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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Sue Kennedy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign is used across the whole organization and it keeps clients up to date with everything. We send out reminders to our clients as well as a monthly newsletter informing them of what's going on. We like to promote all our services and showcase our authors and their books to all our clients.
  • Ease of use
  • Very easy to send out a campaign.
  • Easy to organize lists.
  • Great for creating forms.
  • Removal of unsubscribes automatically.
Active Campaign is a great tool that does what the most expensive autoresponders do!
  • It is great for sending out campaigns quickly and easily.
  • Love how it integrates with other software that I use.
Email & Online Marketing (9)
83.33333333333334%
8.3
WYSIWYG email editor
60%
6.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
Landing pages
80%
8.0
A/B testing
80%
8.0
Mobile optimization
80%
8.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
30%
3.0
Lead nurturing automation
30%
3.0
Lead scoring and grading
30%
3.0
Data quality management
30%
3.0
Automated sales alerts and tasks
30%
3.0
Campaign Management (2)
55%
5.5
Calendaring
30%
3.0
Event/webinar marketing
80%
8.0
Social Media Marketing (2)
30%
3.0
Social sharing and campaigns
30%
3.0
Social profile integration
30%
3.0
Reporting & Analytics (3)
70%
7.0
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Platform & Infrastructure (7)
30%
3.0
API
30%
3.0
Role-based workflow & approvals
30%
3.0
Customizability
30%
3.0
Integration with Salesforce.com
30%
3.0
Integration with Microsoft Dynamics CRM
30%
3.0
Integration with SugarCRM
30%
3.0
Third-party software integrations
30%
3.0
Active Campaign is more robust and offers so much more.
1
Everything
1
Admin
  • Email
  • Newsletter
  • Broadcast
  • Webinar
  • Summit
  • Courses
Ease of use and great training
Yes
Mailchimp
  • Ease of Use
NA
  • Implemented in-house
No
Change management was minimal
  • Initial understanding of the software
No
  • Online Training
  • In-Person Training
Helpful
Informative
Not sure
No
No - we have not done any customization to the interface
No - we have not done any custom code
No
NA
Help with setting up an automation for my webinar
Very helpful
  • Automations
  • Campaigns
  • Emails
  • NA
Yes, but I don't use it
Easy to use
NA
No problems
Good performance
  • Wordpress
Easy
  • Not sure
Not sure
  • File import/export
  • API (e.g. SOAP or REST)
Ease of use
It's good and easy
Easy
No different
NA
No
  • NA
  • Not Sure
No
No
Score 10 out of 10
Vetted Review
Verified User
Incentivized
[ActiveCampaign] is used for communication with our clients, and it is used by the marketing team[.] We design our newsletters and maintain our client list in ActiveCampaign.
  • Email designer
  • Automations
  • Response and site tracking
  • Landing page design
  • Support
  • Advanced search of contacts
  • Performance reports
  • Speed of platform
  • More user friendly navigation like breadcrumbs
[ActiveCampaign] is perfect for regular marketing communication. It is not quite smart if you often need to write personal emails to a certain contact - there the templates are very limited, cannot be designed like the campaign designer. So: perfect for everything that can be [standardized], based on countless automation possibilities, but doesn't quite work for following up a client personally.
  • Much higher response and conversion rates
Email & Online Marketing (9)
67.77777777777777%
6.8
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
Landing pages
90%
9.0
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Lead Management (4)
90%
9.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
70%
7.0
Automated sales alerts and tasks
90%
9.0
Campaign Management
N/A
N/A
Social Media Marketing (2)
65%
6.5
Social sharing and campaigns
70%
7.0
Social profile integration
60%
6.0
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
80%
8.0
Standard reports
100%
10.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
41.66666666666667%
4.2
API
100%
10.0
Role-based workflow & approvals
70%
7.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
More features, but still affordable
1
marketing
1
I am the sole user.
  • communication with clients
  • internal communication
  • personalized campaigns and automations for our clients
  • B2C communicaiton
We are fully satisfied. We will expand the use of the tool.
Yes
Mailchimp. It was not professional enough
  • Price
  • Product Usability
value for price
we would not change it
  • Implemented in-house
Yes
first we tested with a few contacts then we gradually increased our contact database and in a few months we were ready to use in full. But we are still learning new things frequently after 2,5 years.
Change management was a small part of the implementation and was well-handled
  • understanding the way the system works.
  • integration with our crm
understand before starting to use, to avoid mistakes that are hard to retrospectively correct.
  • no training
It required several hours of playing around. I recommed only for those who have a literacy for such tools
it is right
couldn't tell
No - there is no facility to customize the interface
Some - we have added small pieces of custom code
it was easy
nothing
I did not. I hardly need a support, everything can be found on the support page, which is mainly the quickest way to get something resolved. If I need additional help I reach for the support team via email. This always work.
