Acumen Invest

Acumen Invest is a web application designed to help fast-moving consumer goods companies manage and optimize their trade promotions. This software provides users with a clear picture of all promotions across customers, channels, and competitors by forecasting both past and future promotional performance. The tool is highly flexible and customizable, allowing it to be tailored to specific user needs.

Acumen Invest operates as a software as a service provider (SaaS), which means that the software continuously evolves in line with the user's changing requirements. One of Acumen Invest's key benefits is that it offers both supplier and customer perspectives on promotions pre-evaluation, post-evaluation, and scenario modeling. By utilizing Acumen Invest for cross-functional decision making, companies can drive more efficient promotion planning by providing consistent views of the commercial plan while enabling instant review of changes from single promotions through an entire annual planning cycle.