Name: illumin, powered by AcuityAds
Rating: 10 (2 reviews)
Author: AcuityAds

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Push Notifications

Development

Business Intelligence (BI)

Calibration Management

Collaboration

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Online Trading

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

Employee Performance Management

HR Management

On-Demand Payment

Payroll

Professional Employer Organizations (PEO)

Resume Parsing

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Distributed Denial of Service (DDoS) Protection

Dynamic Application Security Testing (DAST)

Embedded Business Intelligence (BI)

Endpoint Encryption

File Sync and Share

Fraud Detection

HTML Editors

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Network Virtualization

Password Management System

Remote Monitoring and Management

Routers

Secure Email Gateway

Session Border Controllers

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Data Management

Direct Mail Automation

Email Marketing

Marketing Automation

Marketing Resource Management

Real-Time Interaction Management

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Auto Repair

Car Rental

Equation Editors

Forestry

Insurance Agency Management

Vertical-Specific

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### Audience Targeting
Users consistently highlight illumin, powered by AcuityAds, for its effective audience targeting capabilities, enabling them to reach specific demographics and tailor their marketing strategies accordingly. The platform's customer segmentation tools are commended for providing detailed insights into target audiences, enhancing campaign precision and effectiveness. Despite some users noting challenges with CPM rates and audience reach, the majority appreciate the platform's ability to help them understand and engage with their target audience more effectively.

### Campaign Management
Users generally praise illumin, powered by AcuityAds, for its efficient and user-friendly campaign setup. The platform's visual interface and quick campaign creation process have been highlighted as key strengths. However, some users have expressed concerns about the limited reporting capabilities and the manual process required for setting up third-party targeting. Despite these drawbacks, users appreciate the platform's ability to track the customer journey and analyze campaign performance through detailed trends and data. Additionally, the drag-and-drop technology and AI capabilities have been commended for streamlining campaign creation and targeting relevant audiences effectively.

### Customer Journey Mapping
Users consistently highlight illumin, powered by AcuityAds's customer journey mapping as a standout feature, praising its intuitive interface and comprehensive insights into customer segmentation and market penetration. While some users find the platform's ability to track the customer journey and campaign performance impressive, others express concerns about the complexity in scoring users and attributing values to conversions. Despite some mixed opinions, the majority of users appreciate the user-friendly journey canvas and the platform's effectiveness in understanding and engaging with consumers throughout their interaction.

### Marketing Performance
Users generally praise illumin, powered by AcuityAds, for its strong performance in marketing and optimization capabilities. The platform's ability to track the customer journey, optimize ad delivery for higher click-through rates, and efficiently manage budgets to maintain CPA goals has been well-received. However, some users have expressed concerns about the platform's CPM ending up on the higher side and the challenge of scaling campaigns effectively. Despite these drawbacks, illumin, powered by AcuityAds, continues to be recognized for its overall performance in meeting client KPIs and providing real-time intelligence for campaign optimization.

### Ad Optimization Techniques
Users generally agree that illumin, powered by AcuityAds, has significantly enhanced its capabilities through its ad optimization techniques. The platform's ad optimization features have been praised for their effectiveness in improving campaign performance and driving better ROI for businesses. Users appreciate the ability to have more control over their programmatic media investments and the flexibility it offers in planning and executing campaigns. Additionally, the familiarity of the platform's features with other UIs has facilitated a smoother transition for users, allowing them to leverage the ad optimization techniques more efficiently.

### Programmatic Buying
Users generally have mixed opinions about the programmatic buying capabilities of illumin, powered by AcuityAds. While some users appreciate the ease of use and responsiveness of the team, others find the platform lacking in user-friendliness and still in need of improvements. The platform's ability to reach audiences through various ad exchanges and mediums like CTV is noted as a positive aspect, offering potential for effective campaign delivery. However, concerns have been raised about the platform's intuitiveness and ongoing development issues. Despite these challenges, users remain hopeful about the platform's potential as a powerful and promising DSP for their advertising campaigns.

### Client Engagement and Service
User feedback on client engagement and service for illumin, powered by AcuityAds is varied and ranges from positive to neutral sentiments. Clients appreciate the helpful and responsive nature of the representatives, highlighting their assistance in resolving issues and providing valuable insights. Some users find the team surrounding the platform to be accommodating and hands-on, contributing to a positive onboarding experience. However, there are mentions of limitations, such as the absence of unique device visibility within the platform, which some clients prefer. Despite these mixed opinions, the overall consensus leans towards a favorable view of the client engagement and service capabilities of illumin, powered by AcuityAds.

### Learning and Resources
Some users appreciate the potential for improvement in illumin, powered by AcuityAds's learning and resources functionality, acknowledging the need for a more intuitive interface and robust learning resources. However, others find the learning curve steep and the platform's resources lacking in depth. As clients transition to this platform, there is a learning process involved, highlighting the importance of continuous improvement in the learning and resources aspect.

Users of illumin, powered by AcuityAds, reported that this platform helped them increase their ticket sales and achieve their KPIs. One of the biggest benefits of using illumin is the ability to access targeted ads and launch them quickly, which allows businesses to maximize revenue potential. Custom reports can also be set up easily through illumin, providing businesses with valuable insights into their campaign performance.

The hybrid model of having control over campaigns while also relying on support for setup and modifications was preferred by users. This approach allowed businesses to have autonomy over their campaigns while still receiving assistance when needed. Due to its advanced features, illumin gives a competitive advantage over other DSPs and has allowed businesses to substantially grow.

Furthermore, AcuityAds makes media planning easy for its clients and provides detailed performance reports that are critical for creative performance and A/B testing. With AcuityAds, clients can reach new customers who are in-market and primed to convert. By automating display campaigns for clients and housing them all within one platform dashboard, AcuityAds offers programmatic buying services that are the go-to choice for many agencies. Bringing programmatic trading in-house with AcuityAds has resulted in better ROI on programmatic media investment and allowed for more flexibility in planning and executing campaigns.

AcuityAds headquartered in Toronto offers a self-serve programmatic advertising platform.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

illumin, powered by AcuityAds

Ad serving describes the technology and service that places advertisements on web sites.

AcuityAds

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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illumin, powered by AcuityAds

Overview

What is illumin, powered by AcuityAds?