No
the onboarding support was very helpful and professional.
Live chat would be even better :)
  • automations
  • email designer
  • form creation - design limitations
Yes
There are only a few functions working in the mobile app. It would be impossible to have all the features. But it is useful to track for example the progress of a campaign via the app.
sometimes it is tiresome to navigate, there are no breadcrumbs and the pages load slowly. This should be improved.
works well
rarely froze. but generally quite slow to load.
Pages load slowly. (I mean "slow" in XXI century terms, so not more than 1-2 seconds) Reports are quick. But to navigate between different functions is annoyingly long. I prefer to have an open tab for each function not having to wait for them to load.
  • traffit (via zapier)
it is still in progress. takes very long.
  • Traffit
only via zapier
none
this end is easy. the other is harder.
have a pro do it.
We had different contacts assigned. The first one was not very professional. The second person was great, he assisted us with the launch.
he was helpful and available
a good deal
if communication is not seamles, ask for someone else.
Yes
waiting for it to happen.
  • better email designer hopefully
  • faster and more effective design
Yes
we upgraded 3 times. it went smooth.
No
Brad Schneider | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using ActiveCampaign to market our coaching programs and automate thank you messages for registering for our organizational newsletter. ActiveCampaign automates many of the essential marketing touches that we used to have difficulty finding time to do while our client base is growing. ActiveCampaign gives us tools and resources to automate these features without having to be technical gurus.
  • Quickly create workflows to automate campaign messages.
  • Easily integrate with my other tools to keep my contact list updated.
  • Wizard-like templates that help me create technical automations that work.
  • More powerful mobile app.
ActiveCampaign is great for a small business that needs to automate marketing efforts without having a lot of technical expertise in-house. The service allows me to curate and manage my mailing list, automate product marketing messaging, solicit for testimonials, and follow-up with existing clients automatically. ActiveCampaign has saved me time by linking the contacts from survey tools, CRM, and calendar scheduling.
  • Make sure clients are receiving a touch without me having to commit time to make it happen.
  • Organize my processes for engaging clients and prospects.
  • Linking many of my online tools together to feed my marketing efforts.
Email & Online Marketing (9)
60%
6.0
WYSIWYG email editor
100%
10.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
80%
8.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
42.5%
4.3
Lead nurturing automation
90%
9.0
Lead scoring and grading
N/A
N/A
Data quality management
80%
8.0
Automated sales alerts and tasks
N/A
N/A
Campaign Management (2)
45%
4.5
Calendaring
N/A
N/A
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
40%
4.0
Social sharing and campaigns
80%
8.0
Social profile integration
N/A
N/A
Reporting & Analytics (3)
60%
6.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
N/A
N/A
Platform & Infrastructure (6)
15%
1.5
API
90%
9.0
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
ActiveCampaign helped me tie together the products listed above to help me effectively automate most of my back office processes.
1
Owner, marketer, sales person, coach, consultant. As a one man bansd, I wear all of the hats and Active Campaign lets me keep my marketing going while I am out serving my clients.
If I had a virtual assistant, I might have him or her manage my lists more actively and continue to produce content. But since it is just me, I don't leverage the tool as much as I could.
  • Reaching out to new members of my mailing list
  • Follow-up with old leads
  • Remind current clients of new products or services
  • Connecting it to survey monkey workshop feedback
  • Building templates to simplify campaign development
  • Connections to our back office services
  • Better integrated to our website
  • Automating post workshop feedback process
  • Trying more a/b testing
It is easy to use for a person wearing all the hats in the business with little tech expertise. It makes it easy for me to build powerful tools quickly that integrate effectively into the other tools I use for my business regluarly.
No
  • Price
  • Product Features
  • Product Usability
I thought it was economical for the power it delivered. The feature set is rich and provides a lot of power without having to be a mail marketing or techincial guru to get moving quickly.
I would not change my process or the results. ActiveCampaign has been the right resource for us.
  • Implemented in-house
No
Change management was minimal
It was just me implementing so I didn't have change management challenges to deal with. But I do change management consulting so if you need some help, I know a guy.
  • Adjusting from a manual process to a fully automated one
Follow their process and implementation is simple if you've never used a similar system before.
  • no training
Yes. I just used their webinars and wizards and was up and running in a couple of days.
For me and my basic needs, it has more than enough features that I can configure to get the results I want.
I do not.
No - we have not done any customization to the interface
No - we have not done any custom code
None.
No. I am not doing anything too complicated that I felt like I needed premium support for. Their ongoing training and support has answered all of the questions I've had and helped me introduce new features and functionality when I wanted or needed it.
No
I have not had to use their support team directly. Only throught their established help and support channels.
I can answer any question I have at my finger tips with all of the resources that they provide.
