Overview
What is ActiveTrail?
ActiveTrail is a comprehensive software suite tailored to automate communications for email and SMS campaigns, designed with businesses of all sizes in mind. It provides easy-to-use mobile responsive email marketing templates, newsletter templates, SMS campaigns, landing pages builder and survey tools,...
Pricing
What is ActiveTrail?
ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is ActiveTrail?
ActiveTrail is a comprehensive software suite tailored to automate communications for email and SMS campaigns, designed with businesses of all sizes in mind. It provides easy-to-use mobile responsive email marketing templates, newsletter templates, SMS campaigns, landing pages builder and survey tools, among others. The drag-and-drop feature simplifies campaign creation without technical knowledge required. This solution hosts an extensive selection of native third-party application integrations that streamline the marketing automation process.
In addition to providing the necessary sign-up forms, newsletters and landing page creator applications; ActiveTrail also includes analytical reporting tools that enable users to manage their campaigns effectively in real-time. With new features added frequently, this tool has everything clients need to create successful marketing strategies that meet their business objectives. Clients can obtain support via telephone or live chat anytime they require assistance.
ActiveTrail Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Additional Features
- Supported: Predictive Delivery
- Supported: Surveys
- Supported: SMS
ActiveTrail Screenshots
ActiveTrail Integrations
ActiveTrail Competitors
ActiveTrail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | All |
| Supported Languages | English, French, German, Spanish, Hebrew |
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Reviews
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- Pros
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ActiveTrail is a highly versatile marketing automation tool that offers a range of solutions to various business problems. Users can leverage ActiveTrail's platform to create different types of email campaigns and increase the quality of their leads. The software's landing page and SMS sending tools make it easy for users to generate leads and schedule emails ahead of time.
One of the critical business problems ActiveTrail solves is customer engagement and retention. With the software's automation features, users can set up triggers and segmentation to send follow-up emails to specific groups of people based on user actions. This helps businesses stay connected with their customers and build personalized automated customer journeys. Additionally, ActiveTrail's live chat support system ensures users have access to assistance when they encounter any issues.
Another significant problem solved by ActiveTrail is the creation of professional-looking email campaigns without requiring design skills. The software's user-friendly dashboard and wide variety of templates make it easy for even non-designers to create beautiful newsletters, transactional messages, and A/B split emails. Furthermore, ActiveTrail offers affordable pricing plans that allow small businesses with limited budgets to send unlimited emails based on the number of contacts, making it a cost-effective solution for businesses looking to expand their reach through email marketing.
Versatile Marketing Automation: Several reviewers have praised ActiveTrail's marketing automation system, which is user-friendly and customizable to suit individual business requirements. The flow-chart style presentation of the automation system has made it easy for even those new to marketing automation software to understand and use effectively.
Email Templates: A majority of reviewers have found ActiveTrail's email templates to be one of its biggest advantages. These templates offer a wide range of options, including SMS and online surveys, allowing businesses to create efficient campaigns with ease. Additionally, users have appreciated the numerous pre-made landing page templates that come with the platform.
Affordable Pricing: Many reviewers consider ActiveTrail's pricing model very reasonable compared to similar apps on the market. The flexible payment options available make it suitable for businesses looking to grow their contact lists without breaking the bank.
Unresponsive Customer Support: Some users have reported that ActiveTrail's customer support is unresponsive and unhelpful, which can be frustrating for those who need assistance with the software.
Difficult Interface Navigation: The interface could benefit from improvements in user-friendliness as some users found it difficult to navigate and locate specific features.
Email Deliverability Issues: A few users have experienced issues with emails being bounced or sent to spam folders, which can hinder effective communication with their contacts.