Name: ActiveTrail
Rating: 7 (2 reviews)
Author: ActiveTrail LTD.

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Functional Testing

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

Statistical Analysis

Workflow

Enterprise

Accounting

Accounts Payable

Crypto Tax

Online Trading

Subscription Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

AI Governance

Authorization

Cloud Storage

Custom Software Development Services

Data Center Virtualization

DevSecOps

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Network Performance Monitoring

Secure Email Gateway

Sensitive Data Discovery

Session Border Controllers

System Monitoring

Time Series Databases

Tower Servers

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Lead-to-Account Matching and Routing

Sales Enablement

Sales

Cloud Infrastructure Entitlement Management

Secure Service Edge (SSE)

Security

Architecture

Banking

Digital Forensics

Financial Services CRM

Internet of Medical Things

Vertical-Specific

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### Marketing Automation Tools
Users consistently praise ActiveTrail for its powerful marketing automation capabilities. They highlight the platform's ability to create automated scenarios based on customer behavior across multiple channels like email, SMS, and social media. The adaptability and responsiveness of ActiveTrail's automation system have been particularly lauded, especially for eCommerce websites. Customers appreciate how the automation features help engage users and keep them updated, ultimately streamlining business processes and enhancing user interactions.

### Landing Page Optimization
Users appreciate ActiveTrail's landing page optimization capabilities, noting the ease of creating pages that effectively convert visitors into leads. The platform's diverse selection of pre-made templates caters to users with varying design skills, enabling them to craft compelling landing pages without extensive design knowledge. ActiveTrail's emphasis on user-friendly tools for optimizing landing pages has garnered positive feedback from users seeking to enhance their marketing strategies and drive higher conversion rates.

### Template Design and Customization
Users seem to appreciate ActiveTrail's diverse selection of email templates and customization options. While some users find the setup and customization process to be somewhat complex and time-consuming, others praise the platform for its user-friendly interface and the ability to create professional-looking designs without the need for advanced design skills. The availability of pre-made landing page templates is particularly highlighted as a valuable feature that caters to users with varying levels of design expertise. Despite some users expressing a desire for more templates and additional guidance on customization, the general sentiment leans towards ActiveTrail's template design and customization capabilities being a positive aspect of the platform.

### Email Marketing Strategies
Users seem to have varied opinions about ActiveTrail's email marketing capabilities. Some users appreciate the multiple tailored services offered by ActiveTrail, with a particular emphasis on the email templates provided. However, there are concerns raised about the inconvenience of having to upload a specific picture each time an email campaign is sent. Additionally, users have expressed a desire for added storage services to enhance their email marketing experience. Despite these mixed reviews, ActiveTrail seems to offer a comprehensive suite of marketing solutions beyond just email marketing, including SMS, online surveys, and more.

### Campaign Management
Users consistently highlight ActiveTrail's campaign management as a valuable asset, emphasizing its ability to streamline the creation and execution of marketing campaigns. The platform's responsiveness in assisting with campaign setup and scenario creation has been well-received by users, showcasing its commitment to facilitating a user-friendly campaign management experience. Additionally, ActiveTrail's robust analytics and reporting features have been commended for providing users with actionable insights to enhance the performance of their marketing campaigns.

### Newsletter Design and Distribution
Users have expressed mixed opinions about ActiveTrail's newsletter design and distribution capabilities. While some users find the platform's newsletter creation process quick and interactive, others have raised concerns about the lack of adequate support services and unexpected account closures due to external links in newsletters. The platform's pricing structure, which allows for unlimited emails based on the number of contacts, has been praised by small business owners with limited mailing lists. Despite some positive feedback on the user-friendly dashboard, there are lingering doubts about the overall reliability and consistency of ActiveTrail's newsletter design and distribution functionalities.

ActiveTrail is a highly versatile marketing automation tool that offers a range of solutions to various business problems. Users can leverage ActiveTrail's platform to create different types of email campaigns and increase the quality of their leads. The software's landing page and SMS sending tools make it easy for users to generate leads and schedule emails ahead of time.

One of the critical business problems ActiveTrail solves is customer engagement and retention. With the software's automation features, users can set up triggers and segmentation to send follow-up emails to specific groups of people based on user actions. This helps businesses stay connected with their customers and build personalized automated customer journeys. Additionally, ActiveTrail's live chat support system ensures users have access to assistance when they encounter any issues.

Another significant problem solved by ActiveTrail is the creation of professional-looking email campaigns without requiring design skills. The software's user-friendly dashboard and wide variety of templates make it easy for even non-designers to create beautiful newsletters, transactional messages, and A/B split emails. Furthermore, ActiveTrail offers affordable pricing plans that allow small businesses with limited budgets to send unlimited emails based on the number of contacts, making it a cost-effective solution for businesses looking to expand their reach through email marketing.

Versatile Marketing Automation: Several reviewers have praised ActiveTrail's marketing automation system, which is user-friendly and customizable to suit individual business requirements. The flow-chart style presentation of the automation system has made it easy for even those new to marketing automation software to understand and use effectively.

Email Templates: A majority of reviewers have found ActiveTrail's email templates to be one of its biggest advantages. These templates offer a wide range of options, including SMS and online surveys, allowing businesses to create efficient campaigns with ease. Additionally, users have appreciated the numerous pre-made landing page templates that come with the platform.

Affordable Pricing: Many reviewers consider ActiveTrail's pricing model very reasonable compared to similar apps on the market. The flexible payment options available make it suitable for businesses looking to grow their contact lists without breaking the bank.

Unresponsive Customer Support: Some users have reported that ActiveTrail's customer support is unresponsive and unhelpful, which can be frustrating for those who need assistance with the software. 

Difficult Interface Navigation: The interface could benefit from improvements in user-friendliness as some users found it difficult to navigate and locate specific features. 

Email Deliverability Issues: A few users have experienced issues with emails being bounced or sent to spam folders, which can hinder effective communication with their contacts.

ActiveTrail is a comprehensive software suite tailored to automate communications for email and SMS campaigns, designed with businesses of all sizes in mind. It provides easy-to-use mobile responsive email marketing templates, newsletter templates, SMS campaigns, landing pages builder and survey tools, among others. The drag-and-drop feature simplifies campaign creation without technical knowledge required. This solution hosts an extensive selection of native third-party application integrations that streamline the marketing automation process.

In addition to providing the necessary sign-up forms, newsletters and landing page creator applications; ActiveTrail also includes analytical reporting tools that enable users to manage their campaigns effectively in real-time. With new features added frequently, this tool has everything clients need to create successful marketing strategies that meet their business objectives. Clients can obtain support via telephone or live chat anytime they require assistance.

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

AWeber Lite

AWeber Plus

Done For You Email

Unlimited

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

ActiveTrail

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Video Demo ActiveTrail

Demo ActiveTrail Final

ActiveTrail provides a multilingual email marketing platform. The company was founded in 2004, as a side project by  the RealCommerce group.

ActiveTrail LTD.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

ActiveTrail

Overview

What is ActiveTrail?