ActiveCampaign

ActiveCampaign Reviews

Customer Verified
Top Rated

Do you work for this company? Learn how we help vendors

Ratings and Reviews
(1-25 of 31)

Companies can't remove reviews or game the system. Here's why
Matt Dickerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Brad Schneider | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
For many of the same reasons I have already given. I can quickly get strong automations running with little support or additional training or knowledge needed. I can maintain and leverage them with my basic technology skills.
Courtney Elmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Active Campaign's ready-to-help support team and easy-to-use platform set it apart from other email marketing platforms. The platform itself is intuitive and doesn't require advanced technological or coding knowledge to operate. While the reporting features have some room for improvement in terms of being able to compare campaigns and toggle back and forth between campaign views, the platform overall is highly efficient and effective.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Very easy to use. I only give it a 9 instead of 10 because it would be best if you have some marketing knowledge before you start using it. Even if it's just a basic understanding of terms and best practices. However, the chat support is great and they even offered to send me videos of them doing what I needed help with.
Tanja Baumann | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It was great. Recently they have done some upgrades that make the system unstable. Some important features disappeared.

Overall it is really great to work with it. I think I use a maximum of 25% of what it really can do. It is also my clients' favorite tool, which means I use it a lot.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If I can think it up, I can build it in ActiveCampaign, and that is huge to me as a business owner. That doesn't mean building features for your business is easy in ActiveCampaign. It is not, and it's quite difficult if you do not know what you are doing. It's very easy to learn what to do if you take the time. But I find that people who are not tech saavy struggle with using ActiveCampaign--especially if it is never set up to work well for the business it is intended for.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I don't use it to it's fullest capacity and would need more time to learn and implement the other resources it offers. The speed of opening and navigating between campaigns/automations/contacts is slow. I have found it great to automate systems for managing contacts.
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The interface for contacts and creating automations is fairly easy to use, but occasionally I find it hard to find where to see some tracking information from client interactions.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Overall, [ActiveCampaign] is pretty easy to get the hang of even if you've never implemented email automation before. The logic is pretty intuitive and the system works as you'd expect it to in almost all instances. Setting up new campaigns and automations is straightforward and efficient so there's relatively little time wasted during the process.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We love ActiveCampaign because whether you're a newbie or a seasoned email marketing vet, you can do what you want to do. It's SUPER easy to set up a basic broadcast email or automation. But it's also loaded with tons of features that allow you to really geek out your email marketing.
Score 7 out of 10
Vetted Review
Verified User
Review Source
It's good but not intuitive in many ways and I don't feel they have simple, basic education made obvious for their average non-tech user. Even my experienced Tech VA struggled to use AC and there's no reason why it can't be simplified (in my mind). It's also quite expensive and customer service isn't always able to help.
Kati Kiefer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Nick Papps | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I believe ActiveCampaign is the best going at the moment. But I get the "it still feels too expensive" feeling. That's okay; it saves a lot of time, and I'm still discovering great things to achieve with it all the time. I'm comfortable recommending this to anyone.

ActiveCampaign Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
85%
8.5
WYSIWYG email editor (498)
80%
8.0
Dynamic content (443)
86%
8.6
Ability to test dynamic content (401)
81%
8.1
Landing pages (271)
72%
7.2
A/B testing (318)
88%
8.8
Mobile optimization (445)
84%
8.4
Email deliverability reporting (581)
90%
9.0
List management (556)
89%
8.9
Triggered drip sequences (489)
93%
9.3
Lead Management (4)
86%
8.6
Lead nurturing (415)
88%
8.8
Lead scoring and grading (300)
84%
8.4
Data quality management (337)
84%
8.4
Automated sales alerts and tasks (291)
86%
8.6
Campaign Management (2)
83%
8.3
Calendaring (247)
80%
8.0
Event/webinar marketing (239)
86%
8.6
Social Media Marketing (2)
86%
8.6
Social sharing and campaigns (218)
87%
8.7
Social profile integration (212)
85%
8.5
Reporting & Analytics (3)
86%
8.6
Dashboards (504)
87%
8.7
Standard reports (498)
87%
8.7
Custom reports (318)
85%
8.5
Platform & Infrastructure (6)
88%
8.8
API (329)
89%
8.9
Role-based workflow & approvals (221)
85%
8.5
Customizability (347)
87%
8.7
Integration with Salesforce.com (70)
88%
8.8
Integration with Microsoft Dynamics CRM (51)
90%
9.0
Integration with SugarCRM (47)
88%
8.8

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Combine tagging with conditional content to put the right message in front of each customer.Powerful, easy-to-use marketing automationFinely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Use live chat, site messaging, email, and a unified inbox to build relationships with customers.A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Competitors

ActiveCampaign Pricing

Starting Price: $9

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Lite$9.00Per Month [3 Users]
Plus$49Per Month [25 Users]
Professional$129Per Month [50 Users]
Enterprise$229Per Month [Unlimited Users]

ActiveCampaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

How much does ActiveCampaign cost?

ActiveCampaign starts at $9.

What is ActiveCampaign's best feature?

Reviewers rate Triggered drip sequences highest, with a score of 9.3.

Who uses ActiveCampaign?

The most common users of ActiveCampaign are from Small Businesses and the Marketing & Advertising industry.