Acumbamail is an up and coming email marketing tool
Use Cases and Deployment Scope
Acumbamail is a newer email marketing program we purchased to shore up our email needs. We've been using Acumbamail and the built-in landing pages to build our company list and send out broadcast messages to clients and prospects on a somewhat regular basis. Down the road, we're hoping to add a weekly newsletter, and Acumbamail seems well suited for that.
Pros
- Creating Landing Pages.
- Built in Automations.
- Email List Maintenance.
- The email editor is simple to use and very intuitive.
Cons
- The online support is excellent, but the written support is sometimes in Spanish.
- Setting up your account for better email deliverability takes some time.
- It's a newer program, so there is definitely some room for improvement in the user interface.
Return on Investment
- Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Alternatives Considered
ConvertKit
Other Software Used
ConvertKit
