ActiveCampaign

ActiveCampaign

Customer Verified
Top Rated
Score 8.5 out of 10
Top Rated
ActiveCampaign
Starting at $9 per month
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Overview

What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
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Recent Reviews

Well worth it

10 out of 10
January 18, 2023
I found it a good all-round tool and is easy to integrate with other systems. We use this to capture information from several lead …
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Amazing!

9 out of 10
December 10, 2022
I've thoroughly enjoyed using ActiveCampaign. Our company switched from Mailchimp a couple of years back, and we have not looked back. We …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (661)
    9.3
    93%
  • List management (637)
    9.0
    90%
  • Standard reports (571)
    8.8
    88%
  • Dashboards (584)
    8.6
    86%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of ActiveCampaign, and make your voice heard!

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Pricing

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Lite

$9.00

Cloud
Per Month [3 Users]

Plus

$49

Cloud
Per Month [25 Users]

Professional

$129

Cloud
Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

Customer Experience Automation Demo
01:44
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.6Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.6Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.8Avg 7.4
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Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign starts at $9.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Email deliverability reporting highest, with a score of 9.3.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews

(1-25 of 34)
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Score 9 out of 10
Vetted Review
Verified User
You take some time to get used to ActiveCampaign. Chat help is very good. However, email follow-up is not. Bugs take a long time to be fixed and without feedback when they are eventually fixed.
Matt Dickerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Brad Schneider | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For many of the same reasons I have already given. I can quickly get strong automations running with little support or additional training or knowledge needed. I can maintain and leverage them with my basic technology skills.
Courtney Elmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Active Campaign's ready-to-help support team and easy-to-use platform set it apart from other email marketing platforms. The platform itself is intuitive and doesn't require advanced technological or coding knowledge to operate. While the reporting features have some room for improvement in terms of being able to compare campaigns and toggle back and forth between campaign views, the platform overall is highly efficient and effective.
Tanja Baumann | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
It was great. Recently they have done some upgrades that make the system unstable. Some important features disappeared.

Overall it is really great to work with it. I think I use a maximum of 25% of what it really can do. It is also my clients' favorite tool, which means I use it a lot.
Score 8 out of 10
Vetted Review
Verified User
We love ActiveCampaign because whether you're a newbie or a seasoned email marketing vet, you can do what you want to do. It's SUPER easy to set up a basic broadcast email or automation. But it's also loaded with tons of features that allow you to really geek out your email marketing.
Score 9 out of 10
Vetted Review
Verified User
If I can think it up, I can build it in ActiveCampaign, and that is huge to me as a business owner. That doesn't mean building features for your business is easy in ActiveCampaign. It is not, and it's quite difficult if you do not know what you are doing. It's very easy to learn what to do if you take the time. But I find that people who are not tech saavy struggle with using ActiveCampaign--especially if it is never set up to work well for the business it is intended for.
Score 9 out of 10
Vetted Review
Verified User
I don't use it to it's fullest capacity and would need more time to learn and implement the other resources it offers. The speed of opening and navigating between campaigns/automations/contacts is slow. I have found it great to automate systems for managing contacts.
Score 9 out of 10
Vetted Review
Verified User
Overall, [ActiveCampaign] is pretty easy to get the hang of even if you've never implemented email automation before. The logic is pretty intuitive and the system works as you'd expect it to in almost all instances. Setting up new campaigns and automations is straightforward and efficient so there's relatively little time wasted during the process.
Score 10 out of 10
Vetted Review
Verified User
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
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