10,10,10,Clickfunnels Acuity Scheduling Schedule Once Wufoo Forms Leadpages,Clickfunnels Kartra Kajabi ScheduleOnce Acuity Scheduling Facebook Lead Ads,File import/export API (e.g. SOAP or REST),10,I recommend to all my clients to keep their business model as simple as possible. Complicated technology is oftentimes perceived as being really cool, but usually it's just not as effective as a simple system. ActiveCampaign allows you to do a lot of things, but you don't need to do all of them in most cases. Keep things as simple as possible.,9,9,Nothing special. I paid the price on the website.,No, I just suggest that my clients use the software and send them my affiliate link for them to purchase through. I have not negotiated special rates with ActiveCampaign. When I am a bigger vendor sending many more referrals there way, it's something I will consider doing. Until then, I'm just glad to use the software and share it with other people's businesses.,No,Active Campaign stays up to date and is a cloud software you don't need to update.,Improved text message marketing would be awesome.,Yes,Yes
83 Ratings
Score 8.7 out of 101
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83 Ratings
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Score 8.7 out of 101
TrustRadius Top Rated for 2019
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Ben Marcoux Roofing Lead Generation Expert profile photo
March 02, 2019

Review: "ActiveCampaign - The Perfect Combination of Simplicity Plus Power"

Score 10 out of 10
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If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Read Ben Marcoux Roofing Lead Generation Expert's full review

Feature Scorecard Summary

WYSIWYG email editor (24)
Dynamic content (24)
Ability to test dynamic content (21)
Landing pages (8)
A/B testing (21)
Mobile optimization (26)
Email deliverability (28)
List management (28)
Triggered drip sequences (25)
Dashboards (27)
Standard reports (27)
Custom reports (18)

About ActiveCampaign

Categories:  Email Marketing

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Has featureFree or Freemium Version Available?Yes
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Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No