  • List management
  • Building automation logic
  • Creating messages from templates
  • Integrations
  • Manually updating lists from contacts not in a online acquisition
Yes, but I don't use it
For many of the same reasons I have already given. I can quickly get strong automations running with little support or additional training or knowledge needed. I can maintain and leverage them with my basic technology skills.
This is hard for me to rate as a company of 1.
I have never had an issue accessing it when I need it.
I have no complaints with response time and the ease of use to get things done with the system.
  • Freshbooks
  • SurveyMonkey
Simple transfer of client data back and forth. I was able to achieve it without issue all on my own.
  • No
None of these
I was able to do everything I wanted to do with Zapier. No muss no fuss.
Follow the directions and stucture your data well. If you do those things you will have no problems.
They ansewred all my questions and got me everything I needed to make my decision.
They delivered on everything they said they would and their trial period made it easy to get moving with a head start.
None
No.
  • Haven't upgraded
  • Just keeping alive what I can already do.
No
No
William Ainslie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign to send emails, and keep track of the engagement with our emails.
Our clients love the daily interaction with the emails we send and we track different media we include inside our email stories.
Over time we managed to find out which videos our clients love the most, which was long-form podcasts and videos explaining the science behind our services.
  • Email automation.
  • User interface.
  • Reporting.
  • Automation user interface feels a bit slow.
  • Contact management within automations.
  • A most crucial aspect for us is making sure we send our clients stories and videos via email every day, except weekends.
  • ActiveCampaign is a good tool to ensure your marketing is on track.
  • Sending emails is smooth and they get delivered reliably.
  • The user interface is clear and keeps you focused.
  • Greater client interaction.
  • Contact management within automations is a struggle for me.
  • Rest works well.
Email & Online Marketing (9)
84.44444444444444%
8.4
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
N/A
N/A
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
60%
6.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
66.66666666666667%
6.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
I prefer ActiveCampaign, it worked seamlessly with the marketing we were doing, sending emails with links inside. It tracked those links well and made it easier for us to include more of them over the years we have been using ActiveCampaign.

The price point for our needs was a good value compared to the other options we used previously.
1
We use ActiveCampaign to manage our clients from service perspective, marketing to potential new clients and to keep track of the interactions we have had with our both our current and potential new clients.
1
It is important to have attention to detail, and make sure to do the right messages and manage clients well.
  • Marketing.
  • Customer service.
  • Sales.
  • Marketing automation to have writers deliver on time.
  • Managing our "patients" in our professional practice.
  • Give better service to our patients with targeted videos from us.
Love the product! ActiveCampaign is crucial to our professional practice at every step, staying on top of client service and marketing to new clients.
Yes
Sending manual emails and using workarounds with Gmail, also replaced Contactually, because it served my needs better.
  • Product Usability
  • Product Reputation
ActiveCampaign saved me a lot of time, I was able to replace random notes about clients and which products they used and now I am on top of my client service and marketing like never before. It will not be possible to manage the clients' satisfaction process without ActiveCampaign to keep me accountable.
I am satisfied with the product compared to the other options I considered. ActiveCampaign keeps me on top of my client service and marketing as a professional kinesiologist.
  • Implemented in-house
No
  • No issues, have to use the system, which takes getting used to.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
  • no training
Yes, it is easy to learn to use. With the use of ActiveCampaign over a two-week timeframe I managed to implement it. The time it takes to set up the email campaigns is worthwhile and is all to do with the "human" factor in writing them and not how well ActiveCampaign works. ActiveCampaign works very well.
We found ActiveCampaign configurable enough for our professional practice. We changed a few things, in the beginning, to make it easier to implement and as we developed our practice we felt comfortable to add the complex functionality. We will add the additional functionality as we grow - ActiveCampaign makes it easy to grow with our practice.
Use it step by step, and change small things at a time.
Some - we have done small customizations to the interface
Changed the metrics on the interface which was important to us, which changed as our company grew.
No - we have not done any custom code
No
I don't need it yet. The support I have received was stellar.
No
I wanted to change my account name, when my business partner left the company, and they carefully explained to me how the process will work and that I have to be sure I want to change it. I had clarity about the change and made a good decision when they changed it for me.
I received support quickly and they resolved my technical query efficiently.
  • Email automations.
  • Dashboard.
  • Contact management.
Yes, but I don't use it
In my professional practice it is an integral and rock-solid addition to our team. Love the time it saved us when we implemented it and now the additional income it gives us from our improved customer service and marketing investments. It is scalable with my professional practice and is very unlikely for us to outgrow ActiveCampaign which is a huge PLUS.
We are not a big company, and I don't believe we will outgrow ActiveCampaign.
Always been available when we needed to use it.
The email automation setup feels slow.
Integration was straightforward because of good documentation.
  • API (e.g. SOAP or REST)
Integrations was easy in all situations.
Follow the instructions of the vendor you are integrating with.
No
No
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