Skip to main content
TrustRadius
ActiveCampaign

ActiveCampaign

Starting at $19 per month
View Pricing

Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Read more
Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
Return to navigation

Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
Return to navigation

Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with SugarCRM highest, with a score of 9.8.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 41)
Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
It took 38 emails over 2 weeks to resolve an unauthorized charge of over $600 on my card on file. I was initially told they would not give a refund. In my experience, I was then threatened with the removal of access to all my data on their CRM if I did not pay them within a certain time frame after they refunded the unauthorized charge. This was all in June. As of yesterday (it's October now) I signed on and client data, legal contracts attached to clients, has disappeared. The first customer service person I spoke with couldn't understand and kept asking me about importing contacts. When I asked to speak with someone else they said this was not possible. I waited a day, and as of today the response they gave me was no apology for this critical data lost, not even the acknowledgment of it, and they simply said my plan doesn't have that feature to attach files to clients. So why have I had access to that feature for two years and then suddenly it changes, when my plan is in effect until 2024? In my opinion, horrible customer service.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Wait time is too long, and sometimes takes more than one person and/or more than one request for help. Issues are not resolved quickly. When I get a human to help me, they do a great job. The issue is getting to that point.
Score 10 out of 10
Vetted Review
Verified User
Of all of the companies I work with to run my organization, ActiveCampaign has the best customer service. They are engaged, knowledgable, and dedicated. I always learn something that improves my business in the live calls. I feel that they are dedicated to helping my business grow and thrive.
Renan Kabariti | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great support. They did a series of onboarding calls, sent me extensive help content, videos, tutorials, examples, best practices. When I had some issues, the email support answered very quickly. I am deeply satisfied with their support
Tanja Baumann | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Answers are good and fast. It's usually really helpful if you write them directly. I hope they start to have the webinars again--they were great. And they also had really good workshops.

Their new new bot is not so good; you can hardly find a good answer to your question. I ignore it and go directly to the help side.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have never needed to reach out to support for ActiveCampaign, so I cannot rate their direct support. What I can speak to is their indirect support. I haven't had to call because their online support resources have answered my questions every time. I like that, after years of working with them, the system has been reliable for me.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
All the processes in Active Campaign are so intuitive that I didn't need to ask for assistance at the moment, so I give a very good grade, "what is well done reduces the need to ask for assistance" seems to be the motto of Active Campaign.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The support is always relatively quick, though the response time could certainly be improved. Expect a response time of around 10-20 minutes. This can also be a bit frustrating when they close a ticket after you've waited in queue for a long time, simply because you missed the agent's response. Additionally, the support team seems to have relatively limited knowledge and problem solving capabilities. The account reps are much more knowledgable and helpful.
Return to navigation