ActiveCampaign Reviews

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129 Ratings
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Score 8.8 out of 100

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Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer
March 02, 2019

ActiveCampaign - The Perfect Combination of Simplicity Plus Power

Score 10 out of 10
Vetted Review
Reseller
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Implementation Rating

10
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Read Ben Marcoux Roofing Lead Generation Expert's full review

Feature Scorecard Summary

WYSIWYG email editor (51)
8.0
Dynamic content (48)
8.1
Ability to test dynamic content (42)
7.9
Landing pages (18)
6.9
A/B testing (37)
8.3
Mobile optimization (48)
8.4
Email deliverability reporting (58)
8.6
List management (55)
8.7
Triggered drip sequences (51)
9.6
Lead nurturing (9)
8.4
Lead scoring and grading (2)
6.8
Data quality management (5)
7.5
Automated sales alerts and tasks (3)
7.9
Calendaring (5)
8.9
Event/webinar marketing (2)
8.6
Social sharing and campaigns (2)
7.7
Social profile integration (2)
7.7
Dashboards (55)
7.4
Standard reports (54)
7.6
Custom reports (38)
7.4
API (6)
8.2
Customizability (6)
7.3

About ActiveCampaign

The vendor states that ActiveCampaign's Customer Experience Automation Platform presently helps 90,000+ businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at $9/month.

Email Marketing
Subscription Forms
Dynamic Content
Email Segmentation
Split Testing

Marketing Automation
Site Tracking
Event Tracking
Automation Goals
Automation Map
Attribution
Split Action

Sales & CRM
Gmail Extension for Chrome
Contact & Lead Scoring
Mobile App
Salesforce App

Messaging
SMS
Site Messages
Facebook Custom Audiences
Conversations

Machine Learning
Win Probability
Predictive Sending
Predictive Content Beta

ActiveCampaign Integrations

ActiveCampaign Competitors

Mailchimp, HubSpot, Klaviyo, Marketo, Campaign Monitor, Constant Contact, Keap (formerly Infusionsoft), ConvertKit

